Posted by jennita Every now and then great conversations happen via Twitter - by conversations I mean when multiple people Tweet and "@" each other regarding the same topic. During the day when so many people are online, there is a lot of "noise" which can make it pretty difficult to keep up. However, if you've ever had the joy of being a part of one of the #nightcrew search marketing Twitter conversations, then you know some of the gems I'm talking about.

Posted by Tom_C While brainstorming potential blog post topics I decided that keyphrase research doesn't get enough love here and I merrily agreed to write a post on the topic. Little did I know that this would result in a morning of maths. Monday morning to be precise. Monday maths morning. I might make that a recurring theme. This post is going to be all about the adcenter Ad Intelligence plugin for Microsoft Excel . For those that don't know what it is,

Posted by randfish We've all been bored to tears )or driven to madness( by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits that were thought to be conferred by PR sculpting with nofollow through alternate methods. Out of the few that have emerged, the one I believe has the most promise and best opportunity is "Link Consolidation." Let's, briefly,

Posted by Sam Niccolls )Note: A tip of the cap goes to Rebecca whose great roundups helped me sift through my feed reader on more than a few Saturday morning. Hopefully my breakdown of the last week in technology and online marketing provides a digestible and similarly entertaining accompaniment to a wonderful 4th of July weekend. ( 1( Billy Mays & Product Demonstrability - Jeff Sexton at FutureNow wrote a very interesting article about Billy Mays.

Posted by great scott! Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for granted,

Posted by randfish I'm not always a fan of Guy Kawasaki's work, but really enjoyed his post on the OPEN Forum - A Dozen Don'ts for Entrepreneurs . I thought I'd take a stab at replicating it with some of my biggest warnings for those in our field. For the list below, the word "clients" is interchangeable with "marketing manager" or "executive team" for in-house SEOs. Don't Create False Expectations Clients are just like everyone else - when you exceed their expectations,

Posted by RobOusbey We all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's on a small page. The newly published page will take some time to get indexed, much of it's strength )certainly initially( is likely to come from internal links, and it's unlikely to have a great crawl rate.

Posted by randfish My good friend, Aaron Kahlow , posed an interesting question during the Online Marketing Summit yesterday afternoon in Portland, OR. Aaron asked: If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? Obviously, the question is a bit ridiculous )given that there's no additional detail provided(, but it's designed to elicit an "off-the-cuff" response to a challenging scenario. The answer,

Posted by MikeK@DanconiaMedia This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. It's been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much,

Posted by randfish )Intro: This post continues a series of personal growth focused entries. It doesn't have much direct, applicable SEO value, so feel free to skip if that's what you're seeking( I've learned more in the last 9 months than at any previous time in my life - about myself, about this company and about the worlds of venture capital, entrepreneurship and startups. And,

Posted by Danny Dover First and foremost, let me extend my best wishes to the family and friends of Michael Jackson. I can only imagine the pain of losing a close friend and then having to watch it play out on a global stage. He made an extraordinary impact on the world and although not perfect, he is a teacher even in death )as evidenced by this post(. The following is a timeline of how the news of the Prince of Pop's death traveled across the internet.

Posted by great scott! This week, Rand is joined by one of our in-house data geniuses, Ben Hendrickson , to talk more about some of our recently released correlation data to support guidelines for SEO best practices. While correlation doesn't always equal causation, it's still very interesting to look at the attributes and features high ranking sites tend to have in common.

Posted by Sam Niccolls A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the funnel is to create a custom segment that excludes visitors who bounce. As this segment gives you a view of your engagement data that only shows interested visitors, this is a great way to inform site changes. After all, these visitors are the ones who are most likely to convert into paying customers.

Posted by jennita Is it just me, or is it getting on hot in here? Well it IS summer time again, and this year there are some interesting )both national and global( summer online marketing conferences happening. Some of the mozzers will be attending and/or speaking and I thought this was a great time to let everyone know where we'll be, and in some cases, where we'd like to be! Online Marketing Summit: Portland - June 29, 2009 and Seattle - July 1,

Posted by great scott! It's that time again and we're happy to announce the 2009 SEOmoz PRO Training Series: Tips, Tricks & Tactics seminar is now on sale. Last year, we sold out within hours. This year - with a line-up including Todd Malicoat , David Mihm and Vanessa Fox - tickets will go even quicker. The PRO Training Series: Tips, Tricks & Tactics seminar isn't a conference. There won't be any sales pitches or waffle - just clear, actionable advice on the latest tips,

Posted by randfish I've gotten a lot of email recently from folks asking what they can do to get involved in the world of search marketing and SEO. Tonight, Mystery Guest and I attended the Seattle Job Social event and had a really interesting experience talking to people about SEOmoz, the positions we're hiring for )SysAdmins of the Northwest, please email us!( and the field of search engine marketing. The same issue came up again and again - how do I break into that market?

Posted by Lucy Langdon The aim of this post is to describe a few of the ways SEO agencies )or, in some instances, in-house SEO's looking for more budget from the boss( can use SEOmoz to pitch and close SEO projects. We use SEOmoz at several different stages in our sales process. Pre Sales A customer rings up and says 'I want to rank first page for bicycle shop'. While they're on the phone,

Posted by Danny Dover SEO is a tricky skill. It is based on computer science but requires a certain level of artistry. It is a mixture of working with an enormous amount of search engine operated machines and an even larger group of internet users. While I dont believe the art can be taught, I do believe the science can. Below are the best practice methods we use as SEOmoz for our consulting work.

Posted by rebecca "The time has come," the Walrus said, "To talk of many things: Of shoes-and ships-and sealing-wax- Of cabbages-and kings- And why the sea is boiling hot- And whether pigs have wings." We can talk about the temperature of the sea and the possibility of winged pork some other time; for now, I want to talk about one thing, and that's how ridiculously good Up is. Seriously, Pixar can do no wrong. Go see it if you haven't already. Oh,

Posted by great scott! This week's Whiteboard Friday addresses everybody's new favorite topic: Google's "new" treatment of nofollow and how it creates a massive reservoire of lost link juice. Everybody under the sun has written about this ) SEOmoz included ( in the last couple of weeks, so we decided to do a little roundtable )squareboard?( pow-wow on how best to deal with the problem. Rand is joined by Nick Gerner, Ben Hendrickson,