Posted by Dr. Pete Okay, deep breath. I AM SUPER EXCITED... Sorry, lets try again *breathes into bag*. I am very excited to announce SEOmozs first living document, a complete history of named Google algorithm changes, from Boston in 2003 to Panda 2.3 )or whatever the kids are calling it these days(. Why dont you check out this sneak peek while I try to calm down... This started as a simple blog post, trying to pull together the complete list of named updates,

Posted by Kate Morris There are a number of posts over the last few years that are described as " head smacking tips " or "so easy it should be illegal." My head smacking tip to start this week is simple: If you have users that register for anything on your site )newsletter, profiles, orders(, ask them if they have a website )and for the URL(. Why? We all want more linking root domains that are editorial in nature. The GOOD links,

Posted by Stephen This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand when you have multiple brand keywords and where your brand keywords mirror your non brand keywords.

Posted by Aaron Wheeler Roger Mozbot invited you to join him on Google+! Well, he would, if he had an account. Unlike the rest of us, he's waiting until it comes out of beta, a wise decision considering some of the problems the social network has faced in the past weeks. On the other hand, there's a lot to like about Google Plus; if anyone's taking a shine to it early on, it's online marketers of all stripes. As with Twitter,

Posted by Geoff Kenyon While search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text phrases that have above average conversion rates will provide a higher ROI on your link building efforts than focusing only on search volume. Further,

Posted by JoannaLord I hope you all don't mind me straying from the usual a bit here today. Instead of a specifically SEO-related post, I instead want to tackle a related science, the art of "acquiring" and what that means in marketing. The Problem - An Outdated Approach Not to long ago, acquisition simply meant driving mad traffic to your site. We see this in SEO today, and for those of us who have been doing this a while, its a scary reality that we can't seem to shake.

Posted by MOGmartin This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I was lucky enough to recently speak at the MozCon conference in Seattle, and during my talk one of the points that I covered were some experiments that Ive conducted with query volume in Google,

Posted by randfish I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective )even when I know I should be doing other work(. Over the past 6-9 months,

Posted by Justin Briggs One frustrating aspect of link building is not knowing the value of a link . Although experience, and some data, can make you better at link valuation, it is impossible to know to what degree a link may be helping you. Its hard to know if a link is even helping at all. Search engines do not count all links, they reduce the value of many that they do count, and use factors related to your links to further suppress the value thats left over.

Posted by caseyhen Want to avoid the next Panda Update and improve your websites quality? This week Will Critchlow from Distilled joins Rand to discuss an amazing idea of Will's to help those who are having problem with Panda and others who want to avoid future updates. Feel free to leave your thoughts on his idea and anything you might do to avoid Panda. Video Transcription Rand : Howdy, SEOmoz fans. Welcome to a very special edition of Whiteboard Friday.

Posted by Dr. Pete Social media is a bit of a paradox we have more friends than ever, but our relationships feel more and more superficial. When we retreat to the comfort of the internet, we introverts have even less incentive to get to know people IRL )In Real Life, for those who don't spend all day on the internet(. If you know me online, it may surprise you to hear that I consider myself a recovering introvert. Im also a work-at-home father of a 1-year-old,

Posted by randfish This morning at Mozcon, I announced the launch of Open Site Explorer v3 , a long-awaited upgrade to one of the most popular marketing tools on the web. I'm more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let's get right to them. The first thing you'll notice is the new design )of which I'm a huge fan(: This continues into the top view of link data and now, social metrics.

Posted by JoannaLord Here at Moz we work hard to break down those silly silo things )frankly they scare us(. We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus )our SEO lead( and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person's daily activities for maximum impact is the key to any company's success.

Posted by Karen Semyan Hi, I'm Karen, a new product manager at SEOmoz. On the heels of our Firefox toolbar launch in May, Im happy to announce that weve launched our MozBar for Chrome . With this update, youll be able to research sites in your favorite browser-Chrome or Firefox-using a powerful toolbar that gets you quickly to the data you need most. Weve made a number of useful improvements, most suggested by you!

Posted by PhilNottingham Hi SEOmozzers! Im Phil Nottingham and I've recently joined Distilled as an in-house pirate. This is my first SEOmoz post and I look forward to hearing your thoughts in the comments! The Conundrum Creating detailed and actionable client reports has become a vitally important skill for any agency SEO to hone. Often well spend 20-30 hours composing a veritable treat of a read for our clients, a hand crafted sluice for a torrent of brilliant ideas,

Posted by Slingshot SEO This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Google and its user experience is ever changing. For Slingshot SEO, a company that has more than 60% of the search market, it's common to hear the question, How many visitors can we expect, if we rank [x]? Its a fair question.

Posted by randfish Late last week, in a move that was apparently spurred by threats of an FTC investigation, Google removed third-party reviews and listings from their Places pages in the Local/Maps results. This change was intended to help thwart complaints by sources like Yelp, TripAdvisor and Citysearch who claimed that Google unfairly used their content to make the Places pages results useful without compensation or traffic.

Posted by Cyrus Shepard By now you've heard about SEOmoz's study of Google ranking factors , but what about negative ranking factors? Sure, positive factors such the correlations between social media shares and higher rankings earn a lot of attention - and they should. Smart SEOs look at all the factors, including those at the bottom of the list! Today we look at negative ranking factors - those SEO characteristics correlated with lower rankings - and how to avoid them.

Posted by LCT Hey SEOmoz Blog readers! Please be advised - this is NOT an SEO tech-fiend blog. This evening, I want to draw your attention to another SEOmoz tool. If you have ever wondered just how we found all the great people that make SEOmoz so awesome, here is a blog on how to read a resume for the tech-world, which, as you know, is very popular these days.

Posted by Receptional This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. By Olivia Isaacs and Dixon Jones . Knowing what a link is thats SEO 101 right? Think again! Its one of the most fundamental parts of SEO, but when we really asked ourselves the question,