Animal kingdom hurting ROI? Pandas and penguins, oh my! Take control and tell the fauna "Bye Bye", With these helpful suggestions to diversify! In short, its time to fear nothing when building your website. Every business has decisions to make, and adding more to the mix never makes life easier. But what are you to do? You cannot control when a search engine makes an update, or what that update will impact. That much is obvious.

This week were going to take a quick look at four features which often go unused by websites. Not exactly sure why this is, as theyre very useful, and at times, critical. Still, we see folks time and again who open an account, verify their domain, yet fail to take basic actions that can help them both immediately and down the road. Preferences Under preferences youll find the ability to control whether we email you alerts,

If you are reading this column, there is a good chance you publish quality content to your web site, which you would like to get indexed by Bing. Usually, things go smoothly: BingBot visits your web site and indexes your content, which then appears in our search results and generates traffic to your site. You are happy, Bing is happy and the searcher is happy. However, things do not always go so smoothly.

At Bing, we have to crawl and index The Internet and The Internet is pretty big. One common question that Fabrice Canel, a veteran of search here, is commonly asking people is to figure out how big the Internet is? How many URLs are out-there? The answers that come back fluctuate from a few thousand )ok you clearly dont use The Internet(, a few million )ok good start, plenty of people on Facebook, but please continue thinking(,

Feeds allow Bing to easily learn about the videos on your website. The purpose is to help Bing include your video content in the Bing index, which may not have otherwise been discovered by Bing's web content crawlers. Submitting a feed provides you with a higher assurance that your videos will be included in the index in a more complete and timely manner. In addition, the feed can provide Bing with rich descriptions )i.e.

Late last week I bumped into David Flink , one of our Lead Program Managers here at Bing and after a brief chat, he agreed to write this week's blog post detailing a view on implementing paganation solutions. He's even agreed to field questions, so feel free to post up with questions related to this blog post and David can chime in with answers. Traditionally, Bing has relied on a set of heuristics to determine if and how individual pages on a site are related to each other.

Last week I participated in an #seochat. One comment that someone took exception with was the idea of how "authority" is defined. Essentially, this person took exception with the notion that to be seen as an authority, you need to maintain a healthy follower/following ratio. Specifically, they argued they knew plenty of people with equal numbers in both columns and each column in the tens of thousands, and that those individuals were, in fact, seen as authorities. I'm sure,

Keyword research tool Our organic keyword research tool is live and a great way to do keyword research. What makes this tool different is the data source. Instead of pulling from the paid advertising side and their attendant tools, weve built ours to run on organic search query volumes from Bing. You simply type in your phrase, determine if you want an exact match to the phrase by selecting strict and hit the Search button. The results for the phrase you entered,

As with so many things in life, perspective is important. On the surface its easy to say Bing likes SEO. But what does this actually mean? Do we actually care whether you have clean URLs, H1 tags and properly written meta descriptions? Sure we do, but the reasons might not be what you're thinking. At the very core of it's work, SEO is about improving a website. In today's ever-populated SERPs, that's important.

The last couple of weeks have been busy here at Bing. For those who may have missed these great reading opportunities, I wanted to take a minute to call out two items worth spending some time with. First up, the interview Eric Enge over at Stone Temple Consulting did with Paul Yiu, our Group Program Manager for Social Search. They covered a wide range of items such as: Authority - "They also look at the number of people you follow. If you follow 200 people and 8,

Today the Web is accessible almost everywhere. Our PC, laptops, tablets, smartphones and more allow us to access content anywhere, anytime. This also means there is a need to show content in many ways, optimized to different environments. A common SEO question we receive is how to optimize websites for various platforms such as desktop, mobile phone, tablet, etc. At Bing, we want to keep things simple by proposing the one URL per content item strategy. For each website,

We're at SMX West this week, just in time to announce a couple of new tools/features for webmasters around the world. Remember all those Birds-of-a-feather lunch chats last year? Those tweets you sent me? The surveys we sent out? Well, we've been busy with that feedback working on tools to help you. Today we're announcing our organic keyword research tool and access to your webmaster tools data via an API.

I don't mean "in your hands" as in on your smartphone, as an app, etc. "In your hands" here means under your control. Putting the power with the people, though I admit that an app would be super cool for this feature. Hmmm..... What we've covering in this video is how to control Bingbot through Webmaster Tools. Well, less about the actual how ) find that here ( and a bit more about the "why you want to".

Four easy ways to make sure your content gets in, or back in, to the Bing index. URL/Domain submit - submit your domain to us if you have a new website. Submit URL feature inside Bing Webmaster Tools,

Back in October we posted this idea and got great feedback from folks. Today we're posting a quick review video on the topic. It's 3 minutes from your day that we hope will help get you pointed on the right path to becoming a true authority and reaping the benefits.

Earlier this week, folks using their Bing Webmaster Tools would have noticed a new tool slipped into the mix. On the "Crawl" tab, you can now find a link to the Markup Validation Tool. This tool is a great way to understand if the added code is actually going to be readable, as intended. While the markup code being inaccurate will not cause your page to render any differently in most cases, having the syntax incorrect can affect our ability to use the data as you intend.

Whether you've decided to move your website to a new domain or you're moving content within a current website, its important to know how to protect the trust value your current content has with the engines. Over time, links get built, content ages and aquires trust. You don't want to walk away from that if you can help it. Why start over when most of that value can be transfered to the content's new location? The solution to your problem is the 301 redirect.

It's conference season again, and we're looking forward to see folks at the shows again this year! If you're planning to attend either the SMX West event, or the SES NY event, here are discount codes for each event. SMX West : SMX10Bing will snag you a 10% discount SES NY : 20Bing will snag you 20% off If you want to hear what we have to say, we encourage you to join us at the following sessions. SMX West - booth #406 Feb. 28 - 9AM - 10:15AM Getting Personal,

As you go about working on your websites, optimizing things and managing your social media programs, its easy to lose track of information, or overlook something. In this post well take a look at some things you want to avoid doing. It may also be worth taking a look through your site and your programs to make sure youre not doing any of these things moving forward. Cloaking Cloaking is the process where you determine who the visitor is coming to your website,

Ever wonder whats behind the merging of social signals into search? Not too long ago, all SEOs had to worry about were the old standbys: title tags, links, content, etc. Today, and in the future, social signals play a larger part in ranking, so whats an SEO to do? Why its happening This is fairly easy to explain.