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Publisher: Marketing Pilgrim


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Exclusive: New Twitter Homepage Revealed?
Monday, October 6, 2008, 17:09:04 GMT by Andy Beal
At the Aloha Summit today, Twitter co-founder Biz Stone revealed the company's plans to revamp the Twitter homepage to include saved searches and filtering. Here's a mock-up of how it might look: Pilgrim's Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
author: Andy Beal
publisher: Marketing Pilgrim

Aloha Summit Kicks-off Today, Follow the Event on Twitter
Monday, October 6, 2008, 15:18:44 GMT by Andy Beal
Posting from me will be a little light today. The reason? Aloha Summit baby! If you want to follow the action/tips you can do so by watching for the hashtag #aloha on Twitter . You can also keep an eye on my Twitter updates here .
author: Andy Beal
publisher: Marketing Pilgrim

Ask and Ask Again. You'll Probably Get the Same Old Answer
Monday, October 6, 2008, 13:27:50 GMT by Frank Reed
Well, it must be that time of year. You know when the leaves change colors and Ask changes their design? At some point they have to settle on something. They are actually starting to act like your "different" cousin who shows up at family functions with a new body piercing and a bad attitude just for shock value. You pay attention for a minute then you realize that it's actually really sad that she doesn't get it. Ask.
author: Frank Reed
publisher: Marketing Pilgrim

Friendster to Add Facebook App Compatibility
Friday, October 3, 2008, 19:53:36 GMT by Jordan McCollum
I have a little song for you today. It's to the tune of "Oh Shenandoah." O-pen Social, you long to give us A-a-apps, all open source O-pen Social, you long to serve us A-a-away you're bound to go 'Cause Facebook's stealing your lunch Okay, the last line might not fit so well in the song, but it looks to be happening in the real world.
author: Jordan McCollum
publisher: Marketing Pilgrim

Linky Goodness, October 3
Friday, October 3, 2008, 19:53:35 GMT by Jordan McCollum
Another song for the day, yes? "I'm Gonna Buy Me a Dog." It's what's playing now on my computer. Yahoo's been testing a new design for site explorer, and now it's officially live . Slick. Barry needs the links. So here's one to one of his posts on SEL. Oh, and you might find it interesting, too: Google Adds Geographic Data To AdWords Quality Score . Too many old people clicking your ads? Too bad. Rumors of wars and layoffs: Will Yahoo cut its workforce? Oh,
author: Jordan McCollum
publisher: Marketing Pilgrim

A Reluctant Google Looks at Ad Agencies
Friday, October 3, 2008, 19:36:48 GMT by Janet Meiners
You don't see a lot of traditional advertising from Google . Their philosophy is to build great products and develop amazing technology and let it sell )and support( itself. Their marketing strategy has relied mostly on word of mouth - and its worked well. It just may not be enough for a company their size. That is slowly changing. Google looks to be shopping for an ad agency. They've looked at Madison Avenue agencies like Wieden + Kennedy and Taxi New York.
author: Janet Meiners
publisher: Marketing Pilgrim

OMG! Live Search Cashback is Actually Effective!
Friday, October 3, 2008, 17:09:33 GMT by Andy Beal
As you know, I'm quick on the trigger when it comes to giving Microsoft's search incentive programs a hard time. Well, I try to be fair and balanced. With that in mind )gulp(, Live Search Cashback might actually be working! You heard me. New data from Hitwise suggests that Microsoft's master plan is showing signs of success. Eleven weeks ago, MSN Cashback represented 3.75% of the traffic to Live.com and grew to 6.29% last week.
author: Andy Beal
publisher: Marketing Pilgrim

Proof a Vicious Rumor Can Hurt Your Online Reputation
Friday, October 3, 2008, 16:20:04 GMT by Andy Beal
Time and time again, I hear businesses tell me they don't need to monitor their online reputation because there's not anything being written about them. Maybe you have a perfect reputation, maybe your business has thus far never encountered an online reputation attack, but I would be willing to bet that somewhere on the web, there is a vicious rumor circulating-and you don't even know about it.
author: Andy Beal
publisher: Marketing Pilgrim

Pilgrim's Picks for October 3
Friday, October 3, 2008, 14:58:59 GMT by Andy Beal
Today was the first post-summer day where my office felt a little "chilly." I'm hoping for a quick rebound in temperatures. While I go outside and look for the sun, you can enjoy these Picks. Hackers are keeping a close eye on Google Trends -it's helping them build fake blogs on popular topics. Don't be like Rand Fishkin-who once picked RandFish as his social profile name, and now regrets it. Do however,
author: Andy Beal
publisher: Marketing Pilgrim

Have ADD? New Yahoo News Might Have the Solution for'Oh Look, a Butterfly!
Friday, October 3, 2008, 14:27:32 GMT by Andy Beal
A man walks down the street He says why am I short of attention Got a short little span of attention Well, Betty, if you're short on attention, you might just want to head over and check out the newly designed Yahoo News . In addition to some cosmetic changes, the new Yahoo News will attempt to customize your experience based upon how you find the site.
author: Andy Beal
publisher: Marketing Pilgrim

Exclusive: Who's Really Taking Money from "Big Oil" this Election
Friday, October 3, 2008, 14:27:31 GMT by Andy Beal
There's a lot of talk about the rising price of oil and both Presidential candidates have faced tough questions about their stance on everything from tax-breaks to windfall taxes. After some investigative reporting, Marketing Pilgrim has dug deep to find out just who's taking money from "Big Oil." As far as online advertising goes, that's either very creative or very dumb. You decide!
author: Andy Beal
publisher: Marketing Pilgrim

Gphone Sold Out; More iPhone Killers to Come?
Thursday, October 2, 2008, 20:30:13 GMT by Jordan McCollum
It's been just over a week since T-Mobile premiered the G1, the first cell phone with Google's Android OS . Although the phone won't be available for three more weeks, T-Mobile has already sold all of its preorder units . That's right, folks. The Gphone is sold out. Of course, T-Mobile most likely set aside a significant number of G1s to be sold direct in stores.
author: Jordan McCollum
publisher: Marketing Pilgrim

Apple Threatens to Shut Down iTunes
Thursday, October 2, 2008, 16:23:09 GMT by Janet Meiners
Musicians and their labels want Apple to increase the amount they make per digital music download. Apple says they would rather shut down iTunes music store . They are turning down a request for an increase of six more cents per song for music publishers and songwriters . Apple has insisted on keeping the price at 99 cents per download arguing that any price increase above that will make them unprofitable.
author: Janet Meiners
publisher: Marketing Pilgrim

Pilgrim's Picks for October 2 - Last Chance Edition
Thursday, October 2, 2008, 15:33:53 GMT by Andy Beal
OK, you're running out of time, if you want to: Have a chance to win an Acer Aspire One nebook computer . Learn cutting edge social media marketing tactics from the world's top gurus. That said, you have plenty of time left to enjoy these Picks: There's something arrogant about Google deciding it has the perfect clean energy plan . You know you need an online reputation manager. Get Elastic will help you figure out how to find one . Or, you can hire me !
author: Andy Beal
publisher: Marketing Pilgrim

YouTube Cries: "For the Love of Pete, Please Click on an Ad!"
Thursday, October 2, 2008, 15:18:54 GMT by Andy Beal
There's a new mantra at YouTube these days. If at first you don't succeed, keep showing ads until you do! Considering the success Google has enjoyed with AdWords, you'd think it would have figured out how to make YouTube advertising a smash hit by now. Unfortunately, despite testing every conceivable type of ad , YouTube is still struggling to find success . The latest attempt to get us to click on video ads comes by way new post-roll ads.
author: Andy Beal
publisher: Marketing Pilgrim

Google Blog Search Adds Meme Tracking; Puts Techmeme on Notice
Thursday, October 2, 2008, 13:58:04 GMT by Andy Beal
Just because Google suddenly enters your playground, that doesn't automatically mean you need to pack-up your toys and go home. Still, Techmeme has every reason to be just a little nervous that Google has launched a new homepage for Google Blog Search . From the Google announcement : Adapting some of the technology pioneered by Google News, we're now showing categories on the left side of the website and organizing the blog posts within those categories into clusters,
author: Andy Beal
publisher: Marketing Pilgrim

StumbleUpon Changes: No Toolbar, Partners, Better Ads
Wednesday, October 1, 2008, 21:40:11 GMT by Jordan McCollum
Maybe the big change coming for StumbleUpon last month wasn't a change in ownership after all. While rumors of eBay's planned sale of the website-discovery toolbar have yet to be confirmed, StumbleUpon has come out with a few big changes this week. Originally designed as a toolbar that delivers recommended pages in your specified areas of interest, StumbleUpon has seen great popularity. It even had a decent revenue model: selling some of those pageviews for a nickel a pop.
author: Jordan McCollum
publisher: Marketing Pilgrim

What's Your YouTube "Hot Spot?" Cute Kittens, Bikini Babes, or Soulja Boy?
Wednesday, October 1, 2008, 14:39:28 GMT by Andy Beal
As marketers, we often hear discussions about making a video "go viral." Some claim to be experts in viral marketing, while others debunk the concept claiming you can't make a "viral video." Well, thanks to YouTube's new Hot Spots, you can at least figure out which parts of your video are popular and which parts send viewers running for the exits.
author: Andy Beal
publisher: Marketing Pilgrim

Pilgrim's Picks for October 1
Wednesday, October 1, 2008, 14:39:27 GMT by Andy Beal
October? Already? Anyone figure out how many shopping days we have left until Christmas? While I go outside and glue back the falling leaves-in protest of Fall-you can read today's Picks. StumbleUpon announces some new stuff , including the ability to "stumble" without having to install the toolbar. It appears to be a glitch, but at one point it looked like Google's stock )GOOG( tanked $200 as market close yesterday . Ouch. Want to search like it's 1999? Well,
author: Andy Beal
publisher: Marketing Pilgrim

Why I'm LMAO at Microsoft's SearchPerks Incentive Scheme
Wednesday, October 1, 2008, 14:07:57 GMT by Andy Beal
When Microsoft has a search related announcement to make, I typically hear from someone on the PR team. However, with the launch of Microsoft's SearchPerks -which gives people points for using the search engine that can later be redeemed for prizes-I didn't hear from anyone. And I think I know why. I would have laughed out loud. Listen, I have no ulterior motive towards Microsoft. I happen to believe the company does some awesome things,
author: Andy Beal
publisher: Marketing Pilgrim

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