Publisher: Search Engine Watch Blog

Result 141 - 160 of about 1403

Google AdWords Rolls Out Structured Snippets
Wednesday, September 9, 2015, 13:56:13 GMT by Helena Clark
Here's how Google AdWord's new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and increasing conversion rates.
author: Helena Clark
publisher: Search Engine Watch Blog

Why Did Google Choose ABC.XYZ for the Alphabet Domain Name?
Tuesday, September 8, 2015, 15:43:13 GMT by Jennifer Wolfe
What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach by making a new address for Alphabet Inc. - ABC.XYZ.
author: Jennifer Wolfe
publisher: Search Engine Watch Blog

Conquesting: An Arrow in Your Brand Search Quiver, Not a Cornerstone
Tuesday, September 8, 2015, 13:52:34 GMT by Guest
This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing all keywords that pertain to their brand.
author: Guest
publisher: Search Engine Watch Blog

Spotlight On: Marriott's Director of Global Search, Alexander Edlund
Friday, September 4, 2015, 12:52:38 GMT by Mike O'Brien
Marriott's director of global search points out that while many struggle with "the cross-device enigma," search marketers have an advantage, already knowing what people are looking for.
author: Mike O'Brien
publisher: Search Engine Watch Blog

Is It Time to Add Click-to-Call Campaigns to Your AdWords Arsenal?
Friday, September 4, 2015, 12:07:21 GMT by Howard Jacobson
Learn how to set up a click-to-call campaign in Google AdWords, and also understand the pros and cons of using a call-only focused strategy.
author: Howard Jacobson
publisher: Search Engine Watch Blog

Bing Reveals a Frighteningly Delicious Recipe for PPC Success
Thursday, September 3, 2015, 13:39:20 GMT by Purna Virji
Fall is nearly here, marking the start of the annual holiday shopping season. In anticipation of Halloween, here are tips to help marketers polish up omni-device PPC advertising campaigns.
author: Purna Virji
publisher: Search Engine Watch Blog

Are Amazon Text Ads a Promising Alternative to Product Ads?
Thursday, September 3, 2015, 11:53:41 GMT by Tara Johnson
As Amazon Product Ads are soon discontinued, Text Ads will be introduced to take their place. How will the successor compare to the original?
author: Tara Johnson
publisher: Search Engine Watch Blog

Google Integrates Search and Dictation into Docs
Wednesday, September 2, 2015, 22:03:44 GMT by Yuyu Chen
Google has added some nifty updates to Docs including search, dictation, and new templates, all of which make for a much more convenient user experience.
author: Yuyu Chen
publisher: Search Engine Watch Blog

Google Gets Tough on Mobile App Interstitials
Wednesday, September 2, 2015, 15:26:22 GMT by Graham Charlton
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
author: Graham Charlton
publisher: Search Engine Watch Blog

SEO for E-Commerce Websites
Wednesday, September 2, 2015, 13:20:38 GMT by Mark Jackson
Consider these insightful observations to address or avoid common conundrums that can arise while attempting to generate, manage, and improve the SEO for e-commerce websites.
author: Mark Jackson
publisher: Search Engine Watch Blog

How to Build a Better SEM Audience Profile - for Free!
Wednesday, September 2, 2015, 12:05:11 GMT by Joseph Kerschbaum
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM campaigns.
author: Joseph Kerschbaum
publisher: Search Engine Watch Blog

Google Has a New Look and We Really Like It
Wednesday, September 2, 2015, 03:57:15 GMT by Yuyu Chen
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.
author: Yuyu Chen
publisher: Search Engine Watch Blog Reboot Demonstrates Union Between Search and Social
Tuesday, September 1, 2015, 17:38:39 GMT by Mike O'Brien
Today, unveils its redesigned site, which has become a search-influenced social network focused on connecting users based on their cooking and eating habits.
author: Mike O'Brien
publisher: Search Engine Watch Blog

5 Essential Hybrid Digital Marketing Skills to Develop Now
Tuesday, September 1, 2015, 13:22:06 GMT by Jim Yu
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
author: Jim Yu
publisher: Search Engine Watch Blog

Maximizing Profit in Shopping Campaigns
Tuesday, September 1, 2015, 12:01:38 GMT by Dave Schwartz
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of marginal profit optimization.
author: Dave Schwartz
publisher: Search Engine Watch Blog

Google Kills Flash Advertising in Chrome for Good
Monday, August 31, 2015, 20:00:55 GMT by Chris Merriman
Like many of its industry counterparts, Google is eliminating Flash-enabled ads on Chrome.
author: Chris Merriman
publisher: Search Engine Watch Blog

What Would You Do If You Were CEO of Skyscanner?
Monday, August 31, 2015, 13:48:46 GMT by Mike O'Brien
In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists.
author: Mike O'Brien
publisher: Search Engine Watch Blog

5 Tools For Finding High-Value Long-Tail Keywords
Monday, August 31, 2015, 13:18:35 GMT by Jayson DeMers
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.
author: Jayson DeMers
publisher: Search Engine Watch Blog

AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Friday, August 28, 2015, 12:58:16 GMT by Pauline Jakober
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.
author: Pauline Jakober
publisher: Search Engine Watch Blog

6 Quick Tips to Prevent SEO Annotations From Becoming a Chore
Friday, August 28, 2015, 12:28:05 GMT by Brittney Sheffield
Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a few ways to make the process less overwhelming.
author: Brittney Sheffield
publisher: Search Engine Watch Blog

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