Posted by randfish "Reference worthy content" is a phrase you'll hear a lot in the SEO realm. The intent behind the statement is simple - build content that people will be likely to cite when they create works on the web. Parsing the motivations that inspire those citations, however, is anything but obvious. Tonight, I thought I'd try to list features that make content "reference worthy" and help to shed some insight on the psychological catalysts that build natural links.

Posted by countrystarr This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Getting your website listed in the DMOZ directory in anything less than geologic time frames is next to impossible. Most SEOs submit their sites and then forget about ever getting listed. However,

Posted by randfish Last week I gave the keynote presentation at SMX Munich, Lessons Learned Building an Index of the WWW . In that presentation, I shared a great deal of data from our web index as well as some SEO tips based on our experience replicating many search engine activities )crawling, indexing, building a link graph, de-duplication, canonicalization, etc.(. In this blog post, I'd like to first announce that Linkscape's new index,

Posted by Lucy Langdon I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I've tried to write this post so that it's useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you're spending money offline,

Posted by jennita Last week, Google started showing Google profiles at the bottom of U.S. search results. This caused quite a stir among the search marketing industry and a flurry of blog posts have been written about it. As with any topic there are varying opinions on the profiles. Some feel that it is a great way to brand yourself, while others feel that Google is a bully trying to force us to hand over our personal information.

Posted by rebecca A couple months ago my boyfriend ) Manstery Guest ( wrote an article called called 10 Fictional Diners We Want to Eat At and posted it on the food site he manages for the Village Voice. The article didn't quite make it on some of the major social news sites, but it does receive a small amount of traffic via StumbleUpon )it has a one star rating and a couple of reviews(.

Posted by great scott! Last week we discussed how you can actually hurt yourself by over-using or abusing common SEO tactics on your sites . This week we'll talk about how going overboard with your linking strategy can cause problems too. We're not looking at spam here, we're looking at things like unnatural link profiles or anchor text distribution. Watch the video and make sure you're not accidentally hurting yourself by going too far with your off-site SEO efforts.

Posted by randfish As the economic climate worldwide has shown uncharacteristic elements of strife and turmoil, I've been getting more and more questions asked about finding and keeping a job in the Internet marketing space. As a CEO, and someone who employs quite a few folks, I think I can give some fairly detailed, albeit personal, advice on this topic. So - if you want to keep the job you've got, or earn your next one,

Posted by rebecca Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices )some are cheap, some are going for upwards of $50k( and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic,

Posted by James Svoboda This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This post was written by James Svoboda of Realicity Search Marketing in Eden Prairie, Minnesota. Monday, April 20th, 2009: Today I celebrate the completion of my first decade in search.

Posted by Danny Dover Today I am excited to announce our newest labs project. The Link Acquisition Assistant )or LAA! for short( takes information about your company, brand and competition and returns 121 link acquisition queries. The current version is in beta )thus the labs location( and is the first step toward the creation of a new link acquisition tool that I am really looking forward to use. In the meantime,

Posted by Tom_C Hello, my name is Tom, you've seen me guest blog here before but today I'm blogging and ill. So I'm going to dispense with the usual chit-chat approach and lay out the facts. Some of you may even like it that way! Shame on you. Still, here's the content. Google Base aka Google Shopping aka Google Products What do you know about Google Base?

Posted by rebecca Stories, news, and other notable items from the past week: Stephen Tallamy did an interview with the SEO team at Distilled . I love the Mod Squad-esque snapshots of each employee. They're so posh. Joost de Valk wrote up a new guide to Magento SEO. Since the platform keeps evolving, he'll keep it nice and up-to-date for all you nerds. Maybe I need to implement this strategy in order to shave my swim time down a bit.

Posted by great scott! Yes, there can be too much of a good thing, and that includes SEO. There are a lot of mistakes you can make when trying to optimize your site for your target terms, and keyword stuffing is just the beginning. In this video we'll look at common traps people fall into that can make your site unpleasant for users and unpalatable for search engines. SEOmoz Whiteboard Friday - On-Site Over Optimization from Scott Willoughby on Vimeo . Do you like this post?

Posted by randfish I've talked in the past about how much value we've found from studying the most linked-to content on the web, and tonight, we've updated that list again, showing relative rises and falls in link popularity across the web's most popular sites & pages. If you haven't yet had a chance to browse the Top Domains and Top Pages list, make sure you spend a few minutes glancing through it.

Posted by CharlotteSEO This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Placing the NoFollow link attribute on your website is a very important SEO factor for on-page optimization. Getting backlink juice to websites isn't that easy for everyone,

Posted by randfish A bit of a personal development post tonight, and a short one. I recently read a an introduction to a blog post from Todd Mintz that caught me off guard: I was checking into my hotel at SES San Jose last year when I noticed in the lobby a prominent person in our industrysomebody who Ive followed and read for quite some time. As he walked away from the check-in desk, I introduced myself to him and we briefly shook hands. Quickly,

Posted by Tom_C The inspiration for this blog post came to me when I was lying on my sofa reading the Guardian newspaper over the weekend. I was at home and so didn't have any of the following to hand: iphone pen regular phone internet Now, you might think they're not really essential tools for reading a newspaper but you'd be wrong. While reading the paper I was struck, time and time again, by the use of TinyURL to encode long links into a newsprint format. Of course,

Posted by randfish Seth Godin is someone I greatly admire, so it was a bit troubling to see him take on the broad subject of How to Make Money with SEO in such a surface-level fashion. However, after a few emails, I feel pretty good that his intentions were solid, and that he's just presenting a viewpoint that many others have on the subject in an easy-to-parse fashion. While that's not necessarily bad, I'm notoroiously against surface-level analysis of our beloved profession,

Posted by randfish Tonight, I'm wondering why you engage in social media marketing - is it personal, on behalf of your company )or clients(, or some combination of the two. Why do you have social media accounts? What do you use them for? Note that you can choose multiple answers: Why Do You Have Social Media Accounts )Facebook, Twitter, Digg, etc.(? ) polls ( And,