Matt Cutts published a video with a very interesting topic recently. He discussed the question, if a legitimate and customer appreciated business can compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition. Can they? As stated in the video, the Internet leveled the chances of big and small [...] Author information Krystian WBodarczyk Krystian is an Internet Marketing Manager at Positionly .

This week in search we talk about everything to deal with Penguin 2.0. We cover everything you need to know to keep you and your site up to date. If you missed, last week we talked about Bing Search. Penguin 2.0, here is everything you need to know. Our goal with these videos is to help our [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org .

Knowing what your competitors are doing and how they perform is key to developing a strategy to surpass them in organic search. By doing a bit of digging, one can uncover a great deal of learning from competitors who have already tested different elements of their SEO campaigns. In previous posts in this series, I .

Google's AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there's a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find [...] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools.

In this day and age, we're all part of networks and groups of peers that communicate and interact multiple times a day. With the rise of social media and other interactive networks, it is easier than ever before to reach out to someone and get information directly from the source. This is never more prevalent .

I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost. In the past couple of weeks I have resigned from an old Client I used to work with back in 2010. It's a big ecommerce site [...] Author information Andrew Lolk Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy .

With talks of the new Google Penguin update and how social media can help stabilize and improve a site's performance online, site owners are increasingly focusing on social media marketing campaigns. The question is - how do you really know how effective your campaigns are, and how can you determine ROI? Of course, the ultimate [...] Author information Marcela De Vivo CEO at Gryffin Media Marcela De Vivo has been an SEO since 1999,

Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It's official, Google just released version 2 of Penguin. The first update literally shook the internet. Webmasters had to re-invent themselves and embrace content marketing. Google is wise and is fully committed to their mission of making the search [...] Author information Adam Morgan Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time,

From page one to penalised in a blink of an eye! It's every SEO professional's worst fear as they realise that their months of hard work have been flagged by Matt Cutts & Co as not conforming to Google's Search Quality Guidelines. The result? A dreaded notification in Webmaster Tools and in most cases damaged [...] Author information Oliver Carding Oliver Carding is a UK based SEO consultant,

Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days, and there have been some really interesting debates going on over exactly what we should expect from the upcoming release. So what might the upcoming release have in store for SEOs? Who might [...] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org .

We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors. As part of this two series post, here are 5 more strategies and tactics you can leverage to get that [...] Author information Pratik Dholakiya Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions,

Dear SEJ Contributors & Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments & social media. We've noticed a major trend in our writer bios. About 90% of our bios include exact match links, extra links and other links to multiple companies. In an effort to clean [...] Author information Loren Baker Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger.

  Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don't remember where you came from, you want to optimize for this keyword, but it's in the wrong campaign, or is it? To help [...] Author information Chris Kent Chris Kent )@KentKineticSEO( is a consultant specializing in medium sized E-commerce Audits and Adwords Optimization.

It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee and a company can be labeled a social media fail, a dishonor so damaging that it's not only fodder for the front page and late-night talk shows, but a brand buster, too. Learn from these recent [...] Author information Bernadette Coleman Bernadette Coleman is CEO & Executive Director of Advice Interactive Group,

PENGUIN - AN INTRODUCTION Most of you must be familiar of Google Penguin - believed to be the search engine giant's latest weapon to counter websites that deliberately violates Google's Webmaster Guidelines. Since the latest Google update Penguin 2.0 is on its way to hit soon; it is important for you to understand the basics [...] Author information Ellis McGrath Ellis McGrath works for the professional Web Development Company; VITEB .

Great content sells. It converts. It helps with SEO. And sometimes, it works like magic: it goes viral, creates traffic inflow, and helps you achieve your goals. But what exactly is great content? How do you produce something so great it'll go viral and help you achieve your goals? The Internet is inundated with a [...] Author information Jayson DeMers Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based SEO agency, as well as Crackerize.com ,

It's incredibly important to get your business involved in local SEO, but businesses should not stop at just one search engine or one local listing service. If you're a business owner, creating a presence on all of the different local outlets including Yahoo Local, Bing Local Listings, Yelp, and Google+ Local will only help you .

Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular. Today, Pinterest made a new update that significantly improves the usability of the platform. Those in the [...] Author information Adam Morgan Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time,

The Tumblr acquisition by Yahoo is smart in so many ways, from an advertising perspective to a "let's be relevant again" perspective. And pair the Tumblr news with a relaunch of Flickr, and we're looking at an end result of Marissa Mayer dominating a market where Google has a major weakness " photos. )Anyone use [...] Author information Loren Baker Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger .

The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it's so effective at driving up keyword rankings - when it's done consistently and when those guest posts are published on authoritative domains that are relevant. It's been in the back of my mind for some [...] Author information Brendon Turner Brendon Turner is a Partner and Director of SEO at WebDevCompany.com , a full service SEO ,