Webmaster level: All When users come to Google, they have a pretty good idea of what they're looking for, but they need help deciding which result might have the information that best suits their needs. So, the challenge for Google is to make it very clear to our users what content exists on a page in both a useful and concise manner. That's why we have rich snippets . Essentially, rich snippets provide you with the ability to help Google highlight aspects of your page.

Webmaster level: All With the number of smartphone users rapidly rising, we're seeing more and more websites providing content specifically designed to be browsed on smartphones. Today we are happy to announce that Googlebot-Mobile now crawls with a smartphone user-agent in addition to its previous feature phone user-agents. This is to increase our coverage of smartphone content and to provide a better search experience for smartphone users.

Webmaster level: All If your site isn't appearing in Google search results, or it's performing more poorly than it once did )and you believe that it does not violate our Webmaster Guidelines (, you can ask Google to reconsider your site. Over time, we've worked to improve the reconsideration process for webmasters. A couple of years ago, in addition to confirming that we had received the request ,

Webmaster level: All Rich snippets help users determine more quickly if a particular web page has the information they're interested in. We've previously introduced rich snippets for shopping , recipes , reviews , video , and events , and most recently music . Before you install a software application, users might want to check out what others think about it, and how much it costs. We are pleased to announce that starting today,

The communities around Google products and services have been growing tremendously over the last couple of years. It is inspiring and motivating for us to see how many users like you contribute to Google Forums. For some time, we´ve been thinking of ways to thank our Top Contributors - our most the passionate, helpful, friendly, and active users.

Webmaster level: All Over the past couple of years, we've released over 375 videos on our YouTube channel , with the majority of them answering direct questions from webmasters. Today, we're starting to release a freshly baked batch of videos, and you might notice that some of these are a little different. Don't worry, they still have Matt Cutts in a variety of colored shirts. Instead of only focusing on quick answers to specific questions,

Webmaster level: All Everyone on the web knows how frustrating it is to perform a search and find websites gaming the search results. These websites can be considered webspam - sites that violate Google's Webmaster Guidelines and try to trick Google into ranking them highly. Here at Google, we work hard to keep these sites out of your search results, but if you still see them, you can notify us by using our webspam report form. We've just rolled out a new,

Webmaster Level: All Webmasters have long been asking for better integration between Google Webmaster Tools and Google Analytics . Today we're happy to announce a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search Queries data from Webmaster Tools. In addition to including Search Queries data found in Webmaster Tools,

Webmaster level: All Earlier today we announced Instant Pages , a new feature to help users get to their desired search results even faster-in some cases even instantly! The Instant Pages feature is enabled by prerendering technology that we are building into Chrome and then is intelligently triggered by web search when we're very confident about which result is the best answer for the user's search.

Webmaster level: All We all know what it's like to get a bit of help when you're looking for it. Online, that advice can come from a number of places: a tweet, a shared video, or a blog post, to name a few. With Google Social Search we've been working to show that content when it's useful, making search more personally relevant. We think sharing on the web can be even better-that people might share more recommendations, more often,

Webmaster level: All With Instant Previews , users can see a snapshot of a search result before clicking on it. We've made a number of improvements to the feature since its introduction last November, and if you own a site, one of the most relevant changes for you is that Instant Previews now supports Flash. An Instant Preview with rich content rendered In most cases, when the preview for a page is generated through our regular crawl,

Webmaster level: All Security checks are nobody's cup of tea. We've never seen people go through airport baggage checks for fun. But while security measures are often necessary, that doesn't mean they have to be painful. In that spirit, we've implemented several major improvements to make the Google Site Verification process faster, more straightforward, and perhaps even a pleasure to use"so you can get on with the tasks that matter to you.

Webmaster level: All Today, we're happy to introduce Recipe View, a new way of finding recipes when searching on Google. Recipe View enables you to filter your regular web search results to show only recipes and to restrict results based on ingredients, cook time,

Webmaster level: All In the past, when you created a website or web app, you were largely limited to a few select "web safe" fonts such as Times and Arial. If you deviated from these fonts, you were required to use Adobe Flash or your embed text in images, which introduced a whole new set of trade offs. For example, images aren't semantic, cannot be translated into other languages automatically, and can be much larger in file size than text. In addition,

Webmaster Level: Intermediate to Advanced What are the benefits of submitting feeds like Video Sitemaps and mRSS vs. the benefits of Facebook Share and RDFa ? Is one better than the other? Let's start the discussion. Functionality of feeds vs. on-page markup Google accepts information from both video feeds, such as Video Sitemaps and mRSS, as well as on-page markup, such as Facebook Share and RDFa. We recommend that you use both! If you have limited resources, however,

Webmaster level: All Do you know how Google's crawler, Googlebot, handles conflicting directives in your robots.txt file? Do you know how to prevent a PDF file from being indexed? Do you know Googlebot's favorite song? The answers to these questions )except for the last one :((, along with lots of other information about controlling the crawling and indexing of your site, are now available on code.google.

Webmaster Level: All Last year, as part of Google's initiative to make the web faster, we introduced Page Speed , a tool that gives developers suggestions to speed up web pages. It's usually pretty straightforward for developers and webmasters to implement these suggestions by updating their web server configuration, HTML, JavaScript, CSS and images.

Running a single compelling, high quality site can be time- and resource-consuming, not to mention the creativity it requires to make the site a great one. At times-particularly when it comes to rather commercial topics like foreign currency exchange or online gambling-we see that some webmasters try to compete for visibility in Google search results with a large number of sites on the same topic.

Webmaster Level: All Nobody likes to duplicate effort. Unfortunately, sometimes it's a fact of life. If you want to use Google Analytics , you need to add a JavaScript tracking code to your pages. When you're ready to verify ownership of your site in other Google products )such as Webmaster Tools (, you have to add a meta tag, HTML file or DNS record to your site. They're very similar tasks, but also completely independent. Until today.

Webmaster Level: All Often a website which hosts videos will have a common top-level page that groups conceptually related videos together. Such a page may be of interest to a user searching on that subject. Sites with many videos about a single subject can group these videos together on a top-level page, often known as a gallery. This can make it easier for users to find exactly what they're looking for. In this case,