Today myself and Daniel Bianchini gave a presentation at a4uexpo London 2011 on how to survive Google's panda algorithm update. In case you missed it, we've posted both sets of slides online here: The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 View more presentations from Kevin Gibbons . A4 u panda-slap-db View more presentations from Daniel Bianchini . If you have any questions on this please let us know in the comments.

In this day and age, it's probably fair to say that we're all aware of the value of Twitter - both on an interpersonal level and in a business context - so I'll spare you the "why everyone should be on Twitter" blurb. Those 'in the know' will know that following the right people is important in terms of reaching out to an appropriate audience - those it will benefit you to interact with and who will share your tweets with their followers.

This post was written as a response to a direct request from @mitchholt . Apologies for the delay, but we thought it's better 2 months late than never! Website architecture is an important part of the overall search engine optimisation strategy. There is a large volume of literature covering the importance of website architecture with two separate perspectives, both of which are extremely important for effective website optimisation.

Today I've been at Econsultancy's Jump conference , this is the second year for the event and it's already a hugely popular event. This is run with 8 tracks alongside each other - so obviously I didn't attend them all, but I have listed the top tweets and best bits from the day. This will be updated during the day: $50 billion will be spent by US organisations in 2012 on Facebook advertising.

* ​ Google is now not the only monopolist on many search markets including the UK, but the mega-corporation is overtaking new markets, crushing the competition with more or less ruthless tactics. Some SEO industry pundits such as Aaron Wall already advise you to prepare for a time after SEO when Google will finally keep most clicks for itself. The tendency is already there,

Over the past few weeks I've been surprised to see some really great posts struggle to gain any momentum, as well as seeing some really crap posts do surprisingly well in terms of being shared by a large audience. My suspicion is that in both cases it had a lot to do with the design of the sites that the blog posts were hosted on )here's a very good post on how design impacts shareability (.

Bookmarks are now links . The artist formerly known as social bookmarking site Delicious.com has been relaunched by the new owners Avos , run by the former founders of YouTube. The new site is clean, simple and image oriented. Obviously Delicious has learned from the many image bookmarking sites out there that have sprung all over the Web in the recent years. On the other hand the new site focuses on social sharing and commenting as well.

There's lots of mixed opinions on how useful Google AdWords remarketing is - so I thought it would be useful to run a quick poll to see how these are divided: I'll update this later in the week with the results - and if you have any comments please feel free to leave them below. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter .

September was a very busy month on the SEOptimise blog - so here's a monthly recap, just incase you missed any of top posts - ordered by number of retweets. Top 12 SEOptimise posts in September: 30 Google SERP Changes That Impact Your SEO Strategy by Tad Chef - 224 Tweets 74% of SEOs Buy )or Would Consider Buying( Links! by Kevin Gibbons - 172 Tweets International SEO Strategy - Domains, Subdomains or Subfolders?

'There can be no further doubt that it's mainstream. Yes, a discussion around search engine optimisation has featured on never-ending Radio 4 farming-community soap opera The Archers. You're probably wondering why I would know this. The answer is that, being prematurely middle aged enough to refer to the radio as "the wireless", I am also middle aged )and countrified( enough to tune into The Archers from time to time )I don't follow it religiously or anything,

Last week I asked on Twitter to see what common SEO mistakes were still being made by retail websites. This received a great response, so I thought I'd share the top replies with our readers. I've picked some UK high street retail examples to help display the issues raised, but please note that we have no connection with any of these websites - so this is an outside perspective. There may be logical reasons for the examples which we are unaware of,

* Just a few years ago SEO was really simple . You had to be in the top 10 or rather in the top 3 for relevant keywords. Then the traffic came and with it the leads, sales or whatever you wished. Today there is no real top 10 anymore . Even if you are at #1 in the organic search results, you might be below the "fold" so that users have to scroll to see your site on the Google search results page aka SERP .

As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the client and yourself with actionable information, whilst also being able to outline your KPIs clearly. All reports should ideally include metrics from both on-site and off-site activity, providing the client with a clear understanding of what improvement has been made.

For those of you who missed the Livestream of yesterday's F8 Facebook Conference, CEO Mark Zuckerburg announced some major changes to the future of Facebook, which in a nutshell is to try and realise his vision of making the whole web social. Within Facebook, the focus is shifting from 'what you say' to 'what you do'. Here are some of the major changes announced: 1.

* If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification . It's a useful qualification to have when working with Google Analytics on your clients' sites )and you should be using some analytics software!(. I passed the test last week and thought I'd put together a few tips for anyone else who may be thinking of taking the exam.

When social media marketers ran Facebook campaigns that were aimed at driving traffic toward their websites, they had to resort to tools such as Google Analytics in order to measure success or failure of their Facebook campaigns. However, a nifty new addition to the Facebook arsenal is the 'insights for domains' feature which has been introduced with minimum fanfare by Facebook.

* Recently there has been much talk about Klout . You could call it a swelling hype. Usually a new service goes all out to get noticed but Klout has been around for quite a while . Over time the service which attempts to identify and classify influencers on social media has gained considerable influence itself. There are already lots of lists with Klout score optimisation techniques. Some remind me of old school SEO. Indeed,

If you're already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords produce what results? Which cause people to make purchases, which result in newsletter sign-ups, which drive traffic to your forum or blog? You need tracking to answer these questions. AdWords )or AdCenter( will tell you what ads searchers click,

Last week I ran a Facebook poll to ask what people considered to be their favourite search conference in the UK . This received a great response )197 votes in total( - and we can now announce that the winners of the competition were Think Visibility, who collected 63 votes! SAScon Manchester and BrightonSEO made it a great result for the smaller events as they finished second and third respectively,

I'm always looking for ways to improve our social media audits at SEOptimise to make them more insightful and actionable. While there is no perfect way to approach writing a social media audit, here are some ideas on what I think are important things to consider when writing a social media audit. What's the point of a social media audit? A good social media audit can take quite a while to write,