Welcome back to #pubcon. It's been a long night playing blackjack )and an even longer night playing craps after that( but we're back and semi-conscious enough to jump back into it. Up next is the Convergence of analytics and SEO featuring Alan K'necht, Tom Critchlow, and Mark Knowles. We're going to try something new this time and attempt to use my CoverItLive subscription. Here goes nothing. Crap this isn't working.

This morning Jeff Preston, Disney's SEO manager, Topher Kohan, the SEO coordinator for CNN, and Alex Bennert, an in-house SEO for the Wall Street Journal, will speak to an audience of several thousand people at PubCon on the topic of enterprise level in-house SEO. Having managed the SEO for some of the world's most recognizable brands, each of these individuals can speak authoritatively on the subject. They are about to get started.

As many of you know, earlier this week Google released Fan pages for their Google + Network. Google has opened up the ability to setup a Google + Fan Page, much like a Facebook Fan page to all businesses. Google made this option available today. I currently have a Virtual Tour company called Pixloo that I set up their fan page which you can view here . It's a very easy process and shouldn't take longer than 5 minutes to complete everything.

The brilliant mind behind the creation of Search Engine Journal, Loren Baker, is speaking today at Pubcon. I have heard him speak several times and he always provides fantastic information. He is also a nice guy, so go up and say hello. If you have never met Loren he is literally a giant, so he can't be missed. :-( Loren's Schedule at Pubcon for Thursday, November 10th Session: Links With Maximum Juice and Minimum Risk Track : Linking Conference Date: Thursday,

As geo-location and real-time mapping begin to play a larger role in online advertising, a distant fear looms on the horizon. For quite some time, publishers have been granted the benefit of supposed "free" products such as Bing Maps or Google Analytics, with little thought to the real cost of these services. However, all of that will soon change. With usage charges for services like Google Maps set to begin in January, exploring alternative solutions that are free,

Ok guys and #girlsofpubcon Here's the session you've been waiting for. Black Hat Tactics and and Preventative Measures with Ziv Dascalu - and if you don't get here in the next minute or so you won't have a seat.

Welcome back to day 2 of #pubcon liveblog coverage. There's a lot of rocking sessions going on right now and it was extremely tough to choose between this one with Kate Morris and Joanna Lord, Chris Winfield's session or the algorithm proofing session going on. To be honest, I couldn't really pick so I chose the one with the open electrical outlet and it just happened to be Salon B - also, there's still an opening here so if you need power come hang out.

Black Friday kicks off the holiday shopping bonanza at 12:00:01 the day after Thanksgiving. Retailers rely on this day to get back into the "black" by moving old inventory out at highly reduced prices, while price-savvy consumers look for great deals on great products. Much of the success for this day however, is already in place up to 12 months earlier. Retailers consider their digital strategies well in advance.

Why is ranking data not available in Analytics? Cutts: Over 96% of sites get all of their searches within the 1,000 limitation. The last 4% of sites would require 2-3 times more data storage. Due to the Panda update, lower quality sites are outranking an authority site. Why? Singhal: Google's preference is always algorithmic - it is scalable across all sites, countries, and languages. Overall,

Matt Cutts, Google's head of quality control and webspam leader, was joined by Amit Singhal to present this morning's PubCon keynote speech. Amit Singhal, who is one of Google's primary algorithmic engineers, made a rare appearance and offered PubCon attendees a chance to better understand the programming and logic behind the number one search engine. In addition to the keynote,

It's true, all the details & specifics about how much of an impact Google+ Pages will have in the SERPs have yet to be discovered, but if there's anything Google has told us in the past, it's that they're all in with Google+ . When Google released the +1 buttons, they weren't successful from the very beginning, but over time as people saw the impact they would have in terms of search, brands caught on and eventually people caught on.

I absolutely love the AMC original series Mad Men. As a matter of fact, I like it so much that I went as the show's main character, Don Draper, for Halloween . In case you've been living under a rock the past five years and haven't heard of the show, it's set at a 1960's-era advertising agency on Madison Avenue. Not only is the show highly entertaining,

MBAOnline.com released an infographic called "Patent Evil: How The Patent War is Stifling Innovation in Silicon Valley". Now, I know many of you will think I am posting this infographic because they used lightsabers'that is not ) completely ( true. I really do find the data included shocking. For example, possible number of patent claims a single smartphone may involve and the number of lawsuits over mobile technology this year.

Up next we've got the enterprise level local search panel with Brian MacDonald, Will Scott, Chris Tolles, Alan Bleiweiss, and Arnie Kuenn.

Tony Wright, an online reputation management expert and the owner of WrightIMC , has over 15 years of experience helping companies improve their online reputation and visibility. During an expert-level PubCon spotlight session today, he provided an overview of strategies that businesses can use to enhance a company's reputation prior to a crisis occurring. Why do people complain online?

Welcome back to Pubcon! Lunch is )almost( over and everybody's heading back to the sessions. First up is the state of personalized search with Brian Combs, Greg Boser, and Christine Churchill. It's scheduled for 1:30 but we're starting late due to lunch stragglers. Brian is up first. 6 months ago he said we were at a crossroad, but it's more like a maze. Things are changing. In fact,

Greg Boser, the SVP of Search for BlueGlass Interactive and former president of 3 Dog Media, just finished speaking at PubCon on the latest topics and trends in SEO. The following are my notes from his excellent presentation: 1. Site Quality vs. Page Quality " Google is no longer "page" focused and is now focused on domains While speaking about site quality,

Recently, I got into an argument with a respected colleague about how to select a winning ad in Google Adwords. You would think that it's an easy decision, since you have just about all the data you could possibly need. However, we still managed to get into an argument on whether conversion rate mattered more or less than click-through rate. Here's how it went down' "Hey, Brennan,

Kristopher Jones, the bestselling author of SEO Visual Blueprint and the founder of KBJ Capital, spoke at PubCon today on the topic of social media signals. The majority of his presentation focused on his belief that a strong social media presence and authority will impact search rankings and may become more important than a site's backlink profile in the near future. During the presentation,

Can you tell us a little about your book? SEO Secrets explains in detail how to do SEO consulting like a top-tier SEO. I wrote it after SEOmoz )where I had been working for multiple years(. I exited the SEO consulting business after getting fantastic results for many of the biggest brands in the world. )Facebook, Microsoft, Comcast, etc'( Since we were no longer doing consulting, I was free to share all of our processes and strategies.