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Publisher: Search Engine Watch Blog


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How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?
Thursday, May 23, 2013, 09:46:33 GMT by John Lee
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?
author: John Lee
publisher: Search Engine Watch Blog

Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War
Thursday, May 23, 2013, 04:29:35 GMT by Danny Goodwin
Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google competition.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Google Penguin 2.0 Update is Live
Thursday, May 23, 2013, 02:13:46 GMT by Jennifer Slegg
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Checkout Going Out of Business in 6 Months
Wednesday, May 22, 2013, 20:01:29 GMT by Thom Craver
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013.
author: Thom Craver
publisher: Search Engine Watch Blog

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking
Wednesday, May 22, 2013, 16:40:14 GMT by Monica Ho
There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where - but how consumers use smartphone and tablet devices for their specific research and purchase-related needs.
author: Monica Ho
publisher: Search Engine Watch Blog

How to Turn Events into Link Building Opportunities
Wednesday, May 22, 2013, 13:49:39 GMT by Ken McGaffin
With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Marketing Automation & Search - 3 Strategies for Mutual Success
Wednesday, May 22, 2013, 12:59:20 GMT by Brad Miller
Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.
author: Brad Miller
publisher: Search Engine Watch Blog

Social Strategy for Regulated Industries
Wednesday, May 22, 2013, 11:53:55 GMT by Jon Schepke
Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social signals.
author: Jon Schepke
publisher: Search Engine Watch Blog

Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
Tuesday, May 21, 2013, 20:38:10 GMT by Thom Craver
At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.
author: Thom Craver
publisher: Search Engine Watch Blog

With Rich Pins, Pinterest Begins Working Better With Brands
Tuesday, May 21, 2013, 18:42:25 GMT by Jennifer Slegg
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google's Search Market Share Drops as Bing Passes 17%
Tuesday, May 21, 2013, 16:41:41 GMT by Jennifer Slegg
Google's search market share dropped slightly once again )from March's 67.1 percent to 66.5 percent(, with Bing and Yahoo slightly edging up. Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Designing a Content Strategy to Destroy Your SEO Nemesis
Tuesday, May 21, 2013, 13:51:06 GMT by Richard Kirk
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
author: Richard Kirk
publisher: Search Engine Watch Blog

Google+ in the SERPs Increasing; Authorship Adoption High [Data]
Tuesday, May 21, 2013, 13:00:48 GMT by Nathan Safran
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
author: Nathan Safran
publisher: Search Engine Watch Blog

Google Analytics Language Report: What You Can Learn About Your Visitors
Tuesday, May 21, 2013, 11:55:23 GMT by Anna Lewis
The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
author: Anna Lewis
publisher: Search Engine Watch Blog

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
Tuesday, May 21, 2013, 09:39:33 GMT by Eli Goodman
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
author: Eli Goodman
publisher: Search Engine Watch Blog

Google, NASA Join Forces to Research Machine Learning
Tuesday, May 21, 2013, 05:43:07 GMT by Lawrence Latif
Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.
author: Lawrence Latif
publisher: Search Engine Watch Blog

YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute
Monday, May 20, 2013, 22:40:32 GMT by Dave Neal
YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.
author: Dave Neal
publisher: Search Engine Watch Blog

'Relevant and Personalized Tweets' Now a Part of Yahoo Newsfeed
Monday, May 20, 2013, 18:59:12 GMT by Jessica Lee
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany
Monday, May 20, 2013, 17:03:28 GMT by Jennifer Slegg
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google AdWords Express Gets a Facelift
Monday, May 20, 2013, 15:53:03 GMT by Jennifer Slegg
Google's AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

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