This week's tutorial on the AdWords Online Classroom )UK( will cover all things bidding and budgeting-related to help you maximize return on your advertising spend and make the most of your AdWords account in 2011! Are you getting the most out of your target market? Are you appearing on the first page of Google? Are you losing conversions due to budget? If you're not sure then we'd highly recommend you tune in as we'll be discussing impression share,

When location extensions launched in AdWords in 2009, they allowed you to dynamically attach relevant business addresses to your ads. We've since experimented with different ways to integrate this information with a map. Today, we're introducing a way for your location extension-enabled ads to show directly on the map. We'll be integrating information from ads with location extensions into the Place Search map on Google.com. On the map,

Accountability is a core principle of AdWords. In order to improve advertisers' experience, we're making changes to AdWords policies so that advertisers working with third-party partners understand how AdWords is performing for them and know what to expect from third parties. We believe that focusing on what's best for the advertiser is ultimately the best long-term course for third parties working with AdWords. In July and December 2010,

Negative keywords are a great way to refine your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren't relevant to the services you offer, you can improve the relevance of your ads and make your campaigns more effective. In addition to filtering out specific terms in the context of a single ad group or campaign, many advertisers maintain a set of core negative keywords across several campaigns.

On Wednesday, January 12th, we're hosting a free live online course in the AdWords Online Classroom )UK( about getting the most for your AdWords budget through basic optimisation and targeting. In this live course, we'll cover ways to manage your budget through effective targeting and basic optimisation. We'll first look at how you can improve targeting by adjusting location and network settings. This will be followed by a discussion of how good account structure,

A few months ago, we launched AdWords Campaign Experiments )ACE(, a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, placements - and now ads themselves! ACE allows you to run experimental changes on a percentage of your AdWords traffic. You can compare statistics for experiment versus control traffic and receive statistically significant results,

Do you stay awake at night wondering where your bids are? Do you plan your vacations around fluctuations in click volume? Have you taken AdWords for Mobile as your +1 to a family wedding? Managing an AdWords account to its full potential takes time - time that you could spend managing other important parts of your business. That's why we've developed automated rules,

Google Apps recently launched an improvement that made dozens of Google services available to Google Apps users for the first time. As part of this launch, Google AdWords is now available to our Google Apps users with their Apps accounts. Google Apps is Google's suite of cloud-based messaging and collaboration apps used by over 30 million users in small businesses, large enterprises, educational institutions, government agencies,

On Wednesday November 24th we're hosting a free, live, online course about Goals in Google Analytics. Goals help you measure conversions or successful actions on your website, such as visits to a 'thank you' page after a customer makes a purchase on your site. In this live course you'll learn how to set up Goals and how they can benefit you. We'll clarify the difference between conversions in AdWords and Goals in Analytics,