Pandia Guest Writer Divya Rawat argues that print publicity campaigns and organic search engine optimization are complementary, and may reinforce each other. Though a cliché, any publicity is good publicity. History has been a witness to large and small, positive and negative publicity campaigns and stunts that affected fortunes and misfortunes of large and small corporations. The past century belonged to the stoic print publicity campaigns.

Social shopping is online shopping with networks of likeminded friends, commenting, sharing and recommendations. Here are Pandia's top 5 social shopping sites. The Web has changed shopping in a lot of ways. Easy access to an unprecedented amount of stores that will ship your purchase directly to me has made my Christmas shopping stress free. And it's so much easier now to find gifts for those friends with really special interests.

Here is this week's news from the world of search engines. Google Won't Pause New Privacy Policy - Should They Have To? SE Watch: In a lengthy response to EU regulators who had asked Google to hold off on implementing the new policy, Google makes clear the policy will take effect March 1, as planned. Ex-Googler Laments the New Google Beyond Search: Nelson of Nelson's Weblog is "No Longer Loving Google, Inc." Sour grapes? Perhaps not,

Here are some interesting articles from this week's search engine marketing coverage. Kill the SEO Bug! SEO Book: You can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one: "Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users.

Here are some interesting post and articles from this week's social media buzz. Tumblr Now Lets You Highlight Your Favorite Posts For A Dollar techcrunch: With Highlights, you can choose a special icon that will appear next to the post along with an optional message that points out why the post is important. Google Blogger URL Redirects Censor International Users SE Journal: The change, which deploys a country-specific URL to the Blogger platform,

The integration of social search data is nothing new for Google, but with the release of Google's new Search Plus Your World )SPYW and also known as Search+( search engine experts and journalists have been raising alarms over privacy and search relevance. Are there new factors for businesses to take into account now that Search+ has become the default search setting for Google?

The Invasion of the Search Result Snatcher: Google+ When preparing this week's search and social news wrap-ups, we found an endless number of blog posts and articles about Google's social network Google+. Google Plus links appear in Google ads, as links on web sites, as invitation to coversations in Google search results, and " above all " as regular, "personalized" search results in Google search.

More stories from the world of search engine optimization and marketing. Google Revamps Submit Content Page SE Land: Google has updated their URL submission tool page and redesigned their Submit Your Content page . 7 Tips for Landing Page Greatness SE Watch: Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump,

Here's this week news wrap-up with stories on social media and social networking. Twitter Now Able To Censor Tweets, If Required By Law, On A Country-By-Country Basis Danny Sullivan: So far, Twitter tells me that virtually all of the tweets it has had to pull have been due to complaints filed through the US Digital Millennium Copyright Act. Like Google, it has already been filing requests it receives to remove content with Chilling Effects.

Google has revolutionized the Internet in many ways and shopping is just one of them. The easiest thing to do when you want to buy something is to search that product on Google. That will allow you to view reviews of the product, compare prices from different stores and make the best choice. By Pandia Guest Writer James Lander Google uses two strategies to help users save money: 1. Google AdWords - Google's online advertising program. 2.

This week Google started rolling outGoogle Search Plus Your World, which " besides being the worst case of bad branding in a long time " will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why. The idea behind Google Search Plus Your World )let's call it +World, shall we?( is good. Google has presented personalized search results for a long time,

The latest news and reflections from the world of social networking. The Pandia site gets a new name Some of you might have noticed that we have changed the full name of Pandia from Pandia Search Central to Pandia Search & Social. There is one simple reason for this: It is no longer possible to keep the worlds of search engines and social media apart, a fact that has been reflected in our posts for a long time. The name change only reflects this.

Here are the latest news from the world of search engines and Internet searching. Google Fails To Trounce Bing )Again(: The Fallacy Of The Superior Search Engine Revisited SE Land: Time to revisit the question - is there really a big quality difference between Google and Bing? Over the past 12 months, many things in search have changed' The results are the same as last year - a statistical dead heat; meaning overwhelming parity between the engines.

Here are some of the posts and articles from the search engine marketing field we have found interesting lately. Why Great Content Doesn't Guarantee You Links SEJ: When it comes to content creation the most important concept to grasp is the fact that it is an asset. Just like a rental property or some stocks and shares, your content has the potential to generate cold hard currency.

Why is local search considered so important, given the fact that local search drives only a small fraction of the entire traffic? Why do you hear small businesses spending a good amount of resources on optimizing their online store for local searches, instead of attracting a varied global audience? By Pandia Guest Writer Lior Levin The catch is: local search traffic is considered the most effective, when you are talking about conversions,

Did you know that some employees spend up to two hours per day searching for information in intranets and enterprise search tools? Or that as many as on in three of these searches are unsuccessful? As a result 40 % use the wrong information and 63 % make critical deceptions without being informed. These numbers are from the report The Digital Workplace by Stephan Schillerwein from Infocentric Research , a consulting, software and research company from Switzerland.

Some interesting articles and post from the world of web search and search engines. Google Buys Clever Sense: An Answer To Siri? SE Land: As is being widely reported Google has bought startup Clever Sense , which earlier this year launched the local-mobile recommendations app Alfred. Alfred is like "Pandora for the real world" and was dedicated to creating a comprehensive "interest graph." The Simpsons: In The Future,

The latest headlines from the world of the social web. Google+ Invites You to Play 'Find My Face' Marketing Pilgrim: Google+ has thrown the switch on facial recognition for photo tagging. Now, you won't have to spend hours identifying all those relatives who you won't see again until next year " Google+ will do it for you.

More news from the world of search engine optimization and marketing. Google's New Multilingual Markup Signals New Issues Of Concern For Global SEOs SE Land: Let's try and walk through this in a logical way so we can all grasp what's going on. Firstly, there are two big related issues which have plagued international SEO for years, namely: Dealing With Duplication and Correctly Geo-Targeting A Site.

Here at Pandia, we have lots of tips, tricks and tutorials for searching the web successfully. But what do you do to find again that clever blog post you found yesterday or that essential link you retweeted last year? Here are 5 tips and tools to help you. 1. Your browser's URL field If you want to find a web page you visited recently, the first place to go is the long, rectangular, white box at the top of your browser window where the web address usually goes.