The B2B Track during day one of Content Marketing World in the "Gold Room" was jam packed for each session. That includes this session about Corporate Blogging and Globalizing your Editorial with two speakers from SAS and Intel. Since the topics were so different, I decided to split the liveblog post into two. This is part one.

What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common? It's content, it's social and presents a ripe opportunity for optimization. Content Marketing is a hot topic and deservedly so. According to an AOL Nielsen study in May 2011,

As companies seek to understand where and how social media fits, one of the key questions asked is: How can you move beyond branding with social media and directly affect business outcomes? At Dreamforce this week, Robert Wollan - Global Managing Partner for Accenture CRM, attempted to answer that question with his presentation: "Making $ocial Media Pay - With )Really( Fast Followers.

One of the big questions in the social media marketing space is whether social media is the place for B2B marketing. As companies begin to understand for every B2B company, there's also a "C" aka people behind the business ) @garyvee (. Once B2B companies realize that buyers discover, consume and share information on social channels just like any other "human" they seek to understand how social participation and marketing fits. The session,

One of the report categories from MarketingSherpa that I've been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing. In particular, the Search Engine Marketing Benchmark Report - SEO Edition. ) See last year's review here (. The sub-title is appropriately a great indication of the theme for this guide: "Research and Insights for Creating and Capitalizing on a Rich End-User Search Experience.

With the boom in brands publishing content and the explosion of user generated content from social networks , the competition to stand out is only going to get more challenging for companies that rely on the web to attract new business. Online Marketers that adapt, evolve and scale through a more holistic approach to marketing online gain both short and long term benefits, distinct from competitors reliant on the latest tactic du jour.

The best source is your own efforts at hypothesis, experimentation and refinement. Every other source is pretty much covered although, care should be taken as to motive and real-world validity of 3rd party sources. In case any sources were missed, here's a list of over 100 SEM information sources: http://www.toprankblog.com/2009/09/100-ways-learn-search-marketing/ and another list of over 400 SEM & Online Marketing Blogs: http://www.toprankblog.

Content is an essential vehicle for corporate storytelling, attracting and engaging customers to buy. Organizations are beginning to get that, but struggle with content sourcing and how to scale. Besides hiring an editorial staff complete with corporate journalists, one of the most valuable sources of content for online marketing comes from your brand's community.

No doubt, you've searched Google or Bing and found web pages that were clearly "optimized" in the name of SEO. That kind of copy might help a page appear higher in search results )less so with Panda( but doesn't do much for readers once they click through. When I see those pages, it reminds me of the increasing importance of optimizing for customers and user experience vs. the common overemphasis on search engines. Keep in mind,

At the SES conference this week I gave several presentations on Content Marketing: "Content Marketing Optimization" and "The Convergence of Search, Social & Content Marketing". In the CMO session, I provided SEO tips for each spoke in a hub and spoke model. The hub in this situation was a blog and one of the most common issues with business blog success is fresh content. In fact,

For the past 8 years I've been a big fan of using content as a marketing vehicle to acquire new customers. In fact, during our agency's 10 year history, we've never had a sales person and have engaged in very little outbound marketing )long before the notion of "inbound marketing" became popular(.

The only session I'm liveblogging day one of SES San Francisco conference is this one, "Meaningful SEO Metrics: Going Beyond the Numbers" so the pressure is on the awesome panel including: Todd Friesen , Ray "Catfish" Comstock , Rob Garner and moderation duties handled by Richard Zwicky. First up is Rob Garner, VP Strategy at iCrossing and a VP at SEMPO.

The number of inquiries we get at our Online Marketing Agency has stayed pretty steady over the past few years but there's been a notable shift in interest specifically towards social & content marketing . What's interesting is the focus on leveraging social media marketing solely for direct consumer acquisition. What's the problem with that? Nothing. But there's a lot of missed opportunity by focusing only on the short term benefits of social media & content.

A lot of self-centered corporate marketing is giving way to customer-centric ways of communicating the value of doing business. I've been thinking about this a lot in terms of online marketing over the past few years and instead of having to push the ideas through recommended client content marketing strategy , more companies are seeking expertise with this approach. In particular,

The trend towards " brands as publishers " over the past year has an increasing number of businesses entering the world of content in ways that are creating new opportunities for online marketing. The notion of brands publishing editorial is nothing new of course and has been known as Custom Media or Custom Publishing for years. For example,

Despite starting conservatively with my personal Google+ use, I've had quite a few people ask me what I thought of G+ and when we'd write a post about it here on TopRank's Online Marketing Blog. With all the hype and past track record with Google's social media tests, I decided to wait. I've been a bit more active on Google+ as of late and strangely enough, nearly 6,000 people have decided this was worth a Circle inclusion. You can find me here: Lee Odden G+ .

"Who are your competitors?" asks the Online Marketing consultant to the new SEO client. "Company XYZ and 123″ says the VP of Marketing. The consultant goes to Google and does a few searches on the key solutions offered by the client's business. Company XYZ and Company 123 are nowhere to be found in the search results. This situation happens a lot in the search marketing world.

Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years. Starting with adding SEO to our media relations services in 2001 to providing SEO consulting to PR industry leaders like Vocus, PRWeb and The PRSA, we've been in the thick of SEO and PR for some time.

SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a pre-conference interview. For backstory, I met Susan the first time at an ad:tech conference in Chicago while she was the conference chair. That was the same conference where I first met Frank Gruber and David Berkowitz so it was a great networking experience.

In the Content Marketing Trilogy of Discovery, Consumption and Sharing, there are a mix of media types online marketers employ to facilitate the connection between brand information and consumers / buyers across the customer lifecycle relationship. Those media types are often characterized as Paid, Earned, Owned and Shared media. What do those media types mean and where do they fit within an online marketing mix? Here's a 30,