Posted by great scott! We've got a very special bonus video for you today. Our buddy-and the Googliest spam cop to ever walk the webz- Matt Cutts stopped by to do a quick interview in front of ye olde whiteboard. Watch in wonder and amazement as Rand and Matt discuss headers, status codes, how much of the web is worth indexing, porn, redirect chains, URL structures, geo targeting, leaking link juice, and amateur beekeeping!

Posted by laura This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Turn your computer up. Now go here and play this song . Ready, Creator? Were going to create the heart and soul of your SEO Strategy masterpiece right here, right now. Large black coffee advised.

Posted by randfish Earlier this year, Danny Sullivan of Third Door Media asked me if SEOmoz could put together some data comparing ranking elements of Google against those of Bing to help illustrate the potential biases SEOs might face when optimizing for the two engines. Today at SMX Advanced in Seattle , I presented the following data, compiled by our own Ben Hendrickson with help from the entire SEOmoz engineering team )particularly Phil & Chas on the Linkscape side(.

Posted by MichaelC Apache webservers have a really cool and useful little feature called RewriteRule . It's sometimes referred to as the Swiss Army Knife of URL manipulation, because it's got two very important, often-used abilities: URL rewriting : turning dynamic, parameterized URLs into readable, keyword-loaded URLs 301s : to tell the browser )or search bot( that a page has been moved These are VERY different tasks,

Posted by RobOusbey When you're told that certain visitors can never be converted, you need a new type of conversion - and need to make sure those visitors get the opportunity to convert without it looking like a 'second best' option. There's a tactic that I've recently seen used in a few very different industries; I wanted to share this with you, as it's something definitely worth considering for your site and your business. For you busy people,

Posted by great scott! Content, content, content...everybody wants it, everybody needs it, and you're great at creating it, but maybe nobody's reading it. Since that brainy brain of yours is already pumping this stuff out, how can you leverage your great content to get some quick and easy links? There are all kinds of ways to distribute your content: article submission sites, one-off submissions, self-publication...on and on. As with everything else,

Posted by Lindsay A typical SEO site audit takes me around 50 hours to complete. If it is a small site )<1000 pages(, I am working efficiently, and the client hasn't requested a lot of extra pieces, this figure can come in as low as 35 hours. If the site is large and has a lot of issues to document, the time investment inches closer to 70 hours. At SEOmoz, we usually asked for a project time-line of six weeks to complete a full site audit.

Posted by atlasws This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. There's no shortage of posts and tutorials built around setting up a monitoring dashboard. Everyone has a favorite. Mine is from Marty Wientraub from Aim Clear )see How to Build a Reputation Monitoring Dashboard (.

Posted by randfish Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year. There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers. In my opinion, no marketer should be engaging in this work without having read Robert Cialdini's seminal work - Influence: Science & Practice .

Posted by randfish Sometimes, the page you're trying to rank - the one that visitors will find relevant and useful to their query - isn't the page the engines have chosen to place first. When this happens, it can be a frustrating experience trying to determine what course of action to take. In this blog post, I'll walk through some of the root causes of this problem, as well as five potential solutions.

Posted by Sam Crocker Hi there Mozzers! My name is Sam Crocker and I work for Distilled. This is my first post here at SEOmoz and I am looking forward to your feedback! Background My mother used to scold me for misusing my toys, playing with my food and for having a bit too much energy. She was well within her rights, as I was a bit of a handful, but at the moment one particular phrase really sticks out in my mind Is that what that was made for Sam? Use it the right way,

Posted by randfish As some of you likely noticed, Linkscape's index updated today with fresh data crawled over the past 30 days. Rather than simply provide the usual index update statistics, we thought it would be fun to do some whiteboard diagrams of how we make a Linkscape update happen here at the mozplex. We also felt guilty because our camera ate tonight's WB Friday )but Scott's working hard to get it up for tomorrow morning(. Linkscape,

Posted by randfish In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executing the algorithm on a link graph,

Posted by jennita Disclaimer: You will not learn any SEO, CRO, SMO or Analytics in this post. You may however feel the urge to watch the Wizard of Oz and eat crepes. As you may have heard, SEOmoz has moved offices )woo hoo!(. So we thought it would be nice to take you on a tour of our new digs. We're quite proud that we outgrew the old space and needed a bigger place. Please follow along as I take you on a tour of the new office. We are just a block from Pike Place Market,

Posted by Danny Dover As recently as a month ago I was a victim of a state of mind I call Analytics Dismissal Disorder . This mindset is common after hearing about the importance of analytics, installing the tracking code and then getting overwhelmed by all of the graphs and scary numbers. When I suffered from analytics dismissal disorder )which my doctors called A.D.D. for short(,

Posted by laura This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Let me start by asking you this. What makes your site: Different? Remarkable? In competitive landscapes these are very important no absolutely necessary questions to ask yourself.

Posted by Tom_C Howdy mozzers. Since a lot of people in the search space are geeks, it naturally follows that there are plenty of single SEO guys and gals. Therefore this post is for you! Actually, it's more of a collection of random SEO tips and tricks I've picked up recently that I decided to hang together by applying the tips to online dating at the same time! Disclaimer: I'm going to reference OKCupid throughout this post. They are not a client,

Posted by randfish Last week, I gave a 45-minute presentation at eMetrics London on a variety of analytics for SEO topics. The presentation slide deck is embedded below: Metrics for SEO by Rand Fishkin )eMetrics London 2010( The presentation went into more depth in person, but topics included: Some basics: Measuring traffic against macro query growth Measuring against search market share Measuring against temporal trends Keyword selection based on traffic quantity,

Posted by great scott! Link building sucks. You know it, I know it, everyone knows it. It can be slow, tedious, and exhausting. It's also one of the most crucial aspects of complete search engine optimization. So what do you do when faced with the intimidating challenge of building links? Once upon a time, you could've just submitted your site to a few hundred cheap directories )or a few thousand like so many of the $99 "SEO" shops offer(,

Posted by Lindsay The preparation of an SEO Site Audit is something that every SEO, whether in-house, agency-side, or independent consultant, has done. They range from a brief assessment of an hour or two followed by a quick email to mammoth document of more than 50 pages that can take a month or more to complete.