Posted by Cyrus Shepard The Internet is made of cats , but it's paid for by advertising. SEOs don't talk about advertising much, perhaps because it's the conceptual opposite of great content. The truth is, advertising is the gasoline that runs much of the web. Without ad revenue, great sites we love like Search Engine Land , Smashing Magazine , and even Wired might cease to exist. Ads are great, but as SEOs we need to present them as the commercials that they are,

Posted by Stephen This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Illustrated London News has a 170 year history as a content and print company. Recently we made the obvious move to bring one of our print publications online - PODIUM an intelligent view of sport.

Posted by randfish For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. In this post, I'll try to add on to my previous writing on perfecting on-page optimization by sharing some visuals that can hopefully help to hammer key points of the practice home. #1: The Value of Optimization and the Danger of Overdoing It I generally abide by the 80/20 rule when it comes to keyword use.

Posted by Stephanie Chang Distilled's Tom Critchlow recently gave a presentation on SEO Ranking Factors at Digital East. One of the key points he made is how brand links could potentially be affected by search volume. The higher the search volume for your brand, the more likely you are to appear in the brand links. What is a Brand Link? In May of 2010, Google announced via their blog that they had made brand refinements for product information in Google.

Posted by randfish On Thursday )November 3rd( of this past week, Linkscape's index updated )in record time - just 3 weeks(. New link data's once again available in OpenSiteExplorer , via the SEOmoz API and in the Mozbar . Here are the stats for this latest index update )our 46th index update(: 43,077,387,028 )44.2 billion( URLs 480,597,551 )452 million( Subdomains 105,570,741 )104 million( Root Domains 356,255,241,471 )360 billion( Links Followed vs. Nofollowed 2.

Posted by caseyhen Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. What does that mean for you as a search marketer? Rand, with special guest Mike King ) @iPullRank ( dive into what this mean for you and your clients. Let us know your thoughts on this most recent update in the comments below! Video Transcription Coming Soon.

Posted by Dr. Pete With every skirmish in the ongoing war over SEO hats, I inevitably hear someone say I built great content, and no one cared content marketing doesnt work. Im not here to deny it sometimes, great content falls flat on its face. Part of the problem is that we throw around that word like its self-evident )Build great content! Tada!(, but the other part is that we just dont give our own content a chance to succeed. Too often,

Posted by Fabian Alvares This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Google Analytics affects everyone in search engine marketing )unless you use another analytics package!( but not everyone knows how to take full advantage of it.

Posted by dannysullivan This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. SEOmoz readers are no strangers to the concept of search engine ranking factors. In general, much of the community that comments seems to delight when some new factor is discovered that may provide a potential ranking boost.

Posted by RossTav This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Disclaimer: The following post is very long. If you do not like long blog posts then click here to read the one-line summary. A big complaint I hear in the SEOmoz Q&A forums , and in the industry in general,

Posted by jennita About a year ago, we started talking about how we wanted to find a way to meet more people from the community in person. Sure we all get to know each other online through the blog, on Twitter or maybe in Q&A, but it's nothing like getting to meet people face-to-face. There becomes a bond or friendship once you actually know each other that helps to build a community. The idea we came up with was MozCation.

Posted by Matthew C. Egan This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As SEOs we often live in a bubble, sometimes it's a social media bubble where we only tweet amongst our peers, sometimes it's a literal bubble that we don't explore outside our comfort zone,

Posted by Jamie Realtime Google Analytics data inside a Google Doca panacea! Don't believe me? Check out that screenshot below. In this blog post I'll show how you can do this yourself, and I've created an easy template to help get you started. Google Analytics is my favorite analytics product. And it's only been getting better with the new interface , flow visualization , and multi-channel funnels . Google Analytics is still best game in town for the price )it's free(! But,

Posted by Aaron Wheeler Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said , up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping bag," for "childrens' tauntaun sleeping bag," or for "childrens' star wars tauntaun sleeping bag from hoth"?

Posted by randfish Over the past decade, I've been part of many reviews of websites, both in-person, as a consultant )prior to 2009( and at many events. I've found that much of the time, the reviews themselves lack structure )particularly those that happen "on the fly" during a conference panel or informal sit-down(. Thankfully, during my recent face-off with Distilled's Will Critchlow in London, I had an excuse to noodle on that and work up some ideas.

Posted by randfish This year's Mozcon was, undoubtedly, the best event we've ever put on. The 500 attendees had some incredibly kind things to say about the event, perhaps the most remarkable of which is captured in below in some of the charts I've extracted from a survey we ran to atttendees. As many who attend professional events in the SEO/online marketing world know, finding expert-level content is a huge challenge.

Posted by Dr. Pete Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammers search engine , Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google. Sorry, No Secrets Here If youre looking for SEO secrets,

Posted by Matthew Ogston This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. There comes a point in your career as an SEO when you need to recruit someone else. Whether that's to expand your own consulting firm,

Posted by dohertyjf Gathering rankings is one of the most annoying and time consuming tasks of an SEO consultant's work. Because of search personalization, it can be near impossible to find accurate rankings for keywords to report to clients or to use to gauge our work's effectiveness. Mike King and I have found a way to get rankings for the keywords driving traffic to your site directly into your Analytics using Custom Variables. Not only that,

Posted by Aaron Wheeler On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google )https://www.google.com(. Before Tuesday, most users used non-SSL Google for their searches. Now, according to Google, "...a web site accessed through organic search results on http://www.google.com )non-SSL( can see both that the user came from google.com and their search query... However, for organic search results on SSL search,