Result 221 - 240 of about 310
What Do You Expect To "Get" Out Of Image Search Traffic?
Posted by Jane Copland At any given time, our Q&A section usually features a question or two about image optimisation. People want to know why their images haven't been indexed or aren't appearing for their key terms, even after they have added keywords to every imaginable attribute. Appropriate anchor text, nearby-keywords and relevant surrounding content don't seem to have made a difference. The images don't show up. In their place,
author: Jane Copland
publisher: SEOmoz
Who Has the Best Link Building Techniques?
Posted by randfish I wanted to try an experiment tonight and leverage a bit of the terrific community vibe and willingness to share we've got here at SEOmoz. In the comments below, share your top 3 most bizarre, unique, unconventional, or simply unexpected link building tactics. They can be specific, broad, or even a little coy. The rest of us will go through and reward with thumbs up depending on how valuable we consider the techniques to be. Then,
author: randfish
publisher: SEOmoz
Web Design for ROI: Chapter 3, Managing for ROI
Posted by rebecca In an earlier post I had mentioned that I started reading Web Design for ROI by Lance Loveday and Sandra Niehaus )check out their website for more information on the book(. Today I thought I'd share some tidbits from chapter 3, Managing for ROI. Chapter 3, Managing for ROI, provides a list of considerations and suggestions on how to manage your website for optimal ROI. 1. Know What You Want What do you want your website to accomplish? To you,
author: rebecca
publisher: SEOmoz
I'm Getting Pretty Tired of Startup Advice that Doesn't Include Any Mention of SEO
Posted by randfish Ever since SEOmoz took venture capital investment last fall, I've been reading a lot of blogs and sites geared towards the startup world. Even though we've been around for 5 years )and Gillian and I have been doing web marketing for 10(, I still think of us very much like a startup - we've grown from 3 people 3 years ago to 14 people today and we're worrying about things like burn rate, productization, marketing, and launch schedules,
author: randfish
publisher: SEOmoz
Managing Risk: Legal Issues for Merchants and Affiliate Marketers
Posted by Sarah Bird, Esquire May It Please the Mozzers, Welcome to Legal Monday! )It's still Monday, right?( My goal is to present a checklist of legal issues and trends surrounding affiliate marketing. I hope this will be interesting to both merchants and marketers. Affiliate marketing has unfortunately gained a bad reputation for being particularly high risk. While the industry is unlikely to ever be risk-free,
author: Sarah Bird, Esquire
publisher: SEOmoz
Ask Yourself... Do You Feel Lucky )about getting those links(? Well Do You?
Posted by randfish High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines )remember the importance of trust distance ?(. Today, while adding resources to our list of valuable directories , I stumbled across three webpages with valuable insight into the process of link building. Both are from universities,
author: randfish
publisher: SEOmoz
Viral Marketing is Stupid
Posted by Danny Dover Yesterday, I was arguing with my friend about the existence of one sight or sound that is universally funny. He argued that since different cultures find humor in different things, there couldn't possibly be one example of something that is funny to everyone. Unconvinced, I started searching for the holy grail of funny. Immediately, I went on YouTube and starting browsing my favorite videos. Eventually, I came to the monkey video below.
author: Danny Dover
publisher: SEOmoz
Creative RSS Button - Could it Work?
Posted by Ann Smarty The number of subscribers is the main metric of a blog's popularity ) I am pretty sure everyone knows that but I needed an introductory sentence :( (. Recently, I've been exploring and experimenting with some creative looking blog RSS buttons and came to an interesting conclusion: no matter how unique and prominent it looks, people still tend to prefer that standard little Feedburner button that humbly asks to subscribe.
author: Ann Smarty
publisher: SEOmoz
Whiteboard Friday - Using Trust Rank to Guide Your Link Building
Posted by great scott! This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links. Whiteboard Friday-Using Trust Rank to Guide Your Link Building from Scott Willoughby on Vimeo . Do you like this post?
author: great scott!
publisher: SEOmoz
I Hate the Advertising Bait-and-Switch, But There's a Lesson Here
Posted by randfish I was browsing on Technorati today )mostly because Google Blog Search has gone down the toilet in the past 3 weeks( and came across one of the first banner ads to have caught my attention in years: Now, I'll admit, I'm a complete sissy. I've been in precisely three fights in my life, all of them before the age of 18 and I only won one )and that was because two other nearby kids happened to hate the guy I was fighting just as much as I did(. Plus,
author: randfish
publisher: SEOmoz
Roundup Thursday for the Week of 3/23/08
Posted by rebecca Stories, news, and other notable items from the past week: Two star links: Sarah found this post that gives an extremely 101 take on blogging and found it to be exceptionally amusing, though I'll note that not everyone out there knows as much as us genius web marketers. I'm sure that people like my mom, who have barely even touched a computer, would find the article useful.
author: rebecca
publisher: SEOmoz
Why Does Your Search Traffic Suck? The 7 Most Likely Reasons
Posted by randfish We're just not getting any visitors from the search engines... I probably hear that line 30X or more each week - over email, in phone calls, in conversation, on forums, etc. and to tell the truth, it would be really handy to have a resource I could point folks for some self-diagnosis. If only there were some type of medium that I could publish on... one that would be accessible on some sort of computerized system... maybe a net of interconnected pages.
author: randfish
publisher: SEOmoz
Latest Firefox Update Causes Problems With SEOmoz
Posted by Fluxx Starting last night into this morning, we've been getting reports of people who have recently updated their version of Firefox to the new 2.0.0.13 release and now get a blank screen when they come to SEOmoz. We're still working on what the exact issue is with our site and why upgrading Firefox breaks it, but we do know that if you delete the SEOmoz "login" cookie you have in Firefox and then try to load the site again, it works.
author: Fluxx
publisher: SEOmoz
The Power Of Online Campaigns, And The Sad Downfall of Jericho
Posted by Jane Copland I don't watch much television. It's silly really. I bought a big flat screen HDTV DVR OMG WTF television before I could really afford such things and I only regularly watch two shows. Tonight, one of my two shows will go off air for the last time, leaving me with only American Idol, which I encourage you all to link to from now on as American Idle )and also to check out American Idol's SEO lookalike (.
author: Jane Copland
publisher: SEOmoz
Paid Search Lessons from David Szetela
Posted by rebecca Today I sat in on a Search Marketing Now webinar hosted by Marin Software and taught by David Szetela, the founder of Clix Marketing . He gave some great tips about common PPC and paid search mistakes, and I thought I'd share them below. Don't mix search and content campaigns. David recommends turning off the content network and not mixing search and content, which he said will bleed away money. Search keywords are not the same as content keywords.
author: rebecca
publisher: SEOmoz
SEO Industry Survey Results Released
Posted by Nick Gerner We've been working pretty hard on pulling together the numbers from 3000+ responses to the SEO Industry Survey, graphing the results, and writing up some thoughts in an article on the SEO Industry Survey . We also picked a winner for the iPhone and will be contacting this person privately to notify him or her. Being the new guy at SEOmoz,
author: Nick Gerner
publisher: SEOmoz
Copyright: Sample Forms and Strategies for Registering your Online Content
Posted by Sarah Bird, Esquire May It Please the Mozzers, Legal Monday is here again. This week's post is part practical guide and part cybernag. Remember the post I wrote encouraging you to register your copyright back in December 2007? I bet you haven't done it yet. Am I right? I thought so. Today, I'm breaking down the registration process even further by providing some sample registration forms and discussing strategies for how to register your content.
author: Sarah Bird, Esquire
publisher: SEOmoz
Whiteboard Friday - SEO Agency Insights with Tanya Vaughan
Posted by great scott! This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agencies frequently,
author: great scott!
publisher: SEOmoz
Roundup Thursday for the Week of 3/16/08
Posted by rebecca Sorry this roundup is delayed. I had the damn thing about 60% completed earlier today, but then Mel brought in a pig full of beer, which we proceeded to drink during lunch. A couple of glasses later, I returned to my desk and inadvertently hit whichever combination of keys on my keyboard is the equivalent to the "Back" button on my browser, thus losing my post. After work, I went to the liquor store )wow,
author: rebecca
publisher: SEOmoz
Separating Web Spam from Quality Content - What are the Metrics?
Posted by randfish Let's try a little exercise... Common features of spam domains include: Long domain names .info, .cc, .us and other cheap, easy to grab TLDs Short registration period )1 year, maybe 2( High ratio of ad blocks to content Javascript redirects from initial landing pages Use of common, high-commercial value spam keywords like "mortgage," "poker," "texas hold 'em," "porn," "student credit cards," and related terms Many links to other low quality,
author: randfish
publisher: SEOmoz
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