Posted by randfish This past week, as Sarah, Adam, Jeff and I lef tthe office for our Tuesday lunch meeting, they asked me how the Iceland conference went. I believe my exact words were "It was the most fun I've had since getting married." The more I reflect on the experience, the truer it is. I arrived in Keflavik airport at 6:15am last Thursday morning.

Posted by richardbaxterseo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The SEOmoz team has been beavering away lately, adding more and more data to Linkscape and chipping away at the coalface of cutting edge R&D with SEOmoz Labs .

Posted by great scott! How deep or flat your site is can have a lot to do with how thoroughly indexed it is. Minimize the number of "clicks" it takes the bots to get to your content, and the more likely it is to get indexed. In this video we'll look at some simple strategies to help flatten out even the most labyrinthine sites. SEOmoz Whiteboard Friday - Flat Site Architecture from Scott Willoughby on Vimeo . Also,

Posted by randfish Short post tonight, as demands on my time are in excess of even their normally overwhelming quantities. Hopefully I'll make a bigger return to the blog with the last piece of the beginner's guide )on analytics(, a post on my recent, amazing trip to Iceland for RIMC and more depth and detail on using Nick's phenomenal new Top Pages Tool )seriously, it's a game changer(.

Posted by rebecca We've given a face lift to an oldie but a goody: The Professional's Guide to Link Building has been updated and is available in web and document format. Written by link builder extraordinaire Eric Enge , the guide is a great resource for beginners who want to know why link building is important and how it impacts a site's rankings. Additionally, it covers various link building strategies and lists a ton of tools and resources to help you find links.

Posted by Lucy Langdon Good presentation skills are essential in the SEO industry. As well as the multitude of conferences that feature so prominently in our industry, we are also often called on to present SEO clearly )and favourably!( to potential clients and sceptical CEOs. Having submitted an ambitious number of pitches to SMX London, several of Distilled attended an excellent presentation on presentation skills last week.

Posted by interactivevoices This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As my Dad always says, "It's better to be on page 2 in the editorial than on page 7 as an advertisement." This advice has been the guiding principle when it comes to the public relations strategy at Voices.com. In fact,

Posted by Nick Gerner Just a few short weeks ago we launched the last index update... and here we are to do it again. Ben 's gotten faster at his parts of the update, from four or five weeks to just two, with me dragging my feet for another week or so. So that's right, we're down to just three or four weeks between updates, with accompanying data freshness )which we still want to improve substantially(.

Posted by rebecca I've been neglecting the Thursday roundups lately due to chronic deadlines and client work taking precedent over sitting down for four hours and putting together a post full of links. However, since I've received clamorings to resume the roundup )and because Rand is sad that I haven't been blogging much lately(, I figured I'd hunker down and get you all up to date on what's been going on the past couple months.

Posted by ChasW Hi all, I'm Chas, the lead developer for Blogscape here at SEOmoz. I'd like to share a brief story about finding a semi-hidden link campaign while testing Blogscape this week. I watch the 'Movers and Shakers' feature of Blogscape somewhat obsessively - both to research Blogscape's quality of data and to keep up with the latest trends in the fast-moving web. Yesterday, I noticed that the number one fastest rising subdomain for last week was blog.

Posted by great scott! Ever wonder why it seems like certain SERPs are constantly up to date, when other take eons to get any movement? It often has to do with QDF, or Query Deserves Freshness; a component of the Google algorithm that pays special attention to queries that may need frequent updating, such as breaking news stories. When the engines recognize that the "best" results for a certain search may change drastically from day-to-day, or moment-to-moment,

Posted by Tom_C Hello, I'm here today to talk about Google penalties. There's much talk and confusion in the SEO industry about penalties. We're always seeing in Q&A questions like: Do I have a penalty? Why do I have a penalty? How can I get rid of my penalty? Unfortunately they're elusive to tie down. Since you get penalties )generally( for doing something wrong in Google's eyes they're not very forthcoming about what they do to you when they catch you.

Posted by RandyP This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. When creating a pay-per-click ad )PPC( ad, it is easy to overlook the importance of the display URL. However,

Posted by randfish I've been away from my "headsmacking" series )see the first 11 here ( a bit too long, and despite an early morning flight to Reykjavik tomorrow for the RIMC , this subject is certainly deserving of attention. Besides, Mystery Guest always says I can sleep when I'm dead :-( Oftentimes, SEOs and webmasters create great content, only to apply it in sub-optimal ways. Ideally, if you create a great piece of content - a guide, a post, a photo/graphic/video,

Posted by randfish I'm currently working on re-authoring and re-building the Beginner's Guide to Search Engine Optimization , section by section. You can read more about this project here . Common Myths & Misconceptions About Search Engines - Unfortunately, over the past 12 years, a great number of misconceptions have emerged about how the search engines operate and what's required to perform effectively. In this section, we'll cover the most common of these,

Posted by Mintyman This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Although Ive hung around SEOmoz for a few years now, this is my first attempt at writing a YOUmoz post *gulp*. Please be gentle with me. Approximately a year ago,

Posted by great scott! A couple of weeks ago, Rand mentioned "awesome links" in the Buckets & Buckets of Keywords Whiteboard Friday. Since then we've had several people ask us exactly what makes a link awesome? Well, never fear, that's what we'll discuss today: what makes a link particularly high-quality and powerful, and how one can go about getting these radical links. SEOmoz Whiteboard Friday - How to Get Awesome Links from Scott Willoughby on Vimeo .

Posted by rebecca Earlier this week Rand and I spoke at the third annual Searchfest, put on by SEMpdx and a load of lovely sponsors. Loyal readers and R. Kelley fanboys )and girls( will remember that my first ever speaking engagement was at the first Searchfest two years ago. The organizers were gracious enough to overlook my profound suckitude and invited me back to speak about link building last year. This time around,

Posted by Thomas M. Schmitz This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. When it comes to finding links, since the dawn of SEO one constant piece of advice has been to look at your competitors links for opportunities. Unfortunately, this means wading through the muck in order to find the gems.

Posted by randfish The following post is a collaborative effort by myself and David Klein ) DK (, who does far more Facebook advertising consulting than SEOmoz :-( He recently visited with the Facebook crew and has been helping more online marketers get comfortable and invested in the space. As I've often said in the past, traffic that is delivered to you by Google/Yahoo!/Live is highly targeted, generated by users have clear intent/focus and easily trackable & quantifiable.