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How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action
There's been a lot of talk about women being underrepresented in speaking at conferences - and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change it.
author: Erin Everhart
publisher: Search Engine Watch Blog
Google Active View Format Gets Accreditation
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau's proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
author: Susan Kuchinskas
publisher: Search Engine Watch Blog
Google Kills Meebo Bar to Focus on Google+ Sign-In
Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6.
author: Dave Neal
publisher: Search Engine Watch Blog
You Can Now Get Google Now on iPhone, iPad
Google is bringing its Now predictive search platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself.
author: Shaun Nichols
publisher: Search Engine Watch Blog
SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
author: Greg Jarboe
publisher: Search Engine Watch Blog
New Bing Logo: Here's What It Might Soon Look Like
Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine. Could this logo soon become Bing's logo?
author: Danny Goodwin
publisher: Search Engine Watch Blog
Bing Search Now Delivers Anywhere From 4 to 14 Results
Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's first organic result. If you don't find what you're looking for, Bing may show 12 or 14 results after an unsuccessful search.
author: Thom Craver
publisher: Search Engine Watch Blog
Website Indexation Audit: How to Find & Remove Non-Essential Content
Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it up.
author: Josh McCoy
publisher: Search Engine Watch Blog
How to Create Effective Content to Help SEO & Sales: 3 Top Ideas
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
author: Purna Virji
publisher: Search Engine Watch Blog
A 7-Step Landing Page Template to Convert Prospects into Leads
If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions.
author: Howard Jacobson
publisher: Search Engine Watch Blog
Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More
One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week.
author: Danny Goodwin
publisher: Search Engine Watch Blog
Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]
Has search lost its luster? Global search spending continues to grow, but costs-per-click )CPC( may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
author: Susan Kuchinskas
publisher: Search Engine Watch Blog
How to Successfully Launch a New Website & Refresh Your Brand
Launching a new website isn't just about updating your CMS and content, it's also a brand refresh - your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand.
author: Joe Griffin
publisher: Search Engine Watch Blog
Comedy Central Brings #ComedyFest to Twitter
The comedy cable network and social media platform have teamed up to launch #ComedyFest, the "first-ever celebration of comedy and comedians to be programmed on Twitter." The laughs start tomorrow and will be provided by more than 50 comedians.
author: Lisa Lacy
publisher: Search Engine Watch Blog
Google Buys Startup Wavii in Move to Boost Knowledge Graph
Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online news into topics the users most care about, confirmed the news in a post on their website.
author: Rosalie Marshall
publisher: Search Engine Watch Blog
Google Reports Surge in Government Takedown Requests
Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its platforms.
author: James Dohnert
publisher: Search Engine Watch Blog
Google Kills Instant Previews, Adds New Drop-Down Menu to Search Results
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+.
author: Danny Goodwin
publisher: Search Engine Watch Blog
Top Google Website Optimization Resources
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
author: Matt Morgan
publisher: Search Engine Watch Blog
How to Create a Mobile Content Strategy
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.
author: Christina Zila
publisher: Search Engine Watch Blog
Video Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
author: Greg Jarboe
publisher: Search Engine Watch Blog
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