Posted by Danny Dover Update: Thank you everyone for your patience with the video issues. It looks like our video host's CDN accidentally cached a bad request. Everything should be working now! Party on! In this week's Whiteboard Friday I talk about pitching SEO to potential clients and employers. This post describes the common elements that unite the successful pitches I have witnessed and describes how you can use them to your advantage. Also,

Posted by jennita This week I pretty much have two things on my mind: beta launch and conferences. Since Rand will be covering the beta launch later today )wheeeeee( I thought I'd focus on the conferences. Along with preparing for our own PRO Seminar later this month, we've been discussing the various conferences we'll be attending and speaking at over the next few months. Personally I'm getting excited for SES San Francisco next week.

Posted by randfish I've had the chance to talk to lots of folks who are just starting out building new web businesses, many of them for the first time and a few with some experience under their belt. What worries me is that a lot of these new businesses are reversing the SEO order of operations; making it 100X more difficult to succeed than need be. How Do You Bake Chocolate Chip Cookies? Seriously.

Posted by Melissa at Distilled So you want to get links, but dont know how to start creating linkable content? Well, don't worry; I'm going to take you through my process for creating awesome linkbait. 1. Identify your target niche. Start by looking at your competitors' links. They are probably more edible than these links. This is a basic step for SEO, so really it's something you should have on file already. Look back over your competitors' links.

Posted by randfish How many presentations do you see that show traffic stats like these? Or this: Or this: These charts aren't wrong, per se. They're not lying to you, but they are obscuring the truth, and they're making it impossible to know what's going right and wrong. The problem isn't that the numbers are inaccurate, it's that no website is just ONE SITE. A website is a collection of pages, and oftentimes, a collection of lots of different KINDS of pages.

Posted by randfish Like many overly-connected web junkies, I find myself increasingly overwhelmed by information, resources and news. Sorting the signal from the noise is essential to staying sane, but missing an important development can be costly. To balance this conflict, I've recently re-arranged my daily reading habits )which I've written about several times before ( and my Firefox sidebar )a critical feature that keeps me from switching to Chrome(.

Posted by Danny Dover This week on Whiteboard Friday we pull a secret out of the SEO secrets vault. This handy strategy helps you take advantage of the specific types of results that Google chooses for people and company based searches and helps you dominate your brand search engine result page.

Posted by caseyhen Earlier this year, jtkaczuk wrote a YOUmmoz post about Using Twitter as a Sitemap . After reading it I began to think about the power of Twitter and if using Twitter more can help indexation. Many Twitter users will tweet about new post or products on their account hoping to draw attention and links from their followers. What if this process can also help with getting more pages indexed and indexed faster?

Posted by Marta Gryszko This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Last year Rand Fishkin wrote about Link Consolidation as the new PageRank sculpting . He said: "Put simply,

Posted by Paras Chopra This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Conversion Rate Optimization )CRO( is the newest darling of Internet Marketers, after all what good is traffic if it doesnt convert. Unfortunately )or fortunately, depending how you look at it(,

Posted by Dr. Pete It's officially August, and that means that the SEOmoz PRO Seminar is less than a month away! For a group of people so dedicated to the pursuit of living and working online, it's amazing how important conferences are to the search marketing community )and to your career, if you're a part of this community(. That can be tough, since so many of us started working on the web specifically to AVOID human contact. Even if you work for a big company,

Posted by RobOusbey Let's start with a sneaky tactic. I know that SEOmoz blog readers are an internet-savvy crowd, so many of you are probably familiar with the 'browser history sniffing' techniques that exist. )Bear with me, we'll get to internet marketing advice in a moment.( In case you've not come across the concept before, it's probably best exemplified by the site Start Panic - just hit the 'Let's start!' button to watch it trawl through your browser history,

Posted by Danny Dover This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the luxury of an in-house staff of copywriters.

Posted by randfish As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It's also great for designers who find that as they evolved from Flash designs to machine-readable CSS and separated markup from content,

Posted by JoannaLord We have a lot of changes going on at SEOmoz )feel free to get excited, we sure are!( and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know what we realized? There sure is a lot of data.

Posted by Danny Dover Well folks, this may be the biggest tool introduction since Ryan Seacrest started hosting American Idol. ;-( Today we are launching our SEO toolbar for Google's Chrome browser. This sexy beast is full to the brim with SEO insight and time-saving SEO goodness. This free add-on is ripe for picking and available for download right this second. Ask and Ye Shall Receive Whether it's from Twitter , Facebook , email or comments here on the blog,

Posted by Oli Gardner This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As with that other program, the first and most critical step is admitting you actually have a problem . So go ahead. Shout it out loud so your coworkers can hear: My name is Earl. My conversion rate sucks,

Posted by RobOusbey At a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person - and it might not even be your full time job. In these cases, people often tell me that the greatest struggle is finding time and resources to do link building for their site. Rather than pitching your boss to hire a new team member to assist with SEO and link building,

Posted by randfish Today, instead of playing in the uber-rare Seattle sunshine, I spent the day polishing off the PRO Training seminar schedule and it looks amazing. I'm excited to see these sessions myself )and I rarely sit through presentations(. Check it out for yourself below; if you're inclined and available, we'd love to see you. Oh, and don't worry, I'm not cruelly sharing when we've already sold out. We still do have some seats left.

Posted by Danny Dover Guess who's back. Back again. Danny's back. Tell a friend. )My co-workers hate me ;-p( This week's Whiteboard Friday is about how to get an SEO job. In it, I divulge the secret of how I suckered my way into how I earned this job. I also do the worst impression of my life and finish with a shocking twist that I guarantee you won't see coming!