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Publisher: Search Engine Journal


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Twitter is Impossible to Resist: Study Indicates Social Media Urges Stronger than Sex
Monday, February 6, 2012, 20:25:23 GMT by David Angotti
A new study just released by the Chicago University's Booth Business School suggests that people find it more difficult to resist the urge to use Twitter or Facebook than to resist sex, sleep, cigarettes or alcohol. The study, which examined 205 German men and women between the ages of 18 and 85, concluded that social .
author: David Angotti
publisher: Search Engine Journal

Global Keyword Bid Optimization With OptiMine
Monday, February 6, 2012, 20:25:23 GMT by Melissa Fach
OptiMine is Bid Optimization Software that claims it "improves paid search results by 25 percent or more and backs up the results with the industry's only performance-based price guarantee." OptiMine is focused on maximizing the performance of paid search campaigns to achieve financial goals. Their strategy is to analyze the individual click, cost, conversion and .
author: Melissa Fach
publisher: Search Engine Journal

Matt Cutts Explains How SafeSearch Works
Monday, February 6, 2012, 18:16:53 GMT by Melissa Fach
Google's Matt Cutts answers a question about how SafeSearch works. The link Matt mentions is below the video. If you're a website owner and you think that your content is mistakenly being filtered by SafeSearch, you can let us know here: http://support.google.com/webmasters/bin/request.py?contact_type=safe_search.
author: Melissa Fach
publisher: Search Engine Journal

Utilizing Existing Partnerships to Score Easy SEO Wins
Monday, February 6, 2012, 17:10:13 GMT by Adria Saracino
I am a big believer that the term "link building" should be abolished and forever re-branded as "relationship building." Successfully creating and managing relationships is what will get you links, not sending out mass impersonal emails asking for links. Think of link building as networking - people are more likely to link to people they .
author: Adria Saracino
publisher: Search Engine Journal

How to Create an Effective Google+ SEO Content Strategy
Monday, February 6, 2012, 14:30:57 GMT by Neil Patel
I've recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer's game has changed' And getting that Google+ account is critical. But just having an account will not help you. You must optimize it to get the best results from Search Plus Your World. .
author: Neil Patel
publisher: Search Engine Journal

Do This, Not That: SEO Content Edition!
Sunday, February 5, 2012, 19:14:16 GMT by Elisa Gabbert
I'm sure you've seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M's or taco pizza instead of taco salad. This is like that, only less delicious. )But reading, like celery, has negative calories!( Here are a few ideas to help you a( use your time more efficiently .
author: Elisa Gabbert
publisher: Search Engine Journal

Easy Way to Understand Google's Panda
Friday, February 3, 2012, 19:19:51 GMT by Melissa Fach
There are so many myths out there about Panda and what it means. This infographic from Single Grain makes it very easy for you to understand what Panda is, what can hurt your site, link building tips and offers suggestions on what to do if your website was affected.
author: Melissa Fach
publisher: Search Engine Journal

Google Blogger URL Redirects Censor International Users
Friday, February 3, 2012, 18:13:15 GMT by David Angotti
When Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny. The .
author: David Angotti
publisher: Search Engine Journal

Opinion: What can go wrong in social media?
Friday, February 3, 2012, 17:27:04 GMT by Yang Li
There are loads of companies, be it small or large, itching to dive into social media platforms. But before you jump into the water, you need to ask yourself 'do you really understand social media?' Please don't tell me "it's basically registering on twitter or create a Facebook page." No, it's definitely not. Although they .
author: Yang Li
publisher: Search Engine Journal

Who Will Win Super Bowl 46? [POLL]
Friday, February 3, 2012, 14:12:04 GMT by Melissa Fach
author: Melissa Fach
publisher: Search Engine Journal

Marketing Mayhem in the Hotel Booking Space
Friday, February 3, 2012, 12:24:13 GMT by Loren Baker
If there is any more dynamic and competitive marketing niche online than travel and hospitality, even the casual observer would have a hard time noticing it. If only there was a way to discern just where the many online business are headed. Well, maybe by noting some significant ones, along with their latest news, we .
author: Loren Baker
publisher: Search Engine Journal

What Marketers Can Learn from Proctor and Gamble and Old Spice SEM
Thursday, February 2, 2012, 19:23:16 GMT by Thomas Ballantyne III
Proctor and Gamble )NYSE:PG( made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, "As we've said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent' In the digital space, with .
author: Thomas Ballantyne III
publisher: Search Engine Journal

How To Get Hired At A Top SEO Agency Part 4: What Not to Do in An Interview
Thursday, February 2, 2012, 17:14:50 GMT by Benjamin Beck
See Part 1 and Part 2: What most applicants are lacking and Part 3: Rocking The Interview. The last question I asked our panel of SEO experts was "What is your best interview story Good, bad or funny?" Four of the five SEO experts told experiences of things that you should not do in an .
author: Benjamin Beck
publisher: Search Engine Journal

'Because Most SEOs Don't Know What Strategy Means
Thursday, February 2, 2012, 14:20:12 GMT by Neil Patel
There seems to be some confusion when people talk about SEO strategies that could lead to problems for your own efforts'and your clients. What's interesting is this confusion seems to be created and sustained not by people who don't know what they are talking about, but the very people who should know what they are .
author: Neil Patel
publisher: Search Engine Journal

Pinterest the Referral Giant: New Site Driving More Traffic than Google+, YouTube, and LinkedIn Combined [INFOGRAPHIC]
Thursday, February 2, 2012, 13:16:34 GMT by David Angotti
In addition to recently winning the Crunchie for Best New Startup of 2011, a new study by shareaholic is now indicating that Pinterest is driving more referral traffic than Google Plus, LinkedIn, and YouTube combined. The study, which examined aggregated data for over 200,000 web publishers with a reach of over 260 million unique monthly .
author: David Angotti
publisher: Search Engine Journal

Leveraging Pinterest: How "Pinnable" Is Your Content?
Wednesday, February 1, 2012, 19:55:05 GMT by Diane Kinney
You can't get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest's growth is explosive, and content creators and "brands" are scrambling to figure out how to "leverage this channel" )hate the buzzwords(. Most advice focuses on creating a presence on Pinterest and pinning your own .
author: Diane Kinney
publisher: Search Engine Journal

Illegal Anti-Poaching Policy: Google, Apple, and other Tech Giants Face Lawsuit
Wednesday, February 1, 2012, 18:22:32 GMT by David Angotti
Although seven technology giants from Silicon Valley requested the district court dismiss a lawsuit that alleges anti-poaching deals, U.S. District Judge Lucy H. Koh stated yesterday that the companies must defend themselves from the plaintiffs' complaints. The seven companies, Apple, Google, Intel, Adobe, Intuit, Lucasfilm, and Pixar, allegedly entered an illegal agreement to not recruit .
author: David Angotti
publisher: Search Engine Journal

Interview with Chris Winfield about BlueGlass LA
Wednesday, February 1, 2012, 17:15:44 GMT by Melissa Fach
As someone that has been to several BlueGlass events I have to say that the experience is extremely rewarding on many levels. The size of the conference gives you the ability to hang out with a small group of people for long periods of time. You not only get a chance to get to know .
author: Melissa Fach
publisher: Search Engine Journal

The SEO's Guide to Google Analytics 5: Getting Used to New Features Part I
Wednesday, February 1, 2012, 14:16:10 GMT by Dali Burgado
This is part one of three in a geeky Google Analytics version 5 series to help you get accustomed to the new Google Analytics and use the new neat reporting features to impress your clients and bosses. In the next article, I will share my top 6 new features in Google Analytics version 5. And .
author: Dali Burgado
publisher: Search Engine Journal

Zendesk Announces Availability in Google Chrome Web Store
Tuesday, January 31, 2012, 19:31:24 GMT by Melissa Fach
Zendesk, the cloud-based help desk technology behind Groupon and Zappos, announced today its availability in the Google Chrome Web Store. Zendesk has two offerings on the Google Chrome Web Store. The first is the Zendesk Activity Stream that displays recent customer service activity on the computer desktop when new inquiries come in. Agents never have .
author: Melissa Fach
publisher: Search Engine Journal

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