by David Wallace One year after the release of Universal Search, Google's search results pages been completely rearranged. Some listings have been pushed off the page, and new listings have generated unexpected traffic for site owners. This session taught by Michael Stebbins of Market Motive shows how this system works including how to get in early as well as how the strategy for getting into Google's universal search results differs from traditional SEO.

by David Wallace Need links? Of course you do! In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy. Link guru Debra O'Neil Mastaler of Alliance Link walks attendees through the world of links. She reveals why search engines rely so heavily on links, where to find links and why a good link can send sales through the roof. Debra starts out talking about why links are valuable.

by Diane Aull Site Architecture Presented by Stoney deGeyter Why should we care about site architecture? Good Site Architecture Helps SEs find important pages Helps users find them Helps SEs determine page relevance Helps users & SEs have to think less Bad Site Architecture Roadblocks SE spiders Decreases rankings Confuses visitors Reduces sales You want your site to be a "no thinking zone" where neither SEs nor human visitors have to try to figure out what to do next.

by David Wallace Many businesses are trying to figure out whether they need to integrate blogging into their marketing plans. What will be the ROI from blogging? Will customers be more inclined to buy because you have a blog? These are just some of the questions being tossed around by intrigued marketers. In this session, Mack Collier of The Viral Garden touches on blogging as a component of a greater marketing scheme for your small business including engaging content,

by David Wallace One of the biggest stumbling blocks for small business web sites is their content. This session, taught by Heather Lloyd-Martin of SuccessWorks Search Marketing Solutions , will reveal why content and copywriting plays such a huge role in the success of your web site. It is designed to show what type of content is essential to include and provides some tips and insight into how the words you use can impact the actions people take once they reach your web site.

by David Wallace There's no doubt the best endorsements come from happy and loyal customers. So what if there was a way to build a community around your web site? A community that helped keep your content fresh, your ideas flowing and the links 'a coming. Turns out, there is. Of course to build a community, you need to have some personality. In this session, Sage Lewis of SageRock Marketing ,

by David Wallace While it's easy to get overwhelmed about going up against big businesses in marketing realms like search engine optimization, blogging, viral marketing, community building and analytics, a good dose of common sense can really level the playing field. This panel which features Jennifer Laycock of Search Engine Guide serving as moderator and speakers Matt Bailey of Site Logic Marketing ,

by Karri Flatla When I finally did get on the micro blogging bandwagon )and no, I don't count Facebook, not even the "new" one(, I put my profile on pretty much all of the Twitter-ish sites I could find. Hey, why not? It's sort of like one of those drinking games where you do a bunch of different shooters in about half and hour, realize most of them just make you want to throw up and go back to your favourite beer the following Saturday. My favourite beer is Twitter.

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: This list covers how web forms should be created as well as basic functionality, including how errors are handled when something goes awry. Why this is important: Forms are a standard method of allowing visitors to communicate with you, including the placing orders. If forms don't work properly,

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: This list covers a range of items dealing with pages dedicated to helping your customers with various needs and answering important questions they have regarding your site, products and services. Why this is important: If your customers are digging through your help and FAQ pages,

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: The list covers items that have to do with the process of logging into or accessing "my account" pages, and the information found on those pages. Why this is important: Ensuring visitors can easily login and find the information they need is essential to providing a good customer experience.

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: This list covers items regarding the actual checkout process of the shopping experience, after products are added and the visitor moves to complete the purchase of the items in the cart.

by Sage Lewis Sage opens with a rather depressing look at the Dow Jones, offering up examples of companies like Meryll Lynch and AIG that have taken some pretty serious hits. The tone lifts though as Sage infuses his typical optimistic attitude into the situation. He encourages people who might be struggling to consider using the web as a means to bring in income.

by Mike Moran I'm constantly amazed by the folks in direct mail who send out these long letters asking me to sign up for one more credit cardI know they work, but it's not my style )and it doesn't work well on the Web(. I am often reminded of a story from my youththe 1960swhen a long-haired hippy was struggling to get a ride to his destination. The hitchhiker kept sticking out his thumb, but no one stopped. Finally, he scrawled on a piece of cardboard,

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: This list covers a few items regarding mini-baskets. These are the portions of the page that show real-time updates to the information added to the shoppers cart. Why this is important: Since mini-baskets are ever-present through the shopping experience, the information here can be vital to the visitor,

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: This checklist covers items pertaining to the actual shopping basket page where products are accumulated before the shopper checks out and finalizes their purchase. Why this is important: Visitors place items in their online shopping basket for many reasons, one of which is with the intent to buy.

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: This list covers multiple issues for individual product pages. These are the pages which generally provide information on a single product only. Why this is important: The product page has a very singular focus: one product.

by Stoney deGeyter This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series . What this is about: This list covers general points related specifically to ecommerce websites. While not everything here will apply to other sites, there is information that can be gleaned and applied to service related websites, as well as others.

by Sage Lewis Sage uses Scoble of Scobleizer.com as an example of a revolutionary approach to brand management. Scoble launched a fairly scathing review of all the DEMOfall '08 start up companies, stating how much they sucked and how he couldn't believe they won $18,000. Scoble's readers did not like this, so they launched they're own attack on Scoble himself. Despite how badly all of this sucks,

by Scott Buresh The most ambitious Internet retailers, hoping to emulate the style and online influence of Amazon.com and other recognized brands, tend to aim for sprawling electronic retail websites that may look pretty but accomplish little else. If all the push is towards what appears on the front end instead of a concerted effort in choosing a reliable e-commerce solution from the get go, these decisions can ultimately impact the long-term success of any SEO campaign.