Result 181 - 200 of about 200
30 )New( SEO Terms You Have to Know in 2011
Recently I bookmarked a good entry level SEO glossary of current SEO terms. A few weeks ago I complained âabout some people still using obsolete and inaccurate SEO terms such as "keyword density" . Additionally, I missed many new or important terms on this list which I read about and often use, but many people, on the Web at least, don't. Thus I won't assume that everybody knows them already. Instead I want to define here 30 )new( SEO terms you have to know in 2011 .
author: Tad Chef
publisher: SEOptimise
Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative
It's not only the black hat and the paranoid who are increasingly wary of Google's privacy issues. Google Analytics has come under attack repeatedly in Europe. Recently, German government officials even threatened to âdeclare Google Analytics illegal. While I consider Google Analytics a minor threat to privacy compared to other Google products and services )like Doubleclick, Google toolbar or Google Chrome(, I think there is still room for improvement.
author: Tad Chef
publisher: SEOptimise
Not Using AdWords Remarketing? Don't Delay! )Actually Do(
I recently read an AdWords Remarketing tips post which made me think of a few ways to improve your AdWords Remarketing campaigns by introducing a delay between when a person visits your site and when you start showing adverts to them. Image from Stuck in Customs on Flickr Buying Cycles One problem with Remarketing is that it is hard to measure incremental value from it.
author: Richard Fergie
publisher: SEOptimise
So What Makes a Real SEO 'Expert'?
There are often too many people in the search marketing and social media industry who proclaim themselves 'experts', but can any of us really justify the title? Image credit: Flickr Mashable noticed that there were 15,740 social media experts on Twitter and this was back in 2009. In fact, with the prevalence of blogs and Twitter, it can be hard to distinguish between the writers with something useful to say and those simply filling space.
author: Kevin Gibbons
publisher: SEOptimise
30 Ways to Use Social Media for Business People
* While we Web professionals may assume that virtually everybody is using social media these days it's far from the truth. People use social media but businesses don't . A recent study shows that 94% of businesses actually do not use social media even for the most obvious task it's good for: Getting feedback . That's akin to not using cars, phones or electricityâ in the first half of the 20th century.
author: Tad Chef
publisher: SEOptimise
15% Discount Code for SMX Advanced London 2011
Once again, we are proud to be a blog partner for the SMX Advanced London 2011 conference. The event takes place on 16-17th May 2011. In order to receive a 15% discount, just enter the code SEOPTIMISE011 when signing up online . There are different packages available and the prices go up after March 1st so it's best to book early! For coverage of previous events,
author: Kevin Gibbons
publisher: SEOptimise
Keyword Temperature and Other Exotic Metrics
* Do you measure keyword temperature to improve your SEO? You don't? Well what about keyword density ? Also there are other exotic metricsâ to fool you into believing you do something for your site's SEO. Sounds weird? Then read on. The story starts like this: In recent days I've been haunted by the ghastly specters of the past. In several cases I've had to do with metrics long gone or which weren't ever meaningful in the first place.
author: Tad Chef
publisher: SEOptimise
Reverse Engineer the Search User
* Michael Martinez of SEO Theory published an article a few days ago that explains in depth how useless it is to chase Google's algorithm. I won't repeat what he wrote here, you can read his explanation in case you haven't yet: Martinez refers to reverse engineering the Google algorithm as futile and decries good old ranking factors as obsolete. I would probably not go as far as he does but nonetheless my approach is similar.
author: Tad Chef
publisher: SEOptimise
How to get ready for Christmas NOW
Image credit: Flickr Despite a tough economic backdrop and widespread fears over delivery times, this was another season of growth for UK online retail. It may seem a little early to be thinking about Christmas again already, but given that careful planning is often hailed as the key to success, what can you start doing now to prepare for next Christmas? In another bumper year for web businesses, more Britons spent more online than ever before. In fact,
author: Rachel McCombie
publisher: SEOptimise
10 Tips to Improve Your Social Graph for Google
It was great to present at the Sphinncon conference today alongside Kelli Brown , Tal Siach and Miriam Schwab - I've posted my slides and tips below to share with everyone online: 10 tips to improve your social graph for search View more presentations from Kevin Gibbons . The idea behind this was to provide actionable ideas based upon Matt Cutts' announcement in December that social signals are a ranking factor .
author: Kevin Gibbons
publisher: SEOptimise
30â Web Trends You Have to Know About in 2011
After writing the rather humorous post on predictions for 2011 I noticed more and more trends so I finally decided to write a 30 trends for 2011 list again this year. These trends are the ones you really have to know about if you ask me. These changes take place already or are unfolding and you can't afford to ignore them as an SEO, web design or other Web professional.
author: Tad Chef
publisher: SEOptimise
10 SEO and Web Predictions for 2011â That Will Most Likely Come True
OK, for 2009 and 2010 I had made my huge 30 Web Trends lists. Some of them turned out be true others did not. No surprise here. This year I turned a bit lazy. I won't offer you 30 predictions for 2011 I'm quite sure about I will predict only the things I'm almost absolutely sure about. OK, maybe some of them are a bit funny or over the top but who wants business as usual? SEO won't die in 2010.
author: Tad Chef
publisher: SEOptimise
Merry Christmas from all at SEOptimise [Infographic]
We've created an infographic to help celebrate Christmas with our readers and clients this year: Have a great Christmas and a happy New Year everyone! Also, stay tuned to our Facebook fan page for some very embarrassing photos and videos from our Christmas party last week. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter .
author: Kevin Gibbons
publisher: SEOptimise
30 Great SEO Blogs You Might Not Know Yet
Recently both my own SEO Blog SEO 2.0 and the SEOptimise blog have been featured in a few "top SEO blogs" lists. While I was of course delighted to get so much appreciation for publication I write for I also noticed that some of the " best blogs " weren't best at all while other really good blogs about SEO were missing. Thus I decided to compile a list of 30 great SEO blogs you might not know yet . These blogs and the respective bloggers involved are often funny,
author: Tad Chef
publisher: SEOptimise
Christmas Crackers: Top Comments from 2010
As we all wind down for the Christmas week, I thought I'd revisit some of the best comments left on my guest blog posts over the year' Image credit: Flickr Regular readers of my Twitter feed will know that I am a regular guest blogger, often appearing on websites such as Search Engine Watch , Econsultancy and Search Engine Land , as well as writing here on the SEOptimise blog .
author: Kevin Gibbons
publisher: SEOptimise
Does a Perfect Link Profile Look Too Perfect? Why You Shouldn't Ignore Nofollow Links!
Yesterday I read a very good article on Problogger which looked at 10 tips for a flawless link strategy . There's some great ideas in there for anyone looking to strengthen their website's reputation in Google. But' It did lead me to ask the question; does a perfect link profile look too natural? The above quote may be true, but in this case I prefer this one: "A beautiful thing is never perfect." Obviously everyone wants to aim to do everything perfectly,
author: Kevin Gibbons
publisher: SEOptimise
How to Turn a Loss into Something Positive
* The UK SEO community was so inspiring during the last several days. After the sudden death of Jaamit Durrani , one of the most popular UK SEO specialists the community has proven that even a huge loss like this one can have a positive impact. The way people have come together to support Jaamit and his family and to spread the love all over the Web and in real life as well has made the virtual tubes feel a bit warmer this winter.
author: Tad Chef
publisher: SEOptimise
2010 Predictions - How Well Did I Do?
Last year I made 10 predictions for PPC in 2010 . I got a few of the more obvious things right, and few things wrong and I completely failed to predict some quite important changes. Here's how I did: 1. CPCs will rise This one was spot on )and also a complete no brainer(. 2.
author: Richard Fergie
publisher: SEOptimise
SEOâ is a Zombie! The Ultimate "SEO is Dead" )or Not( Resources List: 1997 till Infinity
* Eâvery time I read somewhere that " SEO is dead " I get scared. I'm not scared because I'm afraid my clients will read such a post and then quit paying me for SEO services. I'm terrified because I know that SEO is a zombie! Every time it's dead it gets up and becomes even more complex, eating up my brain. Lately the "SEO is dead" meme turns more and more bizarre though. The more SEO booms by the numbers )and I mean money not just traffic!
author: Tad Chef
publisher: SEOptimise
Track Google Site Preview Bot in Google Analytics
Rasmus Himmelstrup ) @rasmusgi ( tweeted a link to a post on Web Analytics Island about how to track the Google Site Preview bot in SiteCatalyst. The tracking relies on the face that Google site preview shows a rendered image of the page so it must execute any javascript on the page. If Google are executing the Site Catalyst code then maybe they are also running the Google Analytics code. I want to track this thing. Let's get to work!
author: Richard Fergie
publisher: SEOptimise
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