Just because your brand's Facebook Page was able to generate thousands of fans doesn't mean it'll stay that way. Whether it will increase or decrease depends on your campaign. But if you're just starting your online marketing efforts, you might often experience losing a fan or two. Don't fuss whenever a user unlike your page. .

Social commerce site Lockerz launched a new Pinterest-like platform, where users can create and share their collection of images or videos found on the Internet. Founded by former Amazon and American Eagle Outfitters executive Kathy Savitt, it aims to be the most visited commerce site for men and women ages 13 to 30. About Lockerz .

It's a no-brainer that Super Bowl made a buzz in the social media for a couple of weeks and during the big event last Sunday. That's why social enterprise software Buddy Media analyzed over 1,400 Facebook brands to see how they took advantage of the craze. Their study dealt with the number of likes and .

With the birth of social media, public relation professionals now have the advantage to deliver better content. Moreover, a social PR also influences a brand's search marketing ecosystem. Listed below are few tips on how you can use social PR for your brand's benefits. Write a Regular News Letter News letter came to the scene .

After the previous report about StumbleUpon's recent redesign, the people behind the site aggregator explained on Search Engine Land why they made the changes. In their latest overhaul, it should be recalled that they removed the source links and iFramed all content. StumbleUpon's Mike Mayzel )Director of Communications(, Marc Leibowitz )VP of Business Development and .

With the 54th Grammy Awards just a few days away, the Recording Academy is kicking off its "We Are Music" campaign's social, mobile, and digital marketing efforts. Investing in social and digital media for several years now, the organization leverages its presence with more social media channels and second screen experiences. We are Music The .

Freelance marketing strategy consultant Dennis Baranov tipped Inside Facebook that Timeline-like cover photos are now available to some Facebook Groups. This redesign is associated with the search engine giant's efforts to make a consistent Timeline profile overhaul. How Facebook Timeline for Groups Looks Like Facebook Groups will have a collage of its member's profile photo .

It was just last month when a redesigned YouTube was released. The added layer of user experience and brand factor makes the video-sharing site a powerful marketing tool. Because of its overhaul, online marketers took advantage of the changes to leverage their brand's Internet presence. Read further to learn how you can benefit from the .

As first reported by ReadWriteWeb, Twitter plans to launch sophisticated analytics tools in the future. During last week's social media conference at Columbia University in New York, Manager for News and Journalism Erica Anderson made a comment that the tools will help publishers track the reach of their tweets across the network. In that case, .

Last year, the World Wide Web was surprised that Pinterest has become one of the most visited social networking site of 2011. Despite being an invite-only site, it continues to gain traction and popularity. The concept behind Pinterest is simple: Users will create and name a Board based on their interests, categorize it, and post .

A program that guarantees top listings for local searches on Google, Yahoo!, and Bing sounds like a great idea. In fact, the search engine optimization company Bruce Clay Inc. pitched in a message about "Local Paid Inclusion": Local Paid Inclusion is a Google, Yahoo! and Bing contracted service and is offered as an approved official .

Boasting more than 20 million users, StumbleUpon was considered as one of the most popular social media sites the Internet has known. After the recent changes it executed last December, the social bookmarking site made the biggest shift that its loyal users can remember. Meet the New StumbleUpon Last December 7, StumbleUpon announced the changes .

After Facebook's decision to remove the Ticker for the time being, its users can now see an option to hide the feature. The people behind the social media giant realized that users rarely click the stories on Ticker. By letting their users hide the option; this gives them an insight that the feature needs further .

Last January 26, the first Facebook Credits-based loyalty program was released courtesy of Plink. It provides an online-to-offline reward system without additional costs for consumers or businesses. Rewards are also granted to those Facebook users who signed up for Plink, and made their purchase on participating national restaurants and offline retailers. How Plink's Reward System .

Considered as one of the social media giants, LinkedIn has become an essential tool for business professionals to stay connected with their network. Although designed for individuals, the site offers Company Pages for organizations. The LinkedIn Company Pages is a critical and powerful tool for managing your business' online presence. Listed below are its different .

When training personnel to handle the search engine optimization of important business websites, there is a seemingly endless array of information to present and outline; search engine optimization is a complicated task that requires in-depth training. If you are responsible for training people in the art of SEO, try to create trainings using online software .

Imagine this: You've created and paid for your ads, and it's now up on Google or Yahoo. After that, it started attracting potential customers. Where do your ads lead your customers? It should lead them to a specific landing page. Why Use a Landing Page? A landing page is where your visitors arrive from a .

With the increasing demand of online marketing, you have to make sure that your content can be integrated in various Internet channels. That way, your website can generate traffic, leads, and loyal customers. One way for your content to reach more people is through social media marketing. Read further to the get the idea on .

Last January 24, a Vimeo staff officially unveiled the redesigned video-sharing site. The entire team tore the old look down, contemplated on every aspect of it, and created a new website from scratch. While doing that, they only have three goals in mind: More Focus on Videos With the new Vimeo, an even brighter spotlight .

Twitter's Manager for News and Journalism Erica Anderson announced last Saturday that the micro-blogging site will launch an array of new tools in the coming months. During the social media weekend in Columbia University in New York, she commented that the analytical tools will help publishers track the reach of their tweets. Although the exact .