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Publisher: Search Engine Watch Blog


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4 Reasons You Should Start Obsessing About AdWords Quality Score
Friday, March 14, 2014, 13:01:23 GMT by Larry Kim
Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important.
author: Larry Kim
publisher: Search Engine Watch Blog

Majestic SEO Site Explorer Now Integrates With Twitter
Thursday, March 13, 2014, 20:45:26 GMT by Jennifer Slegg
This handy feature makes it easy for you to tweet a snapshot of any website's linking profile, including the Link Profile Chart if it's available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?
Thursday, March 13, 2014, 20:45:26 GMT by Jennifer Slegg
When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black hat tactics. Google's Matt Cutts says good guys do stand a chance.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

AdWords Changing Video Advertising Options in April
Thursday, March 13, 2014, 18:54:46 GMT by Jessica Lee
The change will take AdWords "TrueView" video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15.
author: Jessica Lee
publisher: Search Engine Watch Blog

You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs
Thursday, March 13, 2014, 14:48:14 GMT by David Cato
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy.
author: David Cato
publisher: Search Engine Watch Blog

Video Helps Persuade 73% of People to Buy a Product or Service [Survey]
Thursday, March 13, 2014, 14:48:14 GMT by Greg Jarboe
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.
author: Greg Jarboe
publisher: Search Engine Watch Blog

Rule the SERPs: Become an Expert
Thursday, March 13, 2014, 10:51:47 GMT by Peter van der Graaf
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you're bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top.
author: Peter van der Graaf
publisher: Search Engine Watch Blog

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover
Wednesday, March 12, 2014, 20:56:45 GMT by Jennifer Slegg
If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google's good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

Moz + Bitly = More Link Data
Wednesday, March 12, 2014, 16:55:17 GMT by Jessica Lee
Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter.
author: Jessica Lee
publisher: Search Engine Watch Blog

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
Wednesday, March 12, 2014, 14:39:31 GMT by Glenn Gabe
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
author: Glenn Gabe
publisher: Search Engine Watch Blog

5 Tips for Using Facebook News Feed Ads
Wednesday, March 12, 2014, 14:39:31 GMT by Dan Morris
The native advertising future has arrived - and Facebook, which invented the addictive, engaging, content feed format - isn't about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
author: Dan Morris
publisher: Search Engine Watch Blog

Improve PPC Performance Now: How to Take Advantage of Seasonality
Wednesday, March 12, 2014, 12:53:49 GMT by John Lee
Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates.
author: John Lee
publisher: Search Engine Watch Blog

Google is About to Penalize Spanish, Italian Link Networks
Tuesday, March 11, 2014, 20:47:50 GMT by Jennifer Slegg
Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links.
author: Jennifer Slegg
publisher: Search Engine Watch Blog

4 Ways to Get the Most Out of Your Next Marketing Conference
Tuesday, March 11, 2014, 18:37:04 GMT by Mel Carson
Nothing can replace the power of face-to-face engagement, networking, and learning you'll get at a digital marketing conference. With ClickZ Live New York coming up, here are four tips on how to get the most out of your conference experience.
author: Mel Carson
publisher: Search Engine Watch Blog

Google AdWords Adds Consumer Rating Annotations
Tuesday, March 11, 2014, 18:37:04 GMT by Jessica Lee
AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada.
author: Jessica Lee
publisher: Search Engine Watch Blog

26 Free Must-Have Tools for PPC Success
Tuesday, March 11, 2014, 14:45:36 GMT by Melissa Mackey
While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the must-have free tools for PPC success.
author: Melissa Mackey
publisher: Search Engine Watch Blog

4 Simple Ways to Use Web Analytics for Smarter CRO Testing
Tuesday, March 11, 2014, 14:45:36 GMT by Josh Braaten
Design your next conversion rate optimization test )or your first CRO test( with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.
author: Josh Braaten
publisher: Search Engine Watch Blog

Free Getty Images: What is Getty Giving & Getting in Return?
Tuesday, March 11, 2014, 12:39:49 GMT by Doc Sheldon
There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though.
author: Doc Sheldon
publisher: Search Engine Watch Blog

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns
Monday, March 10, 2014, 14:41:40 GMT by Chuck Price
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with )and NO technical skills are required(.
author: Chuck Price
publisher: Search Engine Watch Blog

How to Deliver Useful Marketing With Video Resource Microsites
Monday, March 10, 2014, 14:41:40 GMT by Evy Wilkins
Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites.
author: Evy Wilkins
publisher: Search Engine Watch Blog

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