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Publisher: Search Engine Watch Blog


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Mastering the PPC Challenge: A Beginner's Guide [#CZLSF]
Wednesday, August 13, 2014, 15:16:43 GMT by Jennifer Johnstone
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

8 Blogging "Rules" You Should Probably Ditch
Wednesday, August 13, 2014, 12:08:19 GMT by Salma Jafri
Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you should do instead.
author: Salma Jafri
publisher: Search Engine Watch Blog

Perseid Meteor Shower Rains Down in Google Doodle
Tuesday, August 12, 2014, 20:13:44 GMT by Lisa Lacy
The Google Doodle for August 11 and 12 in many parts of the world highlights the annual August meteor shower NASA considers the year's best.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Baidu Hit With Lawsuit Over Gay Conversion Search Results
Tuesday, August 12, 2014, 17:58:24 GMT by Lisa Lacy
China's largest search engine is reportedly facing a lawsuit after it displayed results for a clinic falsely claiming it could make gay men straight.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Google Creates Shopping Campaigns "Upgrade Tool" for AdWords Advertisers
Tuesday, August 12, 2014, 17:08:25 GMT by Jessica Lee
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch.
author: Jessica Lee
publisher: Search Engine Watch Blog

Just What Is UX Design Thinking?
Tuesday, August 12, 2014, 12:00:38 GMT by Larry Marine
Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect behaviors. Conversely, UCD is just a methodology for creating usable designs.
author: Larry Marine
publisher: Search Engine Watch Blog

Google Tests "Listen Now" Ads for Music Searches
Monday, August 11, 2014, 20:07:16 GMT by Lisa Lacy
The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes "Watch Now" ads for movies and TV.
author: Lisa Lacy
publisher: Search Engine Watch Blog

Bing Makes Technical Searches Easier
Monday, August 11, 2014, 16:28:21 GMT by Lisa Lacy
Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products.
author: Lisa Lacy
publisher: Search Engine Watch Blog

10-Point Google Analytics Implementation Checkup
Monday, August 11, 2014, 14:11:58 GMT by Josh McCoy
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
author: Josh McCoy
publisher: Search Engine Watch Blog

How to Solicit Feedback from Prospects and Customers
Monday, August 11, 2014, 12:13:02 GMT by Howard Jacobson
Businesses can inspire honest feedback from customers in part by giving their requests human touches and by explaining why the feedback is important.
author: Howard Jacobson
publisher: Search Engine Watch Blog

You Autocomplete Me: Should Google Monitor Suggestions?
Friday, August 8, 2014, 20:00:57 GMT by Ashley Zeckman
A Hong Kong court found billionaire Albert Yeung has a right to go ahead with a defamation case against Google after a judge said the search engine has the ability to censor material.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

HTTPS Sites Secure Ranking Boosts in Google
Friday, August 8, 2014, 17:08:52 GMT by Jessica Lee
Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time.
author: Jessica Lee
publisher: Search Engine Watch Blog

How to Align Google Webmaster Tools US and Web Report with Google Analytics
Friday, August 8, 2014, 14:02:29 GMT by Ben Goodsell
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of customers coming from organic search.
author: Ben Goodsell
publisher: Search Engine Watch Blog

Link Building With Ahrefs: A How-To Guide
Friday, August 8, 2014, 12:03:32 GMT by Dave Davies
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
author: Dave Davies
publisher: Search Engine Watch Blog

RetailMeNot Crushed by Panda in Q2, But Partially Recovers
Thursday, August 7, 2014, 20:03:04 GMT by Jessica Lee
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a "partial recovery.
author: Jessica Lee
publisher: Search Engine Watch Blog

Wikimedia Blames 'Right to Be Forgotten' for Missing Links
Thursday, August 7, 2014, 16:56:10 GMT by Ashley Zeckman
At least 50 links directing European readers to Wikipedia content have been removed by Google in compliance with the so-called Right to be Forgotten legislation.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

How to Easily Scale Content Creation
Thursday, August 7, 2014, 14:03:52 GMT by Brad Miller
With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?
author: Brad Miller
publisher: Search Engine Watch Blog

How to Win in Organic Search: Tips from Google, Bing and Brands
Thursday, August 7, 2014, 12:06:37 GMT by Jim Yu
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common?
author: Jim Yu
publisher: Search Engine Watch Blog

8 Free Must-Attend Networking Events at ClickZ Live San Francisco
Wednesday, August 6, 2014, 20:02:16 GMT by Jessica Lee
Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google Merchant Center Adds Shipping Tool
Wednesday, August 6, 2014, 18:56:56 GMT by Ashley Zeckman
The Google Merchant Center has added a shipping rates tool that allows sellers to display more accurate total prices to consumers.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

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