Publisher: Search Engine Watch Blog

Result 141 - 160 of about 1155

Six unusual steps for a successful Twitter lead generation campaign
Monday, February 22, 2016, 14:28:30 GMT by Larry Kim
Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow Twitter's instructions. Why? Because Twitter's advice for creating lead generation cards is completely wrong. In this post, you'll discover my unusual six-step strategy for using Twitter lead generation cards for ludicrously successful lead gen.
author: Larry Kim
publisher: Search Engine Watch Blog

What will Google's Accelerated Mobile Pages (AMP) mean for marketers?
Monday, February 22, 2016, 11:27:23 GMT by Rebecca Sentance
Google's Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google's stated goal of a "better, faster mobile internet." But just what will AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to "dramatically improve the performance of the mobile web.
author: Rebecca Sentance
publisher: Search Engine Watch Blog

Google is removing all Right Hand Side Ads on SERPs worldwide
Sunday, February 21, 2016, 21:32:17 GMT by Christopher Ratcliff
As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is "highly commercial." Here today, but not tomorrow.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Which US sites lost the most amount of Google visibility in 2015?
Friday, February 19, 2016, 15:47:49 GMT by Christopher Ratcliff
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it's time to find out who the losers were. Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research. Here's Juan's insight for each of the bottom five: 1) Thefind.com Thefind also headlined our UK losers list . When we look at the rocky landscape of Thefind.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Kelvin Newman on the major search trends of 2016 [podcast]
Thursday, February 18, 2016, 16:44:26 GMT by Christopher Ratcliff
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report . It features interviews with Tessa Wegert, Brian Clifton, Kelvin Newman and Parry Malm, looking at key trends for 2016. Here we'll be taking a look (sorry, listen) to Kelvin Newman's episode on search marketing. Kelvin is one of the best known figures in the world of search marketing in the UK,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Seven excellent tips for making the most of Gmail Ads
Thursday, February 18, 2016, 12:53:01 GMT by Larry Kim
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online - in their inboxes. I've been obsessed with mastering them lately and today I'm going to reveal what I've learned. Please note, this article was originally published earlier this month on the WordStream blog . What Are Gmail Ads?
author: Larry Kim
publisher: Search Engine Watch Blog

AdWords: six simple techniques to save you money
Thursday, February 18, 2016, 12:22:50 GMT by Stephen Reynolds
We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite have enough. So we have compiled some advice that could save you money on a monthly basis! IP exclusions How many times would you say you look at your own ads? 10-20 times a month? Unwillingly you are increasing impressions, which can decrease your click-through rate and have a negative knock-on effect on your quality scores. Ultimately,
author: Stephen Reynolds
publisher: Search Engine Watch Blog

Which US sites gained the highest Google visibility in 2015?
Wednesday, February 17, 2016, 14:19:21 GMT by Christopher Ratcliff
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it's time to cross the pond to see which US sites did the best last year. Juan González the SEO & Country Manager at Sistrix spent a considerable amount of time last week evaluating 200 domains, and has given us an exclusive look at the top 100. Please note, we haven't included any adult-entertainment websites in this list - of which there were only three. Also,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Search engine bias: an analysis from the index
Wednesday, February 17, 2016, 11:18:12 GMT by Gerald Murphy
In a recent article right here on SEW, Christopher investigated the manipulation of UK political party autosuggest queries , but what exactly is search engine bias? Search engine bias is the unfair skewing of results and it sits within the intermediary mechanism of search systems (see diagram below) and biases can be split into three parts: 1) Non-neutral search engine technology Years ago studies focused exclusively on search software.
author: Gerald Murphy
publisher: Search Engine Watch Blog

How to optimize images for SEO
Tuesday, February 16, 2016, 14:55:35 GMT by Christopher Ratcliff
There are many ways to make your articles easier to read on the web - lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West's mood swings - but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about images, is that they can be used to bring in organic traffic via search engine image results. But in order for this to happen, they need to be optimised accordingly.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

11 reasons why your Facebook ad measurement is messed up
Tuesday, February 16, 2016, 12:19:39 GMT by Chris Lake
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what's happening with campaigns on Facebook and subsequent engagement, as measured by their analytics platform of choice (including - but not limited to - Google Analytics). Some people go as far as claiming that this is systematic click fraud perpetrated by Facebook. This is highly unlikely,
author: Chris Lake
publisher: Search Engine Watch Blog

Eight of the most interesting SEM news stories of the week
Friday, February 12, 2016, 11:49:25 GMT by Christopher Ratcliff
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. It's a bumper week full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some good, some bad. Actually a rollercoaster is a terrible analogy, it's all good on a rollercoaster. I'll rephrase' some improvements are like being stuck for ages at the top of a rollercoaster due to a mechanical fault,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Introducing Shift, our brand new London event, 24-25 May
Friday, February 12, 2016, 09:41:19 GMT by Christopher Ratcliff
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift , a new two-day event taking place at 155 Broadgate, London on 24 - 25 May 2016. Shift is all about altering the minds and business models disrupted by digital, and recognising the imperative need to transform. At the event, 500+ senior business and digital marketing strategists from a huge array of global brands will meet to compare notes, source suppliers,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Fixing 404 Error Pages with Google Analytics
Thursday, February 11, 2016, 14:30:02 GMT by Peter O'Neill
There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it's a common slide in many of my talks. But with the newest features that are available within Google Analytics, these blog posts are due an update. Custom Variables vs Events The first question is whether to capture details of the 404 Error Page within page level customisations or as an event.
author: Peter O'Neill
publisher: Search Engine Watch Blog

How LEGO's #Kronkiwongi campaign drove customer engagement
Thursday, February 11, 2016, 12:39:23 GMT by Christopher Ratcliff
Last week the SEW team were at Connect , our two-day search event in Miami. Here's the third in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Here we'll be taking a brief look at an excellent presentation from The LEGO Group's Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

How to capitalize on Voice Search and the death of the keyboard
Wednesday, February 10, 2016, 16:37:03 GMT by Asim Ahmed
Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound,
author: Asim Ahmed
publisher: Search Engine Watch Blog

29 super useful PPC tools you need to try this year
Wednesday, February 10, 2016, 16:37:03 GMT by Larry Kim
Since the dawn of mankind - and since the dawn of pay-per-click marketing - we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Now in 2016, tools are essential for professional marketers. The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients.
author: Larry Kim
publisher: Search Engine Watch Blog

Ad viewability "should not be a KPI", according to study
Wednesday, February 10, 2016, 16:37:03 GMT by Chris Lake
A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI. The research , compiled by IPG Media Lab, Integral Ad Science and Cadreon, sought to explore whether 'viewable' ads are actually effective. The viewability problem is considerable, with more than half of all ads not being seen by humans. But how effective are those ads that are seen? Also,
author: Chris Lake
publisher: Search Engine Watch Blog

WordStream's Larry Kim on how paid social ads can become your 'unicorns'
Friday, February 5, 2016, 14:23:12 GMT by Christopher Ratcliff
Reporting live from Connect , our two-day search event in Miami, here's the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Yesterday, we heard from the awesome Larry Kim from WordStream, the most influential PPC expert for three years in a row and a man who can rattle through 156 fascinating and incredibly helpful slides without taking a breath. What's the current landscape of PPC? Well,
author: Christopher Ratcliff
publisher: Search Engine Watch Blog

Five of the most interesting search news stories of the week
Friday, February 5, 2016, 13:22:49 GMT by Graham Charlton
While our editor Christopher is busy sunning himself in Miami at SEW Connect , I'm left with the task of this week's round-up of SEM news. So we have new Google mobile features, Valentine's Day search stats and more' Google's new 'trip planning' feature for mobile Google recently introduced a new feature for mobile users, as reported on the koddi blog . The feature, triggered by searches such as those below, provides ideas for where to go and what to do.
author: Graham Charlton
publisher: Search Engine Watch Blog

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