Last year some good friends of mine decided it was time to get married; he proposed, she accepted, and the wedding planning ensued. They set the date, and the place Las Vegas. I was ecstatic. Naturally, the deal-finder that I am, I started searching around for hotels and airfare that fit my budget. I was told the wedding would be in Vegas months in advance, which made the searching even more scrupulous as I became the elusive procrastinator,

Its September and many of us are either whisking our kids off to the bus stop or noticing that the school zones exist )and yes, you do have to go 20mph in them(, but the bottom line is that despite our fascination with the beginning of fall, the holidays are right around the corner! The next few months will fly by; as an online advertiser, now is the most crucial time for you to establish your online advertising strategy for the busiest time of year.

Moderator: Piers Morgan Panelists: Jeff Bewkes )CEO of Time Warner(, Aaron Sorkin )Writer of hit show West Wing(, David Simon )Writer of hit show the Wire( The question Should TV fear the Internet?' arises often. Is this on-demand world we live in threatening this powerful medium? The answer seems clear to our panel of experts, which contains some of the most appropriate individuals to answer it.

So this is what writing a blog feels like :-( The Who )as in "who the heck are you?"( My name is Jeremy Grubaugh. I'm currently the Creative Director for Microsoft's Branded Entertainment and Experience Team and primarily responsible for the creative output of original content & experiences brought on behalf of brands for the Microsoft audience.

Par Ping Jen - MSFT à l'occasion de la conférence SES de New York, j'ai eu l'opportunité de démontrer l'importance de la qualité des annonces ; je souhaiterais, par ailleurs, vous faire également part de mon opinion sur le blog adCenter. Une collaboration nous permettra d'améliorer la qualité de vos campagnes et de notre plateforme. 1( Qu'est ce qu'une annonce de qualité ? La qualité est une évaluation de l'excellence.

Today, Pepsi MAX joins forces with global entertainment innovators, Xbox LIVE to announce the launch of a Pepsi MAX branded mini-game modelled on the innovative football action seen in Pepsi MAXs Crowd Surfing TV campaign. This UK project is part of a wider global digital push to amplify the 2012 'MAX It!' football meets music campaign in the digital space. This commitment to giving Pepsi MAX fans, a truly immersive experience,

Hello, Currently, adCenter API supports both Version 6 and Version 7. To view the adCenter API documentation on MSDN, go to Microsoft adCenter APIs . Now, since some topics exist in both V6 and V7, it is important to know which topic you are viewing. The bread crumb trail at the top of the topic shows you the version. For example,

Hello, Here are the most viewed adCenter API topics on MSDN for June 2010. Microsoft adCenter API United States Alabama )United States( Campaign Management Service Operations Microsoft adCenter Campaign Management API Microsoft adCenter Campaign Management API Reference Country Codes Microsoft adCenter Reporting API Microsoft adCenter API Programming Reference Microsoft adCenter Reporting API Reference While I have your attention,

This is just a quick heads up that your Microsoft Advertising adCenter Terms and Conditions have been updated with the goal of enhancing our service to provide greater payment flexibility. An adCenter prepay option will be available -no word, yet, on exactly when but pilots will begin in some of the smaller markets this summer. . When prepay payment is available in your billing country, the updated Terms and Conditions will apply. So,

A common cry these days in digital is "evolve or die". With the pace of innovation )and thus change( in our industry getting faster than ever, brands are finding it difficult to keep up with what's trendy, both from a technical point of view and via the ever-changing appetite of consumers. Two weeks ago at the Microsoft Advertising Digital Showcase in New York, I got a few minutes with MSN's executive Producer, Rob Bennett,

For most of us, social media has become an integrated part of our daily lives and has changed the way we interact with not only each other but with businesses and organisations. Facebook, Twitter, Pinterest, LinkedIn and Skype are a few examples of social networks that have been around for a relatively short period of time and all of which have enjoyed a phenomenal rate of growth and adoption all over the world.

In todays global world, whether you have a local or international business you want to optimize your reach. If youre in the US, UK, Ireland or France, you will start seeing changes to targeting options that align more with the industry norm; roll out has already started and will continue for a few months until complete. Whether you want to drive local engagement or capture users in multiple locations,

La fête des pères sera célébrée le 17 juin cette année aux états-Unis, au Canada, au Royaume-Uni et en France. Marquez-le bien dans vos agendas. En 2011, la National Retail Federation )fédération américaine du commerce de détail( avait estimé que les Américains dépenseraient en moyenne 106,49 $ pour fêter leurs papas, contre 94,32 $ l'année précédente. Ainsi, à mesure que la reconnaissance envers les papas augmente,

Those of you who have been following along with the Campaign to Fame may remember reading posts where the contestants were singing the praises of the Microsoft Advertising Accredited Professionals theyve been working with to help optimize their campaigns for peak performance. We even had a couple of the pros, Wesley and Luke , give us their perspective on some of the tactics JAFIB Wears Kirk Lutz and the Seattle Stars Omar Willey could take to improve their campaigns.

Le 1 er mai, notre marque pour les PME a changé de nom : « Microsoft Advertising » est devenu « Bing ». Notre objectif est de simplifier notre collaboration avec les clients PME qui diffusent des liens sponsorisés. Ce changement se traduit par une plus grande synergie entre lexpérience publicitaire et notre moteur de recherche : tout au long de leur expérience publicitaire, les PME seront ainsi accueillies par cette iconographie propre à la page d'accueil Bing.

Microsoft today announced the [ Middle East and Africa winners of its new creative storytelling contest The Microsoft Advertising Story Awards )MSAs(. In a closely contested competition Michelle McKenna, Taryn Scher & Philippa Heal, from Ogilvy South Africa won the brand category, and Tal Schweiger, Copywriter & Nir Hersztadt, Art Director, from McCann Erikson Digital Israel won the not-for-profit category of the awards,

Well, that was fun! As our Campaign to Fame comes to a close, I'm extremely grateful to have participated in it. I have been very thankful as well for the personal touch the folks at Microsoft Advertising have shown all of us. The entire process has been smooth and painless, even pleasant, and I could not have asked for nicer people to show me the ins and outs of Bing advertising. I am especially thankful for the assistance of Dream Systems Media's Luke Alley ,

After winning 1986-87 Slam Dunk competition at Seattle Coliseum, the Jordan logo changed to the familiar Jump man logo of today, however when it came time for you to speak about air Jordan III, Michael was willing to bolt. A reaction to the environment Jordan II, due to some extent for the high list price, hadn't been stellar and designers Peter Moore and Rob Stressed had left Nike to start out their very own company. They begun to court Jordan,

I love the weband how the fluid nature of the web lends itself to interesting experiences and opportunities. However, if you cant find what youre looking for online then it can be frustrating and annoying. What good is a website if your customers cant find relevant content easily? In the past year the Microsoft Advertising website underwent a huge redesignwe moved navigation menus, changed colors schemes,

The countdown for Advertising Week 2010 is onthere are only three days between you and the start of THE biggest week for our industry in North America. This year Microsoft Advertising will once again be out in full force and well be there to cover it. Speakers from Microsoft include Carolyn Everson, our new CVP of Microsoft Advertising. We first met Carolyn at Cannes which, incidentally, was her first week at Microsoft. She spoke with Mel Carson about her new role,