Posted by Jane Copland The Internet, as fragile, infuriating and enigmatic as its features can be, certainly does some things that I'd really like to see implemented, at least for beta testing, in real life. I am not a programmer, so this is piecemealed together from things I do know... but in my ideal world, I'd be able to solve most of my problems with a couple of simple instructions and a hard refresh. 1. Redirecting phone numbers.

Posted by randfish Sunday night. Rays of sunshine are pouring in heat through the skies above Los Angeles, penetrating the plane's interior despite the drawn windowshades. Mystery Guest is next to me, reading a book we picked up on the Santa Monica pier today, and a Macromedia Flash document is calling to me from the desktop tray, but I'm in the writing mood, so it'll have to wait a little longer.

Posted by randfish This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, )perceived( high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly competitive terms like "SEO" or "Search Engine Optimization,

Posted by Sarah Bird, Esquire May It Please the Mozzers, In November 2007 I blogged about a wacky lawsuit involving the movie/book/TV phenomena called "The Secret" and an SEO, Dan Hollings. Several months have gone by and both parties have been busy. Background Summary The Secret )and all the international conglomerations and people that have a finger in ownership of The Secret ( sued Hollings for trademark infringement and violations of his alleged duty of loyalty.

Posted by willcritchlow In my opinion anyone working in marketing should be reading Seth Godin's blog . Seth is a new marketing expert and his brainstorms and thoughts regularly give me new ideas. I am in the middle of reading one of his books - Meatball Sundae - its contents won't surprise anyone who reads Seth's blog; it's premise is that mass market products are "meatballs" and the new marketing )in which he includes SEO( are "sundae toppings".

Posted by Jane Copland Many of you have probably set your SEOmoz account settings such that when you comment on a blog post, we email you whenever someone adds a new comment. One thing we don't do is include the contents of the new comment in the notification email. Why not? Because then you would have less reason to click through to see the comment in its natural habitat and you'd be less likely to reply. The same goes for SEOmoz private messages and replies to Q&A questions.

Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Royal Pingdom shares the best interview questions from Google and Microsoft )and they throw in a cheeky IKEA interview question, too(. Warning: the questions are uber-geeky and pretty quantitative/logic-heavy. Speaking of nerd alert, here's the linear algebra behind search engines . Geez, my head hurt just typing that.

Posted by rebecca Ladies and gentlemen, another guide has seen the light of day! Hooray! Our newest debut is The Professional's Guide to Advanced Search Operators . Available in web and document format, this guide covers advanced searching and identifies various search operators that can help with competitive analysis, keyword research, site auditing, link building, and more. The guide also shares some valuable SEO tools available on the web.

Posted by Darren Slatten What's up, YOUmoz! Ok, enough small talk. I'll get right to the point. I have a 2-page website that I created for the sole purpose of having something to link to from my SEOmoz profile page. My site doesn't really do anything or provide any useful information, but I use it to experiment on sometimes. Over the past 3 months, I've written several YOUmoz posts that include links to my site with the anchor text World's Greatest SEO .

Posted by Danny Dover Everyday a fiercely competitive battle takes place online over capturing the attention of millions of readers. As a result the blogosphere constantly changes shape and different players thrust forward as content kings for the day. Lately, I have been trying to find out what forces control this volatile scene. I have been looking for recurring themes and hoping to find useful correlations. Last Friday, )August 15th,

Posted by randfish As I said, blogging is light this week, but I couldn't help but notice this thread at Metafilter . How can we fight against such entrenched, misinformation and stereotypes? SEO people remind me of "weight weenies" in the bicycle world. Instead of focusing on training and riding and getting faster through practice, weight weenies obsess over how many grams lighter their new water bottle cage is,

Posted by Sarah Bird, Esquire May It Please the Mozzers, I have an update on the Jason Gambert Saga. For those of you wanting a refresher, please see my first post on the internet marketer trying to trademark "SEO" and my first update. When I last I provided an update, Gambert had filed 41-page response to SEOmoz's opposition proceeding and requested that all further legal proceedings be kept secret from the public.

Posted by randfish No intro, just right to the content: #10 - Jane's been on vacation for two weeks and we've gotten a bit behind with Q+A . #9 - It's the two slowest weeks of the working year )apart from Xmas(, and the dev team is buckling down ) as per Seth's advice ( to shoot for our October Launch. #8 - You shouldn't be reading SEOmoz, you should be watching the Olympics! Between Phelps, Bolt, Luskin & Johnson,

Posted by Danny Dover Disclaimer: This post doesnt include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog. The SEOmoz community has always been a fundamental driving force behind this company. All of you )Moz Community( provide the motivation to keep us )SEOmoz employees( working and you issue the guidance to keep us on the right track. When asked why I like my job so much,

Posted by great scott! This week Rand gets a bit technical with a whirlwind walkthrough of how the search engine link graph works. Fullu-qualified domains, pay-level domains, internal juice, external juice, domain trust, etc. It's all explained in this fast and furious installment of Whiteboard Friday...enjoy! SEOmoz Whiteboard Friday - How the Link Graph Works from Scott Willoughby on Vimeo . Do you like this post?

Posted by rebecca Stories, news, and other notable items from the past week: Three star links: Soxialize came out with Tweet Pro , a service that allows you to quickly and easily find Twitter users who share your same interest by searching through posted messages and profiles using keywords you enter. Richard Baxter teaches us how to create a new page template in Wordpress for social media targeting . Lately he's been providing some solid tips and posts on his blog,

Posted by randfish This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly,

Posted by randfish Yahoo!, through both Site Explorer and their advanced link search operators, provides the most robust link data currently available on the web. Despite this offering, and in spite of some excellent blog posts and resources on this subject ) 1 , 2 , 3 (, it seems that not everyone doing SEO professionally is familiar with how to use Yahoo!'s data to the fullest extent. Even worse, we might not all be aware of how critical it is to measure,

Posted by rebecca One of my friends and colleagues, Chris Winfield, is presenting on how to ignite viral campaigns at SES San Jose later this month. If you're attending SES San Jose, I highly recommend hearing Chris's presentation. Not only is he a great speaker, he knows his stuff when it comes to social media marketing, link bait, and viral marketing. Also, he has excellent taste in television, if I do say so myself. Anyway, recently I interviewed Chris about his company,

Posted by Sarah Bird, Esquire May It Please the Mozzers, I'm continuing my series on important contract clauses for Legal Monday. I'm looking at Limitation of Liability provisions today. A Limitation of Liability clause places a cap on the amount of money an unsatisfied client could win in Court. It is a very powerful tool to limit your risk. Important Note : Never use disclaimers of warranties, indemnifications, or limitations of liability as excuses to do bad work.