You would not think that search engine optimization and public relations could go together. Search engine optimization looks at keywords and phrases that searches may use while public relations often tries to use catchy and 'look at me' type phrases. There are however times when the two can sit happily together. Press releases are one area where search engine optimization and public relations can work well together. In fact,

Part of your search engine optimization strategy is the study of analytics particularly when it comes to where your visitors are coming from and what search terms they are using to find you. I know some search engine optimization consultants keep a daily watch on sites to track exactly what effects their actions are having on the sites they have been optimizing. It seem that, for about a week, Google analytics had problems with their databases and data displayed was incorrect.

You can find search engine optimization information in a lot of places and one of those is the log file that your server keeps for your web site. The log file is a basic analytics file that holds information about the traffic your site is receiving. We have often been told that keywords are one of them most important aspects of search engine optimization. Your log files can show the actual keywords used to find your web site.

Search Engine Optimization does not mean working on one page. Today's web sites, if they have been thoughtfully designed, will have a home or landing page and many different pages that naturally branch off that home page. One quote I read recently summed it up nicely: [ source ]'.Suppose you have ten different products. It may be difficult to get number one rankings for all of these products from one single page of your site.

Search engine optimization is all about getting yourself as high as possible in the SERP's. Most people agree on that philosophy. What happens when you get to the top but the next 10 listings are for pages that heavily criticize your business? A post by Jordan McCollum on Small Business Newz made for interesting reading. She highlighted an article from the Washington Post-owned Internet magazine, Slate, on search engine optimization and reputation management.

Search engine optimization is designed to get your website ranked on the first page of a search engines results page. This ranking is based on the search term entered by the user. The key to getting on the front page is to determine what search terms will be used. Organic traffic, also known as free traffic, is the traffic you receive from a search engine.

Reciprocal links are, for some search engine optimization experts, still in the too hard basket when it comes to their effect on your rankings. Some believe it helps, if only a little while others believe they hurt and are at best, ignored and at worst, penalized by search engines. So what about three way links? Three way links are not new, in fact they have been around for almost as long search engine optimization strategies. Whichever way you look at them,

Search engine optimization hints and tips are everywhere on the net these days, perform a simple search on the topic and you will get millions of results. Every now and then you come across something that is either worth repeating, or worth commenting on. This article from Lorna Li, whilst reporting on SEOmoz'a research, is well worth a read. The content certainly is food for thought.

If you have a management or marketing background then you will undoubtedly know the 80/20 theory - 80% of your profits come from 20% of your customers. It seems there is an 80/20 rule for SEO as well - or rather, after a little research, a many sets of rules. Don't get me wrong here. These 80/20 rules all have some common sense applications, however, if your new to the internet and were looking to learn a few SEO tricks,

Is SEO about to become a little more confusing? Have you ever performed a search using lower case and then tried again using a capital as the first letter? I was prompted to today after reading an article by David Utter on Web Pro News. The results were mixed, but interesting. A simple search on SEO and seo produced different results. Searches using Wedding and wedding again produced different results.

When it comes to search engine optimization, many website owners concentrate on Google and optimizing to get to the top of their search pages. It should be remembered that they are not the only player in town and only account for around 60-65% of all searches. Search engines like Yahoo! and MSN still have loyal followings and if Google should slip, they are primed to step in and fill the gaps. To get valuable traffic from Yahoo!,

I guess if you are an SEO consultant there is such a thing as SEO overload. What about your website, can that have SEO overload? It is a little like asking, "can you over optimize your website?", and the reality is - no - you cannot. In SEO, the O stands for 'optimize' and according to Princeton: # S: )v( optimize, optimise )make optimal; get the most out of; use best( "optimize your resources" By that definition, you are trying to get the best out of your website,

Most websites take on a hub like appearance over time with the main site - the dot com - being at the center. Because of the ad-hoc growth the SEO performance of many hubs can often be far less than desirable - in fact you may have created and SEO monster. If you look at the attached diagram, the hub appearance may look familiar. What is important is how you link each of the components of the hub to maximize the SEO performance of the site as a whole.

Small business owners are often hampered when it comes to building an online presence as they don't have the time to devote to maintaining a web site nor the funds to undertake serious SEO programs. There are a number of things that a small business owner can do to build and maintain that online presence. SEO has many different angles and whilst a small business owner may not be able to justify spending large sums of money on a consultant,

SEO is dying, at least according to Greg Howlett, writing on Andy Beal's Marketing Pilgrim site . I can agree with much of what he has written and some of his points are quite valid. Take the following: Search engines are too smart and they have a different agenda. They do not want to reward crummy companies that play SEO games-they want to give the top listings to the best companies.

A little like the chicken and the egg, what should be your first priority, search engine optimization or web site design? Most website owners grab a domain name, have their site built, load it with content, and then decide whether or not to use some search engine optimization strategies, or perhaps advertising such as PPC )see my previous post - Search Engine Optimization Or Pay Per Click )PPC( .( My feelings are fairly blunt when it comes to a question like this.

Having set up a web site you may now be wondering what is best: buying search engine optimization help or starting a pay-per-click campaign? When you consider the pro's and con's of each you will find the answer comes easily. Search Engine Optimization For a new web site, even with a professional search engine optimization program, you are not going to rank at number one for quite sometime. However,

Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is a detailed and practical book that teaches you the simple SEO techniques to improve your results and overall rankings. The book includes information about site optimization, strategy development and implementation, creating SEO goals, monitoring tools, analyzing and topping your competition and more. As the title indicates,

If you have Adsense for Search options on your web site then you will be interested to know that Google have updated the search facility and it is now powered by Custom Search. As the name implies, you can customize many of the search features for your web site )or blog(. These features include:) courtesy of Adsense blog ( Site Search: you can choose to provide just site search so users can find all the information they're looking for on your site.

Amazon is challenging the lawfulness of New York State's legislation that requires internet retailers to collect sales tax on purchases shipped to New York State residents. Although Amazon does not have a physical presence in the state, New York is arguing that Amazon allows web publishers to receive commissions by promoting their items through their sites. By default this makes Amazon liable to collect taxes on its behalf for those affiliates who live in New York.