You told us what you wanted and we listened: were excited to announce that your number one ask in the adCenter Feature Suggestion forum is now live! As weve said before in previous release posts, your feedback is absolutely crucial to helping us make adCenter the platform you want it to be. If youve ever taken the time to share your thoughts with us, thank you! We hope this update shows that we are listening and working hard to respond with real,

The 2012 tax season is upon us, and the number of people filing online tax returns is expected to grow. Paper filing, in contrast, is projected to decline as a percentage of total filings each year through 2018. )1( Advertisers offering tax services, preparation, and software may benefit from these trends by optimizing their campaigns to capture people searching for these services. When the 2011 tax season kicked off in January,

We are pleased to announce a new member of the Microsoft Advertising family that will be helping to develop Microsoft's mobile advertising proposition. Mandeep Mason, who comes to us from Nokia, will be Director of Mobile Advertising Sales EMEA in the global Advertising and Online )A&O( division. Mason brings seven years of experience delivering innovative and award-winning mobile strategies for major media agencies and brands. While at Nokia,

For quite some time now, John Battelle, author and general search guru, has been looking to understand how the 'great unwashed' signal their motivations and wants by using search engines and social media channels. In his original blog post he articulated how this huge corpus of data can be of huge value to search marketers. But how many of us actively mine this "database of intentions" for the good of our search campaigns? In my experience, it can vary across industries.

Its frustrating. You go to your local hardware store )or super-store( to buy some screws to fix that loose kitchen cabinet door, and you buy one of those handy packages of 10. You only need eight, so that should take care of it. Back at home you open the bag and count out seven, yes, seven screws. You paid for 10, you got seven. Youre feelingwellfrustrated. Now imagine that youve spent a goodly amount of advertising budget on your online search campaign.

The following has been cross-posted from the Global Microsoft Advertising Blog . Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organizations story forward. Right in time for TV and movie awards season, were launching the Microsoft Advertising Story Awards also known as The MSAs.

A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising )OBA(. The goal of the AdChoices program is to ultimately deliver a better consumer experience with digital advertising"but what if the icon negatively affects the look of the creative itself?

As I reflect back on 2011, there are a number of successes I am incredibly proud of, including: two of our formats being selected for the IAB Rising Stars awards ; the announcement of our intent with Polymorphic ads ; we let the market know that Windows 8 will support advertising-in-applications ; and last but not least, our views on the changing tide of social advertising and how brands are shifting the way they think about using social as an advertising medium.

This year well be talking a lot about mobile, and personally Im excited about all of the innovative advertising solutions well deliver for our clients via the mobile channel over the course of the next 12 months. In anticipation, I took a look back on some previous campaigns weve driven that effectively integrated mobile platforms and Intel The Chase stands out to me as a fantastic example.

It is our priority to provide developers around the globe an opportunity to make money using the Microsoft Advertising Solution and today we are happy to announce we are expanding our solution into seven new countries: Denmark, Hong Kong, Japan, India, Mexico, Sweden, and Switzerland. Now, developers from nineteen countries )full list below( can make money by taking advantage of Microsofts Advertising solution for mobile developers .

Every once in a while I do wonder if I shouldnt be doing something a little bit more, well useful with my life. Dont you? Perhaps I should get my driving license, buy a race car and get on with it but seriously: this isnt midlife crisis just yet. The good intentions are all there but the time isnt, not now anyway.

It might be cold outside, but it's sizzling in here! Let me share our best digital storytelling from the last few months. Cindy Lee, Go-To-Market Lead,

Growing up, I always knew I wanted to work in advertising. There was something so exciting and alluring about creating an ad that made people actually feel something. I had to be a part of that. I imagined myself creating one of those brilliant spots running during the Superbowl or being part of the team that made it happen. I wanted to bring the world the next Herding Cats or create thirty seconds of something so memorable,

Along with our well-watched interview with Sir Martin Sorrell , we captured other delightful digital insight from a number of industry luminaries at CES 2012. In this clip we talked to Curt Hecht from VivaKi , who gives his thoughts on how his teams approach advertising with Microsoft and what they'll be looking to capitalise on in 2012. Adore his comment on advertisers loving "sight, sound and motion"! Watch on and let us know your thoughts! More soon''.

The iPad app follows hot on the heels of MSN's first Xbox app , released last December. What's in the MSN app? The MSN app for iPad presents the same exclusive and original content as found on the new-look MSN UK . Its easy to find what you want with stories being split into six main channels: News, Sport, Entertainment, Lifestyle, Cars and Video. You'll also find our pick of the day's best features' in Editor's Picks.

Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import Tool, don't fret! The Atlas Import Tool will still be available until the Media Add-in has exceeded all the capabilities of the existing Import Tool. First off, do you love Excel as much as I do? If the answer's yes,

Today, In recognition of the forthcoming Data Privacy Day on January 28th and in celebration of the ten-year anniversary of the Trustworthy Computing initiative at Microsoft, the Online Services Division )OSD( is unveiling its Online Privacy and Safety Center . The Center describes the privacy features of the groups that make up OSD Bing, MSN, and Microsoft Advertising and provides information about OSDs privacy practices and principles.

There are two kinds of people in this world: those who pick up the phone and call support, and those who dont. My husband sits squarely in the latter category he will exhaust every resource known to man before hell get to the point where hell seek out a phone number. He doesnt have an adCenter account, but if he did, I know the Support Center would have a place in his list of bookmarks. If you havent been to the Support Center on the Microsoft Advertising.

This week, amid the Hollywood glitz and glamour of Sundance, the world-renowned independent film festival in Park City, Utah, there is one incredible screening that I cannot wait to attend. A few months ago I announced the global launch of the In Search of Incredible campaign that Intel, ASUS and Microsoft Advertising partnered to create. This campaign was designed specifically to amplify the official insearchofincredible brand experience that promotes ASUS new N5 laptop.

As we mentioned in our Search Alliance announcement last week we want to let you know the latest news about and what you can expect in the UK and France over the coming weeks. One of these changes is that weve very recently released an improvement to our method of ad selection for broad match keywords to bring more relevant traffic to your website. If you have ads set to broad match, you may notice some changes in your impression volume, clicks, and cost-per-click.