Posted by JoannaLord It happened friends. After years of Rand exposing me to the many benefits of inbound marketing I am ready to admit it...{big gulp}...today's marketer needs to be doing more than paid marketing. In fact, I'd go as far as to say, if you are only doing paid marketing you are failing yourself and your company. THERE I SAID IT. I feel better. Way better actually. Because it's true. Things have changed.

Posted by Stephanie Chang One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick" or necessarily easy wins and can initially take a significant amount of time,

Posted by Dave Sottimano I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, )and I've actually timed myself just to make it harder(. For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly.

Posted by Dan Peskin This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review.

Posted by randfish In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to work out a few kinks.

Posted by evolvingSEO This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The 80/20 Value of Titles Recently, Rand did one of the best Whiteboard Fridays I've seen in a while )I do watch all of them( about increasing the likelihood of your content going viral.

Posted by neilpatel This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog.

Posted by Karen Semyan In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, were excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign. First, the basics.

Posted by Aaron Wheeler If you're reading this blog, congratulations! You are a customer of SEOmoz. I've probably personally spoken to at least a few of you, and provided help and support to many more of you. Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? After all, Roger can't personally answer every email we receive here. He's not Santa Claus! Instead,

Posted by AndrewDumont Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen - hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty.

Posted by oline123 This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying.

Posted by Geoff Kenyon The over optimization of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase over optimization, I am, for this post,

Posted by Ethan Lyon This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. For a long time Ive been pulling an RSS feed from Twitter for the query: guest post OR guest author [TOPIC] into my Google Reader. Every morning I would check it,

Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below. Video Transcription Howdy SEOmoz fans.

Posted by Tim Grice This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from. Over the years,

Posted by Dr. Pete Just over a week ago, Google launched a massive change to search personalization, Search Plus Your World . Along with this change came a new toggle switch to shut off personalization. Below the Google search box and above the results, youll see something like this: The default, person icon is personalized results, and you click on the globe to shut off your world )I wont comment on how little sense that makes(. Of course,

Posted by JoannaLord For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO . No matter who I am talking with or what the venue the number one question asked is " Who should I use for retargeting ?" Over the past two years some retargeting companies have really emerged as leaders.

Posted by jhammack This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Videos Indexed in the SERP Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube?

Posted by randfish Earlier tonight, I sent out the following tweet: Have any questions about search, social, content, conversion or analytics you want answered? I'm taking requests for the Moz blog tonight :( Rand Fishkin )@randfish( January 24, 2012 I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies. If I don't have a good answer, I won't tackle the question. For example,

Posted by willcritchlow In the real world, things go wrong. While we might all wish that everything we did was "fix once, stay fixed", that's rarely the case. Things that were previously "not a problem")TM( can become "a problem")TM( rapidly for a variety of reasons: someone changes something unrelated / without realising it would impact you or just screws up )e.g. deploying a staging version of robots.