Posted by great scott! So last week Eric Enge interviewed everybody's favorite Spam Cop, Matt Cutts )not to be confused with everybody's favorite Axe Cop (, about all sorts of juicy Googleyness. You can read the whole enchilada over at Stone Temple , or view an illustrated version Rand put together )I recommend you do both, it's really good material(. The interview shed a lot of light but also inspired some confusion and questions,

Posted by adamf First, let me make a quick introduction. Normally, I spend my time focused on new products at SEOmoz, working with a great team of people that design and build our new tools and features. Today I am excited to use my first blog post to announce our new SEO toolbar , and tell you about some of the powerful features we have added. As a quick reminder, all of these new features are free, and will be available to anyone who downloads the SEO Toolbar! However,

Posted by randfish Late last week, Eric Enge of Stone Temple )and a co-author of mine on The Art of SEO ( published a fascinating interview with Google's head of Webspam, Matt Cutts . I think the whole of the SEO community can agree that Matt taking time for these types of interviews is phenomenal and I can only hope he does more of them in the future. Understanding more about Google's positions,

Posted by Errioxa This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the past, I have tried several different ways to skip the first link that Google takes into account for a given URL )nofollowed links, links with 301 redirections, etc(. However,

Posted by Sarah Bird, Esquire May It Please the Mozzers, I haven't written on the blog in months, but I simply couldn't let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She's my hero and I want to be just like her-A woman of action and humble fortitude. Rhea announced victory against Jason Gambert in a trademark dispute lasting more than two years.

Posted by Nick Gerner I know, I promised a Linkscape update by last week. And I missed it. But there's an update today! Do you forgive me? No? Not enough? Well how about doubling the volume of data available in our free API ? You might have gotten a totally awesome email last week announcing that the free SEOmoz API is now serving up to 1,000 links. This email was so awesome I just had to share it )nice work Scott!

Posted by willcritchlow Rob and Duncan are currently in Seattle, with this week full of interviews of SEO consultants for our US office . Since the announcement in February, we have been working flat out with a bunch of new clients and dealing endlessly with the US immigration service. With people on the ground, I guess we're now officially participating in the American dream, so to celebrate I'm going to spell Visualization with a z throughout this post.

Posted by great scott! Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips )and tweets(. So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests...it's a walk before you crawl scenario.

Posted by Glen Allsopp This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Despite my love for SEO and my presence in the industry for almost 5 years, I have to admit that I barely followed the latest trends over the last 12 months.

Posted by richardbaxterseo Technical problems, errors and surprise releases are all regular features in the day to day management of a website when youre an SEO. Theres no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performance.

Posted by jennita Note: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned. Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street" interviews, somewhat along the lines of Jay Leno's " Jaywalking " episodes on The Tonight Show. Another great idea I had was to employ the help of Dana Lookadoo from Yo! Yo!

Posted by randfish WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending an event. Over the past 6 years, I've attended nearly 100 conferences on search, online marketing, startups and technology. I've given presentations or sat on panels at nearly all of them.

Posted by randfish Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize )for both search engines and user experience/conversion rate( on many pages. To answer this question in a logical and truly optimal fashion,

Posted by RobOusbey Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different websites, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.

Posted by randfish This week, despite still being seriously under the weather )see this week's sad WB Friday (, I flew down to SMX West to speak on the Link Building Strategies panel. Although I'd wanted to put more work in and deliver a better presentation, I received some very kind words afterward and requests from folks to share the deck via the blog. Before I embed the actual deck, though,

Posted by great scott! Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals )particularly Twitter( are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the 'Query Deserves Freshness' switch. If you can figure that out,

Posted by Danny Dover Today I am proud to announce the launch of the second version of Open Site Explorer . Since SEOmoz has officially moved out of consulting , we are now able to put our full resources into building fantastic SEO software. We want to thank all of you who provided feedback on the first version of the tool for your guidance and we look forward to hearing more from you in the future. Now enough with the chit chat, on to the new features!

Posted by jennita SMX West 2010 kicked off with quite a bang )or was that a yell?(. Since Microsoft's CEO, Steve Ballmer was the keynote, people arrived early to ensure good seats. The music playing before it started was amazing, it helped to create an excitement in the room that I really had never felt before a keynote before. I had attempted to save a seat for someone up front, but there was just too much demand and had to give it up.

Posted by randfish This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local )aka Google Maps( is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors . In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings, in a consistent fashion is a very good thing . Yet, somehow,

Posted by randfish We've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference , Online Marketing Summit and the YCombinator conference about how to properly paginate results for search engines. In this post, we'll cover the dangers, opportunities and optimization tactics that can best ensure success. The best part? These practices aren't just good for SEO, they're great for usability and user experience too!