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Publisher: SEOmoz


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Conference Recap: ExactTarget Connections '09
Wednesday, October 21, 2009, 04:33:12 GMT by great scott!
Posted by great scott! We don't talk about email marketing on the blog much, but any of you working in the internet marketing space )and that's likely all of you( probably know that it's still one of the most effective marketing channels out there. We've been fortunate enough over the years to partner with ExactTarget for our email marketing services and as they've grown and improved their offerings they constantly make me feel terrible. Don't get me wrong, they're awesome,
author: great scott!
publisher: SEOmoz

What Makes a Link Worthy Post - Part 1
Tuesday, October 20, 2009, 05:06:32 GMT by chenry
Posted by chenry This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I was recently inspired by a post by MikeTek , Examining the Top 150 In-Linked Posts at SEOmoz . While the information was very informative, it was taken from a limited sample of the over 3,800 post on SEOmoz.
author: chenry
publisher: SEOmoz

Headsmacking Tip #15: Rank for Brand Promo Code Searches
Monday, October 19, 2009, 04:10:10 GMT by Tom_C
Posted by Tom_C Here's a directly actionable tip that any large brand should probably start doing right now. In fact most people should already have started doing it. Hopefully after reading this post they will. Take a look at these two searches: Promo Codes )US keyphrase:( Voucher Codes )UK keyphrase( Out of all those brand searches across both the UK and the US not a single brand ranks number 1 for their own brand keyphrase. Yes, I was shocked too. In fact,
author: Tom_C
publisher: SEOmoz

Free as in beer
Friday, October 16, 2009, 19:17:02 GMT by willcritchlow
Posted by willcritchlow As many of you are now aware, the "across the bloody pond" edition of the Pro SEO training that we are hosting in London with the SEOmoz crew is now sold out. What you may not know is that we )Distilled and SEOmoz( are sponsoring a LondonSEO event on Tuesday evening after the end of the seminar. What does this mean for you? Well, it means that whether you are coming to the seminar or not,
author: willcritchlow
publisher: SEOmoz

DRAFT Whiteboard Friday - Getting Indented Listings
Friday, October 16, 2009, 06:27:20 GMT by great scott!
Posted by great scott! Wondering how to win rank and influence users? Well, if you have multiple pages from one domain ranking in the same SERP, a little bit of optimization may help you get a coveted indented listing. You know, one of those cool situations where two or more of your pages show up right on top of each other in the engines. While this is a bit of an advanced tactic, it can be extremely powerful for driving traffic.
author: great scott!
publisher: SEOmoz

Rethinking Duplicate Content
Thursday, October 15, 2009, 21:37:45 GMT by Lindsay
Posted by Lindsay This post is about three pretty interesting things in my book: opportunities at SEOmoz, a new kind of duplicate content, and me. Despite the cleaver title, this post is not about SEO. Youve been warned, OK? Thats OK. Who are you, anyway? I know, I know - I havent been very active on the blog, nor have I been oot 'n aboot on the conference circuit much this year )Did I mention I'm Canadian?(. But I have been busy! Back in January,
author: Lindsay
publisher: SEOmoz

Tangled Web: The Most Linked to Pages on the Internet
Thursday, October 15, 2009, 08:03:17 GMT by Sam Niccolls
Posted by Sam Niccolls To identify the most linked to pages on some of the world's most popular sites, we used SEOmoz's Linkscape powered Top Pages Tool and compiled a list of the most linked to pages on the web. The results, broken out by website and by category, are not all what you might expect. From Google to GaGa the internet's most linked to pages offer a look at your favorite domains that will leave you both scratching your head and laughing. en.wikipedia.
author: Sam Niccolls
publisher: SEOmoz

Winning the SEO Battle at Every Step of the Purchase Path
Wednesday, October 14, 2009, 08:04:39 GMT by randfish
Posted by randfish The search engine optimization process can sometimes be mistaken for a singular, sprint-to-the-finish project, when in fact, it's more like a marathon. Searchers rarely ever convert on the first click and thus, SEO campaigns that merely target a few popular keywords and call the task finished may be fooling themselves. I made this handy chart to help illustrate the issue: In my example,
author: randfish
publisher: SEOmoz

Video Check-In: ExactTarget Connections '09 - Day 1
Tuesday, October 13, 2009, 22:34:25 GMT by great scott!
Posted by great scott! Day 1 of the ExactTarget Connections '09 Email Marketing Conference just wrapped and it was pretty darn awesome, including keynotes from Malcolm Gladwell and Kelly Mooney . I've decided to try something new and check in via video to give a quick recap of the day. As I mention in the video, I'll write up a detailed blog post recapping the whole event but, inspired by some of today's content, wanted to try and offer a little more of a real-time,
author: great scott!
publisher: SEOmoz

Headsmacking Tip #14: Offer Testimonials, Get Links
Tuesday, October 13, 2009, 07:51:08 GMT by randfish
Posted by randfish What motivates a link? Sometimes it's referencing or because you've produced something interesting and valuable. Sometimes it's because they've licensed or adopted content/widgets/badges from your site. But, in most cases where an editorial link is given, I find that the underlying motivation is because that link provides some benefit to the linking site.
author: randfish
publisher: SEOmoz

Blogger Clinic: Increasing Posts-Read-per-Visit
Monday, October 12, 2009, 13:41:27 GMT by RobOusbey
Posted by RobOusbey Hi there - I'm a blogger. Could help me? I read that massive post about ' lessons learned from three years of blogging ' and I've been brimming with ideas ever since. However, I'd like to attract more views to each of my posts. OK, I can help you with that, by using one equation and five quick techniques to get you thinking.
author: RobOusbey
publisher: SEOmoz

4 Visual Charts on the Value of SEO Tactics
Monday, October 12, 2009, 06:21:22 GMT by randfish
Posted by randfish I'm in the middle of a wild 6-week stint. First Oslo for a week , then home for 4 days, then SMX East and a week in New York City. Tonight, I'm back in Seattle, but only for a few days - our SEOmoz/Distilled London seminar is just a scant 168 hours away. And, of course, on my return, I couldn't help but be compelled to do another set of SEO graphics ) first series here ( after seeing this great collection of Infographics & Data Visualization Blogs .
author: randfish
publisher: SEOmoz

Whiteboard Friday - Interview with Google's Maile Ohye
Friday, October 9, 2009, 05:38:12 GMT by great scott!
Posted by great scott! This week our very own Jen Lopez is at SMX East in New York. She took a few minutes to sit down with Googler, Maile Ohye )first name pronounced like the Disney teen pop-star, last name rhymes with "Oy vey!"(, to get the answers to some of webmasters' most frequent questions.
author: great scott!
publisher: SEOmoz

Track Your MozPoints
Thursday, October 8, 2009, 02:07:17 GMT by chenry
Posted by chenry This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Im sure many of you are like me and one of the first things you do in the morning is head to SEOmoz and check out the blogs. Along with seeing the new posts, I'm also always checking out my MozPoints and watching them grow,
author: chenry
publisher: SEOmoz

SEO Cheat Sheet: Anatomy of A URL
Wednesday, October 7, 2009, 03:19:26 GMT by Dr. Pete
Posted by Dr. Pete Many SEO topics are like good games - you can learn the basics in a few hours, but really mastering them can take years. One topic that seems simple but that generates a ton of questions here on SEOmoz is URLs: How to construct them, how to optimize them, what the pieces are, etc. In the spirit of great SEOmoz cheat sheets like Danny's web developer cheat sheet , I've decided to put together a 1-page guide to all things URL.
author: Dr. Pete
publisher: SEOmoz

Announcing SEOmoz's Guide to Social Media Marketing
Tuesday, October 6, 2009, 00:29:14 GMT by Sam Niccolls
Posted by Sam Niccolls The SEOmoz Social Media Marketing Guide has been re-released and is now available. There is both an online version, as well as an expanded CSV version for those with a free SEOmoz account. The guide, which combines the Social Directory with the Social Media Marketing Tactics article, is an updated resource for marketers looking to expand their social media reach or obtain followed links. Previously, the Social Directory was only available to PRO members,
author: Sam Niccolls
publisher: SEOmoz

5 Incentives you can use for Online Marketing
Monday, October 5, 2009, 16:32:28 GMT by Lucy Langdon
Posted by Lucy Langdon The word 'incentive' is defined as a positive motivational influence. The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement. )This post isn't about creating great content as an incentive for links- other moz posts have talked comprehensively about that .
author: Lucy Langdon
publisher: SEOmoz

Whiteboard Friday - Link Quality vs. Quantity
Friday, October 2, 2009, 06:53:56 GMT by great scott!
Posted by great scott! It's that time again: Time to build some links and get those rankings up. So you put on your link-building hat, link-building gloves, and link-building boots, go out, build a few hundred manual links from directories, content sites, blogs, etc., but you still can't manage to beat that page with a tenth of your links...what gives? Lately the engines seem to be giving much more authority to sites with strong, high-quality links,
author: great scott!
publisher: SEOmoz

This Week in Search for 10/1/09
Friday, October 2, 2009, 02:12:28 GMT by Sam Niccolls
Posted by Sam Niccolls This week's roll up mixes a little bit of awesome with a little bit of awesomely bad. But regardless of whether or not you threw a Windows 7 launch party at your house, from Talk Like a Pirate Day to actionable SEO tips, the search industry had no shortage of entertaining headlines over the last couple weeks of September. 69 Free Tools to Improve Your Website: The Grok, Brian Eisenberg, who rolled out a self branded site,
author: Sam Niccolls
publisher: SEOmoz

Where in the World is SEOmoz?
Thursday, October 1, 2009, 05:55:59 GMT by jennita
Posted by jennita We're getting close to the end of the year, which means halloween, holiday parties and spending time with the family... That is unless you're a mozzer! The fall season has hit us full swing and we're out and about speaking and attending conferences, providing training and traveling from Sweden to Mexico to Vegas baby! Check out where we'll be over the next few months and hopefully we'll see you there! SMX East - NYC - October 5-7 New York City in the Fall.
author: jennita
publisher: SEOmoz

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