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What's New in SEO for April 26, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More predictions in autocomplete Google is improving its autocomplete feature which provides predicted searches while you type. Now predictions are made based on only part of a search, specifically the last word or words. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo!
author: SEO Journal
publisher: Search Engine Optimization Journal
Learn PPC Campaign Management at the AdWords Advantage Online Summit
Are you a business owner looking to get your PPC campaign off the ground or take your current AdWords campaign to the next level? Are you marketing professional who wants to learn how to best utilize PPC for your company or clients? Then the AdWords Advantage Online Summit is the right seminar for you! Starting Tuesday, May 10th, this online summit spreads out over 2 weeks, with multiple sessions each week. Unlike regular marketing summits,
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Mind Your Social Media Manners
It's no secret that social media marketing has changed the face of the marketing game. Marketing is no longer a one way medium. Now, it's a two way street and it's all about communicating with your audience. Social media is a great way to get in touch with your customers, listen to their wants and needs, and respond to their inquires. However, many businesses are still confused as to the right way to market online using social media.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
What to do When Your Link Building Gets Stuck
Sooner or later it is bound to happen. You or your SEO professional are in month nine of the year-long link building strategy and you've hit a wall. It feels like there are no more quality blogs to comment on, your list of directories to submit to is getting smaller and good, new ones increasingly hard to find and creating new content feels like pulling teeth. You've hit the link building wall. If you work in a relatively niche industry,
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Link Building is Reputation Management
Online reputation management is the practice of monitoring the reputation of a person, brand, or company on the Internet. Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important in the business world. It's often mistaken that online reputation management is something that happens after something negative has been written about your business in the online space. This isn't true.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Blog Posts to Read for April 21, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Meets Politics Millennials will play a large role in the 2012 election. This post includes information about how this age group communicates and tracks campaigns.
author: SEO Journal
publisher: Search Engine Optimization Journal
Keep Your SEO Success Going!
The most important thing to realize about search engine optimization is that it's different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It's a long term building process and it sometimes takes many months to see results. It's not a strategy that can be tested for a month or two. SEO results often depend on many factors such as the age of your website,
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Found Success With Your SEO? Great- Keep Going!
The most important thing to realize about search engine optimization is that it's different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It's a long term building process and it sometimes takes many months to see results. It's not a strategy that can be tested for a month or two. SEO results often depend on many factors such as the age of your website,
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Keep Your Keywords Page Specific
For most websites, the page that draws the most amount of traffic is the home page. It makes sense; the homepage is you introducing your website to the visitor. It's the face of your online brand and is often the page that gets linked to by outside sources. But you shouldn't put all your eggs in one basket and stuff all your keywords onto the landing page. You shouldn't be putting all your keywords on any one page at all.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Keyword Research and the Importance of User Intent - Video Lesson
After you create your website content, the next phase in on-site SEO is to optimize it. This involves conducting keyword research to determine what keywords are going to drive the most targeted traffic to that page of your site. User intent and where they are in the buying cycle play a big role in what keywords you should be going after. Failing to incorporate the correct keywords means you are missing out on potential customers.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
What's New in SEO for April 19, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Beefing up goo.gl with new features Google has completed a series of feature rollouts for URL shortener goo.gl based on user feedback. Users can now copy to clipboard and remove items from the dashboard. New features also include spam reporting and ongoing speed and stability improvements.
author: SEO Journal
publisher: Search Engine Optimization Journal
Avoiding Duplicate Content is Key for SEO
In the world of SEO, "duplicate content" refers to content that is repeated on numerous pages of the same website word for word. It's bad to have duplicate content on your site for two reasons. First, it provides a bad user experience. If a visitor is clicking through the pages of your site and realizes that they are all the same they will essentially be wasting their time and will become frustrated and leave the website. Second, the search engines frown upon it.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
When SEO Clients Won't Help Themselves!
It's not unheard of for a client to come in with an idea )or full-blown plan( of what they want their SEO to do and how to go about doing it. And while I appreciate the enthusiasm, sometimes clients can get in their own way and actually hinder their the growth of their website. Case Study One: Microsites A client decided they wanted to launch several microsites.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
New Wordstream Keyword Tools Launched
This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. An important step in the SEO process is keyword research. Every page of a website needs to be optimized targeting keywords that are specific to the page. The SEO implications of keyword research are huge, since it essentially shapes your whole campaign. Sure, there are numerous free tools out there to assist you in the process,
author: SEO Journal
publisher: Search Engine Optimization Journal
4 SEO Reasons Not to Launch a Microsite
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or create some "link juice" by linking the microsites to the main site,
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
4 SEO Implications To Consider Before Launching a Microsite
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or create some "link juice" by linking the microsites to the main site,
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Blog Posts to Read for April 14, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Report: Google Sinking $100M into YouTube Content Google is reportedly planning to invest as much as $100 million into original content for its YouTube site. The content will be reorganized into channels around arts and sports.
author: SEO Journal
publisher: Search Engine Optimization Journal
Looking For Something To Blog About?
So, you've decided to start up a business blog. Good for you! Blogging is great from a search engine optimization standpoint. We all know that the search engines like new content, which is what every blog post that you post to your website will be. It also provides you with the opportunity to target more keywords by posting content based on those words. However, when it comes to blog writing it's important to write to your audience and provide relevant and engaging posts.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Keep Your Link Building Diversified!
I'll admit it, the first time you take a good hard look at your link building strategy, the seemingly endless rows of directories, blogs, forums, business profiles, social networking sites and more that you're supposed to methodically work through can be incredibly overwhelming. A lot of website owners think the best approach is to roll up their sleeves and begin at the top.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
Incorporating Article Marketing for SEO Video Tips
Article marketing is a great way to establish your business as an industry leader and resource, create credible one-way links for your website and build the power of your brand. But article marketing requires a serious time commitment and dedication to producing quality content that provides value to both your company and your readers. Check out the video below to see me discuss two aspects of article marketing and how it can impact your business.
author: Nick Stamoulis
publisher: Search Engine Optimization Journal
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