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Jason Falls Interview: Waking Up the PR Industry to Social Media
The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really "gets" the social web and what that means for marketing and PR.
author: Lee Odden
publisher: Online Marketing Blog
Blog World Expo Photo Roundup 1
Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally "buzzing" conference I've been to in a while. Bloggers are opinionated, natural networkers. Many bloggers might not be as open in other situations, but here amongst several thousand other like-minded individuals, people open up. Plus, it's Vegas baby.
author: Lee Odden
publisher: Online Marketing Blog
How Does Social Media Affect Search?
Social media and search marketing: Are they two peas in a pod, complimentary or two very distinct channels? I think the answer is all of the above, depending on the situation. The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing. How does social media affect search marketing? Searcher expectations have changed .
author: Lee Odden
publisher: Online Marketing Blog
How to Hire a SEO Firm - According to Google
With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven't noticed. There's an ongoing dance of sorts between search engines like Google and the search engine optimization community. They both want a win/win for the searcher )relevant results( and for the same reasons )revenue( but from different perspectives.
author: Lee Odden
publisher: Online Marketing Blog
41 Internet Marketing Tactics - Take the Poll
We live in some interesting times with the economy, the war, natural disasters and the uncertainty that comes with a Presidential election. It's enough to keep marketers on their toes that consumer online behaviors and technology change so often, but economic uncertainty makes it even more "interesting". The interactive marketing show will go on but in what forms? Marketing budgets are often the first cut during a recession.
author: Lee Odden
publisher: Online Marketing Blog
Free Pass Winners to DPAC II NYC
There's a pretty big agenda in store for the upcoming Digital Publishing and Advertising Conference in New York also known as " DPAC II ". Topics, people and conversations around media, marketing, publishing, and technology will all come together to help the digital content and advertising industry understand what's next and what's right for them. Anyone in the digital media industry, especially on the East coast would do well to attend this event.
author: Lee Odden
publisher: Online Marketing Blog
Still Trying to Figure Out a Blog for Your Business? Blog World Expo
I wonder how many people reading this blog right now work for a company that: 1( Doesn't have a blog 2( Has a blog but it's on life support 3( Is considering blogging but not sure where to start 4( Has been blogging for a while, but wants to make it to the next level Well, I've got some really good news. On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21.
author: Lee Odden
publisher: Online Marketing Blog
Publishers Learn to Monetize Digital Assets at OMMA Global
TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic of, "Digital Asset Optimization." While TopRank has helped pioneer and promote DAO as a holistic content optimization model for improving online lead generation and sales, this session is geared specifically towards online publishers.
author: Lee Odden
publisher: Online Marketing Blog
Spotlight on Search: Interview with Rebecca Lieb
One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb , Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant,
author: Lee Odden
publisher: Online Marketing Blog
BIGLIST SEO Blog Reviews 090508
Today we have a very nice collection of BIGLIST search and social marketing blogs from all over the world ranging from independent consultants to small agencies to executives at large agencies. Enjoy! beu blog - As well as being very active in the SEM industry, Brian Ussery is an Atlanta based SEO known for his expertise with Flash and SEO, writes a wide range of topics but mostly focuses on search engine optimization and Google related topics.
author: Lee Odden
publisher: Online Marketing Blog
BIGLIST SEO Blog Reviews 090108 & Free DPAC II Tickets
It's a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you're drawn to the BIGLIST each week, aren't you? Who made it? Who didn't? Admit your BIGLIST addiction and we'll send two lucky souls free access codes to the DPAC II Conference )The Next Wave of Digital Content & Advertising( in New York Oct 27 & 28. Now on to the good stuff of this week's SEO Blog Reviews: NVI Blog - You've got to love both the tag line,
author: Lee Odden
publisher: Online Marketing Blog
Shiny New Google Chrome
There's already a ton of buzz on this but it's potentially a big change for the web as John Battelle called it, " This Is Web OS, Make No Mistake ". Google's release plans )in comic book form( for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog and many others including Google's Matt Cutts . Outside of a better browser that is to run faster and more securely,
author: Lee Odden
publisher: Online Marketing Blog
Digital PR and SEO Series: Part 3
We've made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics . Now we can drill a bit deeper into blogger relations and social media monitoring. The advent of digital PR and the technology tools that serve as compliments means changes in the way agencies provide client consulting and practice management. In the case of TopRank,
author: Lee Odden
publisher: Online Marketing Blog
Digital PR and SEO Series: Part 2
Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today's entry will discuss how to start going about it. Leveraging Low and High Tech for Social Media Relations "Fuzzy". That's how I would describe most companies' thinking on social media, SEO and PR. How can marketers and companies start incorporating the new rules of the social web into a digital PR effort?
author: Lee Odden
publisher: Online Marketing Blog
Digital PR and SEO Series: Part 1
What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything! You'd be hard pressed to find any modern public relations agency practice that isn't researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media.
author: Lee Odden
publisher: Online Marketing Blog
5 Ways to Re-Purpose Content for Blog SEO
Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they're already doing for the benefit of their online audiences and better search engine visibility? The answer to those questions lies in an analysis of the content creation processes within the overall organization.
author: Lee Odden
publisher: Online Marketing Blog
BIGLIST SEO Blog Reviews 082508
Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs . This week's blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy! eCommerce Optimization Blog - This ecommerce blog by eCopt )aka Matt Franklin( advises you'll sell more online if you read the many tutorials, how to's and tips on search optimization, usability and marketing.
author: Lee Odden
publisher: Online Marketing Blog
SES San Jose Photos - Paparazzi Style
At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose. Kevin Ryan, Misty Locke, Kevin Newcomb Danny Sullivan, Matt Cutts, Kristina Mangers Jeremy Shoe )SEO sucks( money and Brent Csutoras Jill Whalen, Patricia Hursh,
author: Lee Odden
publisher: Online Marketing Blog
SES San Jose Day Four Wrap Up
What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to )L to R( Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello. Thanks to SES too, for having us.
author: Lee Odden
publisher: Online Marketing Blog
Google Dance 2008 Photos
There were many good photos taken at this year's Google Dance that we decided to show a collage here with a link to the full set on TopRank's SES San Jose Google Dance photos on Flickr. A big thank you goes to the hard working TopRank blogging team at SES putting out an amazing number of posts and photos each day. Jessica, Ashley, Thomas, Dana @ Google Dance Sponsored By : Follow TopRank on Twitter Get daily updates,
author: Lee Odden
publisher: Online Marketing Blog
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