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Publisher: Online Marketing Blog


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BIGLIST SEO Blogs Update 060608
Sunday, June 8, 2008, 11:04:50 GMT by Lee Odden
I guess you could call this the "International Edition" of the BIGLIST Update of search marketing blogs as we have multiple countries represented including SEOs and PR professionals from the UK, New Zealand, Netherlands and USA. There's plenty of flavorful writing, advice and tips so read on: Searchwritten - Netherlands based Ramon Eijkemans started this new blog as a study in content SEO, a topic that's near and dear.
author: Lee Odden
publisher: Online Marketing Blog

SMX Advanced 2008 Wrap Up
Thursday, June 5, 2008, 01:24:49 GMT by Dana Larson
With all the sessions, speakers, networking and photo-snapping going on in the last 2 days at SMX Advanced in Seattle, it's surprising any attendee got anything else completed at all. While I didn't attend every session )can't be in three places at once - just not possible for this girl :(( I managed to get to quite a few where I learned a lot of valuable information and got a feel for what everyone was talking about.
author: Dana Larson
publisher: Online Marketing Blog

SMX Advanced: Search Marketing and Surviving a Recession
Wednesday, June 4, 2008, 19:52:13 GMT by Dana Larson
While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and individuals are preparing for it the best they can. Talks of budget cuts and conserving resources are on everyone's minds these days. So where does search marketing fit in to all of this? Our expert panel this morning at SMX Advanced - consisting of Jon Miller from Marketo , Russ Mann of Covario ,
author: Dana Larson
publisher: Online Marketing Blog

SMX Advanced: Day 1 in Photos
Wednesday, June 4, 2008, 14:20:48 GMT by Dana Larson
Day 1 at SMX Advanced has wrapped up quite nicely. Below are some of the session highlights and the gorgeous Bell Harbor Conference Center. Danny Sullivan opening the show this morning in Seattle. Everyone milling around, getting ready for the first of this mornings sessions Blow Your Mind Linkbuilding Tactics panel this morning B uilding Value for your SEO Business session,
author: Dana Larson
publisher: Online Marketing Blog

SMX Advanced: You and A With Matt Cutts
Wednesday, June 4, 2008, 14:03:58 GMT by Dana Larson
Watch out link-and site-buyers alike! Matt Cutts is in town! For those of you know don't know )is there anyone out there who doesn't?(, Matt Cutts is the head of Google's web spam team; which means any secret we are hearing at SMX Advanced, Matt is making sure the shady tactics aren't working anymore next week. Beginning with a pop culture comparison, Matt states that risky link building behavior is a lot like Milli Vanilli.
author: Dana Larson
publisher: Online Marketing Blog

SMX Advanced: Blow Your Mind Link Building Tactics
Tuesday, June 3, 2008, 20:31:49 GMT by Dana Larson
Technical issues flavored the beginning of this session at SMX Advanced in Seattle. However, "oopsies" notwithstanding, Blow Your Mind Linkbuilding Tactics was informative with plenty of advice for gaining the authoritative inbound links web sites need to rank well in the search engines. The session was packed with link builders looking for new and cutting edge linking information. While we listened, Roger Monti,
author: Dana Larson
publisher: Online Marketing Blog

Extending SEO with Digital Asset Optimization
Tuesday, June 3, 2008, 13:27:03 GMT by Lee Odden
The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs )even LMAO( as well as buzz phrases such as "search engine optimization" and "social media optimization". Do we really need another? One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithm changes )albeit more gradual than large, single events(,
author: Lee Odden
publisher: Online Marketing Blog

Twitter Poll: Ultimate Time Waster, or Great Tool?
Monday, June 2, 2008, 22:12:36 GMT by Lee Odden
At the upcoming Search Engine Strategies conference in Toronto, I'll be presenting along with David Snyder and Chris Winfield a hotly anticipated session called " Twitter: Ultimate Time Waster, or Great Tool ?". With the fast growth and uptime growing pains, debates about Twitter are plentiful so let's settle it once and for all with a Twitter poll: Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
author: Lee Odden
publisher: Online Marketing Blog

5 Reasons Why Business Blogs Fail
Friday, May 30, 2008, 16:04:09 GMT by Lee Odden
With over 100 million blogs tracked by Technorati, there is a tremendous amount of momentum and motivation for businesses to take advantage of all the marketing, PR, support and revenue opportunities that business blogs can bring. Sometimes it seems there are more "blog consultants" than there are business blogs due to the ease of using free blog software like Blogger or Wordpress.com/Wordpress.org.
author: Lee Odden
publisher: Online Marketing Blog

SMX Advanced 2008 Preview
Tuesday, May 27, 2008, 16:56:20 GMT by Dana Larson
SMX Advanced is less than a week away, and let me tell you, I am excited. Not only is Seattle one of my favorite cities in the country, but the agenda for the 2 day long search marketing event looks outstanding. Along with the keynote speakers - Kevin Johnson and Matt Cutts - here are a few other sessions I am really looking forward to. SMX Advanced Day 1 Blow your Mind Link Building Techniques - Want to learn how to build a database of high-value link acquisition targets?
author: Dana Larson
publisher: Online Marketing Blog

BIGLIST SEO Blogs Update 052308
Friday, May 23, 2008, 12:30:21 GMT by Lee Odden
Here we SEO again with a bi-weekly update of TopRank's BIGLIST of SEO blogs . The list must be hot because we've been receiving requests just about every day over the past few weeks. Of course, that's not the best way to get on the list if you've read the guidelines. Links are always a good way for us to find you or being listed on other SEO blogs' blogrolls is a good way too. This of course, your blog is about search engine optimization,
author: Lee Odden
publisher: Online Marketing Blog

A Brand is Worth Protecting
Wednesday, May 21, 2008, 17:57:26 GMT by Lee Odden
Companies large and small spend significant proportions of their revenue on branding efforts as well as those things that influence customer perception of brand like product development, support and customer service. While there is debate about who "owns" a brand, the company or it's customers, partners and employees, it can be agreed that there is tremendous value and equity in a company's brand.
author: Lee Odden
publisher: Online Marketing Blog

Adopting Social Media in the Enterprise
Tuesday, May 20, 2008, 13:10:27 GMT by Jessica
Late last week, Lee, Jolina and I attended the event, Dual Reality: Who Controls Social Media in the Enterprise , sponsored by the Minnesota Interactive Marketing Association )MIMA(. As we sat in the front row, eagerly awaiting the discussion panel to emerge, we reviewed the roster of panelists, including Interactive Directors )titles varying from one company to the next( from Fortune 500 Companies such as Target, Best Buy, General Mills, and Fingerhut.
author: Jessica
publisher: Online Marketing Blog

Interview: Guy Kawasaki on Alltop, Twitter and Blogging
Monday, May 19, 2008, 12:24:22 GMT by Lee Odden
Someone that I've wanted to interview as much as Robert Scoble is Guy Kawasaki. Guy is an enthusiastic promoter and marketer which are qualities Online Marketing Blog readers can appreciate a great deal. In this interview, he talks briefly about his most recent project, Alltop as well as changes he would make to Twitter, business blogging advice and a curious admission that he doesn't understand SEO.
author: Lee Odden
publisher: Online Marketing Blog

Online Reputation Management for Direct Marketers - ACCM 2008
Sunday, May 18, 2008, 18:06:23 GMT by Lee Odden
Lee and Rob at PRSA International 2007 On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it's search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results. Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse,
author: Lee Odden
publisher: Online Marketing Blog

Top 10 Uses of Twitter and Tools
Friday, May 16, 2008, 02:44:22 GMT by Lee Odden
The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn't a bad sample considering this blog is fairly niche with a modest sized )and very smart( audience. Below I've listed the poll results and a few comments on each. )39%, 87 Votes( Sharing links to items of interest to your network - Not surprising since the speed of reach on Twitter is so fast. As soon as you find something interesting that's linkable,
author: Lee Odden
publisher: Online Marketing Blog

Enterprise Social Media Interview with Jim Cuene and Douglas Pollei
Wednesday, May 14, 2008, 16:33:30 GMT by Lee Odden
Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise ? As a preview, I reached out to Douglas Pollei )left( of Social Media Club Minneapolis and VP of Internet Strategy and Corporate Development for IKANO Communications who helped get the panel created and panelist Jim Cuene )right(, who is Director of Interactive at General Mills.
author: Lee Odden
publisher: Online Marketing Blog

How Many Conferences Can You Attend in 30 Days?
Tuesday, May 13, 2008, 15:58:08 GMT by Lee Odden
Conferences are a big part of TopRank's marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly - enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days: 05/14/08 - MIMA: Duality Reality - Who Controls Social Media in the Enterprise?
author: Lee Odden
publisher: Online Marketing Blog

BIGLIST SEO Blogs Update 050908
Friday, May 9, 2008, 22:06:23 GMT by Lee Odden
What a week! Spring is officially here in Minnesota. Don't laugh, it snowed just 2 weeks ago. This week's BIGLIST of SEO and SEM blogs includes a nice mix of search, social and online PR content. When I co-hosted the Daily Searchcast on Thursday it was great to have Danny Sullivan mention the BIGLIST and what a great resource it is. We hope Online Marketing Blog readers feel the same, so be sure to follow us on Twitter and spread the word!
author: Lee Odden
publisher: Online Marketing Blog

Agency + Client = Superhero Link Building Team
Thursday, May 8, 2008, 23:53:31 GMT by Dana Larson
Two heads are better than one. How many times have we all heard that in our lives? When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always important to have a sidekick. Or a team of sidekicks. The same is true of link building teams. It can be considered a general rule of thumb to say "the more, the merrier" when it comes to the size of a team working on link building,
author: Dana Larson
publisher: Online Marketing Blog

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