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Publisher: Search Engine Watch Blog


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Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Wednesday, March 26, 2014, 21:11:50 GMT by Jennifer Slegg
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Takes Action Against Greek Link Networks
Wednesday, March 26, 2014, 19:06:02 GMT by Jennifer Slegg
Google is continuing their fight against link networks internationally. Google's Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties )reportedly networks run by SEO agencies(.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex
Wednesday, March 26, 2014, 17:05:15 GMT by Jessica Lee
Chegg, a company focused on connecting college students to resources, has a seasonal business. Here's how the brand used Twitter's promoted tweets advertising, the "polar vortex" and free shipping for a slam-dunk back-to-school marketing campaign.
author: Jessica Lee
publisher: Search Engine Watch Blog

5 Steps to Execute a Site Redesign Without Compromising SEO
Wednesday, March 26, 2014, 15:14:34 GMT by Jay Taylor
Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.
author: Jay Taylor
publisher: Search Engine Watch Blog

3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Wednesday, March 26, 2014, 13:13:46 GMT by Erin Everhart
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily.
author: Erin Everhart
publisher: Search Engine Watch Blog

Google AdWords Conversions Help You Find the Hidden Value
Wednesday, March 26, 2014, 13:13:46 GMT by Lisa Raehsler
An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account.
author: Lisa Raehsler
publisher: Search Engine Watch Blog

40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
Tuesday, March 25, 2014, 21:12:42 GMT by Andy Betts
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration.
author: Andy Betts
publisher: Search Engine Watch Blog

Matt Cutts Isn't Amused by This Guy Selling Links on Twitter
Tuesday, March 25, 2014, 19:06:55 GMT by Jennifer Slegg
"Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google's spam team could )and did( see his tweets to various companies, including T-Mobile. You must see Matt Cutts' hilarious response.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Learn With Google at ClickZ Live New York 2014
Tuesday, March 25, 2014, 17:06:08 GMT by Danny Goodwin
ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the "Google classroom" and learn tips and techniques on search, local, mobile, display, analytics, and more.
author: Danny Goodwin
publisher: Search Engine Watch Blog

SEO for Startups & New Businesses: An 11 Step Plan
Tuesday, March 25, 2014, 15:15:28 GMT by Andrew Delamarter
Starting a business only happens once, so it's essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond.
author: Andrew Delamarter
publisher: Search Engine Watch Blog

Why You Need to Use the Google Analytics AdWords Report
Tuesday, March 25, 2014, 13:14:42 GMT by Anna Lewis
The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do.
author: Anna Lewis
publisher: Search Engine Watch Blog

4 Content Activities to Help Build Real Relationships With Influencers
Tuesday, March 25, 2014, 13:14:42 GMT by Ken Lyons
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.
author: Ken Lyons
publisher: Search Engine Watch Blog

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}
Monday, March 24, 2014, 21:13:43 GMT by Jessica Lee
A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe.
author: Jessica Lee
publisher: Search Engine Watch Blog

Twitter is Blocked in Turkey, Google's Public DNS Helps Users Regain Access
Monday, March 24, 2014, 21:13:43 GMT by Jennifer Slegg
Turkish Prime Minister Recep Tayyip Erdoan is attempting to "eradicate" Twitter from Turkey in response to leaks and criticism of the government. But it didn't take long for users to find workarounds to continue accessing Twitter.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Google Konami Code for Desktop Voice Search Unlocks Unlimited Free Searches
Monday, March 24, 2014, 19:12:56 GMT by Jessica Lee
Google has harnessed its sense of humor again with its own Konami Code for desktop voice search that unlocks a prize: free unlimited Google searches! To try it out, activate voice search, and then say: up, up, down, down, left, right, left, right.
author: Jessica Lee
publisher: Search Engine Watch Blog

Blog SEO Quiz - Test Your Blog Optimization Knowledge
Monday, March 24, 2014, 15:01:23 GMT by Shari Thurow
SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out.
author: Shari Thurow
publisher: Search Engine Watch Blog

How Combining SEO & Usability Solves 4 Common On-Site Problems
Monday, March 24, 2014, 13:00:37 GMT by Josh McCoy
Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers.
author: Josh McCoy
publisher: Search Engine Watch Blog

A Content Marketing Manifesto: 10 Principles to Drive Creative Content
Monday, March 24, 2014, 13:00:37 GMT by Salma Jafri
Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions.
author: Salma Jafri
publisher: Search Engine Watch Blog

Trust is the Most Valuable Currency Online, Is It Your Top Priority?
Sunday, March 23, 2014, 17:03:08 GMT by Eric Enge
Trust has been a factor in the human economy forever. On the web, trust is at a premium. Smart businesses will focus substantial effort on creating trust for themselves via search engines, social media, and online reviews.
author: Eric Enge
publisher: Search Engine Watch Blog

Matt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One
Friday, March 21, 2014, 21:01:40 GMT by Jennifer Slegg
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? "If you do breadcrumbs, we will currently pick the first one," says Google's Matt Cutts.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

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