From six ad units, Facebook is now testing seven ads on a single page. The social networking giant started displaying six ads last November. However, it was also the time when their Help Center indicated that only five ad units would appear on a given page. It was updated afterwards, indicating that a maximum of .

A well-planned Search Engine Optimization strategy is the key for a successful online marketing campaign. SEO has various components that can affect your marketing efforts, and one of these is social media marketing. Social media provides signals which give your web content an authority. The more authority your content gets, the higher its ranking will .

Think of this scenario: You have a new business, and you want to promote it online. Of course, you'll need a website and apply search engine optimization strategies for it. But when you approached an online marketing firm, they politely told you that SEO is not the solution. As a result, you'll ask yourself why. .

While it's important that you gain customer reviews for your business, it can be frustrating to receive a negative feedback. However, it's best not to let your emotions take over. Breathe and then respond to negative feedback professionally, the same way you'll approach a positive review. Continue reading to know how you can respond to .

How you promote your business on Facebook is really up to you. However, there are unwritten guidelines on how you can properly build your online presence. The key here is engaging your fans and making it fun for them to communicate their needs. Learn the best practices of Facebook Marketing below. Manage Your Daily Posts .

After the #McDStories fiasco last Wedensday, McDonald's released another hashtag campaign on Twitter. Called the #littlethings, the fast food giant introduced the new campaign at 11:42 EST with the following tweet: "No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that .

According to a Facebook report posted by Vadim Lavrusik )Journalist Program Manager( and Betsy Cameron )Data Analyst(, thousands of journalists have enabled their subscribe button since its release last September. It allows users to receive status updates from another user, without sending out a friend request. Lavrusik and Cameron didn't disclose any traffic referral numbers .

Google+'s Common Name Policy initially stated that only real names and identities will reside on the young social network. In fact, Google started deleting accounts which violated the rules last summer. In response to this, popular blogger Robert Scoble, who goes with the online pseudonym "Scobleizer", pressed Google's Senior Vice President for Engineering Vic Gundotra .

After Google announced its "Search Plus Your World," many users were unhappy that it only includes social signals from Google+. Because of this, a browser bookmarklet called "Don't be Evil" was released. This tool, which is created by Focus on the User, changes three parts of "Search Plus Your World": People and Pages Results Google+ .

Nowadays, even the business sector is into the social media frenzy. In fact, you won't see a brand that doesn't have a social network. However, this is more than a fad. When used properly, it can help businesses reach their existing and potential market. Of course, you'd want to establish your brand's online presence. But .

Google+ continues to invade the search engine results pages )SERPs( with its "Ask on Google+" feature. It basically encourages users to ask their Google+ friends about what they're searching for. However, this feature is only available to selected users. As shared by a Google spokesperson on WebProNews: "Our goal for search is to help you .

Google launched an algorithm update last January 20 to help users find high-quality websites on search results. The change will be seen on the website's layout and the "above the fold" content presented to its visitors. "Above the fold" is the part of a web page that's visible to a user without scrolling. When a .

Just because it's a hot topic doesn't mean your company can easily jump into the social media pool. Before you take the leap, stop and ask yourself first: Why are you doing it? Businesses use social media not because it's fun, but because it drives significant results for their brand and their customers. In fact, .

As many businesses look to better engage with their customers, especially through means such as social media, some are likely wondering if Google+ should be in their plans in 2012. For those who may have been under a social media rock recently, Google+ has emerged in recent months as one of the buzz terms in .

Search marketing experts and novices alike are invited to attend Search Marketing Expo 2012, in London, United Kingdom, to be held May 15 and 16 of this year. This two day conference will feature something for every professional involved in search marketing with a focus on adding to your toolkit and renewing your passion for .

Facebook is a major source for social connection in today's day and age. Providing users the chance to find out friends, meet new ones and share content with the click of a button, it is a fantastic feature that has made the world just a little bit smaller since its creation. Now, it is the .

After generating $1.5 million from Paul Kedrosky, Science, Crunchfund, Kleiner Perkins, Redpoint and Atlas Venture, a startup video-sharing site called Chill has performed another update last January 17. Starting out as Namesake, the then-Turntable for video now comes out as the Pinterest for video. The new Chill lets users share and watch videos from YouTube .

Google posted on its official AdWords blog that they will be updating the service's functionality on January 30. Previously available on the Campaign Level only, the service's Impression Rate Metrics will also be accessible to AdGroup Level after the update. This change is meant to help advertisers allocate their budgets better. What's in Store with .

You can use your Facebook to attract and engage your business' potential customers. However, this strategy can only work if you're connected to a lot of users. Continue reading to know how you can expand your Facebook network for your business' benefits. Proactively Find New Friends A maximum of 5,000 friends is allowed for a .

Whether it's for media distribution, marketing purposes or customer service, the use of social media to your business depends on your goal. Unfortunately, most brand owners dive in to social media marketing without setting up their goals first. In turn, they end up hesitating why they're doing this. If you don't want the same thing .