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Publisher: SEOmoz


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2nd November Index Update: Our Broadest Index Yet, and New PA/DA Scores are Live
Tuesday, November 29, 2011, 17:51:30 GMT by SEOmoz
Posted by randfish Hey gang - it's that magical time again when Linkscape's web index has updated with brand new data )for the second time this month(. Open Site Explorer , the Mozbar and the PRO Web App all have new links and scores to check out. This index also features the updated Page Authority and Domain Authority models covered by Matt last week on the blog. Here's the current index's metrics: 38,295,116,929 )38 billion( URLs 466,742,600 )466 million( Subdomains 125,007,
author: SEOmoz
publisher: SEOmoz

Building The Implicit Social Graph
Tuesday, November 29, 2011, 06:26:58 GMT by SEOmoz
Posted by Justin Briggs Google Plus is Google's latest attempt at building an explicit social graph that they control, but Google has been building out an implicit social graph for quite some time. This graph is still relatively naive compared to the maturity of the link graph, but search engines continue to develop this graph. Since it is already directly influencing rankings, and its value will increase,
author: SEOmoz
publisher: SEOmoz

What Every SEO Should Know About IIS
Monday, November 28, 2011, 06:58:25 GMT by SEOmoz
Posted by Dave Sottimano IIS Server through the eyes of an SEO Disclaimer: This post is long and technical, but has been lovingly paraphrased for the benefit of non-technical SEOs to get involved and step out of their comfort zone. Recently, Ive had to deal with sites running on IIS and rather than just prescribing universal SEO fixes, I decided to get my hands really, really dirty. This is what Ive learned In this post: )Use the navigation links, trust me!
author: SEOmoz
publisher: SEOmoz

Using Emails to Build Links - Whiteboard Friday
Friday, November 25, 2011, 06:18:29 GMT by SEOmoz
Posted by Kenny Martin It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. In this weeks Whiteboard Friday, Rand shows off some useful and creative tips on how to utilize an email marketing strategy that will help you build links. Video Transcription Howdy, SEOmoz fans.
author: SEOmoz
publisher: SEOmoz

Introducing SEOmoz's updated Page Authority and Domain Authority
Wednesday, November 23, 2011, 23:54:38 GMT by SEOmoz
Posted by Matt Peters Here at Moz, we take metrics and analytics seriously and work hard to ensure that our metrics are first rate. Among our most important link metrics are Page Authority and Domain Authority . Accordingly, we have been working to improve these so that they more accurately reflect a given page or domain's ability to rank in search results.
author: SEOmoz
publisher: SEOmoz

6 Cool Ways to Supplement Your Open Site Explorer Data
Wednesday, November 23, 2011, 06:05:57 GMT by SEOmoz
Posted by richardbaxterseo And so it ends. By the time this post goes live, Yahoo Site Explorer will be gone . Lets take a moment to silently reflect on the passing of a once great SEO tool. Thankfully, there are a heap of Yahoo Site Explorer alternatives, with arguably more powerful features available than Y!SE ever had. Today,
author: SEOmoz
publisher: SEOmoz

Introducing Social Analytics in SEOmoz PRO
Tuesday, November 22, 2011, 19:45:24 GMT by SEOmoz
Posted by Miranda.Rensch Hi there, Mozzers! It's me, Miranda. Its been a while since Ive posted here, and Ive missed you! Today, I have something super exciting to share with you: our newest addition to SEOmoz PRO , Social Analytics!! zOMG, we have been working super hard on the new Social Analytics section; were excited for you to try it out and let us know what you think.
author: SEOmoz
publisher: SEOmoz

Gaming Social Media Signals For Fun And Profit
Tuesday, November 22, 2011, 06:12:29 GMT by SEOmoz
Posted by joehall This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. About two weeks ago I gave a talk at Pubcon titled, " Global Social Media Signals For SEO ". During the end of the talk I briefly mentioned several techniques used to "game" social signals.
author: SEOmoz
publisher: SEOmoz

Yahoo Sunsets Site Explorer )A Eulogy(
Monday, November 21, 2011, 17:52:47 GMT by SEOmoz
Posted by iPullRank Bing, Yahoo!, members of the Microsoft family, Tim, distinguished guests, inbound marketers and fellow Mozzers today we say goodbye to competitive link intelligence as offered by one of the Big 3 Search Engines. The SEO world will remember the brainchild of Tim Mayer, Yahoo! Site Explorer, as the first comprehensive tool that allowed users to find out which sites and pages were indexed, inbound links to any site and submit and track XML feeds. Yahoo,
author: SEOmoz
publisher: SEOmoz

Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries
Monday, November 21, 2011, 06:08:40 GMT by SEOmoz
Posted by Tom Anthony Measuring CTR data in search engine results is notoriously difficult, and with Google's recent move to HTTPS for logged in users it's only going to get worse. The problems include, but are not limited to: How can you record the clicks? How can you know what position you were in? What snippet was shown? What did the other entries look like? What ads were shown?
author: SEOmoz
publisher: SEOmoz

Mapping Keywords to Content for Maximum Impact - Whiteboard Friday
Friday, November 18, 2011, 06:29:46 GMT by SEOmoz
Posted by Kenny Martin When keyword targeting is approached separately from a content creation strategy, the concocted results can often leave us scratching our heads and pointing fingers at the malformed "Frankenpages." By fostering a more cohesive relationship between these traditionally detached endeavors, we can greatly enhance our results and deliver considerable value to our audience.
author: SEOmoz
publisher: SEOmoz

What Does your Ideal Rank Tracker Look Like? We Want to Know!
Thursday, November 17, 2011, 22:21:44 GMT by SEOmoz
Posted by Megan Singley You know that corner sandwich shop that you love so much because they'll make you the exact sandwich you crave? Yea, so this is kinda like that... well, but not. Here at SEOmoz we think a lot about how we can not only come out with new features, but also improve existing tools so our members can get the most value out of PRO. As a part of the help team, I cant stress enough how much we crave feedback from our users,
author: SEOmoz
publisher: SEOmoz

Duplicate Content in a Post-Panda World
Thursday, November 17, 2011, 04:26:21 GMT by SEOmoz
Posted by Dr. Pete No one saw the panda uprising coming. One day, they were frolicking in our zoos. The next, they were frolicking in our entrails. They came for the identical twins first, then the gingers, and then the rest of us. I finally trapped one and asked him the question burning in all of our souls 'Why?!' He just smiled and said You humans all look alike to me. - Sgt. Jericho Bamboo Jackson Ok,
author: SEOmoz
publisher: SEOmoz

How To Brand Your SEO Agency
Wednesday, November 16, 2011, 05:41:27 GMT by SEOmoz
Posted by neilpatel This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Last month I talked about 7 lessons I learned from running an SEO agency . One of the things Ive learned over the years is that you can command clients to pay you 6 and even 7 figures a year if your agency has brand recognition.
author: SEOmoz
publisher: SEOmoz

Quantifying the Impact of Google's Keyword Referral Data Shutdown
Tuesday, November 15, 2011, 08:16:05 GMT by SEOmoz
Posted by randfish On Tuesday, October 18th, Google announced they'd be hiding search referral data for logged-in Google searchers. When questioned by Danny Sullivan of SearchEngineLand, Google provided the following estimate on the impact to search referral data: "Google software engineer Matt Cutts, whos been involved with the privacy changes, wouldnt give an exact figure but told me he estimated even at full roll-out,
author: SEOmoz
publisher: SEOmoz

Brainstorming Your Link-Building Strategy
Monday, November 14, 2011, 21:24:14 GMT by SEOmoz
Posted by JonQ This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Often when client arrives in need of links, it can be fairly daunting trying to figure out how the heck youre going to get the link juice you need.
author: SEOmoz
publisher: SEOmoz

Schema.org - Why You're Behind if You're Not Using It...
Monday, November 14, 2011, 05:48:54 GMT by SEOmoz
Posted by CraigBradford If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you'd all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google )and Bing!( officially introduced schema.org in June , its fair to say motivation to implement it has been mixed. However since its introduction Schema.org has already evolved a lot,
author: SEOmoz
publisher: SEOmoz

Scalable Link Building Using Social Media - Whiteboard Friday
Friday, November 11, 2011, 06:14:12 GMT by SEOmoz
Posted by caseyhen This week we are thrilled to have Mike King join us again for another amazing Whiteboard Friday. As marketers and SEOs we all have asked our selves at one time or another how we can use Social Media to build links. Mike lays out a very scalable way to build links for just about any business. Enjoy and share your thoughts below in the comments. Video Transcription Greetings and citations, SEOmoz fans. My name is Michael King,
author: SEOmoz
publisher: SEOmoz

Set It and Forget It SEO: Chasing the Elusive Passive SEO Dream
Thursday, November 10, 2011, 21:13:30 GMT by SEOmoz
Posted by russvirante This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Howdy, Mozzers. This is Russ Jones )@rjonesx( from Virante, Inc . I recently spoke at the Search Exchange conference in Charlotte, NC on the topic of programmatic,
author: SEOmoz
publisher: SEOmoz

Using Google+ Ripples to Connect with Influencers
Thursday, November 10, 2011, 06:34:12 GMT by SEOmoz
Posted by caseyhen Two weeks ago today, Google released Ripples for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.
author: SEOmoz
publisher: SEOmoz

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