The unveiling of Facebook 'Home' felt like one of those key moments that really polarize opinion. It's the current Marmite of the tech world; some people rushed to cover their screens in juicy Facebook goodness, others saw it as evidence that the Mayans were a year out. I guess I fall somewhere in between, which makes me the exception that proves .

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from Facebook, Twitter and LinkedIn, which other social media sites are you concentrating on? You should be in every social media site where your target audience is hanging out on. And [...] Author information Roye Okupe Roye Okupe is a Marketing & Branding expert focused on helping entrepreneurs,

We're seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is a great opportunity for SEOs who can appeal to clients with that stature, but it presents a problem to SEOs and small businesses who have limited resources. In a world [...] Author information Pratik Dholakiya Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions,

Many Google plus users were welcomed recently with the some new design changes. First impressions are, "I can see a lot more content", which is great for both the user and also businesses. In some aspects, the new layout reminds me of Pinterest, I believe this is because of the focus of images and staggered [...] Author information Lewis Austin Lewis Austin, the PPC & Social Media Manager at Absolute Digital Media .

When it comes to sharing on social media sites, you can be free from the real-time grind of sending as you type. There's no need to do all your social media posting while sitting at a screen, thanks to a number of apps that do the job for you. One of the best is Buffer, [...] Author information Kevin Lee The post 11 Unique Ways to Boost Your Social Sharing with Buffer appeared first on Search Engine Journal .

It's hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources, The Short Cutts, managed to miss this blog. It has been the subject of discussion for many SEOs since day one, but it hasn't taken long to realize that many .

Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult enough. But every business that has a website is in constant relationship building mode with the giant, remote, hugely powerful company called Google. What does that tell you? It's a [...] Author information Ellen Gipko Ellen Gipko is a content marketing specialist at HubShout ,

Like many content creators the task of creating ebooks, books and large bodies of work used to be a real challenge for me. I would start many potential projects but I could never finish them. Over the last year I developed a creative process that unlocked the ability to write books, ebooks, manifestos, and other [...] Author information Srinivas Rao Srinivas Rao is the host and cofounder of BlogcastFM where he's interviewed over 300 bloggers, authors, and entrepreneurs.

This week in Search we're going to be talking about Bing and how's it gaining market share on Google. We'll also go into search behaviors and what's going to get you ranked on Bing. Just in case missed last weeks Video series on Guest posting and my thoughts. Our goal to help our readers know what's better going [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.

Hi. My name is Jason and I'm a bit of a mental case. My wife likes to send me links to products she'd like to purchase and instead of looking at the new ottoman, I explore the website's backlink portfolio or rip apart their URL structure. I just can't contain myself sometimes; everything I come across is an opportunity [...] Author information Jason White Jason White is an integral member of the SEO team at DragonSearch in the NYC area. A natural linkbuilder,

Everybody is getting ready for next page rank update. Whenever somebody thinks of linking, the word PR comes up in mind because we get or create quality back links to get a handsome PR. Keep this in your mind that PR has nothing to do with your traffic. Traffic is generated through quality content and [...] Author information Tayyab Nasir The post Co-citations vs Anchor Text Which Will Win During 2013? appeared first on Search Engine Journal .

Search engines are still the number one place people turn when they want to learn something new or solve a problem. If you want your startup to attract and retain the level of attention it needs to survive, investment in SEO is a no-brainer. That said, SEO done poorly can end up doing more harm [...] Author information Pratik Dholakiya Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions,

It is no secret that social media is turning into quite the process. It's becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time .

Industry news is important. If you want to stay up to date as the online advertising space evolves, it is critical that you not only watch what the experts say and post, but you should also watch what they buy and sell. It looks like sometime earlier today QualityScores.com got Acquired by Get Found First. Terms of the sale [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.

Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can increase conversion rates and low how much money companies are spending in the process. Following these simple strategies, you can improve your performance marketing campaigns on Facebook.   Image Courtesy [...] Author information Marcela De Vivo CEO at Gryffin Media Marcela De Vivo has been an SEO since 1999,

For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickly. These SEO tricks worked great until Google changed the rules, beginning with Panda in February 2011, and followed by Penguin in April 2012. So, [...] Author information Jayson DeMers Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based SEO agency, as well as Crackerize.com , a lyrics-humor website.

Up until this moment, youtube users have only ever had one way to make money, and that was through Adsense. As many of you may already know, YouTube plans to be somewhat of the next TV. Reason being is that individuals between the ages of 18 and 34 watch more content on YouTube than they [...] Author information Adam Morgan Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog .

As part of SEJ's focus on Search, we're trying to put on a weekly Video series to help our readers know what's better going on in the search industry. Search Engine Journal's John Rampton and Murray Newlands recently interviewed Linkdex's Mark Smith regarding all things SEO. In their conversation, Smith alludes to the changing online environment, [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd,

It's not uncommon in today's SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller brands [...] Author information Marc Purtell Head of SEO at MediaWhiz Marc Purtell is director of SEO at MediaWhiz, an integrated digital media agency MediaWhiz ,

The reasons for SEO's consistent popularity are obvious. Due to the Internet's steadily growing nature where numbers of distinct URL addresses keep growing from the millions to hundreds of millions, and eventually into the billions. Quickly the internet has become a place of extreme competition for the attention of web searching users everywhere. If we factor in the .