Posted by rebecca Last week on The Office, corporate weenie Ryan visited the Scranton branch and told them that they needed to make up extra sales that their website should have brought in. He had been fervently pushing the website onto the staff, telling them that version 2.0 of the site will be even bigger and better, and that embracing new technology like online sales will skyrocket paper purchases and make their jobs easier. Unfortunately,

Posted by Danny Dover When I first started at SEOmoz about 9 months ago, I was the web development intern. My experience prior to the internship was limited entirely to writing code. Since then, I have spent literally hundreds of hours expanding my knowledge into different areas. Specifically I have focused on accepted SEO techniques and small business practices. My beginner SEO checklists of the last few weeks have been the tangible result of my newly acquired knowledge.

Posted by rebecca Chapter 4 of Web Design for ROI is all about landing pages, and it's the best and most valuable chapter thus far. The chapter starts off with this little gem of a quote: Enter the custom landing page. It's a web site's stand-in for ambassador, concierge, and superstar salesperson rolled into one. It's been carefully crafted to meet, assist, and convert visitors into customers. Carefully crafted , mind you.

Posted by Eric Enge Outbound links play a critical role in your overall linking strategy. This runs counter to the philosophy that used be popular in the industry, that of hoarding PageRank. You do read less about the notion of hoarding PageRank these days than you used to, but I still think that many publishers do not fully understand why outbound links are important. Understand Your Target It all comes down to what you need to do to receive authoritative links.

Posted by Jane Copland I may be totally wrong on this, or maybe I've overlooked some obvious explanation as to why some content on the end of nofollowed SEOmoz comment links has been indexed and ranked. Puzzling over this by myself and with friends hasn't produced any good conclusions, so I thought I'd throw this out there to the community. Nutshell: periodically, I'll search for my own name in search engines. If you say you've never done this, you're a liar. Everyone has.

Posted by Sarah Bird, Esquire May It Please The Mozzers, Pssst. I've got a secret. It involves the hokey pop culture phenomenon, The Secret, and the controversial SEM, Dan Hollings. Okay. I lied. It's not a secret. In fact, the whole nasty mess is public record because the owners of The Secret are suing their former internet marketer for trademark infringement and violating his duty of loyalty to them. The case, TS Merchandising v. Hollings ,

Posted by great scott! Business Dog told me to post a quick reminder that the special, deeply discounted Introductory Offer on the new SEO Video Training Series expires Monday. This is likely the best price we'll ever offer on this series, so don't wait, get it before this offer is over! Do you really want to ignore the advice of Business Dog? Do you like this post?

Posted by great scott! This week, Rand discusses a topic inspired by a reader's email: how to get a job in SEO. He discusses many of the prime things one needs to consider and be familiar with before going in to interview with an SEO company. If you've been considering getting into the industry, or you've got an interview coming up, this is definitely worth a watch. SEOmoz Whiteboard Friday-How to Get an SEO Job from Scott Willoughby on Vimeo . Do you like this post?

Posted by Jane Copland This past Tuesday night )and, eventually, Wednesday morning(, Rand and I sat down and "wrote" a post that we were quite sure was rather amusing. Admittedly, posting to a widely read SEO blog after getting little sleep and consuming three beers and two cocktails isn't advisable. We were, however, relatively sure that we were on to something good. It turns out that we weren't just tired and somewhat drunk .

Posted by rebecca Stories, news, and other notable items from the past week: Three star links: BuddyTV )and buddies of SEOmoz( recently received $6 million in funding . They do some smart SEO on their site, so we're always happy to see an SEO-savvy company get money flung at them. ;( Great, we get a link from the NY Times but it's about Rand's facial hair . Maybe next they'll link to a post about me clipping my toenails.

Posted by Jane Copland Google has some fantastic OneBox results. We've all seen most of them: the answer to important queries such as "number of horns on a unicorn" and "what is the answer to life the universe and everything" , in addition to more sensible results, like accurate information as to " what time is it in Sydney ?" However, we feel that Google has neglected to include some important information in its OneBox offerings. As such,

Posted by rebecca I thought I'd give a quick update as to my Carmen Sandiego-esque whereabouts, so I apologize for the noisy, substance-light post. For those of you who live it up in the Big Easy, I'm in New Orleans from now until Sunday. The ECMTA 2008 Spring eCommerce Summit is happening this Tuesday through Friday, and I was asked to attend. In addition to captaining two lunch roundtables )one on Wednesday and one on Thursday(,

Posted by Danny Dover For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago so I am happy I was given the chance to give back to it.

Posted by Sarah Bird, Esquire May It Please the Mozzers, Last Friday, I had the pleasure of attending the Law and Business of Online Advertising, a conference co-sponsored by the Berkeley Center for Law & Technology and University of Santa Claras High Tech Law Institute . It was a Who's Who of online marketing super stars, including Eric Goldman )my hero(, Kim Howell )poor thing had to explain online marketing to liberal, non-technology academics(,

Posted by randfish For the years from 1998-2005, Google and webmasters were like nerds and dating - separated by an unwritten code that kept them far away from one another. With the exception of the occasional comment by GoogleGuy on the forums or Matt Cutts at an industry show, there was virtually no connection between the search giant and those who marketed sites and content via their medium. In the summer of 2005, Google started its sitemaps program,

Posted by great scott! Greetings denizens of the Moz-verse, I interrupt your regularly scheduled Monday to announce the launch of the new SEOmoz Store . It's your one stop shop for all things SEOmoz: PRO Memberships, Guides, and our newest product, The SEO Video Training Series . We'll continue adding products to the store in the future; more Guides, Videos, even Search Spam cards, apparel and who knows what else. But in the mean time, let's talk about this new video series.

Posted by Danny Dover Lately I have been reading about online behavioral analysis and have started to realize its potential for advertising. To better understand its power try this simple exercise. Open a new window, go to Google and search malpractice . Then right away search lawyer. Look at the ads on the right. You likely will see ads for malpractice lawyers located in your area * . What Google has done here is actually very sophisticated.

Posted by randfish Yesterday I sepnt the day in San Francisco at the Domain Roundtable hosted by Jay Westerdal and DomainTools.com )BTW - they've got brilliant tools over there(. Since I'm swamped with travel, building decks and trying to find SEOmoz some new office space, I figured I'd just use the ol' bullet point list. What did I learn? Some people were surprised that Matt Cutts was speaking.

Posted by great scott! Sorry for the delayed Whiteboard Friday, folks. You'd think I was asking Rand to drag himself half-way around the world to film the damn thing...jeesh. Nonetheless, this week Rand discusses how SEO campaigns and their results can have a dramatic and valuable impact on your branding efforts. Enjoy! SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo . Do you like this post?

Posted by Jane Copland Hello, SEOmoz readers. My name is Jane and I work here. You may remember me from posts that were written about two weeks ago. I've been pretty quiet recently )the Moz Points are suffering( because I've been at the first SMX show in Australia . Rand already wrote about the show , but I thought I'd provide a bit of "overheard" fun as well. At the moment, we are waiting at Auckland airport. At the moment,