Posted by jennita Let me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beginner's Guide to SEO . It didn't take long to realize that Smashing Magazine had tweeted about it and the retweets were seriously rolling in. )And yes,

Posted by randfish Every 3-4 years, there's a big shift or addition to the key metrics Google )and, to a lesser extent MSN/Bing and Yahoo!( uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page In 2010 and 2011,

Posted by Paddy_Moogan There are various industries online where traffic and revenue from affiliate programs is a huge part of the overall revenue stream. If you work in one of these industries )gambling for example( then you may have the opportunity of optimising the affiliate program to get more value from an SEO point of view. In this post I'm going to outline some of the techniques you can use along with the advantages and potential risks of both.

Posted by Aaron Wheeler There are a lot of hep cats out there in the offline world, but they can be a bit quiet about sharing what they like with other people. Fortunately, there are huge flocks of rad birds online! Tweeting birds, actually. The kind that like to tweet all day about how many worm-selling websites they have ranking in the SERPs and enjoy retweeting the silly videos their bird friends sing about. It turns out that after a while,

Posted by Dr. Pete There was once a directory called DMOZ, which shone forth like a beacon of glorious link-light. From all across the realm, downtrodden webmasters would travel to pay homage to the ones called Editors, that those keepers of the Categories might bequeath a link of great PageRank upon them. Whoa upon those who did not have the light of the most open directory, as their websites would surely wither and perish. Sadly,

Posted by Oli Gardner This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week. Harsh? Yes.

Posted by richardbaxterseo One of the earliest and arguably most important parts of the SEO process is keyword research. Keyword research helps you answer that all important question, "In what quantities do people use search engines to find the products and services on my website?". Your research process will ultimately govern the method you use to structure your website, inspire your content strategy and kick start your link building campaigns. So,

Posted by randfish Yes. Yes it did. In fact, you could skip this post and sign up free right here )though there's more cool details I'll explain below(. Last week, in the midst of an extremely busy day, the team at SEOmoz huddled around a bowl of green jelly beans to share something even more magical than tiny green candy - our numbers. We recently passed 7,500 PRO members and January was our biggest traffic month ever,

Posted by robmillard A quick introduction - Im Rob and I work for Distilled in the UK office. This is my first post here on SEOmoz, so I hope you find it useful and I look forwards to your feedback. Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you dont put the effort in it can look unprofessional and sloppy.

Posted by Aaron Wheeler International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us figure out how to deal!

Posted by jennita Every now and then it's important to take a good look at your community, see where you stand, remember where you've been and take a look at where you're going. Today I wanted to take the time to do just that. Over the next month-ish we have a number of changes and additions happening to the SEOmoz Community that I wanted to let everyone know about. I also thought it would be fun to take a look at our community from a numbers perspective.

Posted by David Burgess This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. There are countless ways of contacting people in search for a link, and in a time when social networking has become the norm - surely there is no place still for the humble written letter?

Posted by Tom_C Wow. Today has been interesting - I woke up to the news that Bing copies Google search results and I've ended my day watching a live cast debate between Google, Bing and Blekko over on BigThink . This post wraps up some of my thoughts and insights from the news and the discussion because I think there were lots of very interesting tidbits and hints from the search engines.

Posted by randfish Inquiring Quorites want to know : Is SEO immoral? We search for relevance via the search engine. By learning and manipulating the system to accomplish its goal, SEO makes it more likely that you will come upon a target that is irrelevant. Thereby, wasting the user's time and resources. It could be considered advertising in the form of a search result. Is this misleading and counter to the public welfare? Normally,

Posted by RobOusbey Whatever your site's topic, whether you are very niche or broad, B2C or B2B, a retailer or a publisher - there are likely to be independent fan sites that overlap with the subjects on your site. By fan site , I mean fan clubs, unofficial sites, etc - these types of sites are typically run by people who are very passionate about their particular topic.

Posted by invseo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the past few months, I have been watching a very unsettling trend unfold in very competitive ecommerce search results on Google.

Posted by caseyhen Hello mozzers! Wow, my first post as a Moz staffer and it's not even something I wrote or recorded, I promise the training wheels will come off soon. This week Rand dives into a topic that many of you have asked about in our Pro Q&A, Interlinking my websites, can I do it? As an SEO you can almost guarantee that you will be asked; Why cant I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?

Posted by Dr. Pete I've seen some frustration in Q&A lately with how Google is handling search snippets and META descriptions. You may have seen a schizophrenic search result that looked something like this: Site owners are understandably frustrated when they see the META descriptions they've labored over get carelessly tossed aside. So, where do snippets come from, and is there anything you can do to stay in control? Search Snippet Basics Typically,

Posted by Keenan Steel This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This post is primarily a beginning guide to doing volunteer search engine marketing for nonprofit organizations based on my experience, but it is also an effort to convince more companies to donate time and resources to charities.

Posted by randfish You might have noticed that SEOmoz has been heating up with some spiffy new changes of late. Our engineering and product teams are in a groove, and that means cool new stuff every 2-3 weeks. Last night, some really slick new features rolled out and today, Linkscape's updated too )our last one was only 21 days ago - meaning data is awesomely fresh(. Let's start with the fun part. Our old term target tool has been dying for a long time. In fact,