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Publisher: Search Engine Journal


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Google & Yahoo Ad Deal Set for October Launch
Friday, August 29, 2008, 13:00:33 GMT by Loren Baker, Editor
Google CEO Eric Schmidt confirmed yesterday that despite pressure from the US Justice Department, the Google Yahoo advertising partnership will proceed with its scheduled launch of early October. "We are going to move forward," Schmidt said Thursday )as quoted by the Seattle Times (. "We are in the process of talking to the government. They've not indicated one way or the other how they're dealing with us. We always worry a little bit,
author: Loren Baker, Editor
publisher: Search Engine Journal

Google Announces Winners of Android Develeoper Challenge
Friday, August 29, 2008, 12:43:52 GMT by Loren Baker, Editor
Google's Android Developer Challenge is now completed and 10 development teams have won awards of $275,000 for their cutting edge and unique applications for use on the Android mobile platform . 10 other teams also won awards of $100,000. All teams presented overviews of their Android apps, and the technology and coding which was used to put them together.
author: Loren Baker, Editor
publisher: Search Engine Journal

Div ID="Header" Different SEO Tactics
Friday, August 29, 2008, 12:11:08 GMT by Ann Smarty
It is quite natural a header div is one of the most important on-page elements and thus it is in constant focus of SEOs' attention: it is a sitewide element - it "interlinks" / unites all site subpages )and thus is one of the most important components of your site internal architecture(; it is the most prominent part of the site - it is usually located at the top of the page source code )and hence is a good place for your keywords(.
author: Ann Smarty
publisher: Search Engine Journal

How to File a Google Reconsideration Request
Thursday, August 28, 2008, 15:00:23 GMT by Ann Smarty
Filing Google reconsideration request is the last resort for webmasters to recover their penalized sites. There are no guarantees it will help and hence plenty of rumors and speculations exist as to how it should be filed and what to expect. 1. Don't rush to submit a reconsideration request - if you haven't done anything wrong, you will recover your rankings within 0,5 - 2 months without any evident reason except that some time passed. 2.
author: Ann Smarty
publisher: Search Engine Journal

MySpace Serving More Display Ads Than Yahoo : Shoud Yahoo Care?
Thursday, August 28, 2008, 14:45:32 GMT by Loren Baker, Editor
According to ComScore , MySpace )or Fox Interactive Media( has surpassed Yahoo in terms of displaying advertisements, serving 56.8 billion ads 15.2% of the display ads on the Internet, while Yahoo weighed in at 53.1 billion display ads with a 14.2% share. This is however, a bit of a misleading statistic. Sure it is amazing that MySpace is serving more display ads than Yahoo now, although MySpace advertisements generally are not monetized or targeted as well as Yahoo's,
author: Loren Baker, Editor
publisher: Search Engine Journal

Google Unearths Secret Cow Powers
Thursday, August 28, 2008, 14:12:58 GMT by Loren Baker, Editor
Google Earth is being credited for a scientific discovery by two German scientists which shows that cows naturally point north, in the same way a compass would, when resting or grazing. The zoologists used Google Earth to study the patterns of over 300 herds of cattle, totally 8,510 cows. Moooo! From VNUnet : Of the 8,510 cows observed on Google, some two thirds had aligned themselves in a direction facing magnetic north when grazing or resting.
author: Loren Baker, Editor
publisher: Search Engine Journal

5 Tools to Visualize Page Outlinking Tactics
Wednesday, August 27, 2008, 14:01:03 GMT by Ann Smarty
I love playing with visualizing tools because they allow to see what you might have missed exploring a table or a graph. This time I have compiled the list of tools that show various outlinking tactics and characteristics. 1. SearchStatus or SEOquake FireFox extensions both visualize on-page nofollow attribute usage by highlighting )or striking through( links that use rel="nofollow": 2.
author: Ann Smarty
publisher: Search Engine Journal

Is Google Moving Towards Becoming a Social Search Engine
Wednesday, August 27, 2008, 01:10:32 GMT by Arnold Zafra
If the series of tests that Google engineers are doing on their search portal is any indication of what may soon become of the Google Search, then we might be looking at Social-powered Google search engine in the near future. According to Ben Gomes in a post at the Official Google Blog , they are conducting "little experiments" and testing of everything from the barely visible to the glaringly obvious.
author: Arnold Zafra
publisher: Search Engine Journal

Google Ad Manager Now Available to all Adsense Publisher
Tuesday, August 26, 2008, 21:22:42 GMT by Arnold Zafra
For several months now, some selected Adsense publishers have been beta testing Google's hosted ad serving manager which as we said before is a good tool for letting Adsense in to your site's unsold ad spots . Today Google AdSsense has just opened up the Ad Manager to everyone who have existing AdSense account. Creating an Ad Manager account automatically links your AdSense account and later on you can optionally integrate the two account.
author: Arnold Zafra
publisher: Search Engine Journal

Save 50% off Best of The Web Local Advertising
Tuesday, August 26, 2008, 17:49:38 GMT by Loren Baker, Editor
BOTW Local Directory, which Eric reviewed on SEJ , is offering a savings of 50% off the Premium Business details page, so instead of their price of $9.95 per month, advertisers can pay only $5 per month. There are only 5 days left in the August promotion, so if you haven't taken advantage of the offer, check out http://local.botw.org/premium .
author: Loren Baker, Editor
publisher: Search Engine Journal

Google Search Suggest Now Out of Beta
Tuesday, August 26, 2008, 17:31:54 GMT by Arnold Zafra
Google is officially rolling its Search Suggest feature which has been in Google labs for quite some time now. Google Search Suggest works similarly with the "Did you mean" feature that we often get when we enter a seemingly odd/misspelled search term which the Google engine finds incorrect. Only this time, the suggestion is done real-time.
author: Arnold Zafra
publisher: Search Engine Journal

Get Alerted Once Any Page Is Changed
Tuesday, August 26, 2008, 10:48:59 GMT by Ann Smarty
Being automatically updates once a page is changed opens up a wealth of )probably missed( opportunities: Make sure your own page is save from hackers' attack : receive email alerts once a hacker adds any illegitimate links or text on your page; Keep track of new comments )an alternative to services like Co.
author: Ann Smarty
publisher: Search Engine Journal

Google Takes Search Suggest Out of Beta
Tuesday, August 26, 2008, 01:47:08 GMT by Arnold Zafra
Google is officially rolling its Search Suggest feature which has been in Google labs for quite some time now. Google Search Suggest works similarly with the "Did you mean" feature that we often get when we enter a seemingly odd/misspelled search term which the Google engine finds incorrect. Only this time, the suggestion is done real-time.
author: Arnold Zafra
publisher: Search Engine Journal

How to Get Google to Index Your Site Deeper
Monday, August 25, 2008, 17:33:25 GMT by Ann Smarty
Very often, especially with huge dynamically driven or user-generated websites, you might feel you have some indexing problems, i.e. Google doesn't seem to dig your site as deep as you want it to.
author: Ann Smarty
publisher: Search Engine Journal

Link Building Basics : Presentation on Building Links
Monday, August 25, 2008, 14:53:51 GMT by Loren Baker, Editor
I really do not do many speaking engagements on SEO and search marketing, but plan to in the immediate future )the next speaking and moderator sessions are planned for the ScarySEO mini-Con in Florida(. Back in June I did have the chance to speak at the South Florida MeetUp on Link Building which was hosted by AgencyWeb . The MeetUp consisted of about 50 search marketing professionals and webmasters who were interested in enhancing their link building.
author: Loren Baker, Editor
publisher: Search Engine Journal

Top 10 Mobile Website Destinations
Monday, August 25, 2008, 14:06:21 GMT by Pablo Palatnik
As you may already know or heard, the interest in mobile is one of the hottest topics for online marketers. Technology from the iPhone, Blackberry and other phones are making it a lot easier for users to browse the web through their phones. According to Opera, State of the Mobile Web , mobile use increased by 16% in June over past months and that number will continue to increase.
author: Pablo Palatnik
publisher: Search Engine Journal

Yahoo Link: Operator Issues and Possible Remedies
Monday, August 25, 2008, 12:13:33 GMT by Ann Smarty
Yahoo link: operator )and URL analysis in Yahoo! SiteExplorer( is the best method currently at our disposal to conduct backlink analysis and to evaluate either your own or your competitors' link building tactics. Yet the tool is not perfect. Some essential tool drawbacks )many of them covered already at SEOmoz ( we come across include: Yahoo! link: search results are impossible to sort and filter )e.g. by linking domain(; Yahoo!
author: Ann Smarty
publisher: Search Engine Journal

Google Adwords Quality Score Gets a Revamp
Friday, August 22, 2008, 15:52:47 GMT by Arnold Zafra
Google is introducing some improvements on the way it gives Ad units a corresponding Quality Score. This improvements are follow-ups to the most recent changes that Adwords has introduced such as the guidelines on slow loading Ad Landing Pages . These improvements specifically relates to calculation of Quality Score at the time of each search query, phasing out marking keywords with "inactive for search" and the replacement of "minimum bid" with "first page bid.
author: Arnold Zafra
publisher: Search Engine Journal

Google Gains Search Share in July on Yahoo's Expense
Friday, August 22, 2008, 00:34:05 GMT by Arnold Zafra
As expected Google once again is dominating the July search share data from comScore . Google got 61.9% of the total core search rankings for July followed by Yahoo with 20.5%, Microsoft with 8.9%, Ask Network with 4.5% and AOL 4.2%. Comparing it with June data, Both Yahoo and Microsoft are at the lost side with - .4 and -.3 point changes. While Google gained 4 notches comparing its July achivement with June's data.
author: Arnold Zafra
publisher: Search Engine Journal

Yahoo Site Explorer Gets a New Interface
Friday, August 22, 2008, 00:01:28 GMT by Arnold Zafra
Among the webmaster tools available for us to tweak our sites settings for SEO purposes, Yahoo's Site Explorer is the most underated. It is not as popular as Google's Webmaster Tools and as not as noisy as Live Search Webmaster Center lately. Until now, as Yahoo is rolling out a new interface for its Site Explorer tool. Apparently this new look is in preparation for bigger things to come for this Yahoo webmasters' tool.
author: Arnold Zafra
publisher: Search Engine Journal

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