Google+ continues to invade the search engine results pages )SERPs( with its "Ask on Google+" feature. It basically encourages users to ask their Google+ friends about what they're searching for. However, this feature is only available to selected users. As shared by a Google spokesperson on WebProNews: "Our goal for search is to help you .

Google launched an algorithm update last January 20 to help users find high-quality websites on search results. The change will be seen on the website's layout and the "above the fold" content presented to its visitors. "Above the fold" is the part of a web page that's visible to a user without scrolling. When a .

Just because it's a hot topic doesn't mean your company can easily jump into the social media pool. Before you take the leap, stop and ask yourself first: Why are you doing it? Businesses use social media not because it's fun, but because it drives significant results for their brand and their customers. In fact, .

As many businesses look to better engage with their customers, especially through means such as social media, some are likely wondering if Google+ should be in their plans in 2012. For those who may have been under a social media rock recently, Google+ has emerged in recent months as one of the buzz terms in .

Search marketing experts and novices alike are invited to attend Search Marketing Expo 2012, in London, United Kingdom, to be held May 15 and 16 of this year. This two day conference will feature something for every professional involved in search marketing with a focus on adding to your toolkit and renewing your passion for .

Facebook is a major source for social connection in today's day and age. Providing users the chance to find out friends, meet new ones and share content with the click of a button, it is a fantastic feature that has made the world just a little bit smaller since its creation. Now, it is the .

After generating $1.5 million from Paul Kedrosky, Science, Crunchfund, Kleiner Perkins, Redpoint and Atlas Venture, a startup video-sharing site called Chill has performed another update last January 17. Starting out as Namesake, the then-Turntable for video now comes out as the Pinterest for video. The new Chill lets users share and watch videos from YouTube .

Google posted on its official AdWords blog that they will be updating the service's functionality on January 30. Previously available on the Campaign Level only, the service's Impression Rate Metrics will also be accessible to AdGroup Level after the update. This change is meant to help advertisers allocate their budgets better. What's in Store with .

You can use your Facebook to attract and engage your business' potential customers. However, this strategy can only work if you're connected to a lot of users. Continue reading to know how you can expand your Facebook network for your business' benefits. Proactively Find New Friends A maximum of 5,000 friends is allowed for a .

Whether it's for media distribution, marketing purposes or customer service, the use of social media to your business depends on your goal. Unfortunately, most brand owners dive in to social media marketing without setting up their goals first. In turn, they end up hesitating why they're doing this. If you don't want the same thing .

Instant messaging has been around since time immemorial. However, the rise of social networking somewhat decreased its importance. That being said, the multi-platform instant messaging service imo.im recently released its web-based social network for private beta. Getting Started with Imo.im Upon signing up in imo.im, the social network will provide a walkthrough on how you .

If you're tired of mingling and exchanging discussion with your Facebook friends, it's time to present your content to a new audience. While the social networking giant is good at connecting its users with the people within their social circle, it's not the same when it comes to going outside the social graph. Good thing, .

Techcrunch's Josh Constine reported that Facebook's Comment Box plug-in is now used by more than 400,000 websites. In relation to this, the social networking giant shared last January 11 that the plug-in is now available for mobile websites. As the latest iteration for the plug-in, it's now easier for websites to engage their visitors, and .

Search engine optimization )SEO( is an essential process for businesses to promote and attract visitors to their website. It helps websites rank on search engine result pages )SERPs(, which enables it to generate high volume of traffic and leads. However, it will only be effective if the proper tools are used. Below are the essential .

A few years ago, Hyperlocal search was a hot term. However, it's taken over by a new social label"SoLoMo. Hyperlocal is basically a localized search engine platform for PC users. Meanwhile, the rise of smartphones and tablets with integrated location-based technology gave birth to the term Social Local Mobile Search or simply SoLoMo. As shared .

Link building is an important part of a website's SEO campaign. However, attracting organic links to your site can be frustrating and time consuming. Regardless, making your site link-worthy can ease the task. Below are five ways on how you can make a link worthy website. First Impression First impression also matters on the Internet. .

On its recently redesigned website, Foursquare released its Explore feature which aims for a more "personalized search for the real world" for its users. From its mobile app, the location-based social network takes the big leap by including the feature on its web version. The new feature basically includes better keyword search and filters to .

With Twitter, businesses can easily share information, do market research and engage with people who are interested in their brand. Although it lacks certain appealing features as compared to other social networking sites, its benefits for your business make it a practical tool for online marketing. That's why there's no need to argue why brands .

Just because Facebook, Twitter and Google+ are the most famous social networking sites nowadays, that doesn't mean that they can automatically leverage your brand's online presence. Yes, social media can really create brand awareness, but it all depends on its features, and whether it addresses your business' marketing needs. Read further to know what factors .

Facebook Pages isn't just the platform that businesses can use to promote their brand on the largest social media on the Internet. Although less organized than a forum, its Groups feature can also serve as a marketing channel for many companies. Other than that, it also has a Wall component that works exactly like in .