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Publisher: Search Engine Watch Blog


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The Google/Microsoft Comparison: Industry Reaction to Antitrust Debate
Friday, January 13, 2012, 22:25:27 GMT by Miranda Miller
The Electronic Privacy Information Center is considering filing an FTC complaint, even after two of the senators involved in the first subcommittee investigation suggested an FTC investigation last month. Google has cherry-picked positive quotes f.
author: Miranda Miller
publisher: Search Engine Watch Blog

Search Quality & Twitter's Outrage: Industry Reaction to Google Changes
Friday, January 13, 2012, 20:50:07 GMT by Miranda Miller
Google's new personalized search has segments of the tech world in an uproar. Twitter is ticked and released a statement that said, in part: We're concerned that as a result of Google's changes, finding this information will be.
author: Miranda Miller
publisher: Search Engine Watch Blog

Rank for Anything You Want on Google Search Plus Your World
Friday, January 13, 2012, 18:57:14 GMT by Miranda Miller
After reading a number of complaints about the quality of results and how often Google+ pages were featured in the Top 3 positions in the new personalized search, I reached out to the SEW authors community and had a bit of fun testing out Search P.
author: Miranda Miller
publisher: Search Engine Watch Blog

Are Google's "New Features" Really That New?
Friday, January 13, 2012, 18:11:00 GMT by Thom Craver
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December, 21 of which were improvements that were specifically new to Google. However, looking through the list, it seems that some of .
author: Thom Craver
publisher: Search Engine Watch Blog

Google 'Search Plus' and Our Ever Decreasing Circles
Friday, January 13, 2012, 14:29:53 GMT by Nichola Stott
Earlier this week Google rolled out Search Plus Your World. In short, this development features personalized results from your contacts - which may be images, shared posts, or pages that have been given a +1 by your contacts; or even pages o.
author: Nichola Stott
publisher: Search Engine Watch Blog

7 Social Media & SEO Tactics Businesses Will Adopt in 2012
Friday, January 13, 2012, 13:28:16 GMT by Bob Tripathi
What will happen in the year ahead? I'm no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Some of these tactics already have been adopted by select companies, but thi.
author: Bob Tripathi
publisher: Search Engine Watch Blog

Google's Encrypted Search Data: A Cure for Vision Loss?
Friday, January 13, 2012, 11:35:20 GMT by Paul Burani
It's January, and all the industry pundits are buzzing with their biggest and boldest predictions of what's in store for the year. But let's talk about what we're not going to see in 2012: the return of user search que.
author: Paul Burani
publisher: Search Engine Watch Blog

Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs
Thursday, January 12, 2012, 18:59:00 GMT by Miranda Miller
Mike Essex hopes to spur SEOs into action with recommendations for protesting eight issues outlined in his video What Every SEO Has to Fight For in 2012. Koozai's Online Marketing Manager has put together a wish list of items he wants the co.
author: Miranda Miller
publisher: Search Engine Watch Blog

How to Create a Social Media Editorial Calendar
Thursday, January 12, 2012, 14:27:06 GMT by Lisa Buyer
January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that file you started last year and haven't opened since? On the flipside it could be a dail.
author: Lisa Buyer
publisher: Search Engine Watch Blog

Build Stronger PPC Client Relationships Through Better Communication
Thursday, January 12, 2012, 13:20:22 GMT by John Lee
A long time ago I realized that "PPC strategies" aren't just tactics to be applied to ads or keywords. I also realized that the most successful PPC managers are a special breed of people. PPC managers have to be good with numbe.
author: John Lee
publisher: Search Engine Watch Blog

Mobile Search Trends in Asia Pacific [Study]
Thursday, January 12, 2012, 13:20:22 GMT by Adaline Lau
Google, Ipsos and the Mobile Marketing Association conducted a large-scale study called Our Mobile Planet in 2011 by asking 30,000 people in 30 countries how they use their smartphones to gain insights about mobile users and their behavior. .
author: Adaline Lau
publisher: Search Engine Watch Blog

Broken Link Building for Content Promotion
Thursday, January 12, 2012, 13:20:22 GMT by Garrett French
I love link rot... and so should every marketer tasked with creating and/or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content. .
author: Garrett French
publisher: Search Engine Watch Blog

Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software
Wednesday, January 11, 2012, 21:26:12 GMT by Miranda Miller
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.
author: Miranda Miller
publisher: Search Engine Watch Blog

Twitter: Google Search Plus Your World Bad for Web Users
Wednesday, January 11, 2012, 17:24:03 GMT by V3
Twitter has criticized Google's major search update unveiled on Tuesday, claiming they are "bad" for web users, as they make it harder to find information. Google explained that the "Google, plus Your World" update would now start drawing on inf.
author: V3
publisher: Search Engine Watch Blog

The Art of Winning on AdWords - Lessons from Moneyball
Wednesday, January 11, 2012, 14:13:48 GMT by Howie Jacobson
As described in Michael Lewis' "Moneyball", Oakland A's General Manager Billy Beane fielded the winningest team in baseball while spending half as much on player salaries as their nearest rival, the New York Yankees. Beane .
author: Howie Jacobson
publisher: Search Engine Watch Blog

Bridging the Cross-Channel Analytics Divide
Wednesday, January 11, 2012, 13:27:30 GMT by Garry Przyklenk
The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective. For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety o.
author: Garry Przyklenk
publisher: Search Engine Watch Blog

7 Quick Tips to Keep Your SEO On Track in 2012
Wednesday, January 11, 2012, 12:20:51 GMT by Josh McCoy
Once again, we've rounded the corner on a new year and many of us find ourselves re-evaluating our performance throughout many of life's facets, whether it's how much we exercise or how well we eat. Just as we would to continually yearn to b.
author: Josh McCoy
publisher: Search Engine Watch Blog

How Search Engines Work
Wednesday, January 11, 2012, 11:34:39 GMT by Mike Grehan
It's been 10 years since I wrote the second edition of a book about search engines called "Search Engine Marketing: The Essential Best Practice Guide". It was a very big seller and, in fact, it carried on selling through to the b.
author: Mike Grehan
publisher: Search Engine Watch Blog

Nicolas Steno, Geology Pioneer, Celebrated by Google Doodle
Wednesday, January 11, 2012, 06:47:31 GMT by Miranda Miller
A new Google Doodle today honors the 374th birthday of the Danish anatomist Nicolas Steno, the man widely regarded as the father of modern geology. The new inanimate Doodle features the Google logo with letters sketched out of three to five laye.
author: Miranda Miller
publisher: Search Engine Watch Blog

Google Launches Search Plus Your World
Tuesday, January 10, 2012, 19:04:44 GMT by Miranda Miller
Google introduced huge new features today that bring some clarity to many of the changes they've made over the past several months, including the creation of their own social media network and the implementation of SSL search. Their latest s.
author: Miranda Miller
publisher: Search Engine Watch Blog

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