You can learn a lot more about what Google really thinks by reading what their new hires say. They are not yet skilled in the arts of public relations & make major gaffs like this one: Instead of being able to SEO the entire Internet, businesses can now only affect the search results for a tiny percentage of users. That's a good thing because SEO can't scale, and SEO isn't good for users or the Internet at large .

Ahrefs is the newest entry into the link research tool space. They use their own bot and their own index )which they state is based on information from a trillion website connections(. They claim their index is updated every 30 minutes and the fresh data is available to their users within 30 minutes of the actual index refresh. Ahrefs also has a ranking database of roughly 45 million keywords from 9 different countries )US GB FR RU DE ES IT AU BR(.

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Here is the audio if you'd prefer to listen :( Eric: All right, this is Eric over here at SEO Book and today I'm fortunate enough to be joined by Taylor Pratt and Jon Henshaw from Raven SEO Tools, thanks for joining us today guys. Taylor Pratt: Yeah, thanks for having us. Jon Henshaw: Yeah, good to see ya! Eric: All right, so we just have some questions here that I think our readers will appreciate and some of our members have been interested to know about as well. So,

Google announced they rolled out their anti-overly-aggressive-ads algorithm . They didn't give a specific % on how much of the above the fold content can be ads, but suggest using their browser preview tool . Using that tool on Google.com's search results would of course score it as a spam site, but for some small AdSense webmasters that avoided Panda, Google may have drew first blood. Much Quicker Updates With a limited number of recoveries nearly a year after Panda,

This is an interesting play: BBVA, Spain's second-largest bank by assets, is teaming up with Google to use its search engine results to provide advanced forecasts of hotel and tourism demand in the country, part of a plan to market real-time economic indicators to its clients. The bank and internet group will announce on Monday a scheme called the "BBVA-Google tourism activity in Spain indicator".

Wow...this is pretty...um... transparent . According to this post , Google was caught scraping Mocality, calling the listed businesses, soliciting that they move to Google "Get Your Business Online", disparaged the directory they were scraping in the client call, and then lied about having the permission of the directory they were scraping to try to con businesses into working with Google. A few select quotes: There are absolutely no costs,

Sometimes it's the little things in life....Boomerang for Gmail )and Outlook( is an incredibly useful, lightweight, powerful link outreach app. Link building has a special place in the SEO industry. Beyond being one of the harder skill-sets to master and acquire, link building is likely the most important element of an SEO campaign.

"All things are subject to interpretation. Whichever interpretation prevails at a given time is a function of power and not truth." - Friedrich Nietzsche Everyone Except Me Should be Open Being labeled as open or transparent is a great public relations strategy. Executed effectively it gets ditto heads to feel like they are part of a movement and spread your propaganda. However actually being transparent is often a poor business strategy.

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That is what they say , typically at the bottom of the posts, in blog posts that equate Google Chrome to being the Internet & spread misinformation about how Chrome is good for small business. some of those sites are paid posts and have live links in them to Google Chrome without using nofollow & talk about SEO in the same post as well!

Website Auditor is one of the 4 tools found in Link-Assistant's SEO Power Suite . Website Auditor is Link-Assistant's on-page optimization tool. We recently reviewed 2 of their other tools, SEO Spyglass and Rank Tracker. You can check out the review of SEO Spyglass here and Rank Tracker here. What Does Website Auditor Do?

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SEO Spyglass is one of the 4 tools Link-Assistant sells )individually( and as a part of their SEO Power Suite. We did a review of their Rank Tracker application a few months ago and we plan to review their other 2 tools in upcoming blog posts. Key Features of SEO Spyglass The core features of SEO Spyglass are: Link Research White Label Reporting Historical Link Tracking As with most software tools there are features you can and cannot access, or limits you'll hit,

Buzzstream recently rolled out a beautiful UI update and I've been impressed with their offering for awhile now. We like to review products which we ourselves use , as well as products that we feel are impressive. For me, Buzzstream fits both of those characteristics. Buzzstream is a tool that I am fully adding to my toolset for 2012 and I think you should give it a shot as well. What is Buzzstream?

Sharing is caring! Please share :( Embed code is here. For many years it was true that SEO = links , but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals. Links are still valuable in some areas of course, but where the search results are full of listings from Google.com ,

Some of Google's new search results look quite alarming in terms of every single link above the fold is either a paid ad, or links to yet another Google page wrapped in ads. I have a huge monitor & it is impossible for me to click *anywhere* above the fold on some search results without going through Google's toll booth or clicking off to yet another Google ad wrapped page.

Since Panda has happened I )and others( have highlighted how brands have ranked doorway pages , ranked scraped 3rd party content , padded out crap "content farm" content to suck in search traffic , took their market leading position & used it to deliver inferior experiences , bought out bankrupt competitors & redirected the PageRank , engaged in off-topic affiliate extension ) Barnes & Noble , Overstock , Overstock AND Barnes & Noble (, etc etc etc At the same time,

There's been quite a few posts by Aaron lately about the things Google is doing wrong, so I figured I'd help Google out and give my boys running the most dominant tech company on Earth a couple of ideas on some things I'd love to do. Who am I? I'm just an anonymous blackhat with too many ideas. You see, I lack the scale and lobbyist army to pull off giant game-changing feats, so rather than just waste a fantasy I think Google could turn them into blackhat realities.

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