Posted by nadiaking This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Two weeks ago, Google rolled out changes to its algorithm in an attempt to decrease visibility and rankings of low quality sites on 11.8% of search queries, called the Panda Update.

Posted by JoannaLord Imagine this scenario: It's Monday afternoon, you just spent the first half of your day wading through last week's stats, comparing metrics, data-mining for the greater good, and assembling it into an easy-to-digest summary that speaks to the stats of your company. You sit back, finish off your second )or fifth( cup of coffee, and hit "Send" on the all staff email alias. Momentary satisfaction hits, data euphoria surrounds you. You are a Data Master.

Posted by randfish Most of us in the search field have likely seen the addition of "Discussions" to Google's search options. It lets searchers specifically target either forums or Q+A sites for their queries )or both, by default(, and it's a gold mine for competitive intelligence and research. Here's 5 ways to leverage discussions for SEO + competitive intel: Search for your competitors' product names or websites in the Q&A section.

Posted by Benjamin Estes One of the first things to figure out for an SEO campaign is who your site is competing against in the SERPs. If you are consulting for a client, just asking what they know about their competitors might not be enough. Many clients will have a good handle on who their business competitors are, but these may differ substantially from the sites ranking for competitive terms. If you are running your own site, or are doing in-house SEO,

Posted by randfish I have attended an extremely large number of SEO-focused events in the past 7 years, planned and run seminars and training myself, contributed keynotes and sessions to major conferences and yet, I believe Distilled's Link Building day in London has just, in my opinion, grabbed the title of "best single day of content" ever at an SEO event. In the past, I've been impressed in particular by the more expert-level shows like SMX Advanced ,

Posted by RebeccaLehmann This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As a data analyst tracking more than 300 websites, the numbers are simply stacked against me. It's hard to give each and every site meaningful attention. Thankfully, the vast majority of these sites don't require active analysis,

Posted by Aaron Wheeler Howdy mozzers! This week we have a very special guest on Whiteboard Friday - me! That's right, after filming these videos and posting them on the blog for the past six months, they're finally putting me in front of the camera for your viewing... pleasure... )Well, my mom's viewing pleasure at least. Hi mom!(. I'm joined by Cyrus Shepard, another member of the Help Team here at SEOmoz.

Posted by Danny Dover This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Prepare to stay out late, polish your dancing shoes and crank up the music. Today, I am very excited to announce that after almost two years, my book explaining everything I know about SEO is finally publicly available!

Posted by jennita Over the last few months we've heard a lot of talk about how social signals are starting to influence rankings, but how powerful are those tweets really? Today I wanted to explore what we know so far, take a look at some examples, then push the envelope a bit with another test. Who's with me? Ok, let's do this. Tweets Affect on Rankings As you may have read previously,

Posted by Lindsay Left to their own devices, search engine spiders will often perceive important pages as junk, index content that shouldnt serve as a user entry point, generate duplicate content, along with a slew of other issues. Are you doing everything you can to guide bots through your website and make the most of each visit from search engine spiders? It is a little like child-proofing a home. We use child safety gates to block access to certain rooms,

Posted by Pavel Israelsky This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A lot of SEO predictions for 2011 were published in the end of 2010, while not many marketers mentioned the increasing popularity of Q&A sites .

Posted by randfish I recently created some custom filters in Google Analytics to illustrate SEOmoz's traffic over the past 12 months: SEOmoz's Traffic Sources Distribution _ Data from March 15, 2010 - March 14, 2011 Here's the breakdown in percentages: Search )Google, Yahoo!, Bing, Baidu, etc.(: 36.0% Direct )Bookmark + Type-In(: 27.7% Feed )RSS via Feedburner(: 7.9% Social )Twitter, Facebook, Reddit, Hacker News, StumbleUpon(: 5.9% Partners )Distilled, Open Site Explorer,

Posted by willcritchlow Over the next two weeks, I'm speaking at our Advanced Link Building conference in London )18th March( and New Orleans )25th March( . We are down to the last few tickets for London but there is definitely still time to book tickets for New Orleans to see this amazing line up of speakers give it up . Remember that the free trial of SEOmoz PRO means that anyone can get tickets at the discounted price of $450 )down from $600(.

Posted by Aaron Wheeler At the end of February, Google announced that it was updating its search algorithm to serve higher-quality results to searchers. The update has since been dubbed the "Farmer Update" due to the algorithm's new bias against what Google considers "sites which are low-value add for users, copy content from other websites or sites that are just not very useful." Translation: if you own www.how-to-rank-better-by-reading-these-articles-i-stole.com,

Posted by Dr. Pete As you start tracking your rankings and taking SEO more seriously, you're bound to ask the question )and we hear it a lot( "What are ALL of the keywords that my site ranks for?" Sounds simple enough, but it turns out this question isn't just complicated it's probably unanswerable. I'm going to walk you through why it's such a tough question, discussing two myths that lead us to ask it in the first place. Then,

Posted by randfish Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment - $32 million - into Hubspot , the company at the forefront of the Inbound Marketing movement. Hubspot's had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an NYTimes best-seller on Inbound Marketing , and the Grader series of tools have been used by millions. To see these three investors,

Posted by renatatr This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Hello Mozzers! I'm glad to be here for the first time! Well, as you all may know, SEO is conversion and conversion is money, baby! If you have a great SEO work on your website but a bad usability, you'll have bad ROI.

Posted by adamf As part of a series of SEOmoz self-improvement efforts, we are happy to announce another update to the site! As you've probably already noticed, we just launched a brand new SEOmoz header, footer, and, with these, a distinctly new navigation. Changing navigation can be a tricky business, and if done poorly, can lead to more harm than benefit. We considered this risk when starting this project,

Posted by Justin Briggs It should be no surprise that infographics aquire links . Although theyve quickly become a saturated tactic, they still work. I like infographics, because theyre a great intersection between traditional marketing and manual link building. In this post, Id like to walk through my process of creating and launching a successful infographic. Im about to tell you exactly how Ive gotten clients hundreds of thousands of content views,

Posted by gfiorelli1 This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Adso, if I knew the answers to everything, I would be teaching theology in Paris. )William of Baskerville - The Name of the Rose( I am not a mathematician,