Have you loaded a list of keywords into adCenter only to find that your output sheet has a list of errors for duplicate keywords? If you go through your list and see that the keywords are clearly different, adCenter may not have seen it that way. While the queries the row boat and row boat appear different to you and me, adCenter views these queries as duplicates due to a process called normalization. What is Normalization? Normalization is the process where.

As my post explained on Friday , although this was Microsofts last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising s commitment to continue partnering with advertisers and agencies at the event, and keep demonstrating that the consumer is absolutely placed front and center of the ad solutions and campaigns we build. Tonight, Microsoft CEO Steve Ballmer - with the help of Ryan Seacrest,

The timing of the Consumer Electronics Show in early January always makes it a perfect place to reflect on the past year and consider whats to come. As I read and listen to all the news from this years show , it reminds me just how much the Xbox platform and audience have grown. When we launched Xbox LIVE in 2001, it was about making history in the world of gaming, now Xbox is an entertainment platform.

If you didn't see the post on the adCenter Blog, please be aware that on Saturday, January 14, 2012, adCenter, pubCenter, the adCenter API and the adCenter Desktop will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Additionally, please be aware that reporting will be delayed through 9:00 P.M., but you shouldn't notice any staleness in data beyond that point.

On Saturday, January 14, 2012, adCenter, pubCenter, the adCenter API and the adCenter Desktop will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Additionally, please be aware that reporting will be delayed through 9:00 P.M., but you shouldn't notice any staleness in data beyond that point. Though you will be unable to access your accounts during this time,

Microsoft Advertising's Video Gallery has arrived! Launched last month on the Asia Advertising site under the Inspiration section, this extensive video library contains cutting edge examples of how to tell relevant and creative brand stories in today's ever-changing digital advertising world. We've also included video interviews with Microsoft leaders, our clients, and agencies, who offer their views and opinions on industry trends.

What does science fiction have to do with the evolution of media consumption? In this week's AdVision, we discuss how our hunger for multi-screen media consumption is transforming the way we digest our world. Brian Monahan EVP, Managing Partner, IPG Emerging Media Lab sat down with us during Advertising Week 2011 to discuss the media evolution and companion devices.

As we begin a new year, I always make sure I take some time to reflect - hopefully on a beach but sometimes just on the morning commute to work - on my experiences over the past year. 2011 brings to a close my first year as the head of Microsoft Advertising Asia, and following Frank Holland's post a couple of weeks ago , I thought I'd put pen to paper and share my thoughts on next year with our great community of contributors and followers. Firstly to innovation,

This time next week, well officially be in 2012. I know that freaks some people out because of the whole thing with Mayan calendar ending with 2012, but a little research will show you that that particular factoid signifying the end of the world is a common misconception. The Mayans concept of time wasnt linear, but circular; 2012 doesnt mark the end of time, but the end of a Baktun, the 13th and largest cycle in their Long Count Calendar that begins/ends every 25,

Meet Customer 2.0a highly social, increasingly plugged-in and incredibly powerful breed of customer who probably knows more about your brand and products than you know about him. In todays wired business landscape, customers can use the power of the internet, specifically social media and consumer reviews, to find the information that helps them spend their dollars more smartly. In fact,

There's more to the Digital Story With the growth in internet consumption, having an online strategy has become an essential element of a successful marketing strategy. Social Media, Mobile and Internet Portals have seen explosive growth across SEA in the last 12 months. Online advertising spend in Southeast Asia crossed the US$200 million mark in 2010, with Indonesia's growth outstripping that of other markets [1] .

If youre anything like me, youre spending part of this week thinking about your resolutions for 2012. The usual suspects are on my list of personal goals - lose weight, exercise more, spend more time with my family - but given how stressors in my professional life tend to create a ripple effect in my personal life, it occurred to me that it might make more sense for me to focus my energy on being more efficient at work. If I can nail that single resolution,

The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks. Chevrolet wanted people worldwide to celebrate and share experiences like these through its Chevrolet Route 66 global filmmaker contest. In June of this year,

Welcome to our latest installment of our AdVision series, where we interview the top minds in the advertising industry on topics ranging from analytical insights to where to find creative inspiration. In this week's segment, we interview Natasha Hritizuk, Director of Global Insights and Analytics with Microsoft Advertising about how shoppers behave when making purchasing decisions, and the emerging ways that media can be used to influence consumer decisions.

Reading blog posts is probably not top of mind amidst all the party planning, travel arrangements and last minute shopping going on this week, so you wont see much in the way of updates here on the adCenter blog until next week, though the forums and Twitter will still be monitored through Friday.

It's with great excitement that Atlas officially launched Audience Messaging at the beginning of December. Audience Messaging is a brand new solution in the Media Console that enables real-time decision-making to deliver the most relevant messages to your audience. Over the past year, we've been working with clients participating in the beta to continue to unlock features and capabilities for Audience Messaging,

As human beings we are naturally insecure. I say naturally but we are not born insecure, on the contrary; we were born fearless, pure and full of hope. We have society around us to thank for our fears and lack of confidence and as women we are lucky enough to constantly be reminded of the fact that we are indeed not perfect. We want shinier hair and we want better skin, we essentially want our best friends beautiful hair and Jennifer Anistons flawless skin.

Having successfully launched the IAB rising star award winning Filmstrip and Billboard formats earlier this year, we are proud today to be running the next instalment of new creative formats on the MSN Homepage in the form of the Sliver Pushdown . The Sliver Pushdown comes with the mantra of Invite, Dont Interrupt a format that perfectly combines high impact,

The following has been cross-posted from the Global Microsoft Advertising Blog . With a New Year approaching, we typically take time to reflect on the past year and make resolutions for the coming one. For me, Ive been taking stock of my first six months in this role and the world of digital advertising. In the conversations Ive had with advertisers, publishers and agency partners since May,

In recent weeks weve received a lot of inquiries from advertisers, agencies, and other partners about our approach to working with third parties who resell our inventory )who we call channel partners(. I referenced the topic in a three - part post back in June, but in the wake of our recent partnership with Yahoo! and AOL, this is an opportune time to reaffirm our position and unequivocally articulate the strategy and principles that drive it.