Result 161 - 180 of about 310
The Beginner's Guide to Getting Your Foot in the Door
Posted by Danny Dover About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job . I think it is a great resource for SEOs who already have a lot of experience, but what about those who dont? How are the inexperienced supposed to get their first job at an internet technology company? The following is how I did it.
author: Danny Dover
publisher: SEOmoz
Do I Really Need to Build Web Access to My Service?
Posted by randfish Yes, whiny title writer, you most certainly do. Check out this piece from the AP on PapaJohns.com: The nation's third-largest pizza delivery chain trumpeted the $1 billion milestone Wednesday, noting that its U.S. online sales have been growing at an average clip of more than 50 percent per year. In 2001, the chain's online sales totaled $20.4 million. Last year, its online sales approached $400 million.
author: randfish
publisher: SEOmoz
Two Conflicting Judicial Opinions on Using A Competitor's Trademark in Metatags
Posted by Sarah Bird, Esquire May It Please the Mozzers, Today we're going to contrast two recent judicial opinions on the use of a competitor's trademark in meta-tags. Same issues; Different outcomes. Let's take a very brief look at each case. North American Medical Corp. v Axiom 2008 WL 918411 )11th Cir. April 7, 2008( The two companies involved in this suit make spinal decompression devices. Allegedly,
author: Sarah Bird, Esquire
publisher: SEOmoz
Does "Query Deserves Diversity" Algorithm Exist at Google?
Posted by randfish Most of us in the search space are familiar with the principles of the " query deserves freshness " )QDF( algorithm at Google, but this is almost certainly not the only intent detection process and algo-tweaking area the engine applies.
author: randfish
publisher: SEOmoz
Digg Has Shout-Blocked Me
Posted by rebecca I've been shout-neutered, folks, and it ain't cool. Let me explain. Yesterday I submitted a story to Digg. I didn't expect it to get on the home page, but I had an "Oh well, what the hell" mentality about it. My plan was to do the usual-shout it once and call it a day. After I submit a link to Digg, I typically shout the story to my friends in about three waves. You can only send a shout to about 100 friends at a time, so if you have 300 friends,
author: rebecca
publisher: SEOmoz
Whiteboard Friday - Sharing Content for Fun & Profit
Posted by great scott! This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors? There are several reasons including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind how sharing your ideas and content can help you out in all of these areas. SEOmoz Whiteboard Friday - Sharing Content for Fun & Profit from Scott Willoughby on Vimeo . Do you like this post?
author: great scott!
publisher: SEOmoz
Tool of the Week Keeping Visitors With Lijit
Posted by kung_fu_mike 5-8%. It doesn't sound like a huge amount of most things. What if I told you it was 5-8% of the visitors to your site? Would you be more interested then? What if I told you it was 5-8% of the visitors you coveted the most. The visitors you spent the most time worrying about. The most energy on. The visitors that don't stay. Thats right.
author: kung_fu_mike
publisher: SEOmoz
Thursday Roundup for the Week of 5/4/08
Posted by rebecca Stories, news, and other notable items from the past week: We've got star link Yahtzee today-a link for every star! Woo hoo, time to celebrate! Zero star link: Mel showed me this, for lack of better words )and please excuse my French(, fucked up WikiAnswers response to the question "How many people did Joseph Stalin kill?" Anyone care to improve the answer so that it's not batshit crazy and is instead at least passably objective? Anyone?
author: rebecca
publisher: SEOmoz
Why Don't We Read )and How Much Do We Read( on the Web?
Posted by randfish This short post looks at a Jakob Nielsen alertbox column entitled, How Little Do Users Read? Why a short post? Well, it would appear that we don't read long posts, so why bother? Nielsen examines a study from the University of Hamburg on Web Usage , specifically content consumption, and finds some interesting data. That groovy graph tells us that as you increase the amount of text on a page, visit time does not proportionally increase.
author: randfish
publisher: SEOmoz
Customer Service Protocol 101: The Revised Edition
Posted by Jane Copland I apologise for another Facebook-centred post, but something interesting happened to me this week. I also realise that it is a bit strange to title an original post, "The Revised Edition," but this is indeed a complete re-write of my first draft. My initial post was titled, "Cusomter Service Protocol 101: Threaten To Ban Your Most Loyal Users" and it was quite the diatribe. You see, on Monday Facebook threatened to ban me.
author: Jane Copland
publisher: SEOmoz
10 Clear Questions for the Engines that Deserve Some Answers
Posted by randfish Over the past few days, I've seen a lot of questions in our Q+A section and across the blogosphere that suggest it's time for some direct answers from the search engines on major issues that affect business practices, consulting and website building. Here are the ones I believe are in desperate need of straight responses: To all the engines - does content on subdomains inherit the full ranking ability provided by the pay-level domain?
author: randfish
publisher: SEOmoz
Have Online Press Releases Gone the Way of the Dodo?
Posted by rebecca Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb . Sure, his session was a bit salesy )then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all(, but he did make some interesting points. Joe first talked about the "old fashioned press release,
author: rebecca
publisher: SEOmoz
Google Spam Illuminates the Algo's Reliance on Domain Authority
Posted by randfish Try a few searches with me... Buy Viagra Cialis Online Cheap Payday Loans viagra cialis credit card mortgage payday loan ringtones )yeah, yeah, I know... just stick with me( There are some characteristics here that reveal a lot about Google's ranking algorithms. Here's what I take away: Trusted domains are excellent places to store nefarious content,
author: randfish
publisher: SEOmoz
Florida Court's Order on Negative Keywords Will Not Break the Internet
Posted by Sarah Bird, Esquire May It Please the Mozzers, Last week, there was minor uproar over a Florida District Court's Order involving negative keywords. Understandably, many SEO/Ms were anxious that the Court screwed something up that would prevent companies from bidding on their competitors' trademarks for keyword advertising. Ars Technica ran the headline "'Negative Keyword' Ruling May Have Big Impact On search Ads.
author: Sarah Bird, Esquire
publisher: SEOmoz
Rewriting the Beginner's Guide Part VI: How Usability, User Experience and Content Affect Search Engine Rankings
Posted by randfish I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization , section by section. You can read more about this project here . How & Why "Great" Sites Rise to the Top of the Search Results The search engines are in a constant quest to better their results by providing the "best" possible results. While "best" is subjective,
author: randfish
publisher: SEOmoz
Building a Better Spam Detector
Posted by Nick Gerner A couple of weeks ago the AIRWeb held its 2008 conference. After seeing Dr. Garcia's post on the conference I was going read the papers and provide a high-level overview of some of the papers. However, after I saw that they were holding a web spam competition, my interests headed in a different direction. At the risk of raising Dr. Garcia's ire )a mistake I've made in the past (, I have, with tongue placed throughly in cheek,
author: Nick Gerner
publisher: SEOmoz
Whiteboard Friday - Building a Personal Brand
Posted by great scott! This week Rand discusses the topic of Personal Branding. What are the pros and cons of having a personal brand for yourself or within your company? How can you build a personal brand, and what benefits personal branding can have above and beyond corporate branding. Enjoy! SEOmoz Whiteboard Friday-Building a Personal Brand from Scott Willoughby on Vimeo . As Rand mentions in the video, if you'd like to learn more about personal branding,
author: great scott!
publisher: SEOmoz
Tool of the Week - Disk usage analysis with Baobab
Posted by Mel Gray Working as a tech at a SEO company isn't always about SEO. Behind the scenes, there are servers to support, tools to debug and interoffice technical problems that arise all the time. The developers at SEOmoz have picked up a few tricks & tools along the way that have helped us solve all sorts of problems.
author: Mel Gray
publisher: SEOmoz
Thursday Roundup for the Week of 4/27/08
Posted by rebecca Stories, news, and other notable items from the past week: Two star links: Regarding TechCrunch's " Is Keyword Search About to Hit its Breaking Point ?" article, well, I'll quote what Rand said: "[S]uch a load of crap. Users have to change, not engines." Three star links: Here's an interesting concept: the Publicity Wheel is a site specifically aimed towards website promotion. From their site: "Each spin of the wheel,
author: rebecca
publisher: SEOmoz
Facebook Does Keyword Research
Posted by Jane Copland If I had been paying attention on April 15th, instead of swanning around New Zealand, I would have noticed that Facebook had launched what amounts to an elementary keyword research tool ... and as I write that, I realise that Facebook Lexicon is perhaps less elementary than some of the tools that we already pay for. An anonymous aggregation of "public and semi-public" keywords from across the site,
author: Jane Copland
publisher: SEOmoz
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