Posted by richardbaxterseo Building a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients )or your own( SEO? In this article, well look at a few examples of well coded, search friendly navigation and look at ways to enhance your site architecture for SEO.

Posted by randfish Another great post from Jason Cohen popped onto my radar yesterday entitled " Startup Competitive Advantages the Work ." It's definitely worth a read, even if you're not at a startup. As a passionate )OK, maybe obsessed is the right word( startup guy and someone who loves SEO, I couldn't help but want to jump into the fray with some thoughts on how the field we're in - domination of the organic search results - can be an unfair,

Posted by randfish It's that wonderful time of the month again! Linkscape, SEOmoz's web index powering our mozbar , API , Open Site Explorer , the classic Linkscape tool and many features in Labs and elsewhere pushed out new data )over the weekend( from a web crawl that ended earlier this month. There's lots of fresh info to explore on your sites, including new links and metrics, but I wanted to show off some spiffy new features, too. First up, by popular request,

Posted by rolfbroer This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Google has found an intelligent way to arrange the results for a search query. But an interesting question is - where we can find that intelligence?

Posted by Tom_C Paywalls are a hot topic online at the moment. In the UK The Times has recently put their whole site behind a pay wall and in early 2011 the New York Times is set to also go behind a pay wall. Both of these sites are part of the News Corporation empire and join sites such as the Wall Street Journal which has been behind a paywall for some time already.

Posted by Danny Dover This week's Whiteboard Friday features the return of Rand )woo hoo!( and his self declared biggest SEO mistakes. We screw up a lot here at SEOmoz )hell, they hired me(, so we feel it is only appropriate to take this opportunity to share what we have learned in an effort to prevent you from making similar mistakes. SEO is complicated. The best we can do is practice, work hard and compare notes. 1. Reciprocal Links + Robots.

Posted by timsoulo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Howdy Seomoz fans! It is an overused practice to start from some "shocking" stats and dissertate on how FaceBook is powerful and important for business. So, I will just consider you all know what is FaceBook and how cool it is.

Posted by fabioricotta This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Hi SEOmoz folks, Sometimes we begin a new SEO consulting job and do not to know where to start our Link Building. We have a lot of options but the first thing I really like to do is to analyze what my competitors are doing.

Posted by randfish One of the most common questions we receive here at SEOmoz is "What's the best way to learn SEO?" There are many ways to answer, but in this post, I'm going to cover the responses I give most often and those I've seen have the most success. But, before I describe each of these, it pays to understand that not all learning methodologies are the same in style, substance or where they can take you. If you're completely new to SEO,

Posted by richardbaxterseo Today, we're going to talk about Microformats , a simple set of extensions to HTML, allowing us to add meaning to certain types of data found in our web pages. As SEOs, Microformats provide us with a wonderful toolbox to enhance our Google search snippets, particularly if you own a site with reviews , recipes , contact details or location data.

Posted by Sam Crocker Good morning Mozzers! Today we're going to walk you through some rather basic but far-too-oft overlooked conversion factors specifically for international SEO. Anyone who has had the pleasure of using ecommerce sites in multiple countries may have noticed that as a general rule the sites look pretty similar if not identical.

Posted by randfish Last week, Mixergy's Andrew Warner interviewed me about the founding of SEOmoz and our trajectory to date. It was a very personal interview about the background of the company, but turned out to be a great experience. I've posted it below for those who might want to watch over the weekend and if you prefer, there's also a full text transcript on the Mixergy blog post . After the interview,

Posted by Danny Dover Want happier website visitors and higher rankings? This week's Whiteboard Friday is about how and why to speed up your website. It is more technical than previous videos so I tried to spice it up with an ode to one of my favorite canceled TV Shows, Pop-up Video . Can't stand the content? At least the added commentary is entertaining.

Posted by randfish Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take a desired action is powerful stuff. The process by which we hypothesize, design, create and run testing, however, is fraught with peril. And,

Posted by Dr. Pete We've had a lot of discussions recently about SEO as a Science. Unfortunately, these discussions sometimes devolve into arguments over semantics or which approach is the "best" in all situations. I'd like to step back for a few moments today and talk about the wider world of SEO evidence. While not all of these types of evidence are "science" in the technical sense, they are all important to our overall understanding.

Posted by laura This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. My friends, youve made it. Youve sat through over 10,000 words Ive shoveled into these SEO Strategy posts )so far(, and for that you deserve a serenade.

Posted by Tom_C Wouldn't it be great if you could somehow spot those SEO opportunities on your site which were low effort and high value? Well this post gives you a few ways you can do that! Sweet. I'm going to be digging around in the recently released search queries report in Google Webmaster Tools: Step 1 - Gathering The Fruit The first thing we need to do is gather all the fruit )aka keyphrases(.

Posted by Danny Dover This weeks Whiteboard Friday is a little bit different than normal but a lot more awesome. I took the lead this week and am sharing 5 tips that beginners can use to get links from bloggers. This educational video is full to the brim with helpful tips, odd tangents and one very poor impression of a news anchor.

Posted by Seoteric This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Link building is always a hot topic because it is really what makes an SEO campaign work. Content is important, page and link structure are important, and the url is important, but for competitive search terms,

Posted by jennita Yabba Dabba Doooo! Ok, I have no idea what the Flintstones has to do with SEO training, but the point is... I'm excited. It's that time of year again when we open up registration for the PRO Training Series: Tips, Tricks and Tactics . See! Now do you get why I'm so giddy? As with every year, we have a killer lineup of speakers including Tim Ash, Dan Zarella, Laura Lippay, Wil Reynolds, Marshall Simmonds, Will Critchlow.