Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time. Here we talk to Jani Penttinen,

French Internet pioneer Jacques Antoine Granjon , founder of Ventre-privee.com, has now set up alongside with Xavier Niel , Marc Simoncini - a.k.a Mr Meetic - & Alain Malvoisin the Ecole Européenne des Métiers de l'Internet )EEMI( - Internet Trade European School: http://www.eemi.com/ . This is a private school set to kick start in Autumn 2011.

The early bird rates for the International Search Summit @ SMX West will expire on Saturday February 5th - so register now to join us in San Jose. The Summit will follow SMX West on March 11th , with a full day of sessions focusing on the issues and challenges of running search and social campaigns across multiple countries and languages.

Aun Consulting announced that Japanese SEO industry grew to 194 billion yen market in 2010, which was a 18.6% growth from 2009. According to the report, SEO outsourcing category grew 22%, SEO In-house category grew 19% and SEO Tool industry grew 6%. Aun predicts that the SEO industry in Japan will grow to 220 billion yen market in 2011. No related posts.

Médiamétrie has just released for the second time the number of mobile internet users in France in 2010. The figures represent traffic on websites, portals and apps from a mobile phone. France's 2010 last quarter - Q4 2010 - accounts for 43.4million internet users of which 15.5million use their mobile phone to go online )+3.3mllion vs. 2009 figures(. Mobile internet users are mostly men - 60 per cent - mainly aged between 16 to 49 years old. No related posts.

October 2011, Google launched Google Boost in order to tackle the SME advertising market. It is of course not the first try from Google at this, if you remember previous Jumpstart, GBBO and current Adwords Vouchers up to 500€uro. So what is Google Boost? Google Boost is a network of automated and simplified paid search listings. The sponsored links appear on Google.com )and search partners network(, Google maps in the sponsored links sections and mobile phones.

Yandex's launch of Yandex.Maps in July of 2010 following its acquisition of GIS Technologies is now to be fully exploited through the addition of Geo-targeted ads which will appear in the maps, in Yandex's business directory and more significantly within the search results themselves giving local businesses the opportunity to obtain greater "Stand Out".

I'd hazard a guess that at least 99% of people reading this post will have a LinkedIn profile and I'd put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 countries, LinkedIn has not only become an integral part of working life, but also a huge opportunity for marketers to reach a relevant, targeted audience anywhere in the world. Here,

Yandex has just released its financial figures for 2010 and the number one Russian search engine managed to achieve a whopping 43% growth in revenue taking them to $410 million " 88% of this increased revenue related to pure search ads as opposed to the other advertising products offered by the company. And search ads actually grew faster at 45% growth than the other advertising types.

Alibaba has leapt ahead of Google in terms of the share of online advertising revenue it earns in China " it's home market. According to Analysys International, Alibaba's Taoboa keyword advertising and the further development of its interactive advertising offer in China are the root cause of this development " rather than Google's failure. Baidu continues with the lion's share at over 30% but after Alibaba and Google,

There are only two days left to book your place at the International Search Summit @ SMX West at the Super Early Bird Booking rate. The Summit, being held on Friday March 11th, takes key search and social media topics and studies them from an international and multilingual angle, providing invaluable insights for anybody working in the international digital space. With topics ranging from international link building to geo-targeting,

Leading Russian search engine Yandex, has introduced a new method of predicting user intent in order to improve the quality of its results and thereby improve relevancy. The system, known as "Spectrum" is based on analysing user queries statistically, categorising them " and then making sure that a range or "Spectrum" of possible answers to the query is delivered in the search results pages based on popularity.

Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel. You need to market a service, a product or even yourself worldwide? Well don't go too far, don't wreck your head, be creative with a PPC platform with large audience and you shall be rewarded accordingly. Alec Brownstein is an advertising copywriter,

A short introduction video to the Reykjavik Internet Marketing Conference held in Iceland every year. Next conference will be in Iceland on the 11th of March with International speakers from Facebook, Wall Street Journal, AOL, SAP, Yandex, Hotels.com, Icelandair, Boats.com and more. No related posts.

Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA's latest Mediascope Europe study 76% )396m( of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third )30%( using the internet whilst they watch TV A third )33%( of Europeans cannot live without the internet,

According to yesterday's Le Figaro article, companies advertising online will have to pay a tax - the infamous 'Google Tax' - equalling 1% of the yearly ad spend from January 1st 2011. This tax creation was proposed by french 'député' Philippe Marini who also requested to tax french companies e-commerce revenue by 0.5%. France has a tradition of taxing revenue generated by advertising but this is a first where the advertiser is taxed.

It's no secret that the world is going digital. Your books are digital, your music is digital, and your funny cat videos are digital. The internet is no longer something people do, it's the pipeline through which people do everything else. The time for digital marketing has arrived. Come January 2011, Mumbai, India's financial and business capital will play host to the biggest digital marketing and social media event in Asia - Click Asia Summit 2011.

Combining the capabilities of Google Translate with Google Search has long been a feature of international search experiences " but somewhat in the background. Not anymore. Google this week rolled out a feature across the non-English speaking world, which gives users the option to extend their search to other languages with the results presented in their own language and based on the keyword search conducted in their own language.

.. continuing on our Google Zeitgeist serie of articles , here is Google.ie - i.e. The Google Ireland network most popular search terms in 2010 - Ireland Fastest Rising chatroulette gmail hotmail glee fb tv3 player world cup 2010 gerry ryan rte player ryanair.

Last week's New York Times' article took the example of well referenced and indexed website with very poor customer satisfaction. In a nutshell, the article said that one can generate a lot of bad reviews and unhappy customers that translate in many unique outbound links )links pointing to your website(, which will result in greatly improved ranking on the natural result page. It took less than a week for Google to counter act such scenario in the future.