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A New Day, A New SEOmoz
Posted by randfish It's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah. If you're feeling a sense of deja vu, don't worry; it's perfectly normal. We're the same old moz, but with a new look, faster loading pages and a surprising amount of new functionality. Let's walk through it together, shall we?
author: SEOmoz
publisher: SEOmoz
Day 1 at the SEOmoz Training Raceway
Posted by Dana Lookadoo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Im going to speed through the 2nd half of the 1st day at the SEOmoz Pro Training Race Track . Recall that 9 speakers raced through topics covering clicks to conversions .
author: SEOmoz
publisher: SEOmoz
From Clicks to Conversions at the SEOmoz Training Raceway
Posted by Dana Lookadoo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Day 1 of SEOmoz Pro Training was like being at a race track. The course careened from clicks to conversions and from search results to landing pages .
author: SEOmoz
publisher: SEOmoz
Mobile SERPS & Usability
Posted by Suzzicks So here is the deal: Traditional websites frequently rank in mobile search results especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically. All One Index Soon? Why does this happen? Well,
author: SEOmoz
publisher: SEOmoz
7 Different Visualisations of Link Profiles
Posted by Tom_C We all love backlinks. We all love visualisation. Boom! Let's mash those two things together. In this post I've collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some are useful for management and some are useful for keeping Dr. Pete entertained...... :-( Which Are My Top Folders The top pages function of OSE is one of the most useful features ever.
author: SEOmoz
publisher: SEOmoz
Linkscape's August Update: Better Domain Authority Numbers, New Partners and More
Posted by randfish Today I'm happy to announce that we've just updated Linkscape's web index )which also powers Open Site Explorer and the metrics via the mozBar ( with fresh link data. You should see some bright shiny links we've found from late July to early August in this index )e.g. our own Beginner's Guide now has lots of interesting link information (. We also have some cool updates to the API, new partnerships and more, all covered below.
author: SEOmoz
publisher: SEOmoz
E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday
Posted by Danny Dover In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical )with the holiday season coming up(, useful and in most cases, reletively easy to implement. View statistics for this video Embed video <object width="640" height="360" id="wistia_165206" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="movie" value="http://seomoz-cdn.wistia.
author: SEOmoz
publisher: SEOmoz
Dear Google: Big Brands Aren't Enough
Posted by Dr. Pete Google's recent brand update has gotten a lot of buzz this past week. Previously, the best a single domain could hope for was one listing in the SERPs with possibly 1-2 indented listings. Now, a large brand can completely dominate the top 10 with a single website. Let's look at the case many people have been citing a search for "apple". Here's a summary of what that results page looks like today: Apple.com dominates the 1st page, holding slots 1-7,
author: SEOmoz
publisher: SEOmoz
5 Actionable Takeaways from SES San Francisco 2010
Posted by jennita Last week I covered SES San Francisco for SEOmoz. Every time I attend a conference, I try to go to sessions that will have information I can bring back to the community. Sometimes I look for sessions that aim to answer questions we see a lot in Q & A or that I notice popping up in comments on the blog. Either way, my focus is usually to find information that will be helpful to the community. Now and then I get a little greedy though,
author: SEOmoz
publisher: SEOmoz
6 Ways to Replace Yahoo's Link & Linkdomain Search Commands
Posted by randfish Today, Yahoo! formally announced that it's fully transitioning its search engine backend to Microsoft's Bing. While this is good news on many fronts for marketers )simplification of advertising platforms, a bigger competitor for Google, etc(, it's a big loss to webmasters who relied on some advanced link data available from Yahoo! Search that's now unavailable. While Yahoo! is maintaining their Site Explorer service,
author: SEOmoz
publisher: SEOmoz
The Muddled World of Mobile Carrier Search Results
Posted by Suzzicks When I am thinking about mobile SEO, I pay specific attention to the order of the results and the inclusion of Universal Results. In their nature, Universal results are infinitely more clickable, as we know from traditional SEO. But in the mobile world, Universal Results are the fun results because they are often have more potential for interaction with the phone than they would on a traditional computer.
author: SEOmoz
publisher: SEOmoz
A Sneak Preview of the London Pro SEO Seminar 2010
Posted by willcritchlow I'd like to invite you to the London Pro SEO seminar we are running on the 25th and 26th October . With a 98% satisfaction rating and 95% of attendees recommending it to others , we were blown away by the positive feedback we received last year.
author: SEOmoz
publisher: SEOmoz
Answering Hard SEO Questions - Whiteboard Friday
Posted by Danny Dover In this week's Whiteboard Friday, Danny Dover tries to answer some of the hard questions in SEO. These include; "If you are such a good SEO, why don't you rank number one for the keyword, SEO?" and "How can you provide advice on SEO if you don't work for a search engine?". The answers to these and some other doozies are below.
author: SEOmoz
publisher: SEOmoz
Investing in Link Building
Posted by MikeCP There's no such thing as a free link. Whether it was the time taken to craft that blog post, the cash used to film that viral video, or even just the opportunity cost of thinking about how to build links, there is an investment involved. For my first post here at SEOmoz, I want to talk about how a small business might approach the investment into link building. To make this post a little less hypothetical, we're going to set a budget of $2,000 and/or 60 hours.
author: SEOmoz
publisher: SEOmoz
A Comprehensive, Intro to SEO Powerpoint Slide Deck
Posted by randfish For the past few years, I've given numerous presentations introducing SEO to new audiences of marketers, engineers and executives. With the end of SEOmoz's consulting business this past January and the completion of our final contract obligations this Spring, I thought it would be wise to share the 190+ page deck to hopefully help those of you who are tasked with introducing SEO to your companies, agencies and colleagues.
author: SEOmoz
publisher: SEOmoz
10-Minute Missing Page Audit
Posted by Dr. Pete Some of you know that I spend a lot of time behind the scenes here on Pro Q&A. One of the challenges of Q&A is that we often have to tackle complex problems in a very short amount of time we might have 10-15 minutes to solve an issue like "Why isn't my page showing up on Google?" with no access to internal data, server-side code, etc. Of course, I'd never suggest you try to solve your own SEO problems in just 10 minutes,
author: SEOmoz
publisher: SEOmoz
I'm Getting More Worried about the Effectiveness of Webspam
Posted by randfish For a long time, if you asked me about spamming the search engines, whether with hardcore black hat tactics or merely gray hat link acquisition, I'd say that in the long run, neither was the right move. Building a great site and a great brand through hard work, white hat links, solid content and marketing strategies has always been my path of choice. It still is today, but my faith is definitely wavering. Why? In the last 12 months, I've seen )or, at least,
author: SEOmoz
publisher: SEOmoz
Vote & Decide What's Next for the SEOmoz Web App?
Posted by randfish The team at SEOmoz has been hard at work this week, smoothing out a lot of the initial bumps we've seen with our beta launch of the new web app . We anticipated the app would be popular, but I don't think any of us were prepared for just how many keywords needed rank checking/grading and pages needed crawling/error-checking. Our queue to fetch rankings/crawl URLs had a backup of multiple tens of thousands of requests all week,
author: SEOmoz
publisher: SEOmoz
Market Research for Link Building - Who You Can Get Links From
Posted by Paddy_Moogan Following on from my debut SEOmoz blog post on How to Get Links in Tough Industries , I wanted to go into a bit more detail about the processes you can use to find people who are likely to link to you. Using the right processes to identify the leaders in your industry can give you a much better return on your time spent link building.
author: SEOmoz
publisher: SEOmoz
New SEOmoz Web App Now in Beta for PRO Members
Posted by randfish If you've been using SEOmoz's tools for a while, you've likely run across the same challenge we have - the data rocks, but you have to run a separate tool and report for each aspect of your SEO. That's why, for the past year, we've been building a new platform to house all of the features and functionality of the SEOmoz toolset, and includes the ability to track metrics over time. We call it the SEOmoz " Web App .
author: randfish
publisher: SEOmoz
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