Posted by randfish The blog post - PageRank Sculpting - from the head Google's Web Spam team is a critical read for SEOs worldwide: So what happens when you have a page with ten PageRank points and ten outgoing links, and five of those links are nofollowed? Lets leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each )in essence,

Posted by Tom_C Google Authorization is a topic which crops up a fair amount in our day-to-day search wanderings. Not really because clients are asking if we're authorized but more because they always claim that previous SEO companies they received pitches from claimed to be Google Authorized SEO consultants. Unfortunately )fortunately?!( no such certification exists so we have to set them straight. In addition to that,

Posted by MichaelC This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. We all know by this time about the benefits of converting your parameterized URLs to human- and crawler-friendly URLs, but the stock tools of the trade )ISAPI_Rewrite, mod_rewrite, etc.

Posted by great scott! MozPal and Local Search maestro, David Mihm , is back this week to continue our look at the world of Local Search. This week David takes us through some of the fundamentals of performing SEO for Local Search by explaining how Google uses information from different sources, and what you can do with those sources to help your local rankings. If you watched last week's Whiteboard Friday ,

Posted by rebecca A couple weeks ago I went to Sweden to speak at IMC Stockholm. I had a really lovely time exploring the beautiful city as well as speaking at IMC and networking with marketers from all over the world. I thought I'd provide a recap of my trip and share some conference coverage with all of you who didn't attend the conference but are curious as to what it entailed. Enjoy! Stockholm: A Photo Recap In a nutshell, Stockholm is beautiful,

Posted by randfish I read two blog posts this week that touch on a fascinating suject, and both are worthy of perusal: How Google Profiles SEOs from Wolf Howl Google Openly Profiles SEOs as Criminals from Outspoken Media The basic premise is that Google's web spam team, a division of their search quality unit, is especially aggressive about researching the backgrounds & projects of individuals in the SEO and webmaster space.

Posted by Danny Dover Learning SEO can be a daunting experience. To make this process a little easier, I have broken down my method for learning SEO into bite sized chunks that can be completed in 30 minutes or less. I have also tried to create a mechanism to make it easier to get help and expand personal networks. Twitter Participation: I think the best benefit of learning SEO is getting to know the SEO community. As an experiment to facilitate this, I propose the following.

Posted by rebecca Happy June, evvabody! Here's what happened last month in case you were bedridden with swine flu: Best Blog Posts in May 2009 If I Could Go Back In Time & Give Myself Some Advice, This Would Be It . If Rand could turn back tiiiiiime...if he could find a wayyyyyyyyy...Rand hops into his DeLorean and gives his 2007 self some advice, including "Use email marketing," "Invest in your affiliate program," and "Don't try to rip off the Libyans.

Posted by RobOusbey As diligent Search Marketers know, it's quite a good idea to get links from strong/trusted sites pointing to yours, and combine this with building a single link or two from a large number of smaller websites. For some people, this second part can seem the most daunting - whilst there is a person you can talk to if you want a link on every page of timesonline.co.uk, there's nobody you can call or email to get a link from every small website or blog.

Posted by great scott! In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile . Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it's one of the best sessions she's seen. Fortunately if you missed it there are lots of great writeups on the session ) Lisa Barone's recap has lots of good links in it(. The discussion then moves to CIndy's true area of expertise, mobile search.

Posted by great scott! In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada's Web Shop about Microsoft's new search engine, Bing . Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for international geo-targeting. SEOmoz Interview - Lindsay Walker on Bing from Scott Willoughby on Vimeo . Do you like this post?

Posted by rebecca Stories, news, and other notable items from the past 3 weeks: Enquisite launches Enquisite Campaign for general users, enabling folks to improve their organic search rankings by capturing real-time search data and providing ROI tracking. It'd be cool to hear feedback from any of you monkeys if you've tried out the service. Andrew Goodman follows up Part I of his " Is Guy Kawasaki Singlehandedly Ruining Twitter ?" post with Part II .

Posted by great scott! Local Search guru and author of the new Local Search Ranking Factors , David Mihm, stops by Whiteboard Studios to discuss how business owners can get listed in Google's Local Search Results. Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and verify their listing with Google )via the Google Local Business Center (.

Posted by randfish It's been a long time since we had a differential diagnosis post here on SEOmoz, but we've been getting lots of comments and emails requesting some mysteries, so here goes: #1 - Who, Exactly, is Awesome, and Why? I agree with the sentiment of the second result, Google is an awesome product, but this ranking is very bizarre given the content and links pointing to this page/site.

Posted by JoelJonathan This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I feel like a mosquito in a nudist colony because I just dont even know where to start with this one. Lets just go for broke and see what happens: You Cant Manage People Even if you think you can out-SEO Rand , Aaron Wall ,

Posted by randfish It's late night Sunday and rather than bringing you exciting news from the world of search and SEO, I've got some explaining to do. For those who hadn't noticed, SEOmoz has some serious downtime and errors this weekend. Starting early morning Saturday and running through to Sunday, many parts of the site were inaccessible due to either A( an exceptionally unlucky set of simultaneous hardware/software failures on our host and backup servers,

Posted by Tom_C Hello hello, today I'm going to talk a little about Google Local. The things I'm talking about aren't necessarily new or ground-breaking, but I think it's important to expose them to the Moz readership as Local isn't something that's talked about all that often on here and there are quite a few intricacies which you should be aware of when dealing with local optimisation,

Posted by randfish Today's article from Search Engine Land: Google Loses "Backwards Compatibility" on Paid Link Blocking & PageRank Sculpting is a must read, but it's frustratingly hard to understand Google's position shift on the topics. In this post I'll talk briefly about the "change" and how it may affect webmasters and SEO best practices, as well as examining some of the bizarreness that surrounds this issue. First off, an excerpt from SELand: So today at SMX Advanced ,

Posted by randfish After my post last night and the many follow ups from around the SEO sphere, I )along with most observers from the world of search( strongly anticipated clarifiying statements from Google's representatives at the SMX Advanced conference. Unfortunately, there's very little to report. The best I have comes from secondary sources, albeit relatively trustworthy ones: A large number of people queried the head of Google's web spam team, Matt Cutts ,

Posted by rebecca Since I'm a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies , and I always pay attention to the movie URL shown in trailers )my two recent favorites: the URL for Sacha Baron Cohen's upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it's redirecting to MySpace.com, and the URL for I Love You, Beth Cooper is www.iloveyoubethcoopermovie.com,