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Publisher: SEOmoz


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A Peek Under the Hood: How we Manage the SEOmoz Community
Wednesday, January 18, 2012, 09:57:36 GMT by SEOmoz
Posted by jennita Have you ever been a part of a community and wondered, How does it all happen? Well today is your lucky day! In the spirit of TAGFEE , I've decided to lift the Moz hood and show you what it takes to manage a large community. In fact, this is just the first post in a series of posts on Community Management. Today I'll be explaining the who, what, when, where and how of how we manage the SEOmoz community.
author: SEOmoz
publisher: SEOmoz

58 billion URLs in the Latest, Largest Linkscape Index Update Yet
Wednesday, January 18, 2012, 01:14:26 GMT by SEOmoz
Posted by randfish I've got good news. Today marks a new Linkscape index )only 14 days after our previous index rollout ( which means new data in Open Site Explorer , the Mozbar , the Web App and the Moz API . It's also For the past couple years, SEOmoz has focused on surfacing quality links and high quality, well-correlated-with-rankings metrics to help provide a link graph that shows off a large sample of the web's link graph. However,
author: SEOmoz
publisher: SEOmoz

How To Handle Downtime During Site Maintenance
Tuesday, January 17, 2012, 20:58:15 GMT by SEOmoz
Posted by Frederik Hyldig This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In this post I will explain how to handle cases of planned downtime. That is, a short period of time wherein you purposely make your website inaccessible.
author: SEOmoz
publisher: SEOmoz

21 Tactics to Increase Blog Traffic )Updated 2012(
Tuesday, January 17, 2012, 11:02:23 GMT by SEOmoz
Posted by randfish It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge,
author: SEOmoz
publisher: SEOmoz

Why Every Marketer Now Needs a Google+ Strategy
Monday, January 16, 2012, 18:38:01 GMT by SEOmoz
Posted by randfish Last week, Google rolled out " Search Plus Your World ," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Danny Sullivan wrote two excellent must-read pieces on the topic - Google's Results Get More Personal and Real-Life Examples of How "Search Plus" Pushes Google+ Over Relevancy . Thank God for Danny. If it wasn't for his tireless coverage,
author: SEOmoz
publisher: SEOmoz

A Linkbuilder's Gmail Productivity Setup )with Outreach Emails from 4 Industry Linkbuilders(
Monday, January 16, 2012, 06:03:36 GMT by SEOmoz
Posted by dohertyjf Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency.
author: SEOmoz
publisher: SEOmoz

More Bang for Your Buck: Maximize New Links on Old Pages - Whiteboard Friday
Friday, January 13, 2012, 06:37:39 GMT by SEOmoz
Posted by Cyrus Shepard We know that different links pass wildly different values for SEO purposes. Sometimes you build links that shoot your website to the top of the rankings, while other links are worse than worthless. The value of a link varies according to different factors, including: Internal vs. External Links Authority and Trust of the Linking Domain Position of the Link on the Page Alt Attributes vs. Text Links ... and many other ranking factors .
author: SEOmoz
publisher: SEOmoz

Goodbye To An Old Friend: Marketplace
Thursday, January 12, 2012, 19:50:11 GMT by SEOmoz
Posted by caseyhen The SEOmoz Marketplace , born in early 2007, passed away peacefully in January 2012. Cause of death: Old, out-dated code, 5 year old design, manual spam maintenance and was ridden with unfixable bugs. The Marketplace lived a very full life and helped many people find their perfect SEO job, while giving companies a place to show their stuff. Our dear Marketplace was loved by all and spammed by many. A service is being held in his honor today,
author: SEOmoz
publisher: SEOmoz

Top 2011 Moz Posts of 2011
Thursday, January 12, 2012, 05:18:00 GMT by SEOmoz
Posted by Dr. Pete Dont panic its not what you think. Last fall, I did an analysis of 50 blog posts before and after Google+ to see what factors drove traffic. At the time, I really wanted to do more, but collecting the data posed multiple challenges. Rand suggested that 50 was ok, but 500 would be great. So, I set out to make it 1000, just to make the boss proud. Then, I thought, Why not 2000?!. Three months passed... Long story short,
author: SEOmoz
publisher: SEOmoz

Ring in the New Year with New Moz Features!
Wednesday, January 11, 2012, 23:39:45 GMT by SEOmoz
Posted by Erica McGillivray Holy smokes, I don't think our product and development teams have slept since Thanksgiving; they're probably really dreaming of figgy pudding with all the new features they've been creating. These four features: universal search, historical link metrics, custom reports, and branded keywords are definitely squee-worthy. Plus, there's a bonus that you might've not heard about yet. I realize that for you die-hard Mozzers - yes,
author: SEOmoz
publisher: SEOmoz

Outsmarting Your Competition in High-Stakes PPC Markets
Wednesday, January 11, 2012, 06:11:39 GMT by SEOmoz
Posted by TastyPlacement This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Are you competing in a high-stakes PPC market with bids in the $25 to $40 range? If you are, don't simply fight your competition head on; if you do, you'll end up paying premium prices for clicks you might capture for far less.
author: SEOmoz
publisher: SEOmoz

Universal Search Results in PRO - Part 1: Local Results
Tuesday, January 10, 2012, 18:13:22 GMT by SEOmoz
Posted by adamf Now that the holidays have passed, were back in full swing at SEOmoz. Im happy to offer another product announcement for PRO members. Weve just shipped phase one of our support for Universal Search results, which includes data about local )a.k.a. places( results in Google search results. Whether it's a 7-pack or a blended result, if you care about local SERP results, it's often a pain to find out where you stand. We aim to help.
author: SEOmoz
publisher: SEOmoz

Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast
Tuesday, January 10, 2012, 08:38:32 GMT by SEOmoz
Posted by randfish SEOmoz.org had 13.8mm visits from 6.25mm unique visitors last year )2011(. Those numbers are pretty exciting, but what's not exciting is the external perception created by third-parties like Compete, Alexa, Quantcast, Doubleclick and Google Trends for Websites. These sites report massively lower and wrongly trending data - and SEOmoz isn't alone in experiencing this frustration.
author: SEOmoz
publisher: SEOmoz

Adding Universal Search Results to PRO - Part 1: Local Results
Tuesday, January 10, 2012, 02:49:57 GMT by SEOmoz
Posted by adamf Now that the holidays have passed, were back in full swing at SEOmoz. Im happy to offer another product announcement for PRO members. Weve just shipped phase one of our support for Universal Search results, which includes data about local )a.k.a. places( results in Google search results. Whether it's a 7-pack or a blended result, if you care about local SERP results, it's often a pain to find out where you stand. We aim to help.
author: SEOmoz
publisher: SEOmoz

10 Extraordinary Examples of Effective Link Bait
Monday, January 9, 2012, 19:21:54 GMT by SEOmoz
Posted by jrcooper This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Despite what most SEOs will tell you, its not easy to create outstanding content that people will want to link to.
author: SEOmoz
publisher: SEOmoz

The Power of Using Lists for Link Building
Monday, January 9, 2012, 06:06:11 GMT by SEOmoz
Posted by Paddy_Moogan I used to spend a lot of my time plowing through Google to find potential link targets for client websites. I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient. I've changed my approach so that the first point of call when looking for link targets is lists. Lists are awesome for link building because someone else has already done some of the hard work for you.
author: SEOmoz
publisher: SEOmoz

All About Anchor Text - Whiteboard Friday
Friday, January 6, 2012, 06:34:21 GMT by SEOmoz
Posted by randfish Welcome to our first Whiteboard Friday of the new year. It's 2012 and we're going to kick it off by examining the intricacies that revolve around anchor text. Although, this may seem like a very basic topic, we are going to cover some lesser known aspects of anchor text that is sure to satisfy even our more advanced SEOs. Enjoy and don't forget to leave your comments below! Video Transcription Howdy, SEOmoz fans.
author: SEOmoz
publisher: SEOmoz

Interim Linkscape Update for January
Friday, January 6, 2012, 01:31:58 GMT by SEOmoz
Posted by randfish If you've been following my posts on Linkscape's index, you know that we've been trying to aim for fresher, better and larger indices over the past few months, but have been finding some very tough challenges. It turns out that indexing the web, canonicalizing millions of pages and calculating a link graph with quality metrics is super-hard; who knew? :-( As part of those efforts,
author: SEOmoz
publisher: SEOmoz

How Google+ Uses SEO to Steal Search from Facebook and Twitter
Thursday, January 5, 2012, 05:57:23 GMT by SEOmoz
Posted by Cyrus Shepard Google's Superior SEO Strategy Notice anything odd about your Google+ profile? Does it rank incredibly well in Googles search results for your own name? Colleagues grumble that their G+ profile now outranks other online identities that theyve worked for years on. My own Google+ profile, just 5 months old, ranks #2 for my name. It now ranks higher than both my Twitter and Facebook profiles, even though I use those services far more often.
author: SEOmoz
publisher: SEOmoz

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models
Wednesday, January 4, 2012, 06:27:08 GMT by SEOmoz
Posted by randfish Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously,
author: SEOmoz
publisher: SEOmoz

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