Posted by Tom_C So it's a new year )doesn't 2010 feel like the future?!( and it's a new you. As Pete blogged last week plenty of new year's resolutions are being set. For many this may involve getting a better or job or getting paid more money. This post is for you. Hopefully by the time you've read this post you'll have some ideas to turbocharge your career. First, I present you with a brief personal history.

Posted by great scott! This week Will Critchlow is back to help Rand talk about best practices for keeping your clients )and yourself( happy during consulting contracts. It's important to start early )setting expectations, contracting, agreeing on KPIs(, maintain good communication, and follow through on deliverables. Happy clients mean more business, improved reputation, higher demand and more success for you.

Posted by wrttnwrd This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One often-ignored part of SEO is making invisible pages visible. When I say 'invisible', I mean pages that have received zero clicks from organic search results. If you can find those pages, you can decide: To keep them,

Posted by Danny Dover I believe that the hardest part of SEO is simply keeping up with the trends. Our industry moves extremely fast and as a result, my co-workers and I have spent countless hours searching through old blog posts, articles and e-mail threads while trying to find small tidbits of information. Each of us have separate lists of our favorite resources and up until now, we haven't had a convenient way to aggregate these. Luckily,

Posted by willcritchlow In last week's Whiteboard Friday "Kill the Head or Chase the Tail" , Rand and I started by discussing how to gain true insight into what kind of keywords are leading people to discover your brand and ultimately driving conversions for your business )clue: it's probably not branded search phrases, despite what your analytics reports are telling you(. Today, I'm going to demonstrate one way of measuring this more accurately in Google Analytics.

Posted by Sam Niccolls "Don't do viral marketing until your product doesn't suck. If you do, more people will find out your product sucks." This pearl of wisdom from serial entrepreneur Dave McClure applies well not only to product development, but also to conversion rate optimization. The extension would be "don't focus on getting more visitors until your site converts the visitors it already gets." This is a sentiment we've taken to heart here at SEOmoz.

Posted by Danny Dover A couple of weeks ago I published a post titled " Tests Show PageRank Sculpting with Nofollow Still Works ". In it, I argued that a test I had run showed that nofollow was a legitimate means for sculpting PageRank. When I originally posted the blog entry, I full-heartedly believed that my analysis of the test results was accurate. As it turned out, I made a mistake. The actual results of the test were inconclusive. Plain and simple,

Posted by RobOusbey To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation. I've chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed: Their role: a description of their position within the company and their responsibilities.

Posted by drummerboy9000 This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Inspired by a great post by Vaidhyanathan , I began answering questions on Yahoo! Answers near the beginning of this year. Since then I have answered over 50 questions, nearly always related to metal roofing .

Posted by great scott! Welcome, dear readers, to the first Whiteboard Friday of 2010!! As you may notice, there's a bit of a new look. This comes in large part from our move to a different video hosting solution. We hope these changes will provide a higher-quality WBF experience, and better accessibility for our viewers around the world. On with the show... There's always debate: should you focus on your big head terms, or those wide-ranging tail terms?

Posted by randfish Prelude: I've long promised blog readers a detailed accounting of my experiences raising capital over the course of last summer and into the fall. My apologies for the long delay, and to those seeking more SEO-focused content. This entry is lengthy, detailed and designed to share as much as possible, so hopefully you've got a good 20 minutes to read it :-( We'll be back to SEO tips & tricks tomorrow.

Posted by randfish I thought we'd try something a bit off-topic and fun today - Hunch's reader census widget. Go ahead and answer as many questions as you've got time for and we'll publish the results to learn more about the community we're all in: Powered by Hunch.com I'll be returning to regularly scheduled programming tonight with my long-delayed blog post about our experience raising venture capital. Do you like this post?

Posted by Dr. Pete It's that time of year again; the one where we look back on everything we ate during the last two weeks and promise not to do it again in the new year. It's also the time that many of us set new and ambitious goals for our businesses. Unfortunately, while goals are important and ambition can be admirable, we make the same mistake with our professional resolutions that we do with our personal resolutions. Take the classic weight-loss resolution.

Posted by randfish Lately I've been surprised to hear concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems. When I've talked to folks about it, there seems to be confusion that only duplicates should use the rel="canonical" specification and the original must remain rel="canonical"-free. This isn't the case.

Posted by randfish What a year! From traveling to software development, saying goodbye to old friends and growing the team with new ones, we've had a tremendously exciting 12 months at SEOmoz. To celebrate, next week, on Wednesday, January 6th 2010, we'll be hosting an informal meetup at the Elysian Brewery on Capitol Hill in Seattle, WA. Everyone from the Seattle technology, startup and SEO community is welcome to attend, and we'll be hosting a special guest,

Posted by randfish Historically, I've been fairly narrow in what I read in the blogosphere and tech arena )almost all SEO-centric stuff(. You can see my Firefox sidebar list here , which hasn't changed much since 2008 with the exception of the blogs and news sections. But, over the past 6 months, I've been broadening out considerably and found that it adds a great deal to the conversations I'm able to participate in and contribute to,

Posted by Danny Dover As SEOmoz has matured as a company, our SEO team has shifted away from treating SEO purely as an art and more toward treating it as a science. There is certainly the necessity for both perspectives but I believe we are now much more centered. As a result of this shift, we have been running more tests and analyzing more data. Before I get into the topic of our latest test results, let me provide some important points to establish context.

Posted by great scott! Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters . That's right, you've gotta give a little to get a little. This week, in the spirit of Searchmas©, we're giving you 12 examples of sites that exemplify this new model. From video hosting , to awards , to social profiles , and many more,

Posted by randfish Earlier this month, Google launched personalized results by default for all users. SEOs should have already read Danny Sullivan's analysis of the shift )which is quite excellent( and I also suggest checking out David Harry's Guide on the topic. Sadly, despite some good advice, it appears that a lot of folks are still worried that this is somehow the "end of SEO" or demands a "completely new look at SEO practices.

Posted by RobOusbey Amongst the add-ons I add to any new install of Firefox is the Web Developer Toolbar by Chris Pederick. )Find the install links at the bottom of this post.( Obviously, this add-on is chock-full of features that are useful for web developers, but it really does make diagnosing various SEO issues much easier. This list gives the top seven tasks that I find easier when the toolbar is installed.