At PubCon Las Vegas back in early November, Google's Matt Cutts warned "If you have ads obscuring your content, you might want to think about it'Do they [visitors to your site] see content or something else that's distracting or annoying?" Many in the SEO industry had already assumed that ad heavy sites were being targeted by Panda, but this confirmed their suspicions. After Cutts' announcement,

Since the B2B business cycle can much longer than the average B2C business cycle, you can't truly measure the success of your SEO until your business cycle has come to a full close. That's why it is so important for B2B companies to start their SEO off on the right foot! If you missed the mark with your on-site optimization or off-site SEO, it might be months before you realize that your SEO headed off in the wrong direction, forcing you to start over.

For site owners looking to keep their website supplied with "fresh" content, it is better to routinely publish new blog posts than completely redo your onsite optimization every month. Site owners should really only redo their onsite SEO every 1-2 years, not make changes every few weeks. By the time the search engines get around to re-indexing your website, you may have changed a major onsite SEO component yet again.

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Gmail and Contacts get better with Google+ Google+ users can now grow their circles, filter emails and contacts by circles, keep all contact information up-to-date automatically and share photos to Google+ from Gmail and Contacts. WHAT'S NEW THIS WEEK WITH YAHOO: Meet The New BOSS: Yahoo!

How long ago did you last sit down and go through your website with a fine toothed SEO comb and optimize each page? If you've been actively engaged in a link building campaign for the last few years, it's probably been a while, right? On site optimization, in my opinion, should be the first phase in any SEO campaign. After all, what good is an increase in traffic to a site that isn't prepared to convert? )But that's an argument for another day!( However,

For the record, let me say that I think guest blogging should be included in any content marketing campaign. Finding relevant industry blogs to become a regular guest author on has many benefits including: increasing your online brand presence, building your brand's authority, developing quality inbound links, driving targeted traffic to your site and more. But I've noticed a disturbing trend in the last few months that is making me nervous. A few years ago,

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Where do you use landing pages? This post questions why landing pages aren't a huge part of the online marketing discussion.

When you actually sit down and map it all out, optimizing a website )even a small one( takes a lot of work! Once you're done with the actual on-site SEO, there is still link building to contend with, and I would argue that link building never really ends if you want to succeed in the long run. For site owners looking to manage their own SEO, it can get very overwhelming very quickly! But there is no need to panic.

A well-optimized site should target a variety of branded and non-branded keywords. This will help ensure that your site is targeting as many search phrases as possible, increasing the amount of targeted traffic being delivered to your site. Site owners should keep in mind that the amount of traffic they get from branded vs. non-branded searches is not going to be the same and will grow at different rates.

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The next stage in our redesign Google has launched a new Google bar which will enable you to navigate quickly between Google services. WHAT'S NEW THIS WEEK WITH YAHOO: Calling all iPhone Users: Updated Yahoo! Search App Released Yahoo! has released an update to the Yahoo!

A lot of site owners think that once their site is up and running they can set it and forget it; this is not the case! You want to refresh the content of your website every 1-2 years to keep it up-to-date and relevant. What new products or product upgrades have come out in the last year? What conferences are you going to be attending? How has your company changed? All of this needs to be reflected in your site's content. Watch this week's onsite SEO video lesson here!

It's not enough to get someone to read one of your blog posts once. If you really want your blog to succeed in the long term you want them to keep coming back! Aside from creating great content on a consistent basis )which is a must of any business blog( here are 4 tips for building a stronger rapport with your blog readers. 1. Share the comment love. Even if they were just doing it for the link )although we all hope it's really just because they love our blog(,

In B2B industries, the decision makers are the ones that pull the trigger on all purchasing decisions; that makes them your target audience. You need to develop a B2B SEO campaign that allows you to connect with those decision makers via multiple platforms, numerous touch points and at every stage of the buying cycle to get their attention and earn their business. The competition to win the hearts, minds and dollars of those B2B decision makers is fierce,

As I've mentioned before, I'm a big proponent of LinkedIn Groups as part of your content promotion strategy . But just because I see the value in submitting your content to LinkedIn Groups, that doesn't mean I haven't hit a few bumps in the road along the way. When working with social media you are going to have to deal with people )gasp!( and those people might have different opinions than yours )double gasp!(.

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! SEO Tactics for 2011/2012 This post includes six ways to improve your search rankings in the next year.

One of my biggest pet peeves as an SEO provider is being kept in the dark by a client. I'm not sure if they think I'll be mad at them because they are redesigning their site or what )for the record, I think most sites could stand a redesign every few years( but on more than one occasion in my 12+ year career in the world of SEO and online marketing, I've had a client launch a new site without telling me about it. Why does that bother me?

On first glance, it's hard to draw any correlations between developing an SEO campaign and investing in your 401)k(. The two have nothing to do with each other, right? Actually, your business's SEO campaign and your personal 401)k( have a lot more in common than you might think. Diversify your portfolio Most financial advisers will talk about the importance of "diversifying your portfolio" when it comes to your 401)k(. Basically,

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More spring cleaning out of season Google provides details about the latest product updates that will provide a simpler, more intuitive user experience. The evolution of search in six minutes This post includes a video that provides a short history of the evolution of search and what's coming next.

The goal of your SEO program should be to generate visitors to your site, not just about ranking well. It's not as important as visitor growth and the return you are getting from your SEO campaign. Site owners that fixate on rank tend to make black hat SEO decisions that could potentially undermine their SEO in the long run. For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive .

SEO Approve is a brand new SEO company review and comparison site that I feel has a lot of potential specifically because it is brand new. I've made no attempts to hide my gripes with parts of the SEO industry, specifically at how cliquey it can be. Older and established SEO industry sites are fairly set in their ways and it's not easy for those new to SEO to break in and gain any traction.