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Publisher: SEOmoz


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Building Bricks: Keyword Discovery Process for Small Businesses
Tuesday, June 10, 2008, 17:10:42 GMT by rishil
Posted by rishil As I have often stated, I work with many small clients, especially in the medical field. There are few problems associated with this market, none of them unique, but they're a pain to deal with for the revenue that you make on taking on small clients. 1. Explaining SEO Its hard enough to explain SEO processes to CEOs and corporate managers who understand the purpose and benefits of SEO,
author: rishil
publisher: SEOmoz

The Beginner's Checklist For Search Conferences
Tuesday, June 10, 2008, 06:54:23 GMT by Danny Dover
Posted by Danny Dover J. K. Rowlings )She wrote a little book called Harry Potter( recently gave the commencement speech at Harvard University. She spoke about the power of failure and the incredible potential of imagination. It was a great speech that left me with one powerful lasting gem. She pointed out that humans are unique in their ability to learn from others experiences. Last week I attended my first search conference.
author: Danny Dover
publisher: SEOmoz

Answers to Your Questions
Sunday, June 8, 2008, 22:47:29 GMT by randfish
Posted by randfish At the beginning of last week, I asked for your questions and recieved more than a hundred ! As promised, here's a first round of answers to those queries, and, not surprisingly, I think there's some terrific material in here for everyone who reads SEOmoz or works in the SEO or startup community. The SEOmoz brand is one of - if not the strongest in the SEO industry.
author: randfish
publisher: SEOmoz

Whiteboard Friday - Link Building Tactics from White to Black
Sunday, June 8, 2008, 11:04:36 GMT by great scott!
Posted by great scott! This week we're joined in Whiteboard Studios by Eric Enge of Stone Temple Consulting . Eric knows a thing or two about link building campaigns, so he and Rand discuss the many tactics one can employ when building bulk links, everything from shiny white hat to shady black hat, and everything in between. SEOmoz Whiteboard Friday-Link Building Tactics from White to Black from Scott Willoughby on Vimeo .
author: great scott!
publisher: SEOmoz

The World Series Spidering Problem
Sunday, June 8, 2008, 11:04:36 GMT by willcritchlow
Posted by willcritchlow Since we were kindly introduced as 'global associates' here on the blog by Scott, we have been helping work through a bit of a glut of Q&A. As many of you know, being able to ask consulting-style questions to SEO experts is one of the great benefits of PRO membership )and I don't even get paid for saying that!(. Seeing the process from the inside, and seeing some of the private questions that have been solved, I know it is often really helpful.
author: willcritchlow
publisher: SEOmoz

SMX Advanced Recap )The R. Kelley Version(
Sunday, June 8, 2008, 11:04:35 GMT by rebecca
Posted by rebecca It's hard having a conference in your own backyard. Everything feels so much more stressful-you have to drive back and forth from the conference to your place and back out for dinner and networking events, you have underlying priorities that are hard to miss )I missed the kickoff networking event at the Sculpture Park due to a bike ride, and I was late to the SEOmoz party because of an open water swim clinic(,
author: rebecca
publisher: SEOmoz

A Short Search Conference Music Video To Brighten Your Day
Sunday, June 8, 2008, 11:04:35 GMT by Danny Dover
Posted by Danny Dover )WARNING: This post doesnt offer any SEO advice. If you are looking to learn something, feel free to skip this. Thanks!( Update: I changed the name of this post from "The SMX Advanced Music Video" to the current title to clear up any confusion. After every search conference it has become a tradition for a mozzer to write up some kind of creative recap. In the past, these have included Comics , Overheard at... and Personal Responses .
author: Danny Dover
publisher: SEOmoz

SMX Advanced - A View On Tone & Content
Sunday, June 8, 2008, 11:04:35 GMT by Jane Copland
Posted by Jane Copland I always find it difficult to begin conference recaps. To me, they always sound trite. They're the high school English class equivalent of the forced short stories that begin, "We packed up the car to go to the beach..." Thus, my complaining about beginning conference recaps is how I've chosen to start this one. Luckily, there is plenty to talk about from SMX Advanced, and not all of the good stories originate at the Edgewater Hotel's bar.
author: Jane Copland
publisher: SEOmoz

New UK Law Criminalizes Stealth Marketing Techniques
Wednesday, June 4, 2008, 04:11:30 GMT by Sarah Bird, Esquire
Posted by Sarah Bird, Esquire May It Please the Mozzers, It's not Monday, but I hope it's worth the wait. Our European colleagues have been buzzing about a new law prohibiting certain stealth marketing tactics. Distilled , IPA , The BBC, BigMouthMedia , The Times Online and Marketing Week have speculated on the potential fallout of the new regulation. Many have predicted the demise of common, but controversial covert marketing techniques , including paid links, fake reviews,
author: Sarah Bird, Esquire
publisher: SEOmoz

Social Media Gamblers: Learn To Play The Odds
Tuesday, June 3, 2008, 22:41:59 GMT by Danny Dover
Posted by Danny Dover Creating viral content for social media is always a gamble. Seemingly great pieces can unexpectedly flop while poorly written blog posts and strange images can go viral without any effort from the creator. In most ways, the success of viral marketing is out of the hands of the marketers. Yet, smart marketers, just like smart gamblers, know there are certain things they can do to help their chances.
author: Danny Dover
publisher: SEOmoz

Queue Up: Gaining a Competive Edge By Optimising for Colloquialisms
Monday, June 2, 2008, 21:31:12 GMT by buybigtires
Posted by buybigtires My company is very focused on the global marketplace. Thus far this year, we've targeted the Spanish, Portuguese, Russian, and British languages in search results. If you're playing "One of these things is not like the other..." you probably feel the urge to inform me that "British" just doesn't belong. On the technical merit of your argument, I would have to agree. In the world of search, however, it is an entirely different language.
author: buybigtires
publisher: SEOmoz

Punctured Tires and Lessons Learned About Paid Links
Monday, June 2, 2008, 21:15:43 GMT by rebecca
Posted by rebecca My first triathlon was this past Saturday )it was a sprint(, and it didn't go so well. I figured there would be some way to use the experience as a lesson learned about SEO, so I thought about it for a bit and concluded that there is a lesson indeed, and it is about paid links. Obviously, it's a loose tie-in, but whatever, I'm good at stretching analogies . Anyway, if you're willing to humor me and my semi-topical post, read on. If not,
author: rebecca
publisher: SEOmoz

Q+A Through the Blog: Round 2
Monday, June 2, 2008, 07:12:42 GMT by randfish
Posted by randfish I was browsing my friend Jeremy's site last week and saw that he had already reached Round 8 in his Q+A series. I've done it once before here at SEOmoz - Questions Here and Answers Here and Here )there were a lot of questions( - but it's been 7 months, so I think we're due for another round. Besides, last year's thread resulted in my favorite comment and reply of all time.
author: randfish
publisher: SEOmoz

Whiteboard Friday - Getting Value From Social Media Links
Friday, May 30, 2008, 06:12:10 GMT by great scott!
Posted by great scott! This week we've got a quick and dirty Whiteboard Friday about how to make use of all of those social media profiles you've been building. The trick: don't let them sit idle! You've got to network them a little in order for them to do you any good )read: links and rank(. SEOmoz Whiteboard Friday-Getting Value From Social Media Links from Scott Willoughby on Vimeo . As a quick example,
author: great scott!
publisher: SEOmoz

Roundup Thursday for the Week of 5/25/08
Thursday, May 29, 2008, 18:32:23 GMT by rebecca
Posted by rebecca Stories, news, and other notable items from the past week: Zero star link: Fox News says that the Internet is making us dumber . Um, I'd argue that Fox News is making us dumber. Them telling us that another medium is making us dumber is like Paris Hilton calling Tila Tequila a slut. One star link: Apparently John McCain wants users to spam various websites . Hey Google, are you paying attention? Holy geez,
author: rebecca
publisher: SEOmoz

How to Choose the Right SEO Vendor
Thursday, May 29, 2008, 02:15:12 GMT by randfish
Posted by randfish It's been a while since I saw a post that I felt really did this topic justice, and, to be honest, I've worked on this one on and off for a couple months now )which means, of course, that I had to rewrite largely from scratch to keep the flow positive(. Rather than go into great detail or get mired in specifics, I thought it would be valuable to simply explore the process of determining what kind of SEO vendor you need and how to choose them.
author: randfish
publisher: SEOmoz

Turning A Fail Into A Win: Twitter Gets PR Right
Thursday, May 29, 2008, 01:27:46 GMT by Jane Copland
Posted by Jane Copland Using Twitter over the past week or so has been a very frustrating experience. The site takes a long time to load, its features either intermittently or permanently don't work, updates get lost and, due to the site's miserable uptime, its third party applications don't work either. For a time, every second person's update complained about Twitter's uptime )or lack thereof( and some suggested a mutiny.
author: Jane Copland
publisher: SEOmoz

No, Unfortunately Digg Doesn't Know Who the Hell You Are
Wednesday, May 28, 2008, 21:00:52 GMT by rebecca
Posted by rebecca As you fully know, this week we launched the 2008 Web 2.0 Awards . Like last year and the year before, the awards were met with praise and kudos )good job, Jane and crew(, and the page was submitted to Digg in hopes of making the home page. Jane and Rand sent out some tweets and commented on the blog post, urging various colleagues and users to digg the submission. Yesterday I saw the piece receive over 100 diggs in just 3 hours,
author: rebecca
publisher: SEOmoz

Getting the Anchor Text You Want
Wednesday, May 28, 2008, 19:41:10 GMT by Eric Enge
Posted by Eric Enge One of the reasons people focus on buying links is that they want to be able to select the anchor text that they need to drive their rankings. It makes for a pretty simple relationship. You offer the publisher of another site money for a link, and in return you get to specify the link. If they don't want to give you the anchor text you want, you move onto another site. In spite of all this )and as most of you know(, I Don't Buy Links .
author: Eric Enge
publisher: SEOmoz

Gambert Strikes Back!! The Confidential Official Response to SEOmoz's Opposition Proceeding
Tuesday, May 27, 2008, 20:45:35 GMT by Sarah Bird, Esquire
Posted by Sarah Bird, Esquire May It Please the Mozzers, Happy De Facto Legal Monday! Little did I know what an exciting morning it would turn out to be! Definitely worth an update to the blog! Jason Gambert has delighted us with another literary and legal masterpiece in his misguided effort to trademark "SEO." Here's the brief refresher/update on the Gambert Saga: 1. In April, I discovered that Jason Gambert was trying to trademark the term "SEO.
author: Sarah Bird, Esquire
publisher: SEOmoz

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