When you look at one of our community blogs or forums this morning, you may notice they look different. Better wed like to say but hey - were biased! For us community managers, it is exciting as we know the community sites )plural as were live in English and French !( are ready for the future For example well be able to inform & communicate in more languages as were expanding with adCenter in new markets this year as a result of the Microsoft & Yahoo.

L'année dernière, Yahoo! et Microsoft ont initié leur collaboration en matière de recherche aux états-Unis. Nos deux sociétés ont commencé à utiliser la même technologie pour le référencement naturel et sponsorisé, adoptant adCenter comme la plateforme de liens sponsorisés. En Europe, le transfert de la recherche a lieu en ce moment au Royaume-Uni, en Irlande et en France. Le processus devrait être terminé pour la fin du mois d'avril.

Beaucoup de personnes tiennent fermement à leurs habitudes. Si vous prenez quotidiennement les transports en commun, les possibilités d'observer les habitudes des gens ne manquent pas. Ainsi, deux voyageurs regardent un film dans le train et ne s'entendent donc pas manger de manière très bruyante : une habitude agaçante. Un homme se lève machinalement pour laisser sa place aux dames : une habitude démodée mais au demeurant charmante.

As part of the BBCs Technology of Business series, each week they ask an expert in their field for their thoughts. This week Andy Hart, General Manager of Microsoft's Advertising and Online division in the UK gave his expert views on digital and the future of advertising. Andy explains how in the old days advertising was very simple. Now though we have digital which isn't just another channel.

On Saturday, April 21, 2012, adCenter will be unavailable from approximately 12:00 PM to 2:00 PM PDT for system maintenance. Users in all markets will be unable to access adCenter during this time. Please note that campaigns will continue to run normally and ads will continue to serve. Reporting data is expected to be current by 3:00 PM PDT on Saturday, April 21, 2012. We apologize for any inconvenience. Thank you for your patience.

One of my colleagues here on the adCenter team recently asked me, If you could show customers one thing in adCenter that could make them more productivewhat would it be? My answer: Impression share reports . And heres why, starting with a little story. A Story Linda Mitchell has a small online business selling prints of her original landscape watercolor paintings. She does well at local and regional crafts fairs, and shes put in the time and energy to build.

As were entering the final stage of the alliance implementation and start combining Bing and Yahoo! Search audiences on one global platform )Microsoft adCenter( wed like to make sure youre fully informed about any differences between the main search engines. Weve highlighted account set up and search campaign management already. This post is all about ads and keywords. In a nutshell: adCenter offers three match types and you can enter a unique bid for each match type.

has fundamentally changed communications. More than a telephone, Skype lets you see the person you are talking to and truly share moments. You are never tied to a landline or a cord, and all you have to do is download the software or app. As a marketer, the opportunities to leverage Skype are massive. In 2011 alone, international Skype-to-Skype call minutes increased 48 percent to approximately 145 billion minutes an increase of 47 billion minutes.

In the beginning of April, Microsoft Advertising launched its new adCenter Training Hub . Here you can view trainings, at your own pace, that can help you increase your adCenter knowledge. The new Training Hub makes it easy to stay up-to-date with adCenter training and will help you become a Microsoft Advertising Accredited Professional . Benefits: An updated sign-in feature enables you to easily keep track of your training progress )see details below(.

In this months release, Ad intelligence v8 API enhancements will be incorporated within adCenter. This will impact API customers immediately; we want you to know about this now so you can plan accordingly. The Ad intelligence v8 API enhancements will allow advertisers to build Keyword list based on new and improved Keyword suggestions and enhance Keyword research and expansion capabilities.

Following on from last week's post , Part 2 of our conversation with Steve Clayton adDRESSes another emerging trend he's seeing in the technology space right now. While I was covering CES this year, I spotted a mysterious dress in Steve's //Next booth. Watch on as he reveals what that was all about and why. Read more on The Printing Dress on Steve's Blog, and don't forget, if you're coming to Cannes for the Festival of Creativity in June, Steve will be there too!

Rich media has long been an area of innovation in our industry, both creatively and technically. Now one of the oldest )!( point solutions, the newness of emerging formats never seems to slow. The evidence of that continued growth shows up in the most recent success of the IAB Rising Stars solutions . One size fits'few Atlas's approach to rich media is unique. We don't believe in offering a limited "one size fits all" built-in rich media solution,

The internet offers a convenient way to find the best deals on flights, research locations and hotels, take virtual tours, and read fellow travelers reviews. So its no surprise that, according to eMarketer, the number of people who do travel research and bookings online is growing year over year )1(. At the same time, 40% percent of Americans reported that the economic downturn over the past few years has not reduced their personal/leisure travel, according to Expedia.

Spring has finally arrived and if youre like me, you look forward to this time of year. The flowers are in bloom, sun is shining and the birds are chirping. I think we are all happy to see Mother Nature changing and updating itself. With springs arrival, we hope youre just as excited about the recent updates weve been making to adCenter. With your feedback , we are constantly updating adCenter to enhance your experience.

It's been a year since we talked to Microsoft Storyteller, Steve Clayton, so we caught up with him just outside our News Center to chat about what new technology he's uncovering while doing his rounds throughout the company. Taken from this longer interview , this minute snippet )our analytics package tells us you don't like to watch long videos!

Today, Microsoft Advertising launches its new adCenter Training Hub, where users will be able to move at their own pace with training segments that will help them increase their Microsoft adCenter knowledge. Below we have listed a few of the great benefits of this new training tool to help you get started. If you are eager to begin training in the new adCenter Training Hub you can start straight away here ! Benefits for all users!

As a member of the adCenter User Assistance team, my job, along with my colleagues, is to write the documentation and create the videos that help you understand how to use adCenter. If you click on the Help link that in the upper right corner of every adCenter screen, that brings you to our articles. I think we do a pretty good job with much of our documentation. But there is certainly room for improvement in others. I want to briefly touch on both areas.

Following on from Global CEO of Y&R, David Sables blog on Innovation, Creativity, and the Microsoft Advertising Story Awards I also believe its incredibly important to continually find ways for creativity and innovation to intersect.

Many advertisers use location targeting to reach relevant customers and improve campaign performance. To optimize targeting in the US and Canada, we will remove about 10,000 cities from adCenter targeting in May. Because these cities have seen no measurable traffic, this change will have no negative impact on the performance of your campaigns. If you are targeting a city that will be removed,

Now that ILM East has wrapped in Boston, we're turning our sights to ad:Tech San Francisco . In addition to our booth in the exhibit hall )#2511... stop by and say "hi!"(, you'll also find Microsoft represented in the speaker line-up. Don't miss Shawn McMichael during the keynote presentation, Zynga, Electronic Arts and Microsoft: Why Budget for Ads in Games Today and Ronette Lawrence speaking during the Measuring Digital ROI session.