The Dublin AdSense team would like to wish all of our publishers a very happy St. Patrick's Day! Today we'll be dotting our i's with shamrocks, crossing our t's with shillelaghs, and wishing you all the luck of the Irish.

You may have read previous posts on this blog about Google's ad serving platforms for publishers, such as Google Ad Manager. Publisher ad serving helps website owners better manage and deliver ad campaigns that they've sold directly to advertisers. Ad serving platforms are also used to better manage how unsold ads are allocated to third parties, such as the DoubleClick Ad Exchange, AdSense and other ad networks.

This year, the AdSense team has brought you a series of live webinars covering a range of topics, and we'd like to take this opportunity to thank everyone who attended. We hope that you're already profiting from implementing the tips featured in our webinars. Your feedback to date has been very helpful, and we'll spend the coming weeks developing brand new, interesting content for 2010. If you haven't already done so,

You asked for it, you got it! AdSense for Domains, which launched a year ago to help publishers earn revenue through ads placed on undeveloped domains, now uses optional keyword hints more often. These keywords are suggestions supplied to Google by domain owners about the types of content users are looking for when they arrive on an undeveloped domain. They are used to help our system determine the best ads to place on these domains. For example, with the domain www.

Wishing all our publishers a very Happy New Year!

Earlier this year , we introduced the Google Ad Planner Publisher Center to help you showcase your site to advertisers. Now we've enhanced the Publisher Center to give you even more ways to promote and manage your Ad Planner site profile. As a reminder, any publisher can use the Publisher Center, but the user interface is currently only available in English. Claim your subdomains You can now claim subdomains, such as myblog.blogspot.com, in Google Ad Planner.

Following up on our recent webinar geared towards education sites, we're starting to roll out more webinars geared towards specific types of sites. Webinars are free web seminars where one of our AdSense team members will deliver a presentation on a certain topic, after which you can ask the specialists questions about AdSense on your site. Below, we've listed the other verticals we're going to discuss in upcoming weeks, so be sure to sign up!

Today, we're excited to announce a set of new features in Google Friend Connect that let website owners get to know their users, encourage users to get to know each other and personalize their site content, including Google ads. We've just integrated AdSense with Google Friend Connect, giving publishers the option to show ads that match visitors' interests. When you log in to your Google Friend Connect account ,

Looking for ways to spice up your website with dynamic content? You may know from our optimization tips that you can help increase your AdSense revenue by incorporating other Google products into your site. We're happy to introduce a new, easy way for you to do just that with Google Web Elements . Web Elements let you easily add richness and interactivity to your site simply by copying and pasting a snippet of code. Inspired by the convenience of embeddable YouTube videos,

In the same way that you regularly try out changes to your AdSense ads to increase your earnings, we're also constantly looking for new ways to help you earn more. We've been analyzing the performance of the three available font faces )Arial, Verdana, and Times New Roman(, and have found that each font performs best in different ad formats due to factors like character width. Based on these findings,

You may remember that last year, we added arrows to the bottom of cost-per-click )CPC( ad units. These arrows allow users to browse through additional relevant ads, helping them find exactly they're looking for. We've been testing slight updates to the look of these arrows, and our experiments have shown improvements in the user experience. As a result, we'll soon be making a few minor aesthetic changes,

To date, we've been sharing AdSense information with you through this blog, Twitter, the AdSense Help Center, and the AdSense Help Forum. You also expressed your interest in Facebook by creating a number of AdSense groups, and we listened. We're pleased to announce that the official AdSense Facebook Fan Page is now up and running! A one-stop shop for up-to-date information, our Facebook Fan Page will be synched with the blog and Twitter,

In April, we gave you a sneak peek into category filtering, a new feature we've been developing to give publishers more control over their ads. Today, we're excited to announce that we're extending the beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S. As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics,

With tools like Street View, Google Maps is altering the way people interact with their surroundings, letting you see the facade of the store you're about to visit, plot directions, and find a place to park before you even leave the house. Google Maps has also changed the way information is being presented across the web. Since 2005, web developers from around the world have begun to overlay their content on Google Maps,

This Saturday, July 11th, our engineers will be performing routine maintenance . While you won't be able to access your AdSense and Ad Manager accounts from 10am to approximately 2pm PDT, your ad serving and targeting won't be affected. In addition, your clicks, impressions, and earnings will continue to be recorded as normal.

We've been working to enable local currency reporting in more countries, and are happy to announce that this feature is now available for publishers located in Denmark and Norway. As a reminder, switching to these new reports means that all earnings generated from advertisers paying in other currencies will be converted to your local currency each day. If you receive payments in your local currency, there won't be any additional conversions at the end of the month,

In the final week of our educational series about speeding up your business in a slowdown, you'll hear tips from Christian Ashlock, an AdSense Optimization team manager, about attracting additional advertiser spend. If you have any final suggestions for growing your business, we hope you'll leave them as comments. If you missed a week or want to re-read tips from our team, you can revisit the series at any time at www.google.com/ads/speedingup . I'm Christian Ashlock,

A few weeks back, we announced that all publishers can now integrate their AdSense accounts with Google Analytics. If you're not very familiar with Analytics yet, you might be interested in reading a recent post on the Analytics blog that addresses ten common myths about the product. For example, did you know that you can use Analytics to segment visitor data in real time, or that you can use the new Analytics API to tie your website data to your financials?

We've been working to make it easier for advertisers to show display ads on the content network - which benefits you, because it results in more budgets devoted to advertising on AdSense sites like yours. )As a reminder, "display ads" include all types of image-based ads, such as banners, rich media, and video ads.( In addition to recent launches such as DoubleClick Studio , third-party ad serving , and expandable rich media ads ,

To help you increase the visibility of your sites to potential advertisers, we've just launched the Publisher Center in Google Ad Planner. This will allow you to provide details about your sites to help attract advertisers. Though the Publisher Center is only available in English at this time, any publisher can use the tool. As a quick reminder, Ad Planner is a media planning tool that helps agencies and advertisers find sites that cater to their target audiences.