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Publisher: Search Engine Watch Blog


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What is Link Building?
Monday, July 21, 2014, 14:10:15 GMT by Jon Ball
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
author: Jon Ball
publisher: Search Engine Watch Blog

PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Monday, July 21, 2014, 13:09:52 GMT by Purna Virji
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start building a slew of influential media contacts.
author: Purna Virji
publisher: Search Engine Watch Blog

The Evolution of Audience Targeting: 3 Opportunities for Marketers
Monday, July 21, 2014, 12:09:30 GMT by Kelly Wrather
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating.
author: Kelly Wrather
publisher: Search Engine Watch Blog

Google Showing Far Less Video Snippets in Search Results
Friday, July 18, 2014, 18:46:19 GMT by Danny Goodwin
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction - with estimates as high as 44 percent - in the number of video snippets from Google's search results.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Hidden From Google: New Website Reveals 'Forgotten' Search Results
Friday, July 18, 2014, 15:55:18 GMT by Ashley Zeckman
In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From Google, the goal of the website is provide a list of the censored search terms, censored links, and the source.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Remarketing Across Ad Exchanges With DoubleClick Search
Friday, July 18, 2014, 13:19:24 GMT by Jennifer Johnstone
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here's a walk-through of the feature.
author: Jennifer Johnstone
publisher: Search Engine Watch Blog

Google Analytics Now Available for iOS
Thursday, July 17, 2014, 20:18:36 GMT by Ashley Zeckman
You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you're used to seeing.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

3 Reports Offer Insights on State of Paid Search in Q2
Thursday, July 17, 2014, 19:18:14 GMT by Jessica Lee
Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates,
author: Jessica Lee
publisher: Search Engine Watch Blog

Bing Launches Search Removal Request Form in Europe
Thursday, July 17, 2014, 18:32:58 GMT by Dave Neal
Microsoft's search engine Bing has finally responded to the recent European Court of Justice "right to be forgotten" ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed from search results.
author: Dave Neal
publisher: Search Engine Watch Blog

Google+ Drops Controversial Real Name Policy After 3 Years
Thursday, July 17, 2014, 17:27:35 GMT by Ashley Zeckman
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names".
author: Ashley Zeckman
publisher: Search Engine Watch Blog

Google Now Calculates Bitcoin Prices in Search Results
Thursday, July 17, 2014, 16:27:12 GMT by Dave Neal
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as "Price of BTC" or "Bitcoin price". Bing added a Bitcoin convertor in February.
author: Dave Neal
publisher: Search Engine Watch Blog

3 Ways to Help Prioritize Your SEO Efforts
Thursday, July 17, 2014, 13:51:17 GMT by Erin Everhart
On any given day, you're prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who've mastered it. Here's how you can, too.
author: Erin Everhart
publisher: Search Engine Watch Blog

Top 10 Skills That Separate Real UX Designers from Wannabes
Thursday, July 17, 2014, 13:06:00 GMT by Larry Marine
With the flood of ill-trained people claiming to be user experience )UX( designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities.
author: Larry Marine
publisher: Search Engine Watch Blog

5 Takeaways From the World Cup for Global Search Marketers
Thursday, July 17, 2014, 12:00:38 GMT by Michael Bonfils
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over.
author: Michael Bonfils
publisher: Search Engine Watch Blog

New Google Mobile Alert: Websites Using Flash May Not Work on Your Device
Thursday, July 17, 2014, 05:38:17 GMT by Ashley Zeckman
Google now warns mobile searchers when it detects pages that may not work on their devices )e.g., sites made with Flash(. Google has shared resources for developers that will enable them to build websites that work for all devices.
author: Ashley Zeckman
publisher: Search Engine Watch Blog

New robots.txt Tester Launches in Google Webmaster Tools
Wednesday, July 16, 2014, 19:34:43 GMT by Danny Goodwin
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
Wednesday, July 16, 2014, 18:19:15 GMT by Jessica Lee
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
author: Jessica Lee
publisher: Search Engine Watch Blog

Google AdWords Express App Now Available
Wednesday, July 16, 2014, 17:28:59 GMT by Danny Goodwin
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.
author: Danny Goodwin
publisher: Search Engine Watch Blog

Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Wednesday, July 16, 2014, 16:28:36 GMT by Mary Weinstein
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you can now use AdWords Editor to edit bids and destination URLs for specific products.
author: Mary Weinstein
publisher: Search Engine Watch Blog

You've Been Hit by Penguin! Should You Start Over or Try to Recover?
Wednesday, July 16, 2014, 13:52:41 GMT by Marie Haynes
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide.
author: Marie Haynes
publisher: Search Engine Watch Blog

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