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Publisher: SEOmoz


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Search Engine Optimization Secrets Book: Table of Contents
Tuesday, August 4, 2009, 00:44:25 GMT by Danny Dover
Posted by Danny Dover Disclaimer: This post doesnt include SEO advice or tactics. Instead it is a request for input on a book I am writing. If you are looking for actionable SEO content, please skip this post and read the other search related posts on our blog. About three months ago, I was fortunate enough to be contacted by Wiley Publishing and asked to write a book about SEO.
author: Danny Dover
publisher: SEOmoz

10 things you must check when you re-launch your website
Monday, August 3, 2009, 09:46:59 GMT by Duncan Morris
Posted by Duncan Morris Re-launching a site is a crucial and often worrying time. There are many many things that can go wrong, and when they do go wrong the results are often spectacular. Over the last few years I've seen a whole bunch of sites re-launch. Almost every one of them has had some small minor issue.
author: Duncan Morris
publisher: SEOmoz

New Mozbar: An SEO's Dream Come True
Sunday, August 2, 2009, 03:54:00 GMT by randfish
Posted by randfish Well, it's this SEO's dream anyway. You see, my biggest frustration in life is lack of time. It limits the potential of any given hour or day. I sometimes think to myself - sure, I could be running an SEO analysis on this site... OR I could be sitting next to my wife on the couch, eating chocolate and watching Venture Brothers re-runs. You can see my dilemma. Enter the new mozbar: Sweet, eh? Download it here . It probably comes as no surprise that,
author: randfish
publisher: SEOmoz

Whiteaboard Friday - Architecture for Commerce with Dr. Pete
Friday, July 31, 2009, 06:24:31 GMT by great scott!
Posted by great scott! Dr. Pete Meyers of UserEffect drops by the studio this week to teach us some incredibly valuable tactics for e-commerce site architecture. E-commerce folks know that once you get up to thousands )or even millions( of products, it can be difficult to make sure the bulk of your juice goes to your most profitable products, while still getting long-tail traffic for the rest of your inventory.
author: great scott!
publisher: SEOmoz

How to Spam Blogs and Possibly Get Away With It
Thursday, July 30, 2009, 18:24:58 GMT by jennita
Posted by jennita Ok, so you've all read about The Best Spam Submission Ever which was illustrated ever so eloquently )and if you haven't read it, please read it now... uhm well ok after you read this - it's awesomely funny!(. As the post mentions, we sift through many YOUmoz entries every day determining which ones to post to the site. Most spam is easily detected; such as the body of the post only consists of 1 or 2 sentences,
author: jennita
publisher: SEOmoz

Top 10 Things the Microsoft/Yahoo! Deal Change for SEO
Wednesday, July 29, 2009, 16:08:02 GMT by randfish
Posted by randfish The search landscape is changing significantly this morning, and SEOs of all stripes need to pay close attention. I'm going to do my best to summarize the impact of these changes based on what we already know and interpret what's going to change for the field of search engine optimization and what we, as representatives of our clients and our companies, need to know and do. Background on the Deal First off,
author: randfish
publisher: SEOmoz

How Not to Request an SEO Proposal: An Epic Email Fail to 51 Top SEOs
Tuesday, July 28, 2009, 21:44:08 GMT by great scott!
Posted by great scott! Not but a few short days ago I had the distinct pleasure of being included on a list of 51 of the world's top Search Marketers. Alas, for this great honor I did not receive an award statue or a shiny plaque, not even an ornate certificate. What I received was an email. A horribly executed email that would result in one of the most amusing email threads I've ever read, from some of the smartest minds in our industry.
author: great scott!
publisher: SEOmoz

What Makes an SEO
Tuesday, July 28, 2009, 08:02:28 GMT by randfish
Posted by randfish There are lots of standardized definitions of SEO )see define query (, but few that exist to define or distill the qualities that make a person a professional SEO. The way I see it, there are three ways a professional can be categorized and assigned - technical, self-constructed and peer validated. Technical: An SEO is one who practices search engine optimization.
author: randfish
publisher: SEOmoz

Nudge: Lessons for SEO and Business
Monday, July 27, 2009, 07:41:40 GMT by willcritchlow
Posted by willcritchlow I recently read Nudge ) Amazon US & Amazon UK (, a book that got quite a bit of press coverage here in the UK after inspiring some political decisions on both sides of the floor. Its core premise is that human decisions are not taken on pure economic terms )though economic factors do play a large part as presented in books such as Freakonomics and The Undercover Economist ( )*(.
author: willcritchlow
publisher: SEOmoz

Do Former Search Engine Insiders Make Great SEOs?
Sunday, July 26, 2009, 20:23:17 GMT by randfish
Posted by randfish You may have noticed recently that there's a trend of folks who leave search engines crafting their own startups. It made me wonder - how are these individuals doing with the SEO on their own sites? Have they engaged a secret formula that the rest of us don't know to achieve incredible results? Or are they languishing in poor accessibility and SEO tactics gone awry? Since many of these individuals are friends and colleagues of mine,
author: randfish
publisher: SEOmoz

Whiteboard Friday - The Future of SEO
Friday, July 24, 2009, 06:15:33 GMT by great scott!
Posted by great scott! Thanks to a suggestion from @links4legends we're strapping on our jetpacks for a bit of SEO prognostication this week. Rand offers up his take on what the future will bring for search marketers. Will classic, content-based SEO still rule the SERPs? Will the social graph drastically alter how results are personalized? What about query volume and traffic data: will they become major signals in the algorithms?
author: great scott!
publisher: SEOmoz

This Week in Search
Thursday, July 23, 2009, 16:37:48 GMT by Sam Niccolls
Posted by Sam Niccolls The following is a compilation of some of the most newsworthy, as well as the most useful stories in and around the world of search over the last 1-2 weeks. LifeStyle Lift's Fake Reviews : Andrew Shotland wrote a great post about LIfeStyle Lift, a cosmetic surgery company in need of a serious brand facelift themselves after being exposed for ordering employees to write fake reviews. Ethics aside,
author: Sam Niccolls
publisher: SEOmoz

High Impact/Low Effort SEO from a Developer's Perspective
Wednesday, July 22, 2009, 16:39:22 GMT by jennita
Posted by jennita When was the last time you had a heated discussion with your developer? Or better yet, when was the last time they rolled their eyes at you when you asked them to make some sort of change to the website? My guess is that it probably hasn't been all that long. Or has it? A higher probability is actually that you work with some wicked smart developers who blow your mind away with their sheer awesomeness! Recently,
author: jennita
publisher: SEOmoz

Company Blogging: Whose Voice Is It?
Monday, July 20, 2009, 23:08:02 GMT by Dr. Pete
Posted by Dr. Pete We bloggers talk a lot about finding our voice, that mystical quality that is uniquely us and yet somehow resonates with a wider audience. What happens, though, when your blog gets written by a group of authors? How does a company or community blog find its voice and not just devolve into a schizophrenic mess? Id like to tell you that there's some secret recipe, but honestly,
author: Dr. Pete
publisher: SEOmoz

Getting an SEO Copywriting Job
Monday, July 20, 2009, 17:37:47 GMT by Lucy Langdon
Posted by Lucy Langdon The inspiration for this post came when I was chatting with a recently graduated friend of mine who'd been looking for work online. Much like myself when I graduated with that all-purpose English Lit degree, she was looking for copywriting jobs online. Before I started at Distilled I did a bit of freelance writing so I knew exactly where she was coming from. Out of curiosity,
author: Lucy Langdon
publisher: SEOmoz

10 Steps to Advanced Keyword Research
Monday, July 20, 2009, 06:47:32 GMT by randfish
Posted by randfish Some keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny on your keywords, I'd recommend having each of these data points. #1 - Relative Search Volume from 3 Sources There are three sources on the web that I've found to work best for comparative numbers research.
author: randfish
publisher: SEOmoz

CAPTCHA's Effect on Conversion Rates
Friday, July 17, 2009, 23:17:35 GMT by chenry
Posted by chenry This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Personally I hate SPAM with a passion and Im sure many of you will agree that you hate it also. Some time ago, I had a client ask me if there was a way for us to eliminate the SPAM that was generated from his web form.
author: chenry
publisher: SEOmoz

Whiteboard Friday - Market Forces & SEO
Friday, July 17, 2009, 14:29:56 GMT by great scott!
Posted by great scott! What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday. Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in both cost and effectiveness - than others. Not surprisingly,
author: great scott!
publisher: SEOmoz

TechCrunch Upskirt: Why Michael Arrington Blogs about Porn
Thursday, July 16, 2009, 09:53:14 GMT by Sam Niccolls
Posted by Sam Niccolls In 1970 porn was a 10 million dollar industry. Today, the porn industry pulls in close to a billion dollars. According to Alexa , four of the hundred most trafficked sites on the web are porn sites. Additionally, Google has a monthly volume of over 100 million porn related searches and that number is only increasing . Needless to say, the saying holds true on the web: sex sells. But the results in the x rated SERPs are not all what you might think.
author: Sam Niccolls
publisher: SEOmoz

A Giant Leap Forward for Link Intelligence Tools & Data
Monday, July 13, 2009, 22:03:38 GMT by randfish
Posted by randfish In the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive store of data now accessible.
author: randfish
publisher: SEOmoz

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