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Publisher: Search Engine Watch Blog


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Google Begins Removing Search Results to Comply With 'Right to be Forgotten'
Friday, June 27, 2014, 09:32:47 GMT by Carly Page
Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000.
author: Carly Page
publisher: Search Engine Watch Blog

New Conversion Settings Can be Imported From Google Analytics to AdWords
Thursday, June 26, 2014, 18:47:31 GMT by Jennifer Slegg
You can set specific conversion windows for between 7 and 90 days; flexible conversion tracking can be applied to conversions imported from Google Analytics; and editable conversion values allow you to set different values for goals and transactions.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

2 New Google Mobile Search Tests: Larger Titles & Info Cards
Thursday, June 26, 2014, 18:02:15 GMT by Jennifer Slegg
Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
Thursday, June 26, 2014, 17:01:52 GMT by Jessica Lee
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.
author: Jessica Lee
publisher: Search Engine Watch Blog

130 Questions to Ask When Choosing a Local Search Automation Tool
Thursday, June 26, 2014, 13:55:46 GMT by Adam Dorfman
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
author: Adam Dorfman
publisher: Search Engine Watch Blog

How to Write Better Copy While Barely Trying: 6 Foolproof Tips
Thursday, June 26, 2014, 11:50:01 GMT by Lisa Barone
The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words.
author: Lisa Barone
publisher: Search Engine Watch Blog

Google to Remove Author Images from Search Results
Wednesday, June 25, 2014, 21:24:48 GMT by Danny Goodwin
Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Search Engine Traffic Declines While Engagement Remains Steady [Study]
Wednesday, June 25, 2014, 19:24:03 GMT by Ashley Zeckman
A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pagers per visit, and bounce rate, Google sent less engaged visitors.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
Wednesday, June 25, 2014, 17:03:13 GMT by Jessica Lee
Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
author: Jessica Lee
publisher: Search Engine Watch Blog

3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign
Wednesday, June 25, 2014, 13:57:06 GMT by Ken McGaffin
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey.
author: Ken McGaffin
publisher: Search Engine Watch Blog

Mobile Advertising Measurement: Winning the Long Game
Wednesday, June 25, 2014, 12:56:43 GMT by Jennifer Wong
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend.
author: Jennifer Wong
publisher: Search Engine Watch Blog

Black Box Paid Search Ads Showing on Right Rail
Wednesday, June 25, 2014, 11:51:21 GMT by Justin Freid
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers?
author: Justin Freid
publisher: Search Engine Watch Blog

Google Domains: New Domain Registration Service Launches
Tuesday, June 24, 2014, 17:49:52 GMT by Jennifer Slegg
Google has announced the launch of a new domain registration service. Called Google Domains, it is being launched as an invite-only beta for both new domain registrations and domain transfers. Domain registration is only $12 per year.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Watch Time Now Impacts Facebook News Feed Video Rankings
Tuesday, June 24, 2014, 17:04:36 GMT by Lisa Lacy
Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Google AdWords Rolling Out Parental Targeting Feature in U.S.
Tuesday, June 24, 2014, 16:04:13 GMT by Jessica Lee
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent" and "unknown.
author: Jessica Lee
publisher: Search Engine Watch Blog

Forget Big Content - Small Content Is Critical to Search Success
Tuesday, June 24, 2014, 13:58:29 GMT by Simon Penson
There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces.
author: Simon Penson
publisher: Search Engine Watch Blog

Competitive Analysis in Search Is Linked to Higher Conversions [Data]
Tuesday, June 24, 2014, 12:58:08 GMT by Nathan Safran
Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line.
author: Nathan Safran
publisher: Search Engine Watch Blog

YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service
Tuesday, June 24, 2014, 11:57:46 GMT by Dan Cristo
Users searching for music on YouTube may not find content from their some of their favorite independent artists. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube.
author: Dan Cristo
publisher: Search Engine Watch Blog

German Publishers Try to Force Google to Pay for Links, News Snippets
Monday, June 23, 2014, 17:56:21 GMT by Ashley Zeckman
German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright lawand want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

BuzzSumo: The Heavyweight of Content Discovery?
Monday, June 23, 2014, 15:50:38 GMT by Larry Kim
BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.
author: Larry Kim
publisher: Search Engine Watch Blog

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