Result 281 - 300 of about 1097
Next Stop for Newspapers''Total Humiliation!
As internet marketers we have a great opportunity to gloat over the new depths that the newspaper industry has fallen to. Advertising revenue is continuing a steady decline, there are massive layoffs at many of the major newspapers and now many are on the selling block. Only thing is there is a bit of a problem'.no one is buying. According to an article in the New York Times it appears that newspapers are about as desirable a buy as Expeditions and Tahoes.
author: Frank Reed
publisher: Marketing Pilgrim
Dossier Uses Google Technology to Invade Privacy of Google Exec
According to Computerworld , the National Legal and Policy Center )NLPC( is turning the tables on Google-demonstrating how you can easily use Google services to invade the privacy of a top Google executive. The dossier includes a photo of what appears to be the front gate and car park area of the exec's opulent California manor, including the license plates of several luxury cars outside the home, the executive's landscaping company car,
author: Andy Beal
publisher: Marketing Pilgrim
Start August with a New Internet Marketing Job!
While the boss is away sunning himself on a beach, now's the perfect time to polish-up your resume and look for greener pastures. Here's just a small selection of the great jobs listed on the Marketing Pilgrim Job Board . SEO Engineer - Triangle Direct LLC, Cary, NC. Director, Social Media Programs - Weber Shandwick, San Francisco, CA SEO / Search Marketing Associate - High Rankings, Framingham, MA Part Time Blogger - Durbin Media Group, St Louis,
author: Andy Beal
publisher: Marketing Pilgrim
New Study Shows 45% of Search Marketing Campaigns are Isolated from Offline Efforts
New research from iProspect and JupiterResearch reveals that 45% of search marketing campaigns aren't integrated with offline marketing efforts. In fact, the study finds that just over half of search engine marketers )55%( intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place with direct mail )34%( and magazine/newspaper advertising )29%(,
author: Andy Beal
publisher: Marketing Pilgrim
Time Warner to Split and Sell AOL?
It seems that Time Warner has had enough of AOL, so it's expected to announce its division and seek buyers, according to the WSJ . If the paper is correct, Time Warner will split AOL's dial-up services from its online advertising unit and seek a buyer for one or both new entities. Both Microsoft and Yahoo have expressed an interest in the more lucrative online advertising unit, with Yahoo apparently offering more than what Wall Street estimates it's worth.
author: Andy Beal
publisher: Marketing Pilgrim
Pilgrim's Picks for August 1
August? Really? Already? Is it just me, or do the months )and years( fly by more quickly, the older you get? Anyway, before December creeps up on us, let's get to today's Picks. The IAB has proposed a new template for online video ads. Are AOL's blogs growing or not? RWW takes a look at the ups and downs of AOL's blog empire. Some idiot used YouTube to post bogus threats ; he could now face 10 years prison time.
author: Andy Beal
publisher: Marketing Pilgrim
The Reputation Round Table; An Analogy to Explain Reputation Management
If you know me, you know I speak in analogies. I'm not quite sure why I'm always plucking them from the air-maybe it helps me to get my own mind around a concept-but I find myself coming up with new ones all the time. My latest? The Reputation Round Table. Speaking to a journalist recently, I wanted a clear way to explain why your reputation is no longer controlled 100% by you- you , being an individual or company.
author: Andy Beal
publisher: Marketing Pilgrim
Is Icahn Skipping Yahoo Annual Meeting so Shareholders Can Do His Dirty Work?
On the surface, it appears newly appointed Yahoo board member Carl Icahn, is staying away from the company's annual shareholder meeting for the good of the company. On his blog, Icahn states : I will not be attending. The proxy fight is over and it will not do shareholders or Yahoo! any good to have the annual meeting turn into a media event for no purpose.
author: Andy Beal
publisher: Marketing Pilgrim
Pilgrim's Picks - My "Apple Hell" Edition
The lack of posts today probably had you guessing that I was either on the road or with clients all day-if only! At around 7pm last night, my Apple MacBook Pro decided it did not want to boot-up-no matter what troubleshooting I tried. Calls to Apple tech support this morning were equally useless. Fearing the loss of all my data, I headed to my local Apple store and was put on standby to see an Apple "Genuis" technician. An hour later,
author: Andy Beal
publisher: Marketing Pilgrim
Is Cartier "Slumming It" on MySpace?
Just to prove that I read other publications than the Wall Street Journal I turned my eye to a stalwart of the new media age, the New York Times . Ok, so it's just as "old school" as the WSJ but someone has to read these things, right? So I ran across a pretty interesting application of MySpace by Cartier of all companies. Now, I can never shop with Cartier and in fact I have a hard enough time pronouncing it but this caught my eye. Most recently,
author: Frank Reed
publisher: Marketing Pilgrim
Google Acquires Omnisio, YouTube to Get New Features
Google has wasted no time in acquiring Omnisio an online video tools company that only launched publicly in March of this year. TechCrunch explains what might soon come to YouTube via this acquisition: The service lets users annotate videos, mash various clips up, and synchronize Slideshare presentations to videos )great for conference presentations(. Omnisio users can extract sections of clips they find on the web )currently only those on YouTube, Google Video, or Blip.tv(.
author: Andy Beal
publisher: Marketing Pilgrim
Google Gets Radically Transparent with Search Customization
Google today announced that it will start providing more "transparency" )its wording, not mine( in its customized search results. Nothing's actually changing with the way Google customizes search results, it's just going to start making it clear what's at work. Starting today, you'll start seeing little messages at the top right corner of your results.
author: Andy Beal
publisher: Marketing Pilgrim
Microsoft's New Live Search "Hotspots"
It's probably not going to give Microsoft any percentage points in the search engine wars, but the new interactive backgrounds for Live Search sure do look purty. The new backgrounds feature interactive " hotspots " and are first rolling out to U.S. audiences. More details at the Live Search blog . Pilgrim's Update: Learn online reputation management skills directly from Andy Beal. Attend the Online Reputation Management Workshop and save $400 when you register today!
author: Andy Beal
publisher: Marketing Pilgrim
Marketing to Tweens Online
Tweens, the age group between 8-12 years old are unique in that they are the first group to have grown up with computer and internet access. They are also getting mobile phones and more grow up using them. My son who is almost 8 has grown up watching me blog and is now obsessed with Club Penguin. I admit it's a little disconcerting of thinking to marketing to him or the kids his age. But where there is a market'there are marketers' My son is a child,
author: Janet Meiners
publisher: Marketing Pilgrim
69 Year Olds Overrepresented on Social Networks
For Marketing Pilgrim readers who love data - here is a follow-up to Rapleaf's social media study . The link has a spreadsheet that you can apply formulas to. The study looked at 49.3 million people on social networks and breaks them down by age and gender. This is good to study to look at if you want a general idea where to focus your marketing on a specific social network to a target customer.
author: Janet Meiners
publisher: Marketing Pilgrim
Pilgrim's Picks for July 30
Live, from New York Panera Bread in Raleigh, it's Pilgrim's Picks! Ask.com helps IAC enjoy a good financial quarter . Dashboard ad management company Clickable has raised $14.5 million in Series B funding . I wonder where MyYearbook got the inspiration for its name? Anyway, the social network for teens just raised $13 million in funding . Google Checkout and PayPal have a new competitor : Amazon.com. MySpace has named five new executives ?
author: Andy Beal
publisher: Marketing Pilgrim
YouTube Sued by Italian Broadcaster for $780M; Apparently Doesn't Understand Why
If Google has a legal achilles heel right now, it's got to be YouTube. The search engine knew it was buying a can of worms, when it set aside $200 million in anticipation of potential lawsuits. Today, Italian broadcaster Mediaset decides that it likes what it sees in the Viacom copyright case, so it too has filed a $780 million lawsuit against YouTube. According to Reuters : Mediaset said a sample analysis of YouTube at June 10 found "at least 4,
author: Andy Beal
publisher: Marketing Pilgrim
R U 2 Casual w Your Biz Talk?
Hey, you know me by now. I read the Wall Street Journal. I do read other things as well. I just figure that my sports addiction may not be of interest to the internet marketing crowd so I talk about that elsewhere )Let's Go Mets!(. The WSJ had an interesting article on a phenomenon that has become a bit of a pet peeve for me. It's about the new English that the internet has spawned and its apparent shortcomings for those in the more traditional business world.
author: Frank Reed
publisher: Marketing Pilgrim
Free Stuff! No Strings, No Contest, Read Now or Miss Out!
A few years back, I partnered up with The Customer Collective )a sales and marketing advice site(, giving them permission to syndicate my articles. Listen, when a site built by BusinessWeek, CNET, and Oracle invites you to join, you really don't need to hesitate. Now, I'm delighted to pass on a fantastic FREE sponsored offer to Marketing Pilgrim readers. Join The Customer Collective , it's simple, free, and just for joining you'll receive in the mail,
author: Andy Beal
publisher: Marketing Pilgrim
Protect Your Reputation Via FriendFeed
I am a FriendFeed fan boy. That is saying a lot, because I am usually pretty critical of everything. The platform is easy to use, and makes the first real concentrated effort towards making a single platform for all social media. One of the main uses I see for FriendFeed is as a reputation monitoring and management tool.
author: David Snyder
publisher: Marketing Pilgrim
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