Posted by jennita So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed ) which increases revenue (. Easy peasy, this Facebook stuff is a cinch! Well you're right, it all is pretty easy to implement, but what else could you be doing?

Posted by Cyrus Shepard Consider this image below from the SEOmoz Google Analytics account. Behold a site rarely displayed in SEO blogs. Notice the similarities to a typical Kansas highway. Both are flat, contain no peaks or valleys, and are traffic free . Such was the sad state of SEOmozs referral traffic from Google News prior to April of this year. In truth, SEOmoz never pursued traffic from Google News for several reasons.

Posted by randfish I caught a post this week from Peter Shankman entitled " I Will Never Hire a Social Media Expert and Neither Should You ." It's not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs multiple team members with a great deal of social media expertise, I strongly disagree with the substance and sentiment of the piece.

Posted by Geoff Kenyon We all want to deliver actionable site audits, but doing the research can be a bit overwhelming if you dont have a process in place to systematically go through a site. I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in many cases you will need to customize the checklist a bit as some aspects won't be relevant or are unable to be changed.

Posted by Arnaud Joakim This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A few weeks ago I launched my very first contest on one of my various french websites. My objective was to increase my Facebook fans, Twitter followers, newsletter signups and improve the notoriety of my website.

Posted by Aaron Wheeler We all use our cell phones )and those of us lucky enough, tablets( to figure out where we are and what's around us while we're on the go. While GPS is a godsend, location isn't the only thing you need to find when you're out. Facebook , Google , the SEO Blog ... )I know a lot of you are watching this on a train, plane, or... well, I hope you're not watching this in your automobile!( - whatever you look for at home,

Posted by Dr. Pete The debate over white hat vs. black hat tactics in SEO seems to resurface every few months, followed soon after by a debate over whether those labels or the debate itself are even worth having. I thought it would be useful to step back a bit and look at the broader issues of ethics in marketing. As marketers, our job is to persuade people, whether its to choose a certain product or buy it from a certain vendor. Its not always clear, though,

Posted by Lindsay The search engines are hungry for vertical search content. The representation of content types beyond the traditional webpage in the SERPs seems to grow on a daily basis. In many cases it is actually easier to rank for a vertical channel like video for a given keyphrase than it is to rank a traditional webpage for the same keyphrase. Are you still trying to compete in the SERPs with traditional webpages alone?

Posted by caseyhen On the Internet, there is one thing that is as reliable as the gold in Fort Knox: a website's analytics. How many times do you read a great blog post with amazing infographics or just a post that was very well written and wondered how much traffic that site has received from it? At SEOmoz we strive to be transparent about everything we do, but even our traffic data is something that we don't often share. Today we're introducing Open Analytics ,

Posted by Justin Briggs Good link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. Ive been thinking a lot recently about what makes an effective link builder. Whether youre an SEO looking to improve your own skillset or a manager looking to hire a new link builder, these are the characteristics of an effective link builder.

Posted by Tom Anthony This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Faced with a new client, and having established a list of keywords they need to target, you want to evaluate the competition to find out what sites are dominating the SERPs for these keywords. However.

Posted by caseyhen This week, Tom Critchlow from Distilled, talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account. Tom discusses why he thinks that these improvements will help SEOmoz and why you should be thinking about using some of these improvements in your setup.

Posted by jennita Imagine this if you will you're sitting in your office in Denver, working away and see a tweet come through your stream about an SEOmoz meetup in New York City. You think to yourself, "self why do they always have these meetups so far away? It'd be cool if they came to Denver, we have lots of SEOs here too, yo." [that's at least how I talk to myself] Ok ok so perhaps you've never had that exact situation happen, but perhaps something similar.

Posted by randfish SEOmoz PRO has been taking some big leaps in improvement, albeit quietly. You may have noticed many small improvements and fewer bugs )though we're still working out some kinks(, but you might not have noticed one awesome change to how we support campaigns. Subdomains, Subfolders & Root Domains Now Included! Since the web app launched, one of our most requested items )in fact,

Posted by thogenhaven With more than 100 million Americans contributing content online this year , websites are doing anything they can to attract users to contribute to their site. With the notable exception of search engines, all major websites are depending on the community to drive their growth. Imagine YouTube without user uploads; Facebook without photos and updates or Wikipedia without users writing/editing articles.

Posted by Stephen This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I hate linkbuilding. In my perfect world, linkbuilding is done scalably via widgets, with a big budget to promote a perfect product. This is pretty much never the case, so manual linkbuilding needs to be done In January,

Posted by Tom Critchlow Producing great content is a high ROI activity. Too often however I see people focused on producing individual pieces of content aiming to get links and attention. Putting together a content strategy requires much more than a single piece of content - it requires a vision and strategy for how you're going to publish your content, why type of content you will be publishing, how your audience will engage with it and so on and so forth.

Posted by Rhea This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I love using Google's Suggested Search feature for spell check and to find answers to nifty questions like these: Wait, what were those suggested searches? I just spewed Theraflu onto the Mac. Who am I kidding,

Posted by MikeCP On Friday, Google posted an update on its Webmaster Central blog entitled " Providing More Guidance on Building High-Quality Sites ". The piece expands on much of what Google has said about the Panda update since its original release on February 24th. In public statements about the Panda update, Google has referenced a number of questions that they're attempting to answer algorithmically.

Posted by edbaxter This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As I'm sure many of you well know, page speed has become a factor for ranking in the search engines. Although, for the engines it's not a make or break factor but I've always felt that it is for visitors.