In an effort to make Evite obsolete and turn the invitation service industry upside down, Google recently launched Google+ Events. The new product, which was announced yesterday at the annual Google I/O conference, will break up an event into three distinct phases and add a social element that encourages guest participation and interaction. Below are .

Content curation is hot nowadays, and there are quite a few content curating tools to help you organize and re-use user-generated content that is spreading across the web. One of the oldest, and still the hottest, content curation tools out there is Paper.li, of course, a great app that helps you create an online magazine .

Although LinkedIn Today is a feature that launched with great reviews back in March of 2011, it has been a section of the site that has largely gone without notice to many. The concept itself was not new but they implemented it differently than some of the other social news aggregation sites, as LinkedIn Today 'delivers the .

Larry Page, Google's 39 year-old Chief Executive Officer, has been absent from the company's annual meeting and will not be making any public appearances "for the time being." Page, who co-founded Google with Sergey Brin, recently stated that he had lost his voice and as a result would not appear at several previously scheduled events. .

I've had the opportunity to speak with a number of startups during my career, and I have helped several with digital marketing strategy. If you've worked with startups before, you know how inherently fast-paced, exciting, and challenging they can be. The fact of the matter is that startups are facing an uphill battle that most .

Traditional 'outbound' marketing techniques such as advertising and telemarketing involve reaching out to potential customers and grabbing their attention. Inbound marketing involves creating quality content that will bring your customers to you. This can be challenging enough in your own native language. When dealing with multiple languages online, there are even more things to consider. .

With Google Places coming out of its cocoon and transforming into the butterfly that is Google+ Local, many rightfully wonder what changes to the Local ranking algorithm may have occurred and what optimization tactics are still considered relevant. While it's true that many social factors will come into play, I feel that there are still .

So you just saw a big jump in your natural search result rankings? Congratulations, that's great news! But before you start patting yourself on the back for having all your hard SEO work pay off, it's important to remember that just because your natural search rankings changed, that doesn't necessarily mean that your results can .

Even though most Facebook users were not even aware that they had a Facebook email address, the social network recently changed the publicly displayed email address for its more than 900 million users. Now, instead of your "real" email address )email@gmail.com( being displayed, your Facebook email )facebook.url@facebook.com( is displayed on the Facebook profile page. For .

I have had lot of SEO/Internet marketing friends that have lost jobs or changed jobs and then had to move far away to a new job. There is often a lot of panic, stress and worry. Recently, Alan Bleiweiss announced that he was moving back to California and changing his career path. I know him .

The ways in which companies and their leadership engage with their customers and other various members of the public is always evolving. New ways for outreach have brought more opportunities for information exchange, feedback gathering, and industry education all with positive branding, exposure, and authority-boosting impacts. Social media, guest blogging, white papers, and videos have .

Although Facebook has not yet officially announced it, the social network has quietly launched a new feature called "Find Friends Nearby." The feature, which allows Facebook users to easily find new friends by accessing a Finds Friends Nearby )FFN( page, utilizes location data and a mobile web page to create a list of all Facebook .

Do your blog posts speak the language that your audience speaks? What about your landing pages or top-tier pages? Are you using words and phrases that they can relate to? Or are your posts and pages full of jargon and buzzwords like "value added" and "incentivize?" If you're not using the language that your audience .

Who hasn't heard about Pinterest? At 10.4 million users, it is the fastest growing social media site in history. And many of those users have come recently as the site is experiencing a whopping 400% month-over-month growth. One of the questions many as, "Is Pinterest good for my business?" In other words, should businesses jump .

Sometimes thing that are truthful are the funniest things of all. So, some buddies and I found some things we thought were "true" to share with you. Have a happy Friday! Awkward! Source: obstacol.com via Melissa on Pinterest   MTV Source: tumblr.com via Melissa on Pinterest   Quitting Facebook Source: google.com via Melissa on Pinterest .

New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords. It is geared towards smaller businesses, but many of the principles will be the same across the board. Follow each step chronologically, and click through to further readings by some .

On August 1st, a new Louisiana law that requires sex offenders and child predators to declare their criminal status on social networking sites will go into effect. The law, which was introduced by Louisiana State Representative Jeff Thompson, introduces new online sex offender registration laws that are similar to the current offline laws: "Sex offenders .

Kudos to Lee Odden of TopRank Online Marketing for beating me and SEO Stoney deGeyter to the punch. If the two of us had collaborated on a book for the inbound marketing industry, it probably would have turned out something like Optimize, Odden's recent release that covers search engine optimization )SEO( and social media and content .

I talked to Marty Weintraub, AKA @aimClear, about the Human Development Center. I asked him to tell us about this fantastic organization and the help it provides to the surrounding communities. Here was his response: The greater Duluth/Superior area and outlying communities are incredibly lucky to have the Human Development Center. Established in 1938, In .

With languages disappearing at an unprecedented rate, linguistic experts are predicting that over 3,000 of the world's approximately 7,000 languages will become extinct in the next 100 years. As a result of this problem, Google has partnered with the Alliance for Linguistic Diversity and launched the new Endangered Language Project website to combat the extinction .