Posted by adamf First of all, thanks to everyone who played along with our little April Fool's prank a couple of weeks back. I apologize if we made our fake Future Rank tool seem a little too real. As penance, I thought I would offer a sneak peek at an actual upcoming feature that is still in the advanced planning stages. So, What Is It? The SERP Analysis report is a deep and detailed report that shows the top ten ranking URLs for a particular keyword,

Posted by randfish I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear. I hate that it makes legitimate marketing tactics less fruitful. And I hate, perhaps most of all, when it works. Here's a search for "buy propecia,

Posted by Jeff.Gold This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As an in-house SEO for Marriott.com for the past six years, I've been an avid SEOmoz blog reader, yet this is my first post. I've chosen to cover something near and dear to my heart Google Maps.

Posted by Aaron Wheeler Over the past couple of weeks Rand has been discussing the metrics available for link research and how to use them appropriately for different research situations. While these metrics and strategies can certainly aid in link research, they're not the only considerations. This week, Rand discusses some of the pitfalls that SEOs can fall into, and how to avoid these pitfalls by thinking editorially about the links you build.

Posted by Tom Critchlow Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings . In this post I'm going to walk through a bunch of different ways of tracking your social media strategy. We'll start with the basic/easy stuff and move up to more complicated things )Google Docs! APIs!

Posted by Dr. Pete Over the past couple of years, we've seen a number of new web-based SEO crawlers )including our own Pro App here on SEOmoz(. They're great tools and can provide a lot of insight, but sometimes you've just got to get down and dirty into a big site, and you need a desktop crawler application. For the past few years, that's pretty much meant Xenu's Link Sleuth . Recently, a new entrant has thrown its hat into the ring Screaming Frog SEO Spider . I was amazed,

Posted by Bill4Time This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Quick Synopsis To make the most out of your SEO, use Conversion Rate Optimization and On-Site Optimization. If you only do SEO, you could find yourself falling short of the bottom line. Skip to the bottom to find some charts to help.

Posted by JoannaLord I've wanted to write this post for a couple weeks now, knowing that the topic of retargeting is hot, hot, hot. I noticed that as more marketers hear of retargeting there still seems to be quite a bit of confusion around what it actually is , and how it is different from regular display media buys .

Posted by randfish It's that time of the month... There's new data in Linkscape's index, which means Open Site Explorer , Moz's SEO Toolbar , our API and many of our other tools all have new links and metrics. Here are the stats for index 36: 41,278,073,331 )41.3 billion( URLs 491,446,900 )491 million( Subdomains 114,288,802 )114 million( Root Domains 416,475,264,279 )416 billion( Links Followed vs. Nofollowed 2.23% of all links found were nofollowed 57.

Posted by jennita These days it seems like every time we turn around someone is telling us how to manage our Twitter account)s(. Whether they're talking about managing a business, a community or even a personal account, I sort of feel like I'm always being told what to do. Sadly, as my mother knows very well, I usually don't take well to being told what to do. This is especially true when it comes to social media.

Posted by Kate Morris It's been a year, one calendar year since I joined Distilled. My first task was to write a post for SEOmoz as the rest of the Distilled office )all in London then( was going to be out on holiday )the Brits and their bank holidays ... geez(. So I geared up to write my first blog post on SEOmoz, as my others were always YOUmoz posts. In light of the fact that I have the honor of posting one year later, I wanted to review what has changed in SEO.

Posted by adamf I'm pleased to announce SEOmoz's latest tool, FutureRank , is now available in beta and is free to anyone for the the next 48 hours )afterward it'll be PRO only(. FutureRank attempts to predict what might seem impossible: how your pages will rank next week, next month and next year. Before you dive in and try this exciting tool yourself, it's important you understand how it works, and it's limitations. You start by entering a keyword,

Posted by Aaron Wheeler We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and how to choose which metrics to use for given research situations.

Posted by Tom_C Today Google announced the release of a new social feature: +1 Read more about the launch from these in-depth blog posts: Danny's ever-excellent coverage: http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569 Official Google post: http://googleblog.blogspot.com/2011/03/1s-right-recommendations-right-when-you.html Official Google page: http://www.google.

Posted by dandeceuster This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn't, this link is amazing or it is worthless...you get the point.

Posted by richardbaxterseo This morning I set myself a challenge. Using some inspiration from recent excellent ideas , strategies and articles about the Panda update , I decided to see if I could cobble together a quick strategy to weed out pages that might be deemed as low quality in the eyes of Google's most recent major algorithm update. I gave myself two hours to get the data and to put this post together,

Posted by Hannah Smith Hello there. You look lovely. Im Hannah and I'm an SEO Consultant for Distilled. I'm British which means I spell things strangely sometimes, we like to make things more complicated than they really need to be here. This is my first post for SEOmoz, I hope you find it useful. Whenever I kick off a new project with a client, they are typically very interested in how I might be able to get them some lovely links.

Posted by randfish NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them )please reference the source if you do(. Hopefully they'll be helpful learning tools and will make your deck-building processes easier than mine have been! The past few weeks have been a whirlwind for me, and they're not slowing down anytime soon. Just 2 weeks ago,

Posted by Aaron Wheeler For both personal knowledge and client satisfaction, it's really important to be able to track SEO progress quantitatively as well as qualitatively. One of the benefits and detriments of the field of SEO is that there is a lot of data out there, which helps make SEO tracking easier but at the same time can be overwhelming to even advanced SEOs. In a lot of ways, it's just a matter of choosing which data to use. For instance,

Posted by Dr. Pete I came across a great analogy over at Zen Habits , and it's got me rethinking how I view social media: If my personal website is my digital home, then my social networking profiles on Facebook and Twitter, etc. are my embassies. Embassies exist to maintain relationships with "distant lands". Although the post is really about gaining focus and managing your digital life, I think the idea of social media profiles as embassies in distant lands is fantastic,