Publisher: Search Engine Watch Blog

Result 141 - 160 of about 1090

Eight most important PPC tips for online retail
Friday, June 10, 2016, 11:23:26 GMT by Mark Haupt
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers . With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let's take a look at some of the most important pay-per-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level,
author: Mark Haupt
publisher: Search Engine Watch Blog

Seasonal pages and SEO: who's ready for Euro 2016?
Thursday, June 9, 2016, 15:20:59 GMT by Graham Charlton
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It's about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can. Seasonal events could mean Black Friday, the Christmas shopping, one-off days like Mother's Day and Valentine's Day, or sporting events. In this case, I'm using the example of the Euro 2016 football (or soccer) championships,
author: Graham Charlton
publisher: Search Engine Watch Blog

Google beats Apple to become world's most valuable brand
Thursday, June 9, 2016, 13:50:25 GMT by Mike O'Brien
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is back on top. For the last 11 years, Millward Brown Digital, the market research division of London agency WPP, has been analyzing financial and market data, in addition to interviews with customers, to determine the world's most valuable brand. In 2006, the first-ever BrandZ Top 100 ranking, that brand was Microsoft.
author: Mike O'Brien
publisher: Search Engine Watch Blog

How will the Local Source tag affect SEO?
Thursday, June 9, 2016, 13:35:19 GMT by Adam Stetzer
Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component , the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories that have become national or international talking points, thus directing traffic to smaller,
author: Adam Stetzer
publisher: Search Engine Watch Blog

Meeker report: what you should know about the rise of visual content
Wednesday, June 8, 2016, 18:03:01 GMT by Tereza Litsa
Mary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual content and most importantly, how this affects communication, marketing, broadcasting and ecommerce. There is a new generation coming up after millennials , the so-called Generation Z, which seems to be even more digital aware, comparing to the previous ones, evolving the idea of co mmunication and content consumption,
author: Tereza Litsa
publisher: Search Engine Watch Blog

The science behind shareable content
Wednesday, June 8, 2016, 15:16:57 GMT by Rebecca Sentance
In a presentation at CMA's Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable . What is a 'share'? Many marketers, says Vodden, think of it as just a click. But inside the reader's brain, there's actually a series of very rapid decisions taking place inside which lead to them sharing a piece of content.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Softonic.com is hit with Google manual action for 'thin content'
Wednesday, June 8, 2016, 14:16:34 GMT by Graham Charlton
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site's visibility has taken a hit. As covered by Juan Gonzalez on the Sistrix site ,
author: Graham Charlton
publisher: Search Engine Watch Blog

Are related sitewide footer links the key to dominating Google?
Tuesday, June 7, 2016, 15:43:07 GMT by Chris Lake
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term "the rich get richer", to explain why sites that live at the top of Google are likely to stay there. One of the reasons is the ease of findability. A writer who is researching a subject on Google is highly likely to click the top result first. If that web page answers the right questions then it may be enough to earn a citation in an article,
author: Chris Lake
publisher: Search Engine Watch Blog

What are the true goals of link building campaigns?
Tuesday, June 7, 2016, 13:57:27 GMT by Cory Collins
What is the goal in building links? Obviously links are the goal in link building . Right? Well, not exactly. Links are an important metric to track, because without links your campaign is obviously failing. But links alone aren't the goal. We don't build links for the sake of links (or at least we shouldn't), but rather because of what the links accomplish and what they represent. We build links to grow a website's reach, network, and visibility.
author: Cory Collins
publisher: Search Engine Watch Blog

Digital travel and SEO: how Skyscanner dominates the SERPs
Tuesday, June 7, 2016, 11:31:35 GMT by Graham Charlton
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide figure more than $533 billion. Taken from PI Datametric Digital Travel Report, here are some stats on digital travel and SEO, as well a look at the organic search dominance of Skyscanner in this market. What do people search for and when? Here are the major search terms by volume. As we can see 'holidays to..' and 'flights to.
author: Graham Charlton
publisher: Search Engine Watch Blog

Google Expanded Text Ads: 10 things you need to know
Monday, June 6, 2016, 18:40:22 GMT by Larry Kim
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced recently - if not the biggest. I still can't believe that Google will soon actually increase its ad text limits by 2x! So what exactly is changing? Here are 10 things advertisers need to know about Expanded Text Ads. 1. What are Expanded Text Ads?
author: Larry Kim
publisher: Search Engine Watch Blog

Warning: Don't fall victim to content strategy's biggest mistake
Monday, June 6, 2016, 16:49:42 GMT by Micah Pratt
If you think content strategy and content marketing are independent of each other, your content doesn't stand a chance. Here is why: Content strategy vs. content marketing Yes, the two concepts are drastically different from each other, but understanding that you can't successfully do one without the other is a must. Think of content strategy as a whole hamburger, with content marketing being the bun that holds that strategy together.
author: Micah Pratt
publisher: Search Engine Watch Blog

How to actually engage influencers on Facebook
Monday, June 6, 2016, 14:03:38 GMT by Ann Smarty
Being the largest social media network in the world, Facebook is a natural choice when it comes to nurturing connections and building relationships with industry influencers . Influencer reach is undeniable . It isn't the simple matter of getting popular people to talk about you. It is building relationships that lead to other relationships, and so on and so forth. This is both on the B2B and B2C end, and applicable regardless of industry.
author: Ann Smarty
publisher: Search Engine Watch Blog

Where do the biggest brands spend their marketing dollars?
Monday, June 6, 2016, 12:33:03 GMT by Mike O'Brien
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search . We all know Amazon is the undisputed king of ecommerce. From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy's, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl's sold. Combined .
author: Mike O'Brien
publisher: Search Engine Watch Blog

Five of the most interesting search marketing news stories of the week
Friday, June 3, 2016, 16:52:36 GMT by Graham Charlton
It's Friday, and time for our weekly round-up of the week's news in search marketing. Today we have the most expensive AdWords keywords, a new site testing tool from Google, and a look at whether Google factors in anchor text in internal links. Google's next mobile update will factor in page speed Mobile page speed isn't currently used as a ranking factor by Google, but that will change with the next mobile friendly update .
author: Graham Charlton
publisher: Search Engine Watch Blog

What does Meeker's Internet Trends report tell us about voice search?
Friday, June 3, 2016, 16:07:18 GMT by Rebecca Sentance
This week saw the publication of Mary Meeker's annual Internet Trends report , packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ' Re-Imagining Voice = A New Paradigm in Human-Computer Interaction '. It looks at trends in recognition accuracy,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

A seven step B2B AdWords tracking audit
Friday, June 3, 2016, 14:51:50 GMT by Pauline Jakober
Conversion tracking can be the bane of a PPC professional's existence. And that's because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the hardest parts to implement. Though tricky, conversion tracking is essential.
author: Pauline Jakober
publisher: Search Engine Watch Blog

10 things you need to know about the new Google Maps Local Search Ads
Friday, June 3, 2016, 13:51:27 GMT by Larry Kim
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus. Google revealed several incredible mobile statistics . We were introduced to Expanded Text Ads. We got a sneak preview of the new Google AdWords interface. And so much more. Another big change was what Google described as "the next generation" of local search ads.
author: Larry Kim
publisher: Search Engine Watch Blog

Google launches tool to test your site's mobile friendliness and speed
Friday, June 3, 2016, 12:51:04 GMT by Graham Charlton
Announced on the Google Small Business blog yesterday is a new tool to test how your site works across different devices. It seems to be a combination of the mobile friendly and page speed tools, though it is useful to have these tests in one place. According to Google: On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. But if a potential customer is on a phone, and a site isn't easy to use,
author: Graham Charlton
publisher: Search Engine Watch Blog

Six lessons advertisers can learn from local SEO
Thursday, June 2, 2016, 17:03:42 GMT by Rebecca Sentance
Last month, ClickZ Intelligence published its report into 'The State of Mobile Advertising', in partnership with Search Optics. Among the report's findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, "With the near ubiquity of smartphones, and their growing use to access digital content,
author: Rebecca Sentance
publisher: Search Engine Watch Blog

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